Innovation Benefits Group

What Innovation Benefits Group does

Innovation Benefits Group (operating as IBG-BMC, legal entity IBG Benefits Management Co., Inc.) is a privately held employee benefits, executive compensation, and risk management consulting firm headquartered in Roswell, Georgia, with a secondary office in Frederiksted, U.S. Virgin Islands. The firm targets segments that historically lacked access to in-house benefits expertise — small to mid-size employers with 2–500 employees, state and local governments, unions, closely held businesses, high net worth individuals, and the 27 million self-employed and small business persons referenced in its marketing — by packaging the same caliber of multi-disciplinary counsel (attorneys, actuaries, accountants, bankers, insurance and benefits professionals) that Fortune 500 companies maintain internally.

The product portfolio is built around five proprietary solutions. Health Options Plus is an integrated, ACA-compliant health care strategy combining major medical insurance with the AmeriDoc telemedicine network, US Preventive Medicine's Prevention Plan and Macaw app, Health Advocate personal advocacy, First Choice Pharmacy Network pricing, and IMA Inc.-enabled access to Centers of Excellence (Mayo Clinic, Johns Hopkins, Cleveland Clinic, MD Anderson). The Kai-Zen Plan is a leveraged Section 162 Bonus Plan that pairs participant contributions with 3:1 bank financing (rates historically as low as 1-year LIBOR + 1.75%) and a guaranteed minimum 0% annual return. The ABIL Plan (developed with NIW) uses asset-backed insurance lending to fund estate taxes, buy-sell agreements, and wealth transfer. The ARC Trust provides leveraged, FASB/GASB-compliant funding for pension and OPEB liabilities, and the 401Rx Plan is a defined contribution retiree health vehicle allowing up to $530,000 in annual deductible contributions. Supporting health variants include eHOPE and myHOPE.

Revenue is generated through a mix of plan administration fees (the Kai-Zen Plan charges a $2,500 setup fee plus 5% of annual contributions during a 5-year contribution window to cover 15 years of administration, trustee, actuarial, legal, and tax reporting), ongoing benefits and risk management consulting engagements, and licensing of proprietary solutions to independent advisors. The go-to-market is sales-led and hybrid: direct B2B consulting to employers and governments, plus an "Advisor's Advisor" channel reselling proprietary solutions through independent professional advisors, supported by secure web portals (Employees, Employers, Advisors, Partners, Staff) and the recently launched Allied Secure Advisors Portal (A.S.A.P.).

Name

Innovation Benefits Group

Legal name

IBG Benefits Management Co., Inc.

Website

https://innovationbenefits.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovation Benefits Group is a privately held employee benefits and risk management consulting firm serving small to mid-size employers, governments, unions, and high net worth individuals through proprietary solutions spanning health benefits, leveraged retirement plans, and pension funding.

Ownership category

akta.pro rank

Product category

Employee Benefits Consulting

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Insurance and Employee Benefit Funds (5251), Health and Welfare Funds (52512), Other Insurance Funds (52519), Pension Funds (525110)

SIC

Insurance Agents, Brokers & Service (6411), Hospital & Medical Service Plans (6324), Accident & Health Insurance (6321), Services-Management Consulting Services (8742)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industries

Benefits Administration & Enrollment Support (BPAAAIAB), Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK), Self-Funded (ERISA) Employer Plans (HLAEAAAC), PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools) (HLAEAKAL)

Keywords

• Employee benefits consulting
• Executive compensation plans
• Risk management solutions
• Retirement funding strategies
• Group health insurance

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Plan Administration and Consulting Fees: IBG-BMC charges a one-time enrollment fee of $2,500 for plan setup, plus 5% of each annual contribution during the 5-year contribution period for administration expenses covering trustee fees, reporting, accounting, actuarial, legal, and tax return services.
2. Insurance and Benefits Consulting: Revenue generated from consulting services assisting clients in developing and implementing personalized employee benefit and risk management solutions including health insurance strategies, GASB & FASB funding solutions, and compliance services.
3. Proprietary Solution Licensing: Marketing of proprietary and innovative solutions including Kai-Zen Plan, eHOPE Plan, 401Rx Plan, The ARC Trust and The ABIL Plan. Called upon by independent professional advisors to develop unique financial planning and benefit solutions for their clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Innovation Benefits Group (operating as IBG-BMC) is an employee benefits, executive compensation, and risk management consulting firm that designs and delivers proprietary financial and health benefit plans to small and mid-size employers, governments, unions, and high net worth individuals. Its core offerings are the Health Options Plus integrated health care strategy and a suite of leveraged benefit plans (Kai-Zen, ABIL, ARC Trust, 401Rx) that combine actuarial, legal, accounting, and insurance expertise to address health costs, retirement savings, pension/OPEB funding, and estate/wealth transfer.

Product overview

Innovation Benefits Group offers a portfolio of specialized employee benefits and risk management products. The core Health Options Plus platform is a comprehensive, integrated health care strategy designed to reduce employer costs by 15-35% through evidence-based approaches, wellness programs, and alternative delivery models. Supporting health plans include eHOPE and myHOPE variants. Beyond health benefits, the company offers retirement and financial planning products including the Kai-Zen Plan (leveraged executive benefit), ABIL Plan (wealth transfer/estate planning), ARC Trust (pension/OPEB funding), and 401Rx Plan (retiree health savings). Add-on services include personal health advocacy and prevention programs.

Differentiator

Problem solved

Functional benefit

Brands

• Health Options Plus: A comprehensive and integrated health care strategy designed to improve employee health while lowering costs, typically reducing health care costs by 15-35%.
• The ABIL Plan
• The Kai-Zen Plan
• The ARC Trust
• 401Rx Plan

Products and services

• Health Options Plus A comprehensive and integrated health care strategy designed for public and private employers that reduces group health benefit costs by 15-35% while improving employee health, productivity, and providing ACA compliant benefits.
• eHOPE Health Plan Health plan component focused on using evidence-based research and data analytics to control healthcare costs over time.
• myHOPE Health Plan Individual, family, and self-employed health plan option providing coverage details available through contact with sales.
• Kai-Zen Plan A leveraged Section 162 Bonus Plan that allows business owners and high income individuals to significantly increase retirement savings while providing death benefit coverage, using bank loans to match $3 for every $1 contributed.
• ABIL Plan Asset Backed Insurance Lending plan designed for high net worth families, business owners, and employers to fund estate taxes, buy/sell agreements, and wealth transfer using borrowed funds secured by insurance policies.
• ARC Trust Employee benefit trust designed to assist public and private sector employers fully fund pension and OPEB obligations under FASB and GASB rules using leverage and economic funding models.
• 401Rx Plan A turn-key defined contribution retiree health plan designed for small to mid-size businesses and governments, allowing tax-deductible contributions, tax-free growth, and tax-free withdrawals for qualified medical expenses.

Quantifiable outcome

• Reducing group health benefit costs by 15-35% for businesses, governments, and associations
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NIW (NIW Corp)coreStrategic or Co-development PartnerIBG-BMC partnered with NIW to offer The ABIL Plan (Asset Backed Insurance Lending) to public and private sector employers as well as individuals. NIW provides access to national and international banks and lenders for loan arrangements to fund insurance policy purchases.
• US Preventive Medicine, Inc.coreTechnology or IntegrationHealth Options Plus Plan partnered with US Preventive Medicine, Inc. to provide all plan participants with access to The Prevention Plan - a clinically proven proactive wellness and prevention program centered on prevention, early detection and case management of chronic and critical conditions.
• Health Advocate, Inc.coreTechnology or IntegrationHealth Options Plus partnered with Health Advocate, Inc. to provide each employee with their own personal Health Care Advocate - a non-biased independent individual whose primary objective is to assist employees in navigating the complexities of the health care delivery industry.
• AmeriDoccoreTechnology or IntegrationIBG-BMC partnered with AmeriDoc to provide all employees with telephone or video visit access to doctors 24 hours a day, 7 days a week. AmeriDoc provides access to a US-based network of board-certified family practitioners, primary care physicians, pediatricians and internists.
• Kai-Zen Plan Advisors, LLCcoreStrategic or Co-development PartnerThe Kai-Zen Plan is a leveraged Section 162 Bonus Plan developed and administered through Kai-Zen Plan Advisors, LLC, utilizing specially designed insurance policies and arrangements with financial institutions for borrowed funds.
• National Trust CompanyminorOthersA national trust company chartered in all 50 states provides independent oversight over contributions to the trust, the escrow account and premium payments. Trustee is compensated from the administration fee pursuant to a written fee agreement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hylant Group: Mid-market-focused insurance brokerage with dedicated employee benefits practice. Comparable in serving small to mid-size employers, governments, and unions with health benefits, retirement, and risk management solutions distributed through advisors.
• Hub International: North American insurance brokerage with strong mid-market employee benefits focus. Comparable mid-market employer benefits consulting, group health, retirement, and executive benefits offerings distributed through advisor/producer networks.
• USI Insurance Services: Large national insurance brokerage and benefits consultant with deep mid-market presence. Comparable in offering proprietary benefits solutions and risk management to mid-size employers across commercial and public-sector segments, with similar advisor-channel distribution.
• NFP (an Aon company): Mid-market-focused insurance brokerage and benefits consultancy. Comparable target market (small/mid-size employers, government entities) and employee benefits product breadth including health, retirement, and executive benefits consulting.
• Holmes Murphy & Co. Independent insurance brokerage specializing in mid-market employee benefits, risk management, and public-sector/government benefits consulting. Closely comparable in segment focus, proprietary solutions, and advisor-channel distribution model.
• OneDigital: One of the largest US employee benefits and HR consulting firms focused on mid-market employers (50-3,000+ employees). Directly comparable in serving small and mid-size employers with benefits advisory, proprietary health and welfare solutions, and a multi-disciplinary consulting approach.

Broad incumbents

• Brown & Brown, Inc. Large diversified insurance brokerage serving mid-market and enterprise clients. Overlaps with IBG's employee benefits brokerage, government/union benefits work, and risk management consulting, but at materially larger scale.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant employee benefits consulting operations. Overlaps with IBG's benefits brokerage, PBM/managed care advisory, and retirement/pension funding work, but operates at much larger scale across all employer sizes.
• Lockton Companies: Privately held large global insurance brokerage with strong benefits consulting practice. Overlaps with IBG's benefits brokerage, executive benefits design, and public-sector/municipal benefits work, including captive insurance consulting.
• Marsh McLennan / Mercer: Global consulting leader in health, wealth, and career advisory. Mercer's Health & Benefits practice competes directly with IBG on mid-market employer benefits consulting, OPEB/pension advisory for governments, and proprietary plan design, with vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovation Benefits Group