Kitchen Wise

What Kitchen Wise does

Kitchen Wise | Closet Wise designs, fabricates, and installs custom storage organization systems for residential homeowners. Its product portfolio spans ten room-specific service lines — kitchens, closets, garages, pantries, laundry rooms, bathrooms, home offices, basements, play rooms, and home gyms — supplemented by three productized Signature Kitchen Collections (Accessibility, Chef's, Clutter-Free) starting at $749. Core technology consists of custom-measured modular components including pull-out shelves, rollout drawers, soft-close hardware, slat wall panels, and overhead racks, fabricated to each customer's exact spatial requirements and installed by trained franchise crews. The company supports in-home or virtual complimentary design consultations and produces 3D design renderings to communicate proposed layouts prior to installation.

The business operates on a one-time project-fee revenue model: customers pay a deposit upon order with the balance due at installation, and pricing scales with room size, system type, materials, and design complexity. Distribution runs through a franchise network under the parent holding company Premium Service Brands, with independently owned locations across nine U.S. states (Colorado, Florida, Georgia, Kansas, Minnesota, New Jersey, North Carolina, South Carolina, and Tennessee). Customer acquisition relies on location-specific websites with HouseCall Pro online booking, local home-show appearances, customer reviews, blog content, and word-of-mouth referrals. The corporate/franchisor headcount is 1-10 employees, with headquarters in Charlottesville, VA; franchise-level headcount is not publicly disclosed. The brand holds BBB accreditation, NAPO Specialist certifications, and offers a 100% satisfaction guarantee with lifetime warranty at select locations.

Name

Kitchen Wise

Legal name

Kitchen Wise | Closet Wise

Website

https://kitchenwise.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Kitchen Wise | Closet Wise designs and installs custom storage organization systems (closets, kitchens, garages, pantries, and more) for residential homeowners via a franchise network spanning nine U.S. states under Premium Service Brands.

Ownership category

akta.pro rank

Product category

Custom Home Organization Services

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711), Nonupholstered Wood Household Furniture Manufacturing (337122), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Kitchen & Pantry Organizing (HSAFAKAD)

akta.pro secondary industries

Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK), Custom Cabinet Design & Build (HSAPAIAA), Garage, Basement & Attic Organization (HSAFAAAD)

Keywords

• Custom closet systems
• Home organization solutions
• Kitchen storage design
• Garage storage systems
• Custom pantry organization

Headquarters

HQ city

Paxton

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Organization System Sales & Installation: The company designs, fabricates, and installs custom-built storage organization systems (closets, kitchens, pantries, garages, etc.) for residential homeowners. Revenue is generated through one-time project fees for custom-designed, professionally installed storage solutions. Customers pay a deposit upon ordering (custom systems require a deposit before fabrication), with the balance due upon installation completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kitchen Wise designs, fabricates, and installs custom home organization and storage solutions for residential customers. Each system (closets, kitchens, pantries, garages, laundry rooms, bathrooms, home offices, basements, play rooms, and home gyms) is custom-measured to the customer's exact space and professionally installed. Customers begin with a complimentary in-home or virtual design consultation and receive custom 3D renderings before committing to fabrication and installation.

Product overview

Kitchen Wise | Closet Wise is a home organization services company offering custom-designed storage solutions and professional installation. The company provides a comprehensive suite of room-specific organization services under the Kitchen Wise and Closet Wise brands, including kitchen organization, closet organization (both walk-in and reach-in systems), garage organization, pantry organization, laundry room organization, bathroom organization, home office organization, basement organization, play room organization, and home gym organization. Their product portfolio also includes branded kitchen collections (Accessibility Kitchen Collection, Chef's Kitchen Collection, Clutter-Free Kitchen Collection) and the Closet Envy decluttering service sub-brand. Solutions feature custom-fitted drawers, pullout shelving, slat wall systems, and modular storage units. The company operates on a franchise model with locations across multiple U.S. states, providing complimentary design consultations and backing services with a 100% satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Spaces transformed from cluttered to organized, with dedicated zones for everyday items reducing time spent searching

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShelfGenie: National franchise specializing in custom pull-out shelves and cabinet organizers for kitchens and bathrooms. Overlaps directly with Kitchen Wise's Signature Kitchen Collections and accessibility-friendly pullout shelving offerings.
• California Closets: Largest North American custom closet and home organization franchise, offering custom-designed and professionally installed storage solutions for closets, garages, pantries, and more. Closest direct competitor to Kitchen Wise | Closet Wise with similar product, model, and customer base.
• Garage Living: Franchise specializing in custom garage organization systems including slatwall panels, overhead racks, and cabinetry. Direct competitor in Kitchen Wise's garage organization category.
• Closet Factory: National custom closet and home organization franchise offering design, manufacture, and installation of custom storage systems. Targets the same residential homeowner segment with comparable custom solutions and consultation-driven sales process.
• Closets by Design: National custom closet organization franchise specializing in custom-designed and professionally installed closet, garage, and home office systems. Operates on a similar franchise model with in-home consultation and custom fabrication.
• Inspirations Closets: Custom closet and home organization provider delivering design, manufacturing, and installation of personalized storage systems. Comparable mid-market custom organization services franchisor.
• Monkey Bars Storage: Franchise specializing in garage, basement, and home organization systems with heavy-duty shelving, racks, and storage accessories. Competes most directly in Kitchen Wise's garage and utility-space categories.
• Tailored Living: Custom home organization franchise offering closets, garages, Murphy beds, and other whole-home storage solutions. Competes head-to-head with Kitchen Wise | Closet Wise in the custom design and installation segment.

Broad incumbents

• The Container Store: National specialty retailer of storage and organization products including custom closets (through Elfa and Preston systems). Adjacent incumbent offering both DIY modular products and some custom installation services.

Emerging players

• EasyClosets: Online direct-to-consumer custom closet retailer offering design tools and shipped-to-door systems with optional professional installation. Represents the e-commerce/DIY-adjacent threat to in-home consultation-driven franchises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kitchenwiseclosetwise
• LinkedInlinkedin.com/company/kitchenwise-of-worcester

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kitchen Wise