ValueFirst
ValueFirst, founded in 2003 and headquartered in Gurugram, India, is a CPaaS provider and subsidiary of Tanla Platforms Limited that delivers omnichannel communication APIs (SMS, WhatsApp, RCS, Truecaller, Email, Voice, Chat) and AI-driven engagement platforms to enterprise customers across BFSI, eCommerce, FMCG, Retail, Automobile, and Logistics verticals in six countries.
- Company typePrivate
- Founded2003
- HeadquartersGurugram, India
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What ValueFirst does
ValueFirst Digital Media Private Limited, founded in 2003 and headquartered in Gurugram, India, is a Communication Platform as a Service (CPaaS) provider that enables enterprises to engage consumers across telecom and internet channels at scale. The company is a wholly-owned subsidiary of Tanla Platforms Limited, a publicly listed Indian technology company. ValueFirst operates through three platform components: NotifyHub (carrier routing with first-time delivery guarantees), Conversational AI (chatbot and conversational automation), and Infinito (marketing automation combining a native customer data platform with omni-channel capabilities). The platform supports seven communication channels including SMS, WhatsApp Business, RCS Business Messaging, Truecaller Business Messaging, Email, Voice, and Chat, exposed through Smart APIs and native plug-in integrations with Salesforce, CleverTap, and MoEngage.
The company serves enterprise customers across six primary verticals: Banking & Financial Services, Automobile, eCommerce, FMCG, Retail, and Logistics. Named enterprise customers include Tata Group, Apollo, Punjab National Bank, InfoEdge, Google, Home Credit, and Nykaa. ValueFirst's business model combines usage-based CPaaS API revenue (pay-per-message/call) with subscription revenue from engagement platforms. Pricing is quote-based with multi-year enterprise contracts; no public pricing is disclosed. Distribution occurs through direct enterprise field sales augmented by API self-serve adoption and an integration marketplace covering 100+ partners.
ValueFirst maintains compliance certifications across ISO 27001, GDPR, CCPA, India's DPDPA 2023, PDPA (Australia and Philippines), and PDPL (Indonesia, UAE, KSA), supporting its operations in India, Indonesia, Saudi Arabia, United Arab Emirates, Australia, and the Philippines. The company has 251-500 employees and has expanded its AI capabilities through Voice AI (launched 2026), Conversational AI Agents for e-commerce, and AI-powered fraud detection including SIM swap prevention. Historical funding includes $5M (2008, led by New Enterprise Associates) and $15.3M (2011, Headland Asia Ventures and NEA), with no subsequent disclosed funding rounds. Acquisitions include Cellnext Solutions (2009), Gingersoft Media (2012), and Octane.in (2017), all for undisclosed amounts.
ValueFirst firmographics
Firmographics- Name
- ValueFirst
- Legal name
- ValueFirst Digital Media Private Limited
- Website
- https://vfirst.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ValueFirst, founded in 2003 and headquartered in Gurugram, India, is a CPaaS provider and subsidiary of Tanla Platforms Limited that delivers omnichannel communication APIs (SMS, WhatsApp, RCS, Truecaller, Email, Voice, Chat) and AI-driven engagement platforms to enterprise customers across BFSI, eCommerce, FMCG, Retail, Automobile, and Logistics verticals in six countries.
- Ownership category
- akta.pro rank
ValueFirst industry classification
Industry- Product category
- Communication Platform as a Service (CPaaS)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)
- akta.pro secondary industry
- CPaaS (Programmable Voice, SMS, Video APIs) (HDAIAHAG)
Keywords
Where ValueFirst is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
ValueFirst business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- CPaaS API Services: Revenue generated from API usage across SMS, WhatsApp, RCS, Truecaller, Email, and Voice channels. Pay-per-message/call model with volume-based pricing for enterprise customers.
- Platform Subscriptions: Subscription revenue from engagement platforms including Conversational AI, Marketing Automation (Infinito), and Carrier Routing (NotifyHub) platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Multi-year contract | Enterprise custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
ValueFirst product offering
Product offeringCore offering
ValueFirst is a Communication Platform as a Service (CPaaS) provider that enables global enterprises to engage customers across internet and telecom channels (SMS, WhatsApp, RCS, Truecaller, Email, Voice, Chat) through Smart APIs and three core platforms: NotifyHub (carrier routing), Conversational AI (chatbots), and Infinito (marketing automation with native CDP). The company guarantees first-time message/call delivery and offers 100+ native plug-in integrations with CRM and engagement platforms.
Product overview
ValueFirst is a CPaaS (Communication Platform as a Service) provider offering a unified platform with three core components: NotifyHub (carrier routing), Conversational AI (chatbot/automation), and Infinito (marketing automation). The platform supports multiple communication channels including SMS, WhatsApp Business, RCS Business Messaging, Truecaller Business Messaging, Email, Voice, and Chat. ValueFirst combines flexible APIs for any digital channel, first-party customer data, and global infrastructure into one powerful solution with native omni-channel capabilities. The company is a part of Tanla Platforms Limited.
Differentiator
Problem solved
Functional benefit
Products and services
- NotifyHub Carrier Routing platform that guarantees message and call delivery with first-time delivery optimization, ensuring exceptional customer experience for enterprise customers.
- Conversational AI AI-powered chatbot and conversational automation platform enabling businesses to build interactive messaging experiences with intelligent agents for customer service and sales.
- Infinito Marketing Automation platform combining native customer data platform and omni-channel capabilities for personalized, automated marketing campaigns across digital channels.
- SMS Short Message Service channel for instant, personalized, and secure text message communication with features including instant delivery, high open rates, two-way messaging, and two-factor authentication.
- WhatsApp Business WhatsApp messaging channel enabling businesses to automate and scale communication efforts with seamless, secure messaging experiences through one-way and two-way touchpoints.
- RCS Business Messaging Rich Communication Services messaging enabling businesses to communicate with rich media and interactive features for more engaging and personalized customer experiences.
- Truecaller Business Messaging Messaging platform enabling enterprises to connect with users through rich messaging experiences and transaction completion capabilities within chat.
- Email Email marketing channel enabling businesses to integrate and automate email marketing efforts with personalized, targeted, and trackable email campaigns.
- Voice Voice communication channel including cloud telephony, IVR systems, and Voice AI for automated and human-assisted voice interactions.
- Live Chat Agent Real-time chat support tool offering personalized assistance, multi-conversation handling, 24/7 availability, multi-channel support, customizable chatbots, and 20+ KPIs for conversation analytics.
- Voice AI Voice AI platform combining Automatic Speech Recognition (ASR), Natural Language Processing (NLP), Text-to-Speech (TTS), and Voice Activity Detection for voice-based customer interactions with multilingual support.
- Smart APIs (Channel APIs) Smart APIs enabling businesses to craft hyper-personal experiences across SMS, WhatsApp, Email, RCS, Truecaller, and Voice with guaranteed message delivery and seamless migration support.
Quantifiable outcome
- SMS achieves 98% open rate with 90% read within 3 minutes
- +4 more outcomes
Companies that use ValueFirst
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
ValueFirst technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature6 records
ValueFirst partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SalesforcecoreNative plug-in partnership enabling seamless integration between ValueFirst's communication platform and Salesforce CRM. Users can create seamless customer journeys within the Salesforce ecosystem without coding requirements.
- CleverTapcoreIntegration partnership enabling ValueFirst's communication capabilities to work seamlessly with CleverTap's customer engagement and retention platform.
- MoEngagecoreIntegration partnership connecting ValueFirst's omnichannel messaging with MoEngage's customer engagement platform for coordinated customer journeys.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
ValueFirst competitors and assessment
Company assessmentDirect peers
- Twilio: Global CPaaS leader offering programmable SMS, voice, WhatsApp, and email APIs. Directly comparable on omnichannel messaging APIs, developer-first GTM, and enterprise CPaaS positioning that ValueFirst targets.
- Infobip: Croatia-headquartered CPaaS platform with strong omnichannel messaging, conversational AI, and carrier network capabilities — directly overlapping with ValueFirst's CPaaS, omnichannel, and emerging-market enterprise focus.
- Sinch: Swedish-listed CPaaS player providing messaging, voice, and conversational AI APIs globally. Comparable on programmable SMS/WhatsApp/RCS APIs and enterprise CPaaS business model.
- MessageBird (Bird): Amsterdam-based omnichannel CPaaS provider competing on WhatsApp Business, SMS, voice, and marketing automation — overlapping closely with ValueFirst's channel mix and mid-market/enterprise GTM.
- Gupshup: India-headquartered conversational messaging and CPaaS platform with strong WhatsApp Business, AI chatbot, and India/APAC enterprise footprint — the closest direct Indian CPaaS competitor to ValueFirst.
- Route Mobile: Mumbai-headquartered CPaaS provider offering enterprise messaging across SMS, WhatsApp, email, and voice globally. Directly comparable on messaging APIs, emerging-market enterprise focus, and channel breadth.
- Bandwidth: US-listed CPaaS and communications platform provider offering programmable messaging and voice APIs with direct carrier relationships — comparable on enterprise CPaaS business model and voice infrastructure.
- Plivo: Cloud communications platform offering SMS, voice, and WhatsApp APIs with global reach. Directly comparable on CPaaS API-first delivery, usage-based pricing model, and SMB-to-enterprise customer base.
Broad incumbents
- Vonage (Ericsson): Now part of Ericsson, Vonage offers UCaaS, CCaaS, and CPaaS APIs including SMS and WhatsApp. Overlaps with ValueFirst on programmable messaging and voice, but operates a much broader portfolio.
- Tanla Platforms: Parent company of ValueFirst and a publicly listed Indian CPaaS and digital communications player. Comparable as a sister entity operating in adjacent CPaaS and carrier routing services under the same corporate umbrella.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ValueFirst social profiles
Digital presenceValueFirst compliance and trust
Trust signalCompliance6 records
ValueFirst financial estimates
Financial estimateRevenue estimate
Valuation estimate
ValueFirst leadership team
Management profileNumber of profiles
Profiles4 records
ValueFirst funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ValueFirst M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ValueFirst
What does ValueFirst do?
ValueFirst is a Communication Platform as a Service (CPaaS) provider that enables global enterprises to engage customers across internet and telecom channels (SMS, WhatsApp, RCS, Truecaller, Email, Voice, Chat) through Smart APIs and three core platforms: NotifyHub (carrier routing), Conversational AI (chatbots), and Infinito (marketing automation with native CDP). The company guarantees first-time message/call delivery and offers 100+ native plug-in integrations with CRM and engagement platforms.
Is ValueFirst a public or private company?
ValueFirst is a private company. It is classified as corporate owned and is currently operating.
When was ValueFirst founded?
ValueFirst was founded in 2003. It employs 501 to 1,000 people.
Where is ValueFirst based?
ValueFirst is headquartered in Gurugram, India, in the Asia region.
How does ValueFirst make money?
Two revenue lines are on record. CPaaS API Services are the primary driver. The others are platform Subscriptions.
Who are ValueFirst's main competitors?
Direct peers on record are Twilio, Infobip, Sinch, MessageBird (Bird), Gupshup, Route Mobile, Bandwidth and Plivo. Broad incumbents are Vonage (Ericsson) and Tanla Platforms.
Does ValueFirst have an API?
Yes. ValueFirst Smart APIs enable businesses to craft hyper-personal experiences across SMS, WhatsApp, Email, RCS, Truecaller, and Voice channels. The APIs offer first-time delivery guarantees, familiar API constructs, and feature parity ensuring seamless transition and significantly reduced migration time.
What industry is ValueFirst in?
ValueFirst's product category is Communication Platform as a Service (CPaaS). Its primary akta.pro industry code is BPAMACAL, Messaging APIs, CPaaS & Programmable Communications, with a secondary code of HDAIAHAG, CPaaS (Programmable Voice, SMS, Video APIs). Its NAICS code is 518 and its SIC code is 7372.