Clockwork Dog

What Clockwork Dog does

Clockwork Dog is a London-based interactive technology company, founded in 2015, that builds the COGS show-control platform and delivers professional services for immersive entertainment experiences. COGS is a proprietary software platform with integrated hardware (including the Media Master and RFID System) that orchestrates lighting, sound, video, sensors and effects across live interactive environments, supporting protocols such as DMX, OSC and MQTT. The company combines platform licensing with bespoke integration work, supplying custom dashboards, on-site engineering and ongoing support to operators of escape rooms, immersive theatre productions and themed attractions.

The firm's customer base spans two tiers: a long tail of small escape-room operators using COGS in hundreds of locations worldwide, and a roster of marquee entertainment clients including Netflix, BBC, Punchdrunk, Secret Cinema, The Path Entertainment Group and Parabolic Theatre. Recent project work includes Monopoly Lifesized, Saw Escape, Paddington Bear Experience, Taskmaster, The Traitors and Netflix House properties such as Viola's Room, as well as international deployments in Saudi Arabia (Fame Factory, Jeddah/Riyadh) and a partnership with Empty Epsilon extending COGS into the Bridge Command simulation product.

Clockwork Dog operates as a bootstrapped, ~10-person specialist team with active engineering hiring, generating revenue through a blend of COGS software/hardware licensing and project-based professional services for immersive entertainment producers. Its go-to-market is largely reputation-driven, anchored by repeat engagements with major IP holders and immersive-theatre specialists.

Name

Clockwork Dog

Legal name

Clockwork Dog

Website

https://clockwork.dog

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Clockwork Dog is a London-based interactive technology company that develops the COGS show-control platform and provides technical solutions for immersive entertainment experiences. It serves escape-room operators and major entertainment-IP clients such as Netflix, BBC, and The Path Entertainment Group.

Ownership category

akta.pro rank

Product category

Show Control Software for Immersive Experiences

NAICS

Computer Systems Design Services (541512), Industrial Design Services (541420)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Game Engines (General-Purpose & Real-Time 3D) (MPAFAFAA)

akta.pro secondary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Show control systems
• Immersive experience technology
• Audience flow management
• Interactive attraction automation
• Live event software platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. COGS Software Platform Sales: Selling COGS software and hardware directly to customers via cogs.show. Customers learn to build their own experiences using the software, hardware and tutorials. Also sell hardware including control racks and proprietary COGS hardware.
2. Professional Services: Full-service production providing system design, installation, programming and maintenance of interactive solutions for live events. Includes consultation, systems integration, software development, hardware development, programming, tech installation, and training services.
3. Equipment Hire: Hire out control racks and proprietary COGS hardware for shows. Customers can rent equipment rather than purchasing it outright.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Clockwork Dog designs, builds, and operates technical solutions for immersive, interactive live experiences, combining adventure, theatre, and escape room formats. Its core product is COGS, a proprietary software/hardware show control platform that automates audience flow, integrates with lighting/sound/video departments, and powers electronic games and puzzles for attractions. The company also delivers end-to-end professional services including consultation, systems integration, custom software and hardware development, programming, equipment hire, installation, and operational training.

Product overview

Clockwork Dog is a services agency providing interactive technical solutions for immersive and playable experiences. Their core product is the COGS (software/hardware automation platform), a unified show control system that manages audience flow, integrates with lighting/sound/video departments, and controls interactive games and puzzles. COGS is complemented by proprietary hardware components including Media Master for audio/video playback and an RFID system for physical object tracking. Beyond the COGS platform, Clockwork Dog offers a comprehensive suite of services including consultation, systems integration, game mechanics design, custom software/hardware development, programming, equipment hire, tech installation, and training—enabling end-to-end delivery of live interactive experiences.

Differentiator

Problem solved

Functional benefit

Brands

• COGS: A proprietary software/hardware automation platform for building immersive, real-world experiences. Used by customers to build their own experiences, as well as internally by Clockwork Dog's team to create interactive solutions for live events.

Products and services

• COGS Clockwork Dog's proprietary software/hardware automation platform for building immersive, real-world experiences. Serves as a central show control system that manages audience flow, integrates with lighting/sound/video departments, controls electronic games and puzzles, and automates interactive attractions. Built on Electron using TypeScript, React, Redux, and Firebase; supports Raspberry Pi and other SoC computers with DMX, OSC, and MQTT protocols.
• COGS Hardware Proprietary hardware components that work with the COGS software platform, including control racks and specialised show control hardware sold or rented to clients for installations.
• Media Master Hardware component within the COGS system designed for audio/video playback control in immersive experiences.
• COGS RFID System RFID-based tracking and interaction system used within COGS to detect and respond to physical objects placed by participants, such as puzzle pieces.
• Consultation Services Technical advisory services for design meetings, R&D sessions, and project planning, including short-term engagements to advise on and turbocharge client systems.
• Systems Integration Custom system design and installation services tailored to specific show requirements, supporting linear, parallel, pulse, and open-world experience models.
• Game Mechanics Design Puzzle and interaction design services creating audience and actor interactions that align with a show's narrative and logic.
• Software Development Custom software development including touchscreen content, backstage operation features, leaderboards, and plugins to other systems, all built on top of COGS.
• Hardware Development Custom hardware interface design and programming services for specific hardware to work with the COGS system, including circuit board design.
• Programming Services Project-specific programming and setup tailored to exact requirements, designed for easy operation by technicians.
• Equipment Hire Rental of control racks and proprietary COGS hardware for client shows without requiring outright purchase.
• Tech Installation Technical installation services working alongside fabricators, including full testing, bug resolution, and system handover to client technicians.
• Training Services Operational and maintenance training for client running teams on COGS-based systems.

Quantifiable outcome

• Reduced crew requirements from 7 to 3 people (4 actors + 3 tech to 2 actors + 1 tech) for Monopoly Lifesized through increased automation
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• The Flash PackcoreTechnology or IntegrationCollaborated with The Flash Pack on Fame Factory Saudi Arabia. The Flash Pack provided the sophisticated visual content capture and delivery platform that integrated with Clockwork Dog's COGS system for real-time content processing and delivery.
• Empty Epsilon (Wisehart Studios)coreTechnology or IntegrationEmpty Epsilon video game was used as the engine for Bridge Command. COGS provided the bridge between the video game and live technical effects, integrating game events with lighting, sound, and physical props.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Meow Wolf: US-based immersive art and entertainment company that creates large-scale interactive installations combining custom technology, narrative, and theatrical design. Comparable to Clockwork Dog in blending proprietary software/hardware platforms with experiential production for themed, gamified attractions.
• Simworx: UK manufacturer and integrator of themed entertainment attractions, including dark rides and motion-based experiences for the global attractions industry. Peer in the UK location-based entertainment supplier ecosystem, supplying control and integration technology into the same visitor-attraction venues as Clockwork Dog.
• Holovis: UK-based immersive technology integrator serving theme parks, museums and attractions with custom software, sensors, and visualisation. Closest UK peer to Clockwork Dog: shared customer base in the attractions and theme park space and similar blend of services plus proprietary technology.
• teamLab: Japan-based digital art collective operating interactive, technology-driven immersive exhibitions globally. Peer to Clockwork Dog in building proprietary real-time interactive technology platforms and monetising them through permanent and touring immersive installations.
• Moment Factory: Montreal-based multimedia studio that designs and operates immersive, interactive, large-scale experiences integrating light, sound, video, and custom software. Closest direct peer to Clockwork Dog: both build proprietary technology stacks to deliver narrative-driven interactive environments for IP and brand partners.

Broad incumbents

• Christie (Christie Digital): Global display, projection and AV integration supplier with a dedicated themed entertainment practice. Competes with Clockwork Dog in immersive experience technology stacks at the broader hardware and integration layer.
• ETC (Entertainment Technology Corporation): Major manufacturer of lighting, dimming, and show control systems for entertainment and architectural markets. Broad incumbent in show control that competes adjacent to Clockwork Dog's COGS in entertainment control rooms and integrated attractions.
• Electrosonic: Long-established global AV and systems integrator for theme parks, museums, casinos and corporate experiences. Broader incumbent competing with Clockwork Dog for immersive experience integration work, but delivering general-purpose AV rather than purpose-built show control.

Emerging players

• Derivative (TouchDesigner): Developer of TouchDesigner, a node-based real-time interactive multimedia platform used in immersive installations, projection mapping and live shows. Emerging tool-layer peer whose platform competes for developers building interactive experiences comparable to those on COGS.
• TroikaTronix: Maker of Isadora, real-time show control and interactive multimedia software widely used in immersive theatre, museums and live performance. Adjacent emerging peer whose toolchain overlaps with COGS for control of lighting, sound and sensors in interactive shows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clockworkdogg
• Facebookfacebook.com/clockworkdogg
• LinkedInlinkedin.com/company/clockwork-dog-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clockwork Dog