Auto Rental News

What Auto Rental News does

Auto Rental News is a B2B trade publication dedicated to the car and truck rental industry, published by the privately held Bobit Business Media, a Los Angeles-area business-to-business media company. The publication delivers editorial coverage across news, articles, blogs, videos, whitepapers, and webinars on topics including rental operations, fleet acquisition and remarketing, fleet insurance, legal and legislative developments, telematics, rental software, EV adoption, and AI-powered vehicle damage detection. Its primary audience is car rental operators — ranging from independent single-location businesses to national chains such as Hertz, Avis Budget Group, and Enterprise — alongside fleet managers, truck rental companies, and the supplier/vendor ecosystem serving the industry.

The underlying platform is a multi-format digital publishing stack: a flagship website (autorentalnews.com), print and digital editions of Auto Rental News Magazine, an email newsletter, the 'Auto Rental Focus' blog, the 'ARN Industry Newsmakers' video series, sponsored whitepapers, and gated webinars. Distribution extends across Facebook, X, LinkedIn, and YouTube, and the publication also operates a Buyer's Guide directory (thefleetsource.com) connecting operators with suppliers. The signature event asset is the annual International Car Rental Show (ICRS), held May 13-15, 2026 in Grapevine, TX, which functions as the dominant U.S. industry gathering for operators, technology vendors, franchise brands (Green Motion, U-Save, Avis/Budget franchisees), and association partners such as the American Car Rental Association (ACRA).

Revenue is generated through three principal streams: recurring subscriptions to the magazine and digital edition; advertising and marketing solutions sold to vendors and operators across the website, newsletter, magazine, and event properties; and event-driven revenue from ICRS via exhibitor fees, sponsorships, registrations, and conference programming. Specific subscription pricing is not publicly disclosed. The company is privately held, with no disclosed venture, private equity, or public ownership, no subsidiaries, no M&A activity, and no publicly stated headcount.

Name

Auto Rental News

Legal name

Bobit Business Media

Website

https://autorentalnews.com

Company type

Private

Operating status

Operating

Short description

Auto Rental News is a B2B trade publication covering the U.S. car and truck rental industry through a magazine, website, newsletter, video series, webinars, and the annual International Car Rental Show, serving rental operators, fleet managers, and industry vendors.

Ownership category

akta.pro rank

Product category

Trade Media and Industry Publications

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate & Government Contract Car Rental (THADAAAJ)

akta.pro secondary industries

Subscription Fleet Operations & Remarketing Providers (THADACAN), Leasing & Lease Buyout Financing (FSAKADAC), Hired & Non-Owned Auto (FSAJABAE)

Keywords

• Trade publication
• B2B media
• Industry news
• Car rental industry
• Trade media events

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Subscriptions: Print and digital magazine subscriptions for industry professionals seeking car and truck rental industry news, analysis, and insights
2. Advertising: Marketing solutions and advertising placements across the website, magazine, newsletter, and event properties targeting car rental industry professionals
3. International Car Rental Show: Annual industry event generating revenue through exhibitor fees, sponsor packages, registration, and conference programming

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Auto Rental News is a B2B trade media publication covering the car and truck rental industry. It distributes editorial content through a flagship print and digital magazine, a news website, email newsletters, videos, webinars, and whitepapers, and hosts the annual International Car Rental Show (ICRS) trade event. Revenue is generated primarily through advertising/sponsorships, event fees, and subscriptions targeting rental industry professionals.

Product overview

Auto Rental News is a B2B media publication providing comprehensive coverage of the car and truck rental industry through multiple channels: its flagship magazine (print and digital editions), breaking news articles, in-depth digital cover features, the Auto Rental Focus blog, video content including the ARN Industry Newsmakers series, whitepapers, webinars, and the annual International Car Rental Show (ICRS). The publication covers technology topics relevant to the industry including AI-powered vehicle damage detection, EV fleet adoption, telematics, rental software, and fleet management solutions. The company also operates the Buyer's Guide directory connecting operators with industry suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Rental News Magazine

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, major and minor.

• International Car Rental Show (ICRS)coreStrategic or Co-development Partner · 13 May 2026Auto Rental News organizes and hosts the annual International Car Rental Show, a major industry conference and trade show. The event brings together car rental professionals, technology providers, and industry suppliers for education, networking, and business development. The 2026 event is scheduled for May 13-15 in Grapevine, TX.
• Bobit Business MediacoreOthersAuto Rental News is published by Bobit Business Media, a business-to-business media company serving various transportation and automotive industries.
• American Car Rental Association (ACRA)majorStrategic or Co-development PartnerACRA is the leading trade association for the car rental industry, and Auto Rental News provides coverage of ACRA's legislative, regulatory, and industry advocacy activities. ACRA Chairman Sharky Laguana is featured in regular coverage.
• Global Business Travel Association (GBTA)minorStrategic or Co-development PartnerAuto Rental News covers GBTA research and reports on business travel trends that impact car rental demand, citing studies on economic impact and travel patterns.
• Green Motion InternationalminorStrategic or Co-development PartnerGreen Motion International is an international car rental franchise brand with operations in 80 countries. Auto Rental News covers their franchise expansion announcements including recent entries into Guatemala, Japan, and other markets.
• U-Save Car and Truck RentalminorStrategic or Co-development PartnerU-Save is a car and truck rental franchise brand operating in more than 30 countries. Auto Rental News covers their international expansion and franchise partnership announcements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wards Auto: Long-established B2B automotive media brand covering OEMs, suppliers, and fleet topics. Comparable as a broader B2B auto media peer with overlapping enterprise advertiser base and similar data-driven editorial positioning.
• Business Travel News: Established B2B trade media title covering corporate travel, which is a core demand driver for car rental. Comparable as an adjacent B2B media asset with overlapping advertisers and similar subscription and event-driven revenue mix.

Direct peers

• Auto Remarketing: Trade publication covering vehicle remarketing and used-vehicle inventory within the rental/fleet ecosystem. Directly comparable to Auto Rental News as a vertical B2B media title serving the same rental industry audience on overlapping topics (remarketing, fleet disposal).
• Rental Management Magazine (American Rental Association): Trade publication of the American Rental Association covering equipment and vehicle rental operators. Comparable to ARN as a vertical B2B media brand with similar editorial scope, advertising model, and association-style industry engagement.
• Fleet Owner: Long-running trade publication covering commercial fleet operations. Comparable to ARN as a B2B media asset covering vehicle acquisition, maintenance, and operations with overlapping advertiser and reader bases in the rental/fleet ecosystem.
• Motor Age: B2B trade publication serving automotive service and repair professionals. Comparable to ARN as a vertical B2B media title using subscription, advertising, and event revenue to monetize a defined industry audience.
• Automotive Fleet: B2B media brand covering fleet management, acquisition, and remarketing. Comparable to ARN as a vertical trade publication serving fleet operators and suppliers with overlapping editorial categories (fleet acquisition, maintenance, telematics).

Others

• The Fleet Source (Buyer's Guide): Industry supplier directory and buyer's guide operated alongside Auto Rental News. Comparable as a sister digital media/marketplace asset within the same ecosystem that monetizes the same audience through lead generation and listings.
• Trade Show Executive: B2B media brand covering the trade show industry itself. Comparable as a peer covering events business operations, useful for understanding ICRS's positioning and growth patterns within the broader B2B events vertical.

Emerging players

• Green Car Congress: Specialty B2B/digital publication focused on advanced automotive propulsion, including EV fleet topics that ARN covers. Comparable as a thematic peer in the EV transformation content space that competes for the same operator and vendor attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AutoRentalNews
• YouTubeyoutube.com/channel/UCdyMStXKacgLAYBGACShpOg
• Facebookfacebook.com/AutoRentalNews
• LinkedInlinkedin.com/company/auto-rental-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Rental News