Orange Crowd

Orange Crowd is a privately-held Amsterdam-based digital marketing firm founded in 2012, specializing in SEO services aimed at increasing client website conversion rates. The company operates with 1-10 employees and serves clients via orangecrowd.nl.

Company typePrivate
Founded2012
HeadquartersAmsterdam, Netherlands
Headcount1–10
GTM typeB2B
OfferingServices

What Orange Crowd does

Orange Crowd is a privately-held digital marketing firm headquartered in Amsterdam, Netherlands, founded in 2012. The company specializes in search engine optimization (SEO) services framed around driving measurable improvements in client website conversion rates, positioning its offering as value-creating organic search optimization rather than paid acquisition or general advertising.

Operating with a headcount of 1-10 employees, Orange Crowd is a micro-cap services provider operating in a highly fragmented European digital marketing market. Its public website (orangecrowd.nl) was inaccessible at the time of data collection, presenting only a verification/loader page rather than substantive content about service scope, methodology, pricing, or technical stack. The source material contains no information on proprietary tools, SEO playbooks, content frameworks, or technical differentiation that would distinguish the firm from generic SEO consultancies.

The company's revenue model is services-based, deriving income from SEO engagements on what is most likely a retainer or project basis, though no pricing details, customer names, customer segments, or geographic reach beyond Amsterdam are disclosed. Strategic and operational details including funding history, leadership team, partnerships, certifications, and financial metrics are entirely absent from the available data, materially limiting any investment-grade assessment.

Orange Crowd firmographics

Firmographics

Name: Orange Crowd
Website: https://orangecrowd.nl
Company type: Private
Founded year: 2012
Headcount range: 1–10 employees
Short description: Orange Crowd is a privately-held Amsterdam-based digital marketing firm founded in 2012, specializing in SEO services aimed at increasing client website conversion rates. The company operates with 1-10 employees and serves clients via orangecrowd.nl.
Ownership category
akta.pro rank

Orange Crowd industry classification

Industry

Product category: SEO Services
NAICS: Web Search Portals and All Other Information Services (51929)
SIC: Services-Advertising (7310), Services-Advertising Agencies (7311)
akta.pro primary industry: Search Engine Optimization (SEO) Services (MPAAACAA)
akta.pro secondary industries: Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH), On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)

Keywords

SEO services
Conversion optimization
Search engine optimization
Digital marketing services
Website optimization

Where Orange Crowd is headquartered

Location

Headquarters

HQ city: Amsterdam
HQ country: Netherlands
HQ region: Europe

Markets served

Orange Crowd business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations

Orange Crowd product offering

Product offering

Core offering

Orange Crowd delivers SEO services aimed at increasing website conversion rates. The company offers value-creating search engine optimization support to improve site visibility and performance for client websites.

Product overview

No information available

Differentiator

Problem solved

Functional benefit

Products and services

SEO Services

Companies that use Orange Crowd

Customer profile

Ideal customer profiles1 record

Orange Crowd technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Orange Crowd competitors and assessment

Company assessment

Regional players

Yoast: Dutch-founded SEO software company (WordPress plugin, training, consultancy). Comparable as a Netherlands-rooted SEO brand; competes for the same Dutch SEO buyer, with a software-plus-services model rather than pure agency.
Croud: UK-based digital marketing agency with a strong SEO practice and proprietary "Croud" model blending in-house teams with on-demand expertise. Comparable on service offering and European target market, though geographically distinct from Orange Crowd's Dutch base.
Wolfgang Digital: Award-winning European digital marketing agency offering SEO and CRO services. Comparable on capability mix and mid-market positioning, though headquartered in Ireland rather than the Netherlands.

Direct peers

OrangeValley: Dutch digital marketing agency with strong SEO and CRO offerings for mid-market and enterprise clients. Comparable on service mix, geography, and buyer type to Orange Crowd.
Adwise: Amsterdam-based digital marketing agency providing SEO, SEA, and performance marketing. Direct Dutch-market peer with overlapping service lines and similar target customers.
SEO.nl: Dutch SEO agency offering SEO services to Dutch-speaking clients. Closest comparable to Orange Crowd: same product category, same geography, same delivery model (boutique SEO agency).

Broad incumbents

DEPT: Large Dutch-headquartered global digital agency offering SEO as part of a broader performance marketing and technology portfolio. Operates in the same Dutch market but at materially larger scale and broader scope than Orange Crowd.
iProspect: Global performance marketing agency with strong SEO and CRO practices, including a Dutch office. Overlaps with Orange Crowd on service mix but operates at significantly larger scale and with enterprise clients.

Emerging players

Searchmetrics: European (Berlin-based) SEO and content marketing platform and services provider. Comparable as a Europe-rooted SEO offering, though it combines software with services.
Semrush: Major SEO and digital marketing SaaS platform that also offers agency services and partner enablement. Not a direct services peer, but competes for the same SEO-services buyer wallet and increasingly automates work agencies bill for.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Orange Crowd financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Orange Crowd leadership team

Management profile

Number of profiles

Orange Crowd funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Orange Crowd M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Crowd

What does Orange Crowd do?

When was Orange Crowd founded?

Orange Crowd was founded in 2012. It employs 1 to 10 people.

Where is Orange Crowd based?

Orange Crowd is headquartered in Amsterdam, Netherlands, in the Europe region.

Who are Orange Crowd's main competitors?

Regional players on record are Yoast, Croud and Wolfgang Digital. Direct peers are OrangeValley, Adwise and SEO.nl. Broad incumbents are DEPT and iProspect. Emerging players are Searchmetrics and Semrush.

Does Orange Crowd have an API?

No public API is recorded for Orange Crowd.

What industry is Orange Crowd in?

Orange Crowd's product category is SEO Services. Its primary akta.pro industry code is MPAAACAA, Search Engine Optimization (SEO) Services, with a secondary code of BPAFACAH, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its NAICS code is 51929 and its SIC code is 7310.