just gym

What just gym does

Just GYM Sp. z o.o. is a privately held Polish fitness club chain operating 50+ locations across 35 cities, with material density in Warsaw (11 clubs). The company operates two formats: standard Just GYM clubs (approximately 2,000 m²) featuring cardio, free weights, functional, HIIT, and group class programming, and a compact sub-brand called Just GYM BOX (up to 600 m²) that is fully unmanned and accessed via QR code in the mobile app. The technology layer is deliberately thin and operationally focused — a self-service web portal (klubowicz.justgym.pl), an iOS/Android app, and QR-code-based entry control — designed to eliminate reception staffing and enable 24/7 access.

The business model is subscription-based with month-to-month contracts (1-month cancellation notice) and no long-term lock-ins. Monthly OPEN memberships start at 149 zł for a single club, 169 zł for a single BOX club, and 189 zł for the all-Poland MULTIKLUB pass, with a 49 zł one-time registration fee. A higher-ARPU TRENER tier (799-1,699 zł/month) serves independent personal trainers, and a 6-month pre-paid multi-club option (949 zł) is available. Channel partnerships with Medicover Sport, MultiSport, FitProfit, and PZU Sport extend reach into employer-sponsored wellness programs, with Medicover Sport holders granted exclusive 24/7 BOX access.

Go-to-market is digital-first and product-led: customers self-onboard through the portal, access clubs via QR code, and are acquired through localized social media (Facebook, Instagram, TikTok), SEO-driven blog content, app store presence, and the sports-card B2B2C channel. The company does not disclose revenue, funding, or headcount, operates exclusively in Poland, and shows no public listing or disclosed parent company. Active expansion is concentrated in Warsaw districts via new BOX openings (Myśliborska, Okopowa, Pożaryskiego, Nova, and others) planned for 2026.

Name

just gym

Legal name

Just GYM Sp. z o.o.

Website

https://justgym.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Just GYM Sp. z o.o. is a privately held Polish 24/7 self-service fitness club chain operating 50+ locations across 35 cities under standard and compact BOX formats, serving individual subscribers and corporate sports-card members via QR-code mobile access and month-to-month digital subscriptions.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Fitness club memberships
• 24/7 gym access
• Self-service fitness
• Monthly gym subscriptions
• Unmanned gym network

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices34 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly membership fees for gym access. Multiple tiers available: single club, multi-club (all Poland), and trainer memberships. Auto-renewing subscriptions with one-time registration fees.
2. Sports Card Partnerships: Acceptance of employer-sponsored sports cards (Medicover Sport, MultiSport, FitProfit, PZU Sport) providing access to club facilities. Medicover Sport holders receive exclusive 24/7 access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Just GYM sells monthly gym memberships providing 24/7 access to a network of 50+ fitness clubs across 35 Polish cities via a self-service, QR-code-based digital entry model with no long-term contracts. It also operates the compact, unmanned Just GYM BOX sub-brand and accepts partner sports cards (Medicover Sport, MultiSport, FitProfit, PZU Sport).

Product overview

Just GYM operates a nationwide chain of over 50 modern 24/7 fitness clubs across 35 cities in Poland. The core offering consists of standard Just GYM clubs with multiple training zones (cardio, free weights, functional, HIIT, martial arts) and group fitness classes. The portfolio also includes Just GYM BOX, a compact unmanned sub-brand format (up to 600 m²) featuring QR code entry via mobile app, designed for convenient daily training close to home. Membership tiers include OPEN (single club), MULTIKLUB (all clubs nationwide), and TRENER (for personal trainers). Additional offerings include RUN CLUB outdoor running groups and a mobile application for access control and membership management. Sports benefit cards (Medicover Sport, MultiSport, FitProfit, PZU Sport) are accepted for access.

Differentiator

Problem solved

Functional benefit

Brands

• Just GYM BOX: Compact, unmanned gym format up to 600 m² with QR code entry access. Designed for daily training close to home with full automation and self-service management.

Products and services

• Just GYM Membership Monthly subscription granting 24/7 self-service access to Just GYM's network of 50+ fitness clubs across 35 Polish cities, sold to individual consumers via a mobile app with QR-code entry and no long-term lock-in.
• Just GYM BOX Compact, unmanned sub-brand fitness facility under the Just GYM umbrella, providing 24/7 self-service training access in smaller catchments.
• Sports Card Access (Medicover Sport, MultiSport, FitProfit, PZU Sport) Access to Just GYM facilities for holders of partner sports benefit cards (Medicover Sport, MultiSport, FitProfit, PZU Sport), typically provided through employer-sponsored wellness programs.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Medicover SportcoreChannel Partner/ Reseller/ DistributorExclusive sports card partnership providing Medicover Sport cardholders 24/7 access to Just GYM clubs across Poland. This is the only sports card accepted at Just GYM BOX locations. Medicover Sport holders receive unrestricted round-the-clock access regardless of reception hours at standard locations.
• MultiSportcoreChannel Partner/ Reseller/ DistributorAcceptance of MultiSport cards issued by benefit providers. MultiSport holders can access Just GYM clubs at selected locations without additional fees. Access subject to reception opening hours at standard locations.
• FitProfitminorChannel Partner/ Reseller/ DistributorAcceptance of FitProfit sports cards at selected Just GYM club locations. Enables employee fitness benefit program members to use gym facilities.
• PZU SportminorChannel Partner/ Reseller/ DistributorAcceptance of PZU Sport cards at selected Just GYM club locations. Part of broader sports card acceptance strategy for corporate wellness programs.
• MediClub (Medistore)minorGTM or Marketing PartnerPromotional partnership with MediClub (operated by Medistore) for member acquisition. MediClub banner displayed on Just GYM website with referral link to Medistore registration page.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Planet Fitness: US-headquartered low-cost fitness franchise known for ultra-budget pricing and unmanned operating models. Conceptually comparable to Just GYM's value positioning and self-service orientation, though operating in a very different market.
• McFIT: European low-cost fitness brand (part of the RSG Group) operating a network of budget 24/7 gyms. Comparable self-service, contract-free model but operates at much greater European scale than Just GYM's Poland-only footprint.
• PureGym: UK-headquartered low-cost 24/7 fitness chain with operations across Europe. Highly comparable operating model — self-service, contract-free, budget pricing — but operates internationally rather than in a single domestic market.
• CleverFit: European discount fitness franchise with clubs in multiple countries including Poland. Comparable low-cost 24/7 positioning targeting price-sensitive fitness consumers, though operating at broader European scale than Just GYM.
• Basic-Fit: Europe's largest low-cost fitness chain operating 1,300+ clubs across multiple European countries. Comparable to Just GYM's low-cost, self-service 24/7 positioning but at vastly greater scale and broader geographic footprint.

Direct peers

• Fabryka Formy (Fitness Academy): One of the largest Polish fitness club chains, operating a network of low-to-mid priced clubs across multiple Polish cities. Directly competes with Just GYM for the same value-conscious Polish fitness consumer with comparable subscription models and standard format clubs.
• CityFit: Polish fitness club chain operating 24/7 self-service gyms in major Polish cities. Closely comparable to Just GYM's core value proposition of contract-free, around-the-clock access at affordable monthly prices.
• Zdrofit: Warsaw-headquartered Polish fitness club chain with multiple city-center locations. Direct competitor to Just GYM in the Polish urban fitness market, particularly in Warsaw where Just GYM has 11 of its locations.
• Platinium Fitness: Polish fitness club chain with multiple locations in major Polish cities. Competes in the same domestic fitness market with comparable subscription pricing tiers targeting Polish fitness consumers.

Others

• Benefit Systems (MultiSport): Polish operator of the MultiSport corporate fitness benefit card — one of Just GYM's key channel partners. Comparable as the dominant employer-sponsored fitness access program in Poland that drives significant member traffic to partner gyms including Just GYM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JustGYMPL
• Instagraminstagram.com/justgympl
• TikToktiktok.com/@justgym.pl
• LinkedInlinkedin.com/company/justgym

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about just gym