Pusher
Pusher is a small Northern California digital media agency offering video production, photography, editing, and design services to nonprofits, educational institutions, environmental groups, and select enterprise clients on a project-based quote model.
- Company typePrivate
- Founded2011
- HeadquartersDunsmuir, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pusher does
Pusher is a privately-held, small digital media production agency headquartered in Mount Shasta, California (firmographically listed in Dunsmuir), operating since 2011 with 1-10 employees. The company delivers a full-service creative offering spanning video production (web video, short films, live streaming, social media content, and FAA Part 107-certified aerial drone imagery), photography (portraiture, product, food, adventure, corporate), editing (video/photo post, motion graphics, sound design, podcast production), and design (web and graphic design). Its underlying technology stack is light: the website runs on Squarespace, distribution is anchored on a Vimeo portfolio channel and active Instagram presence, and the only notable technical credential is FAA Part 107 certification for commercial drone operations.
Pusher's customer base is a diversified mix of nonprofit, educational, healthcare, tourism, and enterprise clients, with a visible specialty in environmental conservation work (California Trout, Point Reyes National Seashore Association, The Nature Conservancy, Discover Siskiyou). Brand-name logos including Harvard, UCLA, UNICEF, and Cisco are displayed on the website, but the firm does not publish case studies or engagements for these larger institutions, suggesting they may be one-off or limited engagements rather than anchor accounts.
The business model is professional services on a project-based, quote-driven basis ("Get a quote" contact approach), with no publicly disclosed pricing, no tiered rate cards, and no recurring contract structure. Customer acquisition is primarily inbound via portfolio showcasing (Vimeo), social media marketing (Instagram), and website-hosted case studies. The firm has not disclosed any external funding rounds, acquisitions, or executive leadership changes, and operates as an independent private creative shop serving primarily the Northern California market with occasional out-of-region project work.
Pusher firmographics
Firmographics- Name
- Pusher
- Website
- https://pusherhq.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pusher is a small Northern California digital media agency offering video production, photography, editing, and design services to nonprofits, educational institutions, environmental groups, and select enterprise clients on a project-based quote model.
- Ownership category
- akta.pro rank
Pusher industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Postproduction Services and Other Motion Picture and Video Industries (51219), Other Sound Recording Industries (51229)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Political & Advocacy Advertising (MPADAEAK)
- akta.pro secondary industry
- Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)
Keywords
Where Pusher is headquartered
LocationHeadquarters
- HQ city
- Dunsmuir
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pusher business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Video Production Services: Project-based video production services including web videos, short films, live streaming, social media content, and aerial imagery for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based project pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pusher product offering
Product offeringCore offering
Pusher is a small, full-service digital media production agency in Northern California that delivers integrated Video Production (web videos, short films, live streaming, social media content, FAA Part 107 aerial imagery), Photography (portraiture, products, food, adventure, corporate), Editing (video/photo editing, motion graphics, sound design, podcasts), and Design (web design, graphic design) services to organizations and brands needing professional creative content.
Product overview
Pusher is a full-service digital media production company offering a unified suite of creative services. The core offerings consist of Video Production (including aerial imagery and live streaming), Photography, Editing (video/photo, motion graphics, sound design, podcasts), and Design (web and graphic design). These services are delivered as integrated creative packages, with case studies demonstrating their use in producing conservation films, event highlight videos, and organizational documentaries for clients in California.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Production Services Professional video production service for brands, nonprofits, and organizations covering web videos, short films, live streaming, social media content, and FAA Part 107 certified aerial (drone) imagery.
- Photography Services Professional photography service for clients needing portraiture, product, food, adventure, and corporate photography.
- Editing Services Post-production editing service covering video and photo editing, motion graphics, sound design, and podcast production for existing footage and audio.
- Design Services Design service for brands, companies, and organizations covering web design and graphic design.
Companies that use Pusher
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Pusher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pusher partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Pusher competitors and assessment
Company assessmentBroad incumbents
- B-Reel: Globally operating creative and production agency producing films, interactive content, and brand experiences — comparable category (commercial/branded video production) but at significantly broader scale than Pusher.
Direct peers
- Furlined: Commercial production company specializing in branded film and advertising content — comparable to Pusher as a commercial video production partner serving brand and organizational clients.
- Variable: Full-service commercial production agency delivering branded video, design, and digital content for major brands — comparable to Pusher's integrated video/photo/design model serving mission-driven and enterprise clients.
- Optimist: Creative agency producing commercials, branded content, and digital campaigns — comparable to Pusher's branded video and design offering, though at a larger scale and broader reach.
- Tribe Pictures: Independently owned documentary and branded storytelling production company working with nonprofits, foundations, and purpose-driven brands — closely comparable to Pusher's nonprofit/conservation storytelling focus.
- Versus: Independent creative and commercial production agency producing video and content campaigns for brands and nonprofits — closely comparable in service mix (video, editing, design) and client types to Pusher.
- Tool of North America: Los Angeles-based commercial production company producing branded films, commercials, and digital content for global brands — directly comparable to Pusher as a commercial/branded video production shop with a similar service menu.
- Beard Boy Productions: Small independent commercial video production agency producing branded content for nonprofits, advocacy, and mission-driven organizations — directly comparable in scale, service mix, and client type to Pusher.
Emerging players
- Big Picture Ranch: Independent production studio specializing in environmental and conservation documentary films — directly comparable to Pusher's specialization in conservation films for environmental nonprofits and National Park-adjacent clients.
- Conservation Media: Production collective producing films and digital content for conservation organizations — comparable to Pusher's environmental nonprofit client base and conservation storytelling capability.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pusher social profiles
Digital presencePusher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pusher leadership team
Management profileNumber of profiles
Pusher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pusher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pusher
What does Pusher do?
Pusher is a small, full-service digital media production agency in Northern California that delivers integrated Video Production (web videos, short films, live streaming, social media content, FAA Part 107 aerial imagery), Photography (portraiture, products, food, adventure, corporate), Editing (video/photo editing, motion graphics, sound design, podcasts), and Design (web design, graphic design) services to organizations and brands needing professional creative content.
Is Pusher a public or private company?
Pusher is a private company. It is classified as unknown and is currently operating.
When was Pusher founded?
Pusher was founded in 2011. It employs 1 to 10 people.
Where is Pusher based?
Pusher is headquartered in Dunsmuir, United States, in the North America region.
How does Pusher make money?
One revenue line is on record: video Production Services.
Who are Pusher's main competitors?
B-Reel is listed as a broad incumbent. Direct peers are Furlined, Variable, Optimist, Tribe Pictures, Versus, Tool of North America and Beard Boy Productions. Emerging players are Big Picture Ranch and Conservation Media.
Does Pusher have an API?
No public API is recorded for Pusher.
What industry is Pusher in?
Pusher's product category is Video Production Services. Its primary akta.pro industry code is MPADAEAK, Political & Advocacy Advertising, with a secondary code of MPAAAMAH, Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production). Its NAICS code is 512 and its SIC code is 7812.