Club Natació Atlètic-Barceloneta

What Club Natació Atlètic-Barceloneta does

Club Natació Atlètic-Barceloneta (CNAB) is a Barcelona-based non-profit sports club (entidad sin ánimo de lucro, declarada de utilidad pública) operating from a beachfront facility at Plaça del Mar in the Barceloneta neighborhood, with the merged entity formed in 1992 from Club Natació Atlètic (founded 1913) and Barceloneta Amateur Club (founded 1929). Its core operations revolve around four pools (indoor, outdoor, beach, and learning) and competitive water polo and swimming teams that span from benjamín age groups through senior absolute squads, including men's and women's sides competing in Liga LeWaterpolo and the LEN Champions League (titles won in 2014 and most recently). The club serves members across all life stages — from baby swimming through seniors — with tiered monthly subscriptions, family and single-parent plans, Pink Card reduced rates, and a 40% municipal subsidy for unemployed Barcelona residents aged 25-60.

The revenue model is multi-stream and centered on recurring membership fees (adults €56.57/month, families €124.77/month, seniors €46.07/month) complemented by day-pass entry fees (€4.69-€18.79), add-on activity fees (SPAI wellness €22.62/month, padel school €36.90-€75.46/month, personal training €48.79/session, Pilates Reformer €55-90/month, master swimming €13.70-15.79/month), and ancillary concessions including the ZONA health and beauty center, Nass Beach restaurant, and Turbo Swim-branded merchandise store. Distribution runs through direct in-person and online registration via the Zona Socio portal, with school swimming partnerships delivering curricular aquatic education to more than 1,000 children annually. Technology stack is non-proprietary: the Technogym App powers class reservations, CNAB ACCÉS handles spa bookings, and the Block Channel GT blockchain whistleblower channel supports ethics and compliance. There is no custom AI/ML technology owned by the club; the AI-enabled Technogym Checkup assessment tool is a vendor product.

Go-to-market is direct-to-consumer and community-driven: bilingual Spanish/Catalan website, active Instagram, Facebook and LinkedIn channels, press coverage of Champions League participation, the 98th-edition Travesía al Puerto de Barcelona open-water event, and deep institutional embedding in the Barceloneta neighborhood via CSR alliances with Obra Social la Caixa, Institut Guttmann, Aspace Catalunya, Càritas 'Club amb cor' and Pla Comunitari de la Barceloneta. Sponsorship is diversified across Zodiac (main water polo sponsor — the men's first team competes as 'Zodiac CNAB'), Puma, Volkswagen, Mondo, NutriSport, and EADA Business School. Governance is exercised through a Junta Directiva led by President Julián García González (in office since 1998) and a management team headed by Director General Santiago Fernández de Cuevas, with functional heads covering operations (Héctor Cruz), finance (Marién Parra), communications (Eva Nieves), people and values (Dani López), product and processes (Daniel Ponce), fitness (Elena Calvo), aquatic activities (Edu Aguilar), and member services (Cristina Quílez).

Name

Club Natació Atlètic-Barceloneta

Legal name

Club Natació Atlètic-Barceloneta

Website

https://cnab.cat

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

51–100 employees

Short description

Club Natació Atlètic-Barceloneta is a historic Barcelona non-profit sports club operating four beachfront pools, fitness facilities, padel and wellness amenities, and Champions League-winning water polo and swimming programs serving members of all ages.

Ownership category

akta.pro rank

Product category

Sports & Recreation Club (Aquatic & Fitness)

NAICS

Fitness and Recreational Sports Centers (713940), Golf Courses and Country Clubs (713910), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

Keywords

• Aquatic sports club
• Swimming and water polo
• Membership fitness center
• Competitive swimming training
• Sports and wellness club

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership fees (cuotas de socio): Monthly membership fees charged via direct debit. Tiered pricing by age group (children 0-3 at €7.05/month, children 4-6 at €13.96/month, children 7-13 at €40.31/month, adults 18-64 at €56.57/month, seniors 65+ at €46.07/month), plus family plans (€124.77/month), single-parent plans (€62.69/month), and pink card options. Mandatory sports accident insurance at €0.73/month. This is the primary recurring revenue stream.
2. Day-pass entry fees (entradas puntuales): One-time entry fees for non-members visiting the facility. Pricing: €4.69 (ages 0-3), €8.85 (ages 4-10), €16.49 (ages 11-17), €18.79 (adults 18-64), €11.33 (seniors 65+). Subject to facility capacity; no advance reservations.
3. Additional activity fees: Fees for activities not included in base membership: SPAI wellness at €22.62/month, locker rental at €183.79 (annual €71.33), padel court rental at €11.55 (60 min) or €17.00 (90 min), plus light charges. Aquatic activities have separate fees. Personal training sessions from €48.79/single session to €339.86 for 8 sessions. Pilates Reformer at €55/month for 1 session/week or €90/month for 2 sessions/week.
4. Branded merchandise store: Official club merchandise (swimming equipment, CNAB official apparel) sold through a physical store and Turbo Swim online storefront. The club acts as a brand/IP licensor.
5. Restaurant concession (Nass Beach): The Nass Beach restaurant operates within the club facilities, offering dining and event hosting. Presumably a rental/concession arrangement.
6. School swimming programs: Curricular and extracurricular swimming programs for nursery, primary, and secondary schools. More than 1,000 children learn to swim annually at the club's pools through school partnerships.
7. Master swimming programs: Monthly fees for adult master swimming groups: Master A at €15.79/month and Master B at €13.70/month. Includes federative license, competition entries, and training programs.
8. Padel school programs: Padel lessons for children (€36.90/month for members, €52.88/month for non-members), adults (€75.46/month or €150/month), and private sessions (€115-195/month).
9. ZONA health and beauty services: A health and beauty center within the club offering sports medicine consultations, physiotherapy, osteopathy, sports rehabilitation, nutritional guidance, psychology, aquatic therapy, and aesthetics. Pricing from €40-160 per service. Run as a separate concession.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Club Natació Atlètic-Barceloneta is a non-profit aquatic and sports club operating since 1992 (from the merger of CN Atlètic, 1913, and Barceloneta AC, 1929). It sells memberships and day passes that grant access to indoor/outdoor swimming pools, fitness rooms, padel courts and a wellness/spa area, and offers organized aquatic and fitness activities plus competitive water polo and swimming teams. Ancillary paid offerings include personal training, Pilates Reformer, ZONA health/beauty services, the Nass Beach restaurant concession, the Tienda Turbo merchandise outlet and the LudoCNAB children's area.

Product overview

Club Natació Atlètic-Barceloneta is a sports club offering a multi-module platform of aquatic and land-based sports facilities and services. The core offerings center on swimming pools (indoor, outdoor, beach, and learning pools), fitness facilities (fitness room with directed activities), and competitive waterpolo and swimming teams across all age levels. Additional modules include wellness services (SPAI), personal training, pilates reformer, padel, and complementary services such as a children's play space (LudoCNAB), restaurant (Nass Beach), and official store (Tienda Turbo). Members access services through the Technogym App and dedicated platforms. The club is notably present in European waterpolo competitions, having won the Champions League.

Differentiator

Problem solved

Functional benefit

Brands

• SPAI: Wellness zone exclusive for club members featuring thermal circuit with hydromassage pool, water beds, contrast pool, sauna, steam bath, ice fountain, salt cabin, sensation showers, and relaxation area.
• ZONA
• Zodiac CNAB
• LudoCNAB

Products and services

• CNAB Membership (Socio CNAB)
• Day Pass / Single Entry
• CNAB Fitness Activities
• CNAB Agua Activities
• CNAB Plus (padel, table tennis, ta-ka-tà)
• SPAI Wellness
• Pilates Reformer
• Personal Training (Entrenamiento Personal)
• Natación de Competición
• Natación Máster
• Natación Escolar
• Sección de Waterpolo (Waterpolo Competition Teams)
• Travesía al Puerto de Barcelona
• ZONA Centro de Salud y Belleza
• LudoCNAB (children's play area)
• Tienda Turbo (merchandise)
• Nass Beach (restaurant concession)

Quantifiable outcome

• More than 1,000 children learn to swim annually at the club's facilities through school programs
• +5 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Partnerships

24 partnerships are on record, tiered core, flagship and minor.

• Turbo SwimcoreGTM or Marketing PartnerTurbo Swim is the official merchandise and equipment partner of CNAB, operating both the physical club store and the online storefront at turboswim.com/es/pro-teams/cnab/. The partnership provides the club with branded sports equipment, official CNAB apparel, and swimming gear, while Turbo Swim benefits from association with a prestigious Champions League-winning water polo club.
• Zodiac (sponsor)flagshipGTM or Marketing PartnerZodiac is the main sponsor of the club's water polo teams. The men's first team competes under the name 'Zodiac CNAB' in the Liga LeWaterpolo and Champions League. Zodiac is a leading brand in swimming pool equipment and aquatic products.
• PumaminorGTM or Marketing PartnerPuma is a sponsor of CNAB, providing official sportswear and equipment for the club's teams.
• NutriSportminorGTM or Marketing PartnerNutriSport is a sports nutrition sponsor of CNAB.
• VolkswagenminorGTM or Marketing PartnerVolkswagen is a sponsor of CNAB, providing vehicle sponsorship.
• MondominorGTM or Marketing PartnerMondo is a sponsor of CNAB, specializing in sports flooring and surfaces.
• TechnogymcoreTechnology or IntegrationTechnogym provides fitness equipment and software for the club's fitness facilities. CNAB uses the Technogym App for class programming and scheduling, and the Technogym Checkup tool for members' physical assessment (offered at a promotional price of €19.90). The partnership 'Let's move for a better world' connects the club to Technogym's global wellness network.
• Ajuntament de Barcelona (Barcelona City Council)flagshipOthersBarcelona City Council provides institutional support and sponsorship to CNAB, including subsidized membership places for unemployed Barcelona residents aged 25-60 (40% discount on monthly fees), and was instrumental in the creation of the merged club in 1992 by providing the San Sebastián site.
• Generalitat de Catalunya (Catalan Regional Government)flagshipOthersThe Catalan regional government provides institutional support and sponsorship to CNAB as a sports entity of public interest.
• Consell Català de l'Esport (Catalan Sports Council)flagshipOthersThe Catalan Sports Council provides institutional support and sports federation backing to CNAB.
• EADA Business SchoolminorGTM or Marketing PartnerEADA Business School is a collaborator/sponsor of CNAB.
• EPC (Escola de Padel Catalana)minorGTM or Marketing PartnerEPC (Escola de Padel Catalana) is a collaborator in CNAB's padel programs.
• Obra Social la CaixacoreStrategic or Co-development PartnerObra Social la Caixa (La Caixa Banking Foundation) is a social partner of CNAB, supporting the club's corporate social responsibility and community outreach programs through its social action initiatives.
• Amics de l'Hospital del MarminorStrategic or Co-development PartnerAmics de l'Hospital del Mar is a social partner supporting CNAB's community and CSR initiatives.
• Institut GuttmannminorStrategic or Co-development PartnerInstitut Guttmann, a neurorehabilitation institute, is a social partner of CNAB, likely supporting adapted sports and rehabilitation programs.
• Fundació Esclerosi Múltiple — Mulla'tminorStrategic or Co-development PartnerFundació Esclerosi Múltiple is a social partner supporting the club's CSR and community programs, with the club participating in the Mulla't (Multiple Sclerosis Swim) campaign.
• Aspace CatalunyaminorStrategic or Co-development PartnerAspace Catalunya (intellectual disability sports organization) is a social partner of CNAB.
• Associació Aprenem (Autisme)minorStrategic or Co-development PartnerAssociació Aprenem, an autism support association, is a social partner of CNAB.
• Cáritas — Club amb corminorStrategic or Co-development PartnerCáritas Barcelona's 'Club amb cor' initiative partners with CNAB for social inclusion through sport.
• AIS — Ayuda a la Infancia sin RecursosminorStrategic or Co-development PartnerAIS (Aid to Children Without Resources) is a social partner of CNAB.
• Pla Comunitari de la BarcelonetacoreStrategic or Co-development PartnerThe Pla Comunitari de la Barceloneta is a community development initiative in the Barceloneta neighborhood that CNAB collaborates with on community events and social projects.
• Cap BarcelonetaminorStrategic or Co-development PartnerCap Barceloneta (community health center) is a social partner of CNAB in the Barceloneta neighborhood.
• Centre Obert GlamparetesminorStrategic or Co-development PartnerCentre Obert Glamparetes (open children's center) is a social partner of CNAB.
• Comissió Festa Major de la BarcelonetaminorStrategic or Co-development PartnerThe neighborhood festival committee of the Barceloneta is a community partner of CNAB for local events and celebrations.

Scale indicators8 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• Club Natació Sabadell: Historic Catalan swimming and water polo club founded in 1916. Direct competitor in water polo (Liga LeWaterpolo, Champions League) and operates a similar multi-discipline membership model (pools, fitness, padel) in the greater Barcelona/Catalonia area.
• Club Natació Terrassa: Catalan water polo and swimming club that competes head-to-head with CNAB in the Liga LeWaterpolo (mentioned in the input as the team that ended CNAB's 120-match unbeaten run). Operates a comparable membership-based sports club model with aquatic focus.
• Club Esportiu Mediterrani: Barcelona sports club with strong swimming and water polo programs, sharing the city's competitive pool of aquatic athletes and members. Comparable in offering a multi-discipline sports club experience with a focus on aquatic sports.
• Real Club de Polo de Barcelona: One of Barcelona's most prestigious private sports clubs (founded 1897) offering a comparable range of competitive sports, fitness, and social amenities to members. Differs in being more polo/equestrian-and-general-sport focused rather than aquatic-first.
• CN Granollers: Catalan water polo and swimming club that competes in CNAB's national league and shares the talent development pipeline. Operates a similar membership-based sports club model with aquatic and fitness programming.

Broad incumbents

• DIR (DiR) Clubs: Catalan-origin fitness club chain that competes for general fitness and padel members across Barcelona. Overlaps with CNAB in fitness, padel, and wellness offerings but lacks the aquatic and water polo competitive heritage.
• Club Metropolitan: Premium Barcelona-based fitness and wellness club chain targeting similar high-end leisure and wellness consumers. Comparable in offering fitness, wellness, and ancillary services to urban professionals, but lacks aquatic sport specialization.
• David Lloyd Clubs: European premium family sports and wellness club chain offering racquet sports, fitness, swimming pools, and junior programs. Comparable as a multi-amenity membership club serving families across age groups with premium positioning.
• Holmes Place Spain: Premium European health and wellness club operator with a presence in Spain. Comparable in offering premium fitness, wellness, and family amenities to urban consumers, but with a broader wellness/fitness focus rather than competitive aquatic sport.

Regional players

• Reial Club Nàutic de Barcelona: Barcelona's historic nautical club located on Port Vell, offering waterfront sports and member amenities. Comparable to CNAB as a long-standing Barcelona waterfront members' club, but oriented toward sailing and nautical activities rather than swimming/water polo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cnab.oficial
• LinkedInlinkedin.com/company/club-nataci%C3%B3-atl%C3%A8tic-barceloneta/?viewAsMember=true
• Instagraminstagram.com/cnab_oficial
• Xx.com/CNAB_oficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Natació Atlètic-Barceloneta