Zentso
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Zentso firmographics
Firmographics- Name
- Zentso
- Legal name
- Zengagers Ltd
- Website
- https://zentso.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Zentso industry classification
Industry- Product category
- Membership CRM Software
- NAICS
- Computer Systems Design and Related Services (54151), Other Management Consulting Services (541618), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- CRM Strategy & Consulting (BPAFAFAA)
- akta.pro secondary industries
- Cloud Architecture & Migration Integration (BPAEAAAH), Hybrid Cloud Migration, Modernization & Integration (HDABAMAH), Cloud Landing Zone & Architecture (Network, IAM, Governance) (BPAEACAE), Hybrid & Multi-Cloud Orchestration (Private-Cloud-Centric) (HDABABAE)
Keywords
Where Zentso is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Zentso business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consultancy and Professional Services: Fees for CRM selection consultancy, implementation, and ongoing support services. Includes dedicated consultants, project managers, and developers delivering custom implementations.
- App Subscriptions (Annual): Yearly subscription fees for proprietary apps (ZenPay, ZenDebit, ZenMail, Analyticz, Renewalz, ZenLoader, etc.) which include upgrades and product support. Implementation is a separate one-time fee. No minimum contract length. For Cloudtoolz-based accelerators, an annual runtime license fee also applies.
- Digital Success Programme (Annual Prepaid): Annual prepaid subscription with most clients engaging over a three-year period. Includes a dedicated digital success consultant, monthly check-ins, quarterly reviews, operational and strategy assessments, and performance improvement roadmaps.
- Accelerator Implementation (Time and Materials): For accelerators (solution frameworks tailored to each organisation), pricing is on a time and materials basis. Ongoing support available as additional time and materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual app subscription with one-time implementation fee |
| Subscription | Annual | Annual prepaid subscription with multi-year engagement |
| Other | Pay-as-you-go | Accelerator — time and materials basis |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Zentso product offering
Product offeringCore offering
Zentso is a CRM consultancy and software company serving membership organisations, associations, and trade unions. Its offering combines (1) platform-agnostic CRM consultancy services (selection, implementation, and ongoing support) across iMIS, Salesforce, and Fonteva, (2) the proprietary Cloudtoolz iPaaS platform providing clicks-not-code integration, and (3) a portfolio of over 30 Zen-branded apps covering payments, email marketing, web analytics, renewals, fundraising, messaging, learning management, and document management — complemented by the Digital Success Programme for ongoing strategic alignment.
Product overview
Zentso is a CRM consultancy and software company serving membership organisations, associations, and trade unions. Its offering consists of three layers: (1) Core CRM consultancy services covering selection, implementation, and ongoing support across three CRM platforms — iMIS, Salesforce (including Fonteva), and Microsoft Dynamics; (2) the proprietary Cloudtoolz iPaaS platform providing clicks-not-code integration connectors; and (3) a portfolio of over 30 Zen-branded apps and accelerators spanning payments (ZenPay, ZenDebit, ZenLoader, Deductz), email marketing (ZenMail), web analytics (Analyticz), member renewals (Renewalz), content management (PageGuru), document management (Zidebar), learning management (Zenlearn integrations with Bolt, D2L, Top Class, Moodle, Canvas), messaging (Zenmessage integrations with Twilio, WhatsApp, Telegram, Yabbr), fundraising (ZenDonr Connect and ZenDonr Fundraising with JustGiving), and utilities (Consolidatez, Reconcilez, PEEP!, Zoom, Umbraco, SharePoint, Dropbox). The Digital Success Programme provides ongoing strategic alignment through a dedicated consultant and 3-year technology roadmap.
Differentiator
Problem solved
Functional benefit
Brands
- Cloudtoolz: Affordable, clicks-not-code platform powering accelerated digital evolution for membership organisations.
- ZenPay
- ZenDebit
- ZenMail
- Renewalz
- Analyticz
- PageGuru
- ZenLoader
- Deductz
- PEEP!
- ZenDonr
- Zidebar
- Consolidatez
- Reconcilez
- Digital Success
Products and services
- Membership CRM Consultancy Specialist CRM consultancy for membership organisations, associations, unions and not-for-profits, covering CRM selection, implementation, integration, and ongoing optimisation across iMIS, Salesforce, and Fonteva platforms.
- Cloudtoolz Affordable clicks-not-code iPaaS platform that connects CRM (iMIS, Salesforce, Fonteva) with third-party solutions through pre-built connector apps, enabling membership organisations to streamline processes, reduce costs, and innovate without code.
- Digital Success Programme Prepaid annual subscription service providing a dedicated digital success consultant, quarterly reviews, monthly check-ins, and a 3-year technology roadmap aligned to organisational strategy, focused on maximising ROI from existing CRM investment.
- CRM for Unions Specialist CRM consultancy and template solutions tailored for trade unions, including a pre-built iMIS union template and Salesforce-based solutions covering member management, organising campaigns, payroll deduction, and case management.
- iMIS Consulting ASI-certified iMIS consultancy covering implementation, optimisation, and integration with third-party solutions; delivered by Certified iMIS Administrators and Professionals with over 20 iMIS qualifications.
- Salesforce Consulting Salesforce consultancy for membership organisations covering implementation, third-party integration, and ongoing optimisation; with over 30 Salesforce qualifications across the team.
- Fonteva Consulting Fonteva consultancy covering implementation, integration, and optimisation of the Fonteva Association Management Platform built on Salesforce; holders of the Fonteva 2025 Masterclass award.
- ZenPay Secure 3DS2 payment gateway connector for cloud CRM solutions; supports multiple payment gateways (Stripe, Braintree, PayPal, Authorize.net, Opayo, ApplePay, GooglePay) so CRM never stores sensitive card data.
- ZenDebit Automated direct debit management for iMIS, Salesforce and Dynamics, handling SEPA and ACH payments with military-grade encryption; eliminates manual file uploads by integrating directly with GoCardless, Fat Zebra, or SmarterPay.
- ZenMail Email-CRM integration connecting CRM to Dotdigital, ActiveCampaign, HubSpot, or Mailchimp; synchronises mailing lists and pulls engagement statistics back into CRM alongside other member engagement data.
- Analyticz Web analytics tool built specifically for iMIS that links every website visit to a member record, providing engagement scoring, conversion tracking, and at-risk member detection — going beyond anonymous traffic data.
- Renewalz Member renewal management app built natively on Salesforce (formerly Zherpa); automates the entire renewal cycle from online joins and direct debit collection through to financial sub-ledger reporting, supporting complex membership structures including grade-based and instalment fee plans.
- PageGuru Drag-and-drop email and webpage builder for iMIS that enables membership and marketing teams to create responsive, on-brand content without code; includes SEO/GEO optimisation, dynamic iMIS data widgets, and over 40 pre-built components.
- ZenDonr Connect JustGiving-Salesforce integration that automatically imports donations, fundraising pages, and donor records into Salesforce as contacts and opportunities, including GiftAid processing and campaign linking.
- ZenDonr Fundraising Online fundraising app hosted natively on Salesforce that enables charities to create fundraising pages, generate acknowledgement emails and donation receipts, and manage GiftAid declarations.
- Zidebar Configurable sidebar for Outlook and Office applications that uploads emails and files to SharePoint while linking them to CRM records; supports case management and is configurable via Cloudtoolz Beyondformz.
- Consolidatez Invoice consolidation app enabling members to self-select multiple invoices, print, and pay online — reducing staff time on invoice roll-up processes.
- Reconcilez Automated bank statement import via OpenBanking with reconciliation against iMIS invoices, replacing manual payment reconciliation processes.
- ZenLoader Bulk transaction import tool for iMIS Cloud; processes bank statements, lockbox, ACH, direct debit/SEPA payments, and third-party provider data, automatically updating contact records while maintaining sales ledger integrity.
- Deductz Payroll deduction management app for unions; uploads payment information from employer lump-sum files into the membership system, enabling union dues to be collected via payroll deduction.
- PEEP! Free iPart for iMIS RiSE pages that conditionally hides page elements based on IQA query results, enabling audience-personalised content without code; includes a DOM ID inspector for CSS selector identification.
- New/Mode Integration connecting New/Mode multimedia campaigns and petition platform to CRM for unions and advocacy organisations.
Quantifiable outcome
- Implemented 250+ projects for membership organisations
- +5 more outcomes
Companies that use Zentso
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Zentso technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability5 records
Feature19 records
Zentso partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ASI / iMIScoreASI-certified partner and authorised developer, implementer and re-seller of iMIS. Certified iMIS consultants with 20+ iMIS qualifications between them. Team includes Certified iMIS Administrators (CiA) and Certified iMIS Professionals (CiP). Many years of partnership history.
- SalesforcecoreSalesforce partner since 2013. Authorised developer, implementer and re-seller. Team has over 30 Salesforce qualifications. Certified consultants experienced in membership, association and non-profit CRM implementations.
- FontevacoreFonteva Premier Service Partner for over a decade. Awarded Fonteva 2022 EMEA Premier Partner Award and 2025 Masterclass Award. Consultants hold numerous Fonteva certifications. Supporting Fonteva Membership, events, communities and payments.
- GoCardlesscoreDirect Debit gateway integration partner. ZenDebit app supports GoCardless SUN numbers for direct debit processing. Partnership enables automated direct debit claims and payments within iMIS and Salesforce.
- MemberwiseminorMemberwise Recognised Supplier (2025), providing visibility and credibility within the UK membership organisation community.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Zentso competitors and assessment
Company assessmentDirect peers
- Fonteva: Association management platform built natively on Salesforce; Zentso is a Premier Service Partner with 10+ years of Fonteva delivery. Operates in the same membership-organisation market with overlapping customer base.
- MemberSuite: Cloud-based association management platform for small to mid-sized associations. Comparable as a competing SaaS platform serving the same membership-organisation buyer with end-to-end membership lifecycle functionality.
- Daxko: Membership management and member-engagement software primarily serving YMCAs, JCCs, and health clubs. Comparable vertical-SaaS play focused exclusively on member-based organisations with CRM, payments, and engagement features.
- Nimble AMS: Association management software built on Salesforce for member-based organisations. Closely comparable to Zentso's Fonteva-based membership offerings, serving similar associations and nonprofits.
- MemberClicks (Personify): All-in-one membership management platform for small associations and chambers. Comparable to Zentso in targeting the same member-based-organisation segment with bundled CRM, events, and payments functionality.
- Higher Logic: Community and engagement platform purpose-built for associations and member-based organisations, integrated with iMIS, Salesforce, and Fonteva via ZenMail. Comparable in the membership-engagement layer Zentso addresses through its app portfolio.
- GrowthZone: Association and chamber management software with CRM, events, and member engagement modules. Direct comparable in serving chambers of commerce and membership organisations with an integrated software suite.
- Advanced Solutions International (ASI): Vendor of the iMIS CRM platform and parent of Fonteva and Aptify. Directly comparable because Zentso's consultancy, certifications, and proprietary apps are all anchored to ASI's iMIS product and customer base.
Broad incumbents
- Slalom Consulting: Large global consultancy with a dedicated Nonprofit and Associations practice delivering Salesforce and digital transformation work. Comparable to Zentso as a competing implementation partner for the same membership-organisation buyers, but at much greater scale and broader scope.
- Community Brands: Parent company of multiple association software products (YourMembership, Aptify, GrowthZone, and others). Comparable as a much larger vertical-software incumbent competing for the same association buyers with broader portfolio reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Zentso social profiles
Digital presenceZentso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zentso leadership team
Management profileNumber of profiles
Profiles7 records
Zentso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zentso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zentso
What does Zentso do?
Zentso is a CRM consultancy and software company serving membership organisations, associations, and trade unions. Its offering combines (1) platform-agnostic CRM consultancy services (selection, implementation, and ongoing support) across iMIS, Salesforce, and Fonteva, (2) the proprietary Cloudtoolz iPaaS platform providing clicks-not-code integration, and (3) a portfolio of over 30 Zen-branded apps covering payments, email marketing, web analytics, renewals, fundraising, messaging, learning management, and document management — complemented by the Digital Success Programme for ongoing strategic alignment.
Is Zentso a public or private company?
Zentso is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zentso founded?
Zentso was founded in 2013. It employs 11 to 50 people.
Where is Zentso based?
Zentso is headquartered in London, United Kingdom, in the Europe region.
How does Zentso make money?
Four revenue lines are on record. Consultancy and Professional Services are the primary driver. The others are app Subscriptions (Annual), digital Success Programme (Annual Prepaid) and accelerator Implementation (Time and Materials).
Who are Zentso's main competitors?
Direct peers on record are Fonteva, MemberSuite, Daxko, Nimble AMS, MemberClicks (Personify), Higher Logic, GrowthZone and Advanced Solutions International (ASI). Broad incumbents are Slalom Consulting and Community Brands.
Does Zentso have an API?
No public API is recorded for Zentso.
What industry is Zentso in?
Zentso's product category is Membership CRM Software. Its primary akta.pro industry code is BPAFAFAA, CRM Strategy & Consulting, with a secondary code of BPAEAAAH, Cloud Architecture & Migration Integration. Its NAICS code is 54151 and its SIC code is 7373.