EDSI-Tech

What EDSI-Tech does

EDSI-Tech Sàrl is a Swiss technology company headquartered in Lausanne that operates as a brand under the GeneralMedia SA group. Founded in 2005, the company focuses on applied research, software development, AI, and Big Data, with a primary vertical specialization in tourism. Its core products are the MyCity Système d'Information Touristiques (SIT), a domain-specific data centralization and synchronization platform certified under the Swiss Made Software label, and the MyCity Chatbot, an AI-driven multilingual conversational assistant connectable to MyCity SIT. EDSI-Tech also offers Développement & Consulting services (project analysis, IT project management, system modernization, custom web/mobile development, CRM, infrastructure, DevOps auditing) and a broader AI Solutions portfolio spanning content generation, marketing automation, customer experience personalization, sentiment analysis, competitive intelligence, and virtual assistants. The company employs 11–50 staff, sells primarily through direct enterprise engagement in Western Switzerland, and lists among its clients regional destination management organizations such as Morges Tourisme, Alpes Vaudoises, Nendaz Tourism, Montreux Riviera, Gruyère Pays d'Enhaut, Val d'Anniviers, La Côte Tourisme, and Vercorin, alongside tourism and leisure SMBs such as Bains de Saillon, Bad Schinznach, and Lac Souterrain. Monetization blends quote-based software subscriptions/licensing for MyCity products with professional services revenue from consulting and custom development, with no publicly disclosed pricing tiers or revenue figures. The company markets MyCity Chatbot in partnership with Digitourism and emphasizes 100% Swiss development and cloud-hosted data as a trust differentiator for public-sector tourism clients.

Name

EDSI-Tech

Legal name

EDSI-Tech Sàrl

Website

https://edsi-tech.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

EDSI-Tech Sàrl is a Lausanne-based Swiss software firm, operating under GeneralMedia SA, that builds the MyCity tourism information platform and AI chatbot for Swiss destination management organizations, supplemented by IT consulting, custom development, and broader AI services.

Ownership category

akta.pro rank

Product category

Tourism Software and AI Solutions

NAICS

Information (51)

akta.pro primary industry

Integrations, APIs & Automation (Middleware/iPaaS) (THALAMAN)

akta.pro secondary industry

Application Maintenance & Support (AMS) (BPAEAFAC)

Keywords

• Tourism information systems
• AI chatbot solutions
• Software development services
• Applied AI research
• Digital transformation consulting

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing and Subscriptions: EDSI-Tech generates revenue through software licensing of their MyCity Tourism Information System and MyCity Chatbot products. The business model appears to be subscription-based SaaS for their software products, with consulting services for implementation and customization.
2. Consulting and Development Services: Professional services including IT consulting, project analysis and design, IT project management, system evolution and modernization, application development, infrastructure management, and DevOps auditing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EDSI-Tech provides software products and IT services for the tourism sector. Its core products are the MyCity Tourism Information System (MyCity SIT), a Swiss-made platform that centralizes and synchronizes tourism data across channels, and MyCity Chatbot, an AI-powered virtual assistant for tourism websites. The company also delivers custom IT consulting, application development, and applied AI solutions such as content generation and marketing automation.

Product overview

EDSI-Tech offers a portfolio of interconnected products and services centered on tourism technology and AI. The core offering consists of MyCity SIT (a Swiss-made Tourism Information System for data management and synchronization) and MyCity Chatbot (an AI-powered conversational chatbot for tourism websites), which can interconnect with each other. These are complemented by Development & Consulting services for custom IT projects and broader Artificial Intelligence solutions covering chatbots, content generation, marketing automation, and customer personalization.

Differentiator

Problem solved

Functional benefit

Brands

• MyCity: Tourism Information System (Système d'Information Touristique) - A 100% Swiss software solution that centralizes, manages, and distributes tourism data across multiple platforms.
• MyCity Chatbot

Products and services

• MyCity Système d'Information Touristiques (MyCity SIT) A Swiss-made tourism information management system that centralizes, structures, and segments tourism data for real-time synchronization across multiple channels. It enables collaborative data updates, API-based data sharing with partners and providers, and AI-powered analytics for visitor profiling and demand forecasting. Targeted at tourism offices, DMOs, and tourism associations in Switzerland.
• MyCity Chatbot An AI-powered conversational chatbot for tourism and leisure websites that provides natural-language responses to visitor queries 24/7 in multiple languages. Trained on site-specific content, it can replace traditional FAQs or function as a virtual tourism assistant. It can interconnect with the MyCity SIT information system.
• Développement & Consulting IT consulting and software development services including project analysis and design, IT project management, system evolution and modernization, custom web and mobile application development, API integration, CRM solutions, network infrastructure management, and DevOps auditing. Targeted at businesses undertaking innovative or strategic IT projects.
• Intelligence Artificielle (AI Solutions) Custom AI solutions including intelligent chatbots, content generation, marketing automation, customer personalization, sentiment analysis, automated reporting, competitive intelligence, and virtual assistants. Targeted at SMEs and enterprises seeking to leverage AI for productivity improvement and business growth.

Quantifiable outcome

• Significant reduction in repetitive calls and emails through chatbot automation
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• GeneralMedia SAcoreStrategic or Co-development PartnerEDSI-Tech is a brand (marque) of GeneralMedia SA Group, indicating a parent-subsidiary relationship. This affiliation provides strategic backing and likely synergies in media and content distribution within the Swiss market.
• DigitourismsupportingGTM or Marketing PartnerMyCity Chatbot is supported by Digitourism, indicating a marketing and promotion partnership within the digital tourism ecosystem. Digitourism promotes the product to their network of tourism stakeholders.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• TrustYou: TrustYou is a guest-experience and reputation platform for hotels and destinations that processes and structures review and survey data. It is comparable to EDSI-Tech's customer-review-analysis and visitor-profiling capabilities as a feedback-to-intelligence layer in tourism.
• Mews: Mews is a hospitality platform (PMS, booking engine, guest experience) sold across Europe and increasingly into resort and destination markets. It is comparable as a similarly scaled European vertical-SaaS with strong AI/native positioning in travel and hospitality workflows.
• Bookingkit: Bookingkit is a German tour and activity reservation SaaS used by attractions and destinations across Europe. It is comparable to the MyCity ecosystem because both serve tourism experience providers and DMOs with reservation, distribution, and visitor data features.

Broad incumbents

• Cloudbeds: Cloudbeds is a global hospitality platform combining PMS, booking engine, and channel manager for independent hotels and hostels. It is comparable to EDSI-Tech as a vertical SaaS provider in travel/tourism, though at much larger scale and with a hotel rather than destination focus.
• Sojern: Sojern is a leading travel marketing platform that provides data, demand, and campaign tools to destinations, hotels, and tour operators. It competes with EDSI-Tech at the destination marketing layer but operates globally and at materially larger scale.
• ADARA: ADARA is a travel data co-operative and audience platform used by destinations and travel brands for visitor intelligence and personalization. It overlaps with EDSI-Tech's visitor profiling and demand-forecasting capabilities but serves a much broader global customer base.

Regional players

• Feratel Media Technologies: Feratel is an Austrian provider of destination content, webcams, and tourism information systems used by Alpine destinations in DACH. It is a region-focused peer to MyCity SIT because it sells similarly structured tourism data platforms to comparable government and tourism-board buyers.
• Tiscover: Tiscover (a brand of Tourismus Salzburg GmbH / ÖTS) is an Austrian tourism information and booking portal historically serving Alpine DMOs. It is comparable to MyCity SIT because it provides a regional tourism information backbone for small destinations in the same Francophone/Apline tourism market as EDSI-Tech.

Direct peers

• simpleview: simpleview is a U.S.-based CRM, content, and digital marketing platform purpose-built for destination marketing organizations (DMOs). It is the most direct peer to EDSI-Tech's MyCity SIT offering, as both serve tourism boards with destination data, content, and visitor engagement tooling.
• Regiondo: Regiondo is a European SaaS for ticketing, booking, and distribution of tours, activities, and experiences, frequently used by DMO and tourism attraction clients in DACH. It is comparable to EDSI-Tech because both sell digital tourism infrastructure to the same regional tourism office buyer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/edsitech
• Facebookfacebook.com/EDSITech
• LinkedInlinkedin.com/company/edsi-tech-s-rl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDSI-Tech