National Mini Storage
National Mini Storage is a New Zealand self-storage operator founded in 1991 in Auckland, providing household, business, and vehicle storage units across 24 New Zealand facilities under monthly subscription rentals, now owned by Kennards Self Storage following the July 2025 acquisition.
- Company typePrivate
- Founded1991
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What National Mini Storage does
National Mini Storage is a New Zealand-based self-storage operator founded in 1991 in Penrose, Auckland, serving individual households, small and medium businesses, and a smaller vehicle-and-boat storage segment through physical facilities. The company offers traditional self-storage units in multiple sizes, vehicle and boat parking, and complementary services including a Box Shop for packing supplies, Business Class corporate storage with a Delivery Concierge Service, and Climate-Controlled Wine Cellars. Technology comprises "smart sites" with individual unit alarms, controlled gate entry, CCTV, sturdy fencing, and an online booking and payment portal redirected to the Kennards platform; no proprietary AI/ML capabilities are disclosed.
The business operates on a subscription-recurring monthly rental model with no bond, no maximum term, and one-month minimums, plus a one-time NZD 30 administration fee. Pricing ranges from NZD 55/month for a small (1x1x1m) unit to NZD 540–640/month for a large (8x3m) unit, with vehicle parking NZD 240–565/month. Distribution is direct-to-consumer through the company website (redirected to kennards.co.nz post-acquisition), phone sales via 0800 533 748, and physical walk-in service across facilities. As of October 2024 the company operated 13 Auckland sites; following the July 1, 2025 acquisition by Kennards Self Storage, the combined New Zealand network comprises 24 locations (16 in Auckland), and the parent operates 126 sites across Australia and New Zealand with market value exceeding NZD 4 billion. Reported customer outcomes include an NPS of 82 (industry average 62), 4.8/5 Google reviews, 87,700 KWh of solar energy savings, 97% LED lighting completion, and a hybrid fleet scaled from 50% to 83%. Awards include SSAA Facility of the Year (1998, 2018, 2023), Sustainability (2024), and Community Engagement (2023).
National Mini Storage firmographics
Firmographics- Name
- National Mini Storage
- Legal name
- National Mini Storage
- Website
- https://nationalministorage.co.nz
- Company type
- Private
- Founded year
- 1991
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- National Mini Storage is a New Zealand self-storage operator founded in 1991 in Auckland, providing household, business, and vehicle storage units across 24 New Zealand facilities under monthly subscription rentals, now owned by Kennards Self Storage following the July 2025 acquisition.
- Ownership category
- akta.pro rank
National Mini Storage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (53113), Lessors of Miniwarehouses and Self-Storage Units (531130), Other Warehousing and Storage (49319)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Climate-Controlled Self-Storage (HSAKAGAA), Vehicle & RV/Boat Self-Storage (HSAKAGAC), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD)
Keywords
Where National Mini Storage is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices14 records
Markets served
National Mini Storage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Storage Unit Rental: Monthly recurring rental of self-storage units to households and businesses. Minimum rental period is one month with no maximum term. Customers can easily upgrade or downgrade unit sizes as needed.
- Vehicle & Boat Storage: Outdoor parking spaces for cars, caravans, and boats at monthly rental rates
- Business Class Corporate Storage: Corporate storage solutions for large enterprises requiring multiple storage locations with unified professional experience
- Delivery Concierge Service: Manages inbound and outbound deliveries for business customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Small unit (1x1x1m) |
| Unit Pricing | Monthly | Large unit (8x3m) |
| Unit Pricing | Monthly | Vehicle parking |
| One time/ perpetual license | Pay-as-you-go | Administration fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
National Mini Storage product offering
Product offeringCore offering
National Mini Storage rents self-storage units on monthly recurring terms to households, businesses, and vehicle/boat owners across 24 locations in New Zealand. Customers can book units online or via phone, choose from multiple unit sizes, upgrade or downgrade as needed, and access climate-controlled options and supplementary services such as a Box Shop, Business Class corporate storage, Delivery Concierge, and Climate-Controlled Wine Cellars. Following the July 2025 acquisition by Kennards Self Storage, the company operates as part of a 126-location Australasian self-storage network.
Product overview
National Mini Storage operates as a self-storage provider offering a portfolio of storage solutions. The core product consists of traditional self-storage units available in various sizes for household items, business inventory, and vehicles/boats. The company provides complementary services including a Box Shop for moving supplies, Business Class for corporate clients, Delivery Concierge Service for business logistics, and Climate-Controlled Wine Cellars for collectors. The Creating Space sponsorship program supports local communities. Following the July 2025 acquisition by Kennards Self Storage, the company now operates 24 locations across New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Self Storage Units Traditional self-storage units available in multiple sizes for household items, business inventory, vehicle/boat storage, and seasonal belongings. Each unit includes security features such as CCTV, controlled access, and individual door alarms. Available on monthly recurring rental with no maximum term and free upgrades/downgrades between unit sizes.
- Box Shop Expanded range of moving boxes and packing supplies available in all centres for packing, shipping, moving, and storing belongings. Designed specifically for safe storage.
- Business Class Corporate Storage Corporate storage solution for large enterprises requiring multiple storage locations, offering a unified and professional experience across the network. Targeted via direct enterprise sales with dedicated account management.
- Delivery Concierge Service Service that manages inbound and outbound deliveries for business customers, handling logistics coordination across storage locations.
- Climate-Controlled Wine Cellars Specialized climate-controlled storage units for wine collection storage, available in Wellington, Mt Eden, and Wairau Valley locations.
Quantifiable outcome
- NPS score of 82 points, well above industry average of 62 points
- +5 more outcomes
Companies that use National Mini Storage
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
National Mini Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
National Mini Storage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kennards Self StorageflagshipKennards Self Storage acquired National Mini Storage on July 1, 2025, adding 13 Auckland locations to their portfolio. Kennards is one of the world's largest privately-owned self storage companies with 126 locations across Australia and New Zealand. National Mini Storage operates as a brand under Kennards Self Storage.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
National Mini Storage competitors and assessment
Company assessmentBroad incumbents
- Public Storage: Largest publicly listed self-storage REIT globally (US-based, >3,000 locations); not a direct NZ competitor but the global category benchmark for monthly recurring self-storage unit economics, climate-controlled mix, and digital booking — useful comparable for unit economics and operating model.
- CubeSmart: Major US-listed self-storage REIT with ~600 locations; broad incumbent in the same category as National Mini Storage with comparable offerings (climate-controlled units, vehicle storage, business storage) and a similar online booking model, providing a useful category benchmark despite no NZ overlap.
- Kennards Self Storage: Parent company of National Mini Storage since July 2025. Operates 126 self-storage locations across Australia and New Zealand, with the NZ portfolio (now including NMS) representing 18% of total rentable area. Same core business of short- and long-term self-storage units, vehicle parking, and business storage.
Emerging players
- Guardian Self Storage & Lock-Up Storage NZ: New Zealand self-storage operator with regional sites offering household and commercial units; partial-overlap competitor in adjacent geographies where National Mini Storage currently has no presence, useful as a benchmark for unit pricing and amenity mix in regional NZ.
Direct peers
- Sentinel Self Storage: NZ-based self-storage chain with presence in Auckland and other regions, offering climate-controlled units, vehicle storage, and business storage on similar monthly subscription terms; directly comparable competitor to National Mini Storage's core offerings.
- Storage King: Direct self-storage competitor operating across New Zealand and Australia with a comparable mix of household, business, and vehicle storage; competes head-to-head with National Mini Storage in Auckland and broader NZ markets with similar unit sizes and monthly subscription pricing.
- Apple Storage: New Zealand self-storage operator with Auckland sites offering household, business, and vehicle storage on monthly recurring rentals; comparable unit-size mix and customer segments to National Mini Storage's Auckland-focused portfolio.
- Fort Knox Self Storage: Established New Zealand self-storage operator with multiple Auckland sites offering household, business, and vehicle storage; directly comparable in product offering, monthly recurring rental model, and target customer segments to National Mini Storage.
- City Storage NZ: Auckland-based self-storage operator providing household and commercial units with comparable monthly rental terms; a direct local competitor in the same metro where National Mini Storage has 16 of its 24 sites.
- Easy Storage NZ: NZ self-storage brand with multiple Auckland locations offering household and business units on similar monthly subscription pricing; competes directly in the same geographic catchment as National Mini Storage's Auckland-dense footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
National Mini Storage social profiles
Digital presenceNational Mini Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Mini Storage leadership team
Management profileNumber of profiles
Profiles8 records
National Mini Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Mini Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Mini Storage
What does National Mini Storage do?
National Mini Storage rents self-storage units on monthly recurring terms to households, businesses, and vehicle/boat owners across 24 locations in New Zealand. Customers can book units online or via phone, choose from multiple unit sizes, upgrade or downgrade as needed, and access climate-controlled options and supplementary services such as a Box Shop, Business Class corporate storage, Delivery Concierge, and Climate-Controlled Wine Cellars. Following the July 2025 acquisition by Kennards Self Storage, the company operates as part of a 126-location Australasian self-storage network.
Is National Mini Storage a public or private company?
National Mini Storage is a private company. It is classified as corporate owned and is currently acquired.
When was National Mini Storage founded?
National Mini Storage was founded in 1991. It employs 11 to 50 people.
Where is National Mini Storage based?
National Mini Storage is headquartered in Auckland, New Zealand, in the Oceania region.
How does National Mini Storage make money?
Four revenue lines are on record. Storage Unit Rental is the primary driver. The others are vehicle & Boat Storage, business Class Corporate Storage and delivery Concierge Service.
Who are National Mini Storage's main competitors?
Broad incumbents on record are Public Storage, CubeSmart and Kennards Self Storage. Guardian Self Storage & Lock-Up Storage NZ is listed as an emerging player. Direct peers are Sentinel Self Storage, Storage King, Apple Storage, Fort Knox Self Storage, City Storage NZ and Easy Storage NZ.
Does National Mini Storage have an API?
No public API is recorded for National Mini Storage.
What industry is National Mini Storage in?
National Mini Storage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAA, Climate-Controlled Self-Storage. Its NAICS code is 53113 and its SIC code is 4220.