The Bird Group
The Bird Group is a privately held, family-owned Indian conglomerate founded in 1971 operating across five verticals: travel technology, airline representation and ground handling, luxury hospitality (Roseate), luxury automotive, and aviation training (Bird Academy).
- Company typePrivate
- Founded1971
- HeadquartersNew Delhi, India
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What The Bird Group does
The Bird Group is a privately held, family-owned Indian conglomerate founded in 1971 and headquartered in New Delhi, operating across five business verticals: Information Technology, Travel & Aviation Services, Hospitality, Luxury Retail, and Education. Its core airline and travel operations include Bird Travels (GSA/GSSA representation for 34+ airlines), Bird Aero Services FZCO (UAE-based representation since 2009), a private ground handling network spanning 15 Indian airports through subsidiaries Bird Flight Services, GlobeGround India, Bird Airport Services, and Bird Worldwide Flight Services, and Bird ExecuJet (FBO and MRO at IGI Airport). Technology assets comprise Bird Information Systems (BIS) delivering PSS, DCS, booking engines and NDC/API connectivity; BirdRes (B2B distribution across 800 Indian cities with 70+ channel partners and 30,000+ subscribers); Bird Technologies ($1.5B+ e-commerce transactions, 18,000+ retail clients); and Reservation Data Maintenance (RDM), a 1992 joint venture with Lufthansa Commercial Holding delivering BPO and software services from a 77,000 sqft facility.
The company generates revenue through transaction-based airline representation and ground handling fees, technology licensing and BPO contracts, hospitality operations across seven Roseate Hotels & Resorts properties in India and the UK, luxury automotive dealerships for BMW, MINI, Porsche, Bentley, and Citroën (including E-Next Mobility for EVs), and tuition-based IATA-accredited training through Bird Academy (100,000+ alumni). Customers include airlines (VietJet, Philippine Airlines, Garuda Indonesia, Riyadh Air, AEGEAN, Nepal Airlines), airports (Noida International, Chennai International), government entities (IRCTC), travel agents and OTAs, luxury travellers, HNW automotive buyers, and aviation trainees. Leadership rests with the Bhatia family: Vijay Bhatia (President & MD), Radha Bhatia (Chairperson), and Gaurav Bhatia (Executive Director).
The Bird Group firmographics
Firmographics- Name
- The Bird Group
- Legal name
- Bird Group
- Website
- https://bird.in
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Bird Group is a privately held, family-owned Indian conglomerate founded in 1971 operating across five verticals: travel technology, airline representation and ground handling, luxury hospitality (Roseate), luxury automotive, and aviation training (Bird Academy).
- Ownership category
- akta.pro rank
Where The Bird Group is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices21 records
Markets served
The Bird Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Technology Solutions & Software: Providing software connectivity, IT consulting, migration and support services, BPO services for airlines and travel companies
- Airline Representation (GSA/GSSA): Bird Travels represents over 34 airlines as exclusive GSA/GSSA partners providing market study, market entry strategy, revenue optimization planning, distribution, sales & marketing
- Ground Handling Services: Passenger services, ramp services, meet & greet, baggage handling, cargo supervision at 15 airports across India
- Hotel Operations & Hospitality: Roseate Hotels & Resorts operates 7 luxury hotels across India and UK, generating revenue from room bookings, dining, spa, and events
- Automobile Sales & Service: Luxury automobile dealership for Bentley, BMW, MINI, Citroën, Porsche with bespoke sales and service experience
- Education & Training: Bird Academy provides IATA accredited courses in travel, tourism, aviation and hospitality for professionals and students
Go-to-market motion5 records
Distribution channels6 records
Marketing channels6 records
The Bird Group product offering
Product offeringCore offering
The Bird Group is a diversified Indian conglomerate founded in 1971 operating across five core business verticals: Information Technology (travel technology platforms, GDS connectivity, BPO services); Travel & Aviation Services (exclusive airline representation as GSA/GSSA for 34+ airlines and ground handling across 15 Indian airports); Hospitality (Roseate Hotels & Resorts with 7 luxury properties across India and UK); Luxury Retail (premium automobile dealerships for Bentley, BMW, MINI, Citroën, Porsche); and Education (IATA-accredited Bird Academy training institute).
Product overview
The Bird Group operates as a diversified conglomerate with five core business verticals spanning Information Technology, Travel & Aviation Services, Hospitality, Luxury Retail, and Education. The company's technology portfolio includes Bird Information Systems (BIS) providing airline technology solutions, BirdRes as a B2B distribution platform across 800+ cities, Reservation Data Maintenance (RDM) as a Lufthansa-Bird joint venture BPO, and Bird Technologies enabling $1.5+ billion e-commerce transactions. The aviation services vertical comprises Bird Travels (India's largest airline management company representing 34+ airlines), multiple ground handling subsidiaries (Bird Flight Services, GlobeGround India, Bird Airport Services) forming India's largest private ground handling network across 15+ airports, and Bird Delhi General Aviation FBO services. The hospitality arm features Roseate Hotels & Resorts brand with seven luxury properties across India and UK, complemented by iSKATE ice skating venues, Upstage co-working spaces, and Roasted by Roseate food & beverage outlets. Luxury retail includes Bird Automotive (BMW, MINI), E-Next Mobility (Citroën), and Porsche Centre dealerships. Education services are provided through Bird Academy, an IATA accredited training institution with 100,000+ students trained.
Differentiator
Problem solved
Functional benefit
Brands
- Roseate Hotels & Resorts: Luxury hotel chain operating properties in India and UK including The Roseate New Delhi, Roseate House New Delhi, The Roseate Ganges, Roseate House London, The Roseate Reading, The Roseate Villa Bath, and The Roseate Edinburgh.
- Bird Academy
- Bird Travels
- Bird Aero Services FZCO
- Bird Information Systems (BIS)
- BirdRes
- Reservation Data Maintenance (RDM)
- Bird Technologies
- Bird Automotive
- E-Next Mobility
- Bird ExecuJet
- GlobeGround India
- Bird Airport Services
- Bird Worldwide Flight Services (BWFS)
- iSKATE by Roseate
- Upstage by Roseate
- Roasted by Roseate
- Bird Catering & Lounges
- Bird Electric
- BirdApps
- B-PRIVÈ
- Aviation Multi Skill Development Centre (AMSDC)
Products and services
- Bird Information Systems (BIS) Technology provider engaged in developing applications for corporate requirements, maintaining enterprise critical applications, and creating streamlined end-to-end contact center solutions for airlines, travel companies, and OTAs.
- BirdRes B2B Distribution Platform B2B distribution channel established in 2009 with a single window solution for all travel needs, offering flight, rail, bus, and hotel bookings across 800+ cities in India with over 70 channel partners and 30,000+ subscribers.
- Reservation Data Maintenance (RDM) ISO 9001:2015 certified joint venture between Lufthansa Commercial Holding and Bird Group founded in 1992, providing IT-enabled services including business process outsourcing, software development, inventory management, revenue management, and contact center services from a 77,000 sqft facility with 500+ professionals.
- Bird Technologies Digital commerce and data analytics services provider with portfolio of 18,000+ retail clients including top airlines and online travel agencies, enabling $1.5+ billion travel transactions through e-commerce with 300+ professionals.
- Bird Travels India's largest airline management company representing 34+ airlines as exclusive GSA/GSSA partners, providing market study, revenue optimization, NDC/API connectivity, distribution, sales, marketing, regulatory approvals, and cargo representation services.
- Bird Flight Services Ground handling services at Delhi, Cochin, Noida, Agra, and Juhu airports; part of Bird Group's collective that forms India's largest private ground handling network.
- GlobeGround India Ground handling subsidiary at Bangalore and Hyderabad airports, handling domestic and international flights as part of Bird Group's ground handling network.
- Bird Airport Services Ground handling services at Chandigarh, Agartala, Imphal, Coimbatore, Trichy, Goa, and Chennai airports.
- Bird Delhi General Aviation (FBO) IS-BAH certified Fixed Base Operator providing airside and landside services, regulatory and concierge services, and MRO services at IGI Airport, New Delhi, including India's first General Aviation Terminal.
- Bird Aero Services FZCO Middle Eastern arm of Bird Group providing airline management, distribution, sales and marketing services in UAE market since 2009, representing multiple airlines including VietJet Air and VietJet Thailand as Passenger Sales Agent / General Sales Agent.
- Bird Academy (BESTT) IATA accredited Regional Training Partner and educational arm of Bird Group, providing aviation, travel, tourism and hospitality training with 100,000+ students trained; IATA South Asia's Top Performing Training Partner for 11 years.
- Roseate Hotels & Resorts Luxury boutique hotel chain brand under Bird Hospitality Services with seven properties across India and UK, known for unique architecture, immaculate hospitality, award-winning dining, wellness, and lifestyle concepts.
- iSKATE by Roseate India's largest and only all-weather indoor ice skating rink located at Ambience Mall, Gurugram, spanning 15,000 sq. feet with capacity for 150 skaters, including ISKATE School for training.
- Upstage by Roseate Luxury co-working space brand offering relaxed, well-appointed workspaces designed for working in calm, uplifting environments at Roseate properties, accommodating up to 50 guests.
- Roasted by Roseate In-house patisserie and boulangerie brand of Roseate Hotels & Resorts offering all-day breakfast, desserts, sandwiches, smoothies, and exotic TWG tea with café lounge seating for up to 20 guests.
- Bird Automotive Leading dealership of premium automobile brands including BMW and MINI (BMW Group) offering bespoke sales and service experience with 19 years of luxury automobile industry experience.
- E-Next Mobility Electric vehicle dealership representing Citroën brand with 6 showrooms across Delhi/NCR, rapidly growing to become biggest sales market in India within 18 months.
- BirdApps On-demand marketplace for travel, hospitality and lifestyle sectors launched in 2017 by Dr. Ankur Bhatia.
- Care by Roseate Touchless Hospitality Touchless Hospitality technology offering AI-powered check-in, facial recognition, and personalized guest experiences combining smart room controls with contactless concierge services.
Companies that use The Bird Group
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles6 records
The Bird Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature9 records
The Bird Group partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- AEGEANcoreBird Travels announces exclusive collaboration with AEGEAN, Greece's flag carrier and commencement of direct flights from New Delhi & Mumbai.
- Noida International AirportcoreNoida International Airport selected Bird Group for ground handling services.
- Beechfield HouseminorBird Group acquired Beechfield House in Wiltshire, United Kingdom.
- Riyadh AircoreRiyadh Air appointed Bird Travels as Exclusive Distribution & Sales Partner in India.
- VietJet AircoreBird Aero Services FZCO, Dubai was appointed as Passenger Sales Agent of VietJet Air in UAE market.
- VietJet ThailandcoreBird Aero Services FZCO was appointed as General Sales Agent of VietJet Thailand for UAE market.
- Air IndiacoreRoseate Hotels & Resorts announced partnership with Air India for Flying Returns Loyalty Programme.
- IITTM (Indian Institute of Travel & Tourism Management)coreBird Academy signed MOU with Ministry of Tourism, Government of India and IITTM for imparting soft skills training to IITTM students as part of Incredible India Tourist Facilitator Certification (IITFC) program, training 3000 students.
- UnitiminorUniti and Bird Group joined forces in India for mobility solutions.
- National Skill Development Corporation (NSDC)coreNSDC partnered with Bird Academy to establish Aviation Multi Skill Development Centre (AMSDC), India's first national skill development centre at Chandigarh Airport. Joint collaboration with AAI CSR initiative.
- Airports Authority of India (AAI)coreAAI partnered through CSR initiative with Bird Academy and NSDC to establish AMSDC at Chandigarh Airport.
- ExecuJet Aviation GroupcoreBird ExecuJet Airport Services (BEAS) is a dynamic joint venture between Bird Group and ExecuJet Aviation Group offering world class FBO services, airside services, landside services, regulatory & concierge services, and MRO services at IGI Airport, New Delhi.
- OYOminorBirdRes partnered with OYO to empower national expansion of hotel distribution.
- Haima Bird ElectricminorBird Electric EV1 introduced - Family electric Hatch-Back under Rs 10 Lakh through partnership with Haima.
- Dusit InternationalcoreBird Group and Dusit International entered into new strategic partnership. Dusit International arrived in India with Roseate House New Delhi opening.
- MatrixminorBirdRes partnered with Matrix for booking International SIM cards.
- OxigenminorBirdRes partnered with Oxigen to offer Mobile and DTH Recharge solutions.
- PVR CinemasminorBirdRes partnered with PVR Cinemas for booking movie tickets.
- BallyminorBally announced Partnership with Bird Group in India.
- van LaackminorGerman Luxury shirt maker van Laack partnered with Bird Group to open its first store in India.
- Porsche DesignminorPorsche Design entered Indian market with Bird Group's Annual Art Calendar celebration.
- Star AlliancecoreBird Academy signed MoU with Star Alliance in 2010 to train Travel Agents across India.
- AmadeuscoreBird Group brought Amadeus to Indian subcontinent in 1994, pioneering automation of airline reservations in India. Amadeus provides travel technology for travel agents & airlines and is the market leader. Amadeus celebrated 25 successful years of operations in India in 2019.
- Lufthansa Commercial Holding (LCH)coreJoint venture between Lufthansa Commercial Holding and Bird Group to establish RDM (Reservation Data Maintenance) in 1992. RDM is an ISO 9001:2015 certified IT enabled services provider and centre for excellence for global travel and aviation industry.
Scale indicators12 records
Recent moves8 records
Expansion highlights8 records
The Bird Group competitors and assessment
Company assessmentDirect peers
- IBS Software: India-based travel technology provider serving airlines and travel companies with passenger service systems, crew management, and airline operations software — directly comparable to BIS/Bird Information Systems' airline technology offerings.
- CAE Inc. Global aviation training leader providing pilot, crew, and aviation maintenance training — comparable to Bird Academy's IATA-accredited training operations in aviation, travel, and hospitality, including the AMSDC Chandigarh facility.
- Swissport International: World's largest provider of ground handling and airport services, serving airlines at hundreds of airports globally — directly comparable in airport ground handling operations to Bird Group's 15-airport private network.
- Thomas Cook India: Indian travel services company providing travel management, foreign exchange, and tour packages — comparable to Bird Travels' airline representation and travel distribution operations in the Indian market.
- Travelport: Global distribution system (GDS) and travel commerce platform — comparable to Bird's Amadeus partnership and BirdRes B2B distribution layer enabling airline content distribution to travel agents.
- IRCTC: Indian Railway Catering and Tourism Corporation — BirdRes is listed among IRCTC's top 5 principal service providers, making this a direct distribution partnership and adjacent business model in India's travel distribution ecosystem.
- dnata: Dubai-based global aviation ground handling and cargo services provider operating across multiple countries — directly comparable to Bird Flight Services, GlobeGround India, and Bird Airport Services in ground handling operations and airport services.
- InterGlobe Enterprises: Indian conglomerate operating IndiGo (largest Indian airline), InterGlobe Hotels, and other travel businesses — directly comparable as a diversified Indian aviation/travel/hospitality holding company with similar geographic focus and multi-vertical structure.
Broad incumbents
- Indian Hotels Company (Taj Group): India's largest luxury hospitality company operating Taj, Vivanta, and SeleQtions brands — comparable to Roseate Hotels & Resorts as a luxury hotel operator in India, though at significantly larger scale.
- Lufthansa Group: European aviation conglomerate with airline operations, MRO, catering, and IT services (including Lufthansa Systems) — comparable as a large integrated aviation group and the JV partner of Bird Group in RDM (Reservation Data Maintenance) since 1992.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Bird Group social profiles
Digital presenceThe Bird Group compliance and trust
Trust signalCompliance9 records
The Bird Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bird Group leadership team
Management profileNumber of profiles
Profiles3 records
The Bird Group subsidiaries and ownership
Company hierarchySubsidiaries17 records
The Bird Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bird Group M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bird Group
What does The Bird Group do?
The Bird Group is a diversified Indian conglomerate founded in 1971 operating across five core business verticals: Information Technology (travel technology platforms, GDS connectivity, BPO services); Travel & Aviation Services (exclusive airline representation as GSA/GSSA for 34+ airlines and ground handling across 15 Indian airports); Hospitality (Roseate Hotels & Resorts with 7 luxury properties across India and UK); Luxury Retail (premium automobile dealerships for Bentley, BMW, MINI, Citroën, Porsche); and Education (IATA-accredited Bird Academy training institute).
Is The Bird Group a public or private company?
The Bird Group is a private company. It is classified as family owned and is currently operating.
When was The Bird Group founded?
The Bird Group was founded in 1971. It employs 1,001 to 5,000 people.
Where is The Bird Group based?
The Bird Group is headquartered in New Delhi, India, in the Asia region.
How does The Bird Group make money?
Six revenue lines are on record. Technology Solutions & Software is the primary driver. The others are airline Representation (GSA/GSSA), ground Handling Services, hotel Operations & Hospitality, automobile Sales & Service and education & Training.
Who are The Bird Group's main competitors?
Direct peers on record are IBS Software, CAE Inc., Swissport International, Thomas Cook India, Travelport, IRCTC, dnata and InterGlobe Enterprises. Broad incumbents are Indian Hotels Company (Taj Group) and Lufthansa Group.
Does The Bird Group have an API?
Yes. Bird Group's travel technology products support NDC (New Distribution Capability) and API connectivity for airline distribution, booking systems, and content distribution. BirdRes offers B2B distribution with connectivity across aviation, railways, road transport and hospitality industries. Bird Information Systems provides Internet Booking Engine (B2B and B2C), Departure Control System, and Check-in Solutions (Web, Kiosk, Roving Agent, Mobile). Bird Aero Services FZCO provides airline management, distribution, sales and marketing services in UAE market with API/NDC connectivity capabilities.