What SMS Gateway Center does

SMS Gateway Center, operated by Popular SoftTech and Marketing Pvt Ltd. and headquartered in Mumbai with a regional office in Bengaluru, is an India-based Communication Platform as a Service (CPaaS) provider founded in 2010 that delivers bulk SMS, transactional SMS, promotional SMS, OTP SMS, WhatsApp Business API, RCS messaging, OBD voice calls, long code SMS, and missed call services to enterprises, SMBs, and individual resellers. The platform is built on a cloud-based gateway supporting REST and SMPP APIs with multi-channel fallback logic, AES message encryption, a dedicated high-priority OTP pipeline, and pre-built plugins for WooCommerce, Magento 2, Google Sheets, and CRM systems; it claims partnerships with over 1,000 mobile operators worldwide and TRAI/DLT compliance for the Indian market.

The business operates a usage-based, pay-as-you-go revenue model with per-message pricing across streams (OTP SMS starting at INR 0.11 per message, service explicit SMS starting at INR 0.18 per message) and a no-deposit white-label reseller program that lets partners buy SMS units at fixed wholesale prices and resell at their own margins. Go-to-market combines an API-first developer motion, a self-serve web portal and iOS/Android apps, an indirect channel via thousands of resellers and franchisees, and direct enterprise sales for marquee clients including State Bank of India, Samsung, Tata Health, Metro Cash & Carry, Taj Oberoi, and Radisson Blu. The company markets across 30+ industry verticals and reports 99.99% uptime on its OTP route and capacity in the millions of messages per minute, while remaining a privately held, bootstrapped firm with 11-50 employees and no disclosed funding or revenue.

Name

SMS Gateway Center

Legal name

Popular SoftTech and Marketing Pvt Ltd.

Website

https://smsgatewaycenter.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SMS Gateway Center is an India-based CPaaS provider, headquartered in Mumbai, offering bulk SMS, OTP, WhatsApp Business API, RCS, voice, and long code messaging via REST and SMPP APIs to enterprises, SMBs, and a white-label reseller network.

Ownership category

akta.pro rank

Product category

Cloud Communications Platform (CPaaS / Messaging)

NAICS

Advertising, Public Relations, and Related Services (5418), Telecommunications Resellers (517121)

SIC

Telegraph & Other Message Communications (4822), Communications Services, Nec (4899)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

akta.pro secondary industries

SMS & Mobile Direct Marketing Services (BPAFAKAI), SMS/RCS Messaging Platforms (BPAMACAF)

Keywords

• Bulk SMS service
• OTP SMS API
• WhatsApp Business API
• Cloud communications platform
• Transactional messaging

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. SMS Credits (Transactional): Customers purchase SMS credits for transactional messaging services including OTPs, alerts, confirmations. Credits are consumed per message sent. Volume-based pricing available for higher volumes. Delivery to DND numbers included 24/7.
2. SMS Credits (Promotional): Customers purchase SMS credits for promotional marketing campaigns. Messages sent only to non-DND numbers between permitted hours. Volume-based pricing with competitive rates.
3. OTP SMS Service: Dedicated high-priority OTP delivery service with exclusive pipeline. Customers pay per OTP SMS sent. Pricing starts at INR 0.11 per OTP for high-volume users.
4. WhatsApp Business API: API integration service for WhatsApp messaging. Real-time notifications, transaction alerts, and customer support through WhatsApp. Revenue based on WhatsApp conversation pricing per user contact.
5. Voice Call Services (OBD): Outbound Dialing voice call services for promotional campaigns, alerts, and reminders. Pre-recorded voice messages sent in bulk. Revenue based on per-call or per-minute pricing.
6. Long Code SMS: Virtual numbers for two-way SMS communication. Dedicated and shared long codes available. Revenue from monthly rental or per-use pricing.
7. SMS Reseller Program: Resellers purchase SMS units at fixed wholesale prices and resell at their desired margins. No deposit required. Revenue from spread between wholesale and retail pricing.
8. International SMS: Global SMS delivery services for international numbers. Volume-based pricing with optimized routing for international destinations.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

SMS Gateway Center, operated by Popular SoftTech and Marketing Pvt Ltd, is an Indian CPaaS provider that sells bulk SMS (promotional and transactional), OTP SMS, WhatsApp Business API, voice calls, international SMS, dedicated long codes, and RCS messaging to enterprises. The service is delivered through REST APIs, SMPP, plugins, and a self-serve web dashboard, with a reseller/white-label channel for partner-led distribution.

Product overview

SMS Gateway Center is a unified CPaaS (Communication Platform as a Service) provider offering a platform-plus-modules architecture built around a core Bulk SMS Gateway with integrated SMS types (Transactional, OTP, Promotional, Service Explicit, Service Implicit), WhatsApp Business API, voice call services, and two-way messaging solutions. The product portfolio is organized around five pillars: (1) Core SMS services — Transactional SMS, OTP SMS, Integrated OTP SMS, Promotional SMS, Service Explicit SMS, and Service Implicit SMS — all delivered via REST/SMPP APIs; (2) WhatsApp Business API with solutions including WABA Agents Chat, WhatsApp Workflow Automation, and WhatsApp Flows; (3) Voice solutions comprising OBD Voice Call, Bulk Voice Call, and Text to Speech OBD; (4) Two-way and fallback services including Long Code SMS, Dedicated Long Code, Missed Call Alert, 2FA via Missed Call, Multi-Channel Fallback, and RCS Messaging; and (5) Add-on tools including Excel/Google Spreadsheet plugins, Smart Link Tracking, SMS File Attachments, Mobile Survey SMS, and Contact Form Integration. The platform also supports a White Label/Bulk SMS Reseller Program for partners to rebrand and resell services. Integrations include WooCommerce, Magento 2, Google Spreadsheets, and CRM systems via REST API.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 99.99% uptime for OTP SMS delivery
• +6 more outcomes

Named customers17 records

Segments16 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature8 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MSG91: Indian CPaaS providing transactional SMS, OTP, WhatsApp and voice services with strong adoption among SaaS and product companies; directly comparable feature set and target market to SMS Gateway Center.
• Exotel: Bengaluru-headquartered cloud communications platform offering SMS, WhatsApp Business API, voice and contact center communications to Indian SMB and enterprise customers.
• Route Mobile: Mumbai-based global CPaaS offering enterprise messaging (SMS, OTP, WhatsApp, RCS, voice) to banks, e-commerce and OTT players; a large, listed direct competitor to SMS Gateway Center in India and emerging markets.
• Karix Mobile (Tanla Platforms): Indian CPaaS and A2P messaging platform providing bulk SMS, OTP, voice and WhatsApp Business services to banks, telecom operators and large enterprises, directly overlapping with SMS Gateway Center's core offerings.
• ValueFirst: Indian enterprise messaging platform providing SMS, voice, email and WhatsApp Business API services to enterprises and BFSI customers, overlapping heavily with SMS Gateway Center on transactional SMS and OTP.
• Gupshup: Mumbai-headquartered conversational AI and messaging CPaaS offering SMS, WhatsApp Business API and RCS across the same Indian enterprise customer base as SMS Gateway Center, including banking and e-commerce.

Broad incumbents

• MessageBird (Bird): Amsterdam-headquartered omnichannel CPaaS (SMS, WhatsApp, voice, email) serving enterprises globally, providing an indirect benchmark for SMSGC's enterprise messaging ambitions.
• Twilio: Global cloud communications platform with messaging, voice and WhatsApp Business API offerings; competes with SMSGC for developers and enterprises building CPaaS-backed customer engagement.
• Infobip: Global CPaaS leader offering SMS, WhatsApp Business, RCS, voice and email across 190+ countries; competes with SMSGC in international SMS and large Indian enterprise RFPs as a broader incumbent.

Emerging players

• Plivo: Cloud communications platform offering SMS, voice and WhatsApp APIs for developers and SMBs; overlaps with SMSGC's API-first developer segment and international SMS capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smsgatewayindia
• YouTubeyoutube.com/watch?v=N6PUMVrE9Dg
• Facebookfacebook.com/SmsGatewayCenter
• LinkedInlinkedin.com/company/smsgatewaycenter

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMS Gateway Center