What FORS-Futter does

FORS-Futter is the compound feed product brand of Kunz Kunath AG, a privately held Swiss family-owned company tracing its roots to 1926 and operating under the FORS brand since 1948. The company manufactures compound feeds for the full range of livestock and companion animals — dairy and beef cattle, pigs, poultry, horses, sheep, goats, rabbits, and small pets — from two modern production facilities in Burgdorf and Weinfelden, Switzerland. Its technology is centered on pellet production, milling, and mixing, supplemented by a deep proprietary formulation portfolio including the Kräuterschwein Alpine/Mediterranean herb mixture, lifecycle-based dairy nutrition programs (Calfaid, Milkshake, Prostart, TopLac, Solibol+, MAFU), and specialty mineral supplements like the newly launched FORS Diamant 2860/2861. Quality certifications include ISO 9001:2015, SFPS, OLALA compliance, IP-SUISSE, and EnAW.

The company's business model combines B2B compound feed sales with bundled on-farm advisory services delivered by regional field consultants — a relationship-driven, consulting-plus-product offering that differentiates it from pure commodity feed suppliers. Distribution is multi-channel: field sales consultants for commercial farmers, online ordering for existing accounts, a web shop (Kleinmengenshop) for hobby farmers and small-quantity buyers under 100 kg, truck delivery (free above 500 kg) or parcel service, plus mill/depot pickup. Revenue derives primarily from transaction-based feed sales across species, specialty nutritional supplements, and professional advisory services. Recent strategic emphasis has shifted toward downstream value capture via the Kräuterschwein specialty pork program (scaling to 20,000 pigs/year, distributed through Denner's ~850 Swiss stores from December 2025) and continuous R&D-driven product launches in core dairy and mineral categories. The company operates exclusively within Switzerland and has grown through serial acquisitions of smaller feed producers (Werner Lätt 2010, Felix Jordi 2011, O. Studer 2012, Hans Messer Fraubrunnen 2021), consolidating the fragmented Swiss compound feed market.

Name

FORS-Futter

Legal name

Kunz Kunath AG

Website

https://fors-futter.ch

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

FORS-Futter (Kunz Kunath AG) is a Swiss family-owned manufacturer of compound feed for livestock and companion animals, serving Swiss dairy, pig, and poultry farmers from two production facilities in Burgdorf and Weinfelden with bundled on-farm nutritional advisory services.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

On-Farm Custom Ration Formulation (TMR/PMR, Species-Specific) (AFADAMAA), Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)

Keywords

• Compound animal feed
• Livestock nutrition
• Dairy cattle feed
• Pig feed production
• Poultry feed

Headquarters

HQ city

Burgdorf

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Compound Feed Sales: Primary revenue from manufacturing and selling compound feeds for livestock including cattle, pigs, poultry, horses, sheep, goats, rabbits, and companion animals. Products sold in various forms: loose/bulk, sacks, BigBags, and small quantities via web shop.
2. Specialty Feed Supplements: Sale of specialty nutritional products including minerals, feed additives, calf milk replacers, and phase-specific nutritional supplements for dairy cows, pigs, and other livestock.
3. Consulting Services: On-farm advisory services provided by field consultants covering nutrition, animal health, farm management, and feeding optimization. Services support product sales and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

FORS-Futter manufactures compound feeds for Swiss livestock farmers, including dairy and beef cattle, pigs, poultry, horses, sheep, goats, rabbits, and companion animals. Products are sold in bulk, sacks, BigBags, and small quantities, with phase-specific nutritional programs (e.g., Calfaid, MAFU, Solibol+) and specialty lines such as the Kräuterschwein (herb-fed pork) program. The company also operates an online ordering system for commercial customers, a small-quantity web shop for hobby farmers, and an on-farm field consulting service covering nutrition, animal health, and feeding optimization.

Product overview

FORS-Futter (operated by Kunz Kunath AG) is a Swiss animal feed manufacturer offering a comprehensive portfolio of compound feeds across multiple animal categories: cattle (dairy cows, calves, beef cattle), poultry (chicks, laying hens, broilers), pigs (piglets, breeding pigs, fattening pigs), horses, sheep/goats, rabbits, guinea pigs, dogs, and ornamental birds. The core products include specialized feed formulas such as Calfaid for calf gut health, Milkshake for diarrhea prevention, Respiron for respiratory support, and Prostart/Aufzucht Saphir/Junior for calf rearing with functional ingredients like Omnigen and Progut. For dairy cattle, FORS offers a lifecycle-oriented approach with products including MAFU (Total Mixed Ration Balance) feeds (MAFU Energie, MAFU Protein, MAFU+, MAFU OSO), First Drink for post-calving support, TopLac for transit phases, Diamant TR400 dry cow minerals, and Solibol®+ for calcium metabolism. The company also produces specialty products like the Kräuterschwein (herb-fed pork) in partnership with ASF AG and Lucarna-Macana AG. Beyond feed products, FORS operates an online ordering system for bulk customers and a web shop (Kleinmengenshop) for small quantities, along with farm consultation services. The company manufactures from two facilities in Burgdorf and Weinfelden, Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• FORS: Primary brand for compound feed products for livestock and companion animals, including cattle feed (Milchviehfutter, Rindviehmastfutter, Kälberfutter), poultry feed (Legehennenfutter, Mastgeflügelfutter, Küken- & Junghennenfutter), pig feed (Ferkel, Zuchtschweinefutter, Mastschweinefutter), horse feed, sheep & goat feed, rabbit feed, guinea pig feed, dog & cat food, ornamental bird feed.
• Profutter

Products and services

• Rindviehfutter (Cattle Feed) Complete compound feed solutions for dairy cows, calves, and beef cattle covering all lifecycle stages: Kälberfutter (calf feeds), Milchviehfutter (dairy cow feeds including milking robot feeds), and Rindviehmastfutter (beef cattle fattening feeds). Sold to Swiss commercial dairy and beef farmers.
• Schweinefutter (Pig Feed) Complete compound feed solutions for pigs covering all lifecycle stages: Ferkel (piglet feeds), Zuchtschweinefutter (breeding pig feeds), and Mastschweinefutter (fattening pig feeds). Sold to Swiss commercial pig farmers. Includes the specialty Kräuterschwein herb-mixture feed.
• Geflügelfutter (Poultry Feed) Compound feed products for poultry covering all production stages: Küken- & Junghennenfutter (chick and pullet feeds), Legehennenfutter (laying hen feeds), and Mastgeflügelfutter (broiler feeds). Supports free-range and barn-raised production systems for Swiss commercial poultry farmers.
• Pferdefutter (Horse Feed) Compound feed products formulated for horses, sold to Swiss horse owners through bulk ordering and the small-quantity web shop.
• Schafe- & Ziegenfutter (Sheep & Goat Feed) Compound feed products for sheep and goats, including mineral supplements such as FORS 2846 DIAMANT SCHAFE and FORS 2836 DIAMANT GOURMET P developed with BGK consulting input.
• Kräuterschwein (Herb-fed Pork Specialty Feed) Specialty compound feed for pigs incorporating a proprietary herb mixture sourced from Alpine and Mediterranean regions. The Kräuterschwein program is produced in collaboration with ASF AG (breeding) and Lucarna Macana AG (distribution) under IP-SUISSE guidelines. Produces pork with unique meat and fat quality, slower fat oxidation, improved taste, and extended shelf life. Up to 20,000 herb pigs are sold annually at premium pricing.
• FORS 2898 Solibol+ (Vitamin D3 Calcium Bolus) Trademarked high-availability Vitamin D3 source product supporting calcium metabolism around calving, promoting intestinal calcium absorption and mobilization from bone tissue for transition-phase dairy cows. Used 3-4 days before calving as a bolus.
• Calf Lifecycle Nutrition Range (Calfaid, Milkshake, Respiron, Prostart, Aufzucht Saphir, Junior, First Drink) Phase-specific calf feeding products including FORS 2890 Calfaid (electrolyte supply and gut health), FORS 2883 Milkshake (diarrhea prevention and immune support), FORS 2884 Respiron (respiratory health), FORS 2330 Prostart / FORS 2332 Aufzucht Saphir / FORS 2333 Junior (calf rearing with Omnigen and Progut functional ingredients), and FORS 2830 First Drink (immediate post-calving energy and electrolytes).
• FORS Diamant 2860 and 2861 Mineral Supplements Newly formulated calcium-enriched mineral supplements with higher calcium and lower phosphorus content, designed for dairy herds with medium to high milk production based on the latest research on mineral requirements.
• MAFU Total Mixed Ration Range (Energie, Protein, MAFU+, MAFU OSO) Performance-adjusted total mixed ration (TMR) balance products for dairy cattle during lactation, including FORS 2401 MAFU Energie, FORS 2601 MAFU Protein, FORS 2619 MAFU+, and FORS 2669 MAFU OSO. Used together with FORS 2453 Protenat and FORS 4750 Propyfors for ketosis prevention and ration precision.
• Leckschalen/Lecksteine (Lick Shells and Lick Blocks) Mineral lick products offered as promotional items (Aktionen) for cattle, sheep, and goats, providing supplemental minerals via licking formats.
• Online-Bestellung (Online Ordering System) Web-based bulk ordering platform for existing commercial customers with customer number/password login, order history, and customer data access. No public prices displayed; orders processed through inside sales.
• Kleinmengenshop (Small Quantity Web Shop) E-commerce web shop for hobby farmers, small-scale livestock keepers, and companion animal owners to order small quantities (up to 100 kg) of animal feed including horse, sheep, goat, rabbit, guinea pig, dog, cat, and ornamental bird feeds.
• On-Farm Field Consulting Service Advisory services delivered by regional field consultants covering animal nutrition, feeding optimization, farm management, milking robot optimization, and forage-sample-based ration adjustment. Services support feed sales and customer retention for Swiss commercial livestock farmers.

Quantifiable outcome

• Up to 10,000 kg milk/cow/year achievable with optimized FORS feeding programs
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• DennerflagshipChannel Partner/ Reseller/ Distributor · 1 December 2025Retail partnership for Kräuterschwein meat distribution. Starting December 2025, Kräuterschwein products will be available in approximately 850 Denner stores across Switzerland. Initial offering includes five products including chops and strips, significantly expanding market reach.
• Carnosa AGcoreChannel Partner/ Reseller/ Distributor · 1 December 2025Partnership for Kräuterschwein meat distribution. Carnosa AG works with Denner for retail distribution and handles processing of herb pig products.
• AviforumminorStrategic or Co-development Partner · 1 November 2025Collaboration for poultry expertise. Aviforum provides technical content on poultry health and management for FORS technical articles, including guidance on avian influenza prevention.
• ASF AGcoreStrategic or Co-development Partner · 1 January 2015Partnership for Kräuterschwein (herb pig) program. ASF AG is responsible for breeding and commercialization of herb-fed pigs. The collaboration, established around 2015, integrates FORS herb mixture into pig feed for unique meat quality. Annual production of up to 20,000 herb pigs.
• Lucarna Macana AGcoreStrategic or Co-development Partner · 1 January 2015Partnership for Kräuterschwein (herb pig) program. Lucarna Macana AG purchases, slaughters, and distributes herb pig meat to butchers and restaurants. Part of the three-company collaboration including Kunz Kunath AG and ASF AG. Also known as Lucarna-Macana SA.
• MicarnaminorChannel Partner/ Reseller/ Distributor · 1 January 2011Poultry feed production partnership. Contract production of poultry feed established when Werner Lätt SA operations were taken over in 2010.
• European Feeding Team (EFT)minorStrategic or Co-development Partner · 1 January 2010Founded in 1959 by Friedrich Kunath with two foreign feed manufacturers. Network of 11 feed manufacturers from 11 countries enabling regular knowledge exchange on latest feed technology and best practices.
• Beratungs- und Gesundheitsdienst für Kleinwiederkäuer (BGK)minorStrategic or Co-development PartnerPartnership for small ruminant nutritional expertise. BGK consultant provides technical content on mineral nutrition for sheep and goats for FORS technical articles.
• EmmiminorOthersMajor Swiss dairy company. Customer of dairy farmers using FORS feed products. Most of milk from FORS advisory customers delivered to Emmi.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Cargill Animal Nutrition: Global animal nutrition business of Cargill, including the Provimi brand. Operates broadly across compound feed, premixes, and specialty nutrition, supplying livestock producers worldwide with portfolio depth far beyond a single-country specialist.
• ForFarmers N.V. Largest feed producer in Europe (publicly listed), serving livestock farmers across Benelux, Germany, UK, and Poland. Comparable multi-species compound feed manufacturer with bundled advisory and Total Feed Solutions approach targeting dairy, swine, and poultry producers.
• Trouw Nutrition (Nutreco): Animal nutrition arm of Nutreco (SHV Holdings), operating globally in compound feed, premixes, and specialty nutrition. Comparable as a multi-segment feed and nutrition player serving livestock producers with lifecycle and species-specific programs.
• ADM Animal Nutrition: Global agribusiness with significant compound feed and premix operations across North America, Europe, and Asia. Comparable as a large-scale, multi-species feed manufacturer with global procurement and formulation capabilities.
• fenaco Genossenschaft: Swiss agricultural cooperative and parent of UFA, operating a broad agribusiness portfolio (feed, retail, crop production, food). Comparable as the dominant Swiss agribusiness umbrella whose feed arm competes head-to-head with FORS-Futter across all major livestock segments.
• De Heus Animal Nutrition: Dutch-headquartered feed manufacturer with operations across Europe, Asia, and Africa. Comparable multi-species compound feed and premix producer targeting progressive livestock farmers in multiple regional markets.
• Provimi (Cargill): Cargill's premix and specialty nutrition brand offering tailored solutions for young animal nutrition and livestock performance. Comparable in the high-end premix and species-specific specialty space, particularly relevant to FORS-Futter's Calfaid/Milkshake/Solibol+ programs.

Direct peers

• Kroni AG: Swiss family-owned feed manufacturer producing mineral feeds, specialty supplements, and compound feeds for Swiss livestock farmers. Direct competitor on Swiss dairy, pig, and poultry customers with overlapping product portfolio and family-business heritage.
• UFA AG: UFA is Switzerland's largest compound feed manufacturer and FORS-Futter's most direct domestic competitor. Both produce compound feeds for dairy, pig, and poultry farmers in Switzerland from a network of regional mills, and both bundle advisory services with feed sales.

Others

• Landi (Volg/landwirtschaftliche Genossenschaft): Swiss agricultural retail cooperative network distributing farm inputs (including feed, minerals, and supplies) to Swiss farmers. Comparable as a Swiss farm-input channel and ecosystem participant serving overlapping farmer customers, though not a direct compound feed manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/forsfutter

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FORS-Futter