What BuildRX does

BuildRX is a private, Oakland-based creative agency that delivers custom digital experiences across e-commerce, web applications, social media, and mobile. Its technology stack centers on PHP, Ruby on Rails, and Objective-C, with platform specializations in Magento, Shopify, Spree, and Facebook application development, including native iOS and Android application delivery. The agency has produced custom Magento plugins, fan-gated Facebook apps, viral social campaigns, and native mobile applications, including an iOS app featured on CBS This Morning.

The company sells project-based and hourly professional services at standard rates of $150–$250 per hour with $50,000 project minimums. It serves three primary segments: enterprise retail and luxury brands (Harrods, Swarovski, Joie, True Religion, Juicy Couture), entertainment and celebrity clients (50 Cent, Ellie Goulding), and mid-market/technology accounts (Nest, College Fashionista, Metromint). It also runs a startup-focused MVP Program that delivers a 6-week minimum viable product for approximately $36,000 in cash plus a 5% equity stake at a $100/hour rate. New business is generated primarily through direct outreach and the firm's portfolio website, which showcases 17 client case studies.

Name

BuildRX

Legal name

BuildRX

Website

https://buildrx.com

Company type

Private

Operating status

Operating

Short description

BuildRX is an Oakland-based private creative agency building custom e-commerce sites, web apps, social media campaigns, and mobile apps for enterprise brands, luxury retailers, entertainment clients, and startups via its MVP program.

Ownership category

akta.pro rank

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Development Services: Hourly or project-based custom development for web, mobile, and e-commerce projects. Standard rates range from $150-$250/hr with $50,000 minimums for most projects. Includes e-commerce, web applications, social media, and mobile app development services.
2. MVP Development Program: Startup-focused MVP development combining cash payment ($100/hr at 60 hrs/week for 6 weeks = approximately $36,000) plus 5% equity stake. Provides well-documented, extensible code as foundation for future development.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

BuildRX is a full-service creative agency that designs and builds custom digital experiences for brands, including e-commerce sites on Magento, Shopify, and Spree, custom web applications, Facebook and social media applications, and native iOS and Android mobile applications. The agency also runs a startup-focused MVP development program that delivers minimum viable products over a 6-week sprint in exchange for cash plus a 5% equity stake.

Product overview

BuildRX is a full-service creative agency specializing in development for mobile, social, and eCommerce. The company operates as a services-based business rather than a software product company, offering four core service lines: eCommerce Services (using Magento, Spree, and Shopify platforms), Web Applications (custom design and development), Social Media Services (Facebook apps, social strategy), and Mobile Applications (iOS and Android development). Additionally, they offer an MVP Program that provides startup-focused minimum viable product development for a combination of cash and equity. The company serves a diverse client portfolio including fashion brands (Joie, Juicy Couture, True Religion), luxury retailers (Harrods, Swarovski, Madeline Weinrib), entertainment clients (50 Cent, Ellie Goulding), and technology companies (Nest, Grantoo).

Differentiator

Problem solved

Functional benefit

Products and services

• eCommerce Services

Quantifiable outcome

• Magento plugin enabled hundreds of thousands of potential shoppers to sign up online for Joie
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• AKQA: Global design and innovation agency offering digital products, services, and experiences for major brands. Overlaps in e-commerce and digital experience work but operates at enterprise scale with much larger team.
• Huge: Large digital agency providing strategy, design, marketing, and technology services for enterprise brands. Comparable full-service digital capability but at much larger scale and broader service portfolio.
• R/GA: Global experience design agency offering strategy, design, technology, and communications services for major brands. Comparable full-service digital offering but at significantly larger scale and broader geographic footprint than BuildRX.

Direct peers

• Savvy Apps: Mobile app design and development agency focused on iOS and Android for startups and enterprises. Directly comparable custom mobile development services and mid-market client focus.
• Code and Theory: Digital-first creative agency that designs and engineers custom web, mobile, and e-commerce platforms for enterprise brands. Directly comparable to BuildRX in offering custom development services with a similar integrated strategy-to-launch model.
• Firstborn: Digital creative agency building custom digital experiences, commerce platforms, and content for brands like Nike, Google, and AT&T. Comparable scale and offering profile with similar custom-services model.
• Blue Label Labs: Custom mobile and web app development agency serving enterprise and startup clients. Directly comparable custom development services with similar project-based pricing structure.
• Ustwo Studios: Digital product studio that designs and builds custom digital products, apps, and experiences. Similar custom services model with comparable enterprise client mix and project-based engagements.
• Work & Co: Digital agency that designs and builds custom digital products, e-commerce, and mobile apps for brands like Google, Nike, and Apple. Closely comparable in custom development focus and enterprise brand clientele.

Emerging players

• Mekanism: Full-service creative agency combining content, media, and digital production for brands. Comparable custom digital development focus but with greater emphasis on content marketing and brand campaigns.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/buildrx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BuildRX