Body Nature
Body Nature is a French family-owned company, founded in 1972, that makes Ecocert-certified organic household cleaners, natural cosmetics, and well-being products at its Nueil-les-Aubiers estate, selling primarily through a network of independent Conseillères hosting home workshops and its own e-commerce site.
- Company typePrivate
- Founded1972
- HeadquartersLes Aubiers, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Body Nature does
Body Nature is a privately held, family-owned French company founded in 1972 that develops, manufactures, and sells certified-organic household cleaning products, natural cosmetics, and well-being products. The company operates from its Domaine in Nueil-les-Aubiers (Deux-Sèvres, Nouvelle-Aquitaine), where it controls the production chain "from flower to bottle" through on-site plant cultivation, an R&D laboratory, and dedicated manufacturing facilities. It offers roughly 230 SKUs across three categories: Entretien (ecological cleaners, including the flagship 'Le Propre' multi-purpose concentrate designed to replace up to 11 household products), Cosmétique (organic face/body/hair care, baby care, dental care, and the Anti-Âge ABSOLU line), and Bien-être (essential oils, massage balms, and supplements). Products carry Ecocert, Cosmos Organic, and Agriculture Biologique certifications and are built around concentrated, refillable 'Éco-Recharge' formats designed to reduce packaging waste.
Body Nature monetizes primarily through direct-to-consumer channels: a network of independent Conseillères who host home-based 'L'Instant Body Nature' workshops where products are demonstrated and orders placed, combined with its own e-commerce site body-nature.com. Pricing is unit-based with volume formats (2L, 5L) and bundles; delivery is reduced to €1.50 above €49, and a loyalty program triggers gifts at €49/€79 purchase thresholds and a €300 annual loyalty perk. Hostesses receive 10% commission on workshop sales plus welcome gifts. The GTM motion is relationship-led, supported by an editorial blog, social media (Instagram, TikTok, YouTube, Facebook, LinkedIn), and an email newsletter offering 10% off first purchase. The stated customer base consists of environmentally conscious households, natural cosmetics consumers, and well-being seekers; there are no named enterprise customers, no disclosed ARR, and the company is not funded by institutional capital.
Body Nature firmographics
Firmographics- Name
- Body Nature
- Legal name
- Body Nature
- Website
- https://body-nature.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Body Nature is a French family-owned company, founded in 1972, that makes Ecocert-certified organic household cleaners, natural cosmetics, and well-being products at its Nueil-les-Aubiers estate, selling primarily through a network of independent Conseillères hosting home workshops and its own e-commerce site.
- Ownership category
- akta.pro rank
Body Nature industry classification
Industry- Product category
- Organic Household & Personal Care Products
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where Body Nature is headquartered
LocationHeadquarters
- HQ city
- Les Aubiers
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Body Nature business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Direct Product Sales via Home Parties: Body Nature generates revenue primarily through direct sales of eco-certified household cleaning and cosmetic products via its network of Conseillères who conduct 'Instants Body Nature' home workshops. Consultants earn commission on sales made during these events.
- E-commerce Direct Sales: Online sales through body-nature.com website where customers can purchase the full product range including refills, accessories, and promotional bundles. The company offers free delivery for orders over €49.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with volume discounts |
| Other | Pay-as-you-go | Loyalty Program Benefits |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Body Nature product offering
Product offeringCore offering
Body Nature is a French family-owned manufacturer founded in 1972 that produces and sells certified organic household cleaning products and natural cosmetics. The company sells directly to consumers through a network of independent sales consultants (Conseillères) who host in-home product demonstrations, supplemented by an online e-commerce channel for direct purchases.
Product overview
Body Nature is a French family-owned company since 1972 offering certified biological household cleaning products and natural cosmetics through direct home sales. The product portfolio spans three main categories: Entretien (ecological household cleaners including the flagship Le Propre multi-purpose concentrate, dishwashing liquids, laundry detergents, disinfectants, and microfiber accessories), Cosmétique (certified organic beauty products including face care, shower gels, body care, deodorants, natural shampoos, toothpaste, and baby products), and Bien-être (natural wellness products including massage balms, essential oils, and dietary supplements). Key products include Le Propre (concentrated cleaner replacing 11 products), Vaisselle Mains (ecological dish soap), the Anti-Âge ABSOLU skincare line, and various wellness offerings. The company emphasizes concentrated, multi-use, and rechargeable formulas with ingredients sourced from their estate in Nueil-les-Aubiers, France. Distribution occurs primarily through direct home sales via Conseillères and their e-commerce website.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Concentrated multi-purpose cleaner replaces up to 11 household products
- +1 more outcomes
Companies that use Body Nature
Customer profileSegments3 records
Ideal customer profiles1 record
Body Nature technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Body Nature partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Créateur de forêtcoreEnvironmental partnership during July-August 2026 where Body Nature donates €1 per 'Les indispensables pour ma maison' kit purchased to fund a new forest biodiversity island. The project creates a protected 2+ hectare area in Clazay, Deux-Sèvres, secured for 99 years to promote local wildlife and flora return.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Body Nature competitors and assessment
Company assessmentDirect peers
- Melvita: French pioneer of organic cosmetics (founded 1983, now owned by L'Occitane), with bio-certified skincare, body care and well-being products. Comparable to Body Nature's natural cosmetics line on heritage, organic certification, and French market focus.
- Yves Rocher: French heritage brand built on botanical and eco-certified beauty and home care, historically distributed via direct sales and now also retail. Directly comparable to Body Nature on geography (France), product categories (cosmetics + household), and bio/eco positioning.
- Léa Nature: French independent group offering organic food, cosmetics, and household products under brands such as Jardin Bio, Natessance, and So'Bio. Closely comparable on certified-organic positioning and multi-category CPG portfolio serving the same French consumer.
Regional players
- Nature & Découvertes: French multi-channel retailer and brand of natural, organic, and well-being products (cosmetics, aromatherapy, household). Comparable as a France-focused player in the natural household and wellness category, though operating primarily via retail rather than direct sales.
Emerging players
- Typology: French digitally native natural skincare brand built around clean, plant-based formulations sold direct-to-consumer online. Comparable to Body Nature's skincare line as a digitally led challenger in French natural cosmetics, though without the home-party channel.
- La Compagnie des Sens: French specialist in essential oils, aromatherapy, and natural well-being products with strong educational content and e-commerce focus. Comparable to Body Nature's Bien-être segment (essential oils, massage, sleep aids) on category and French DTC orientation.
- La Rosée: French DTC natural skincare and personal care brand with a focus on short-ingredient, bio-inspired formulations. Comparable to Body Nature's natural cosmetics range on positioning, French market focus, and clean-formulation promise.
Broad incumbents
- L'Occitane en Provence: Public French beauty group with a heritage of natural/botanical ingredients and a multi-brand portfolio including Melvita. Comparable as a larger incumbent operating in the same natural-cosmetics category with broader geographic reach and scale.
- Avène (Pierre Fabre): French dermo-cosmetic brand under Pierre Fabre, focused on sensitive-skin and natural thermal-spring-water skincare. Comparable as a French natural/derma-cosmetics incumbent targeting similar sensitive-skin and family-oriented consumer segments.
- doTERRA: Global direct-sales leader for essential oils and natural wellness products with a consultant-based selling model. Comparable to Body Nature's direct-sales GTM and well-being/essential-oil product line, though operating at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Body Nature social profiles
Digital presenceBody Nature compliance and trust
Trust signalCompliance3 records
Body Nature financial estimates
Financial estimateRevenue estimate
Valuation estimate
Body Nature leadership team
Management profileNumber of profiles
Body Nature funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Body Nature M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Body Nature
What does Body Nature do?
Body Nature is a French family-owned manufacturer founded in 1972 that produces and sells certified organic household cleaning products and natural cosmetics. The company sells directly to consumers through a network of independent sales consultants (Conseillères) who host in-home product demonstrations, supplemented by an online e-commerce channel for direct purchases.
Is Body Nature a public or private company?
Body Nature is a private company. It is classified as family owned and is currently operating.
When was Body Nature founded?
Body Nature was founded in 1972. It employs 1,001 to 5,000 people.
Where is Body Nature based?
Body Nature is headquartered in Les Aubiers, France, in the Europe region.
How does Body Nature make money?
Two revenue lines are on record. Direct Product Sales via Home Parties are the primary driver. The others are E-commerce Direct Sales.
Who are Body Nature's main competitors?
Direct peers on record are Melvita, Yves Rocher and Léa Nature. Nature & Découvertes is listed as a regional player. Emerging players are Typology, La Compagnie des Sens and La Rosée. Broad incumbents are L'Occitane en Provence, Avène (Pierre Fabre) and doTERRA.
Does Body Nature have an API?
No public API is recorded for Body Nature.
What industry is Body Nature in?
Body Nature's product category is Organic Household & Personal Care Products. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils).