What didedecor does

didedecor is a privately held Iranian direct-to-consumer e-commerce retailer of manufactured curtains and window treatments, operating as the online retail arm of Behpoudbaf Textile Company (شرکت نساجی بهپودباف), a Tehran-based textile manufacturer founded in 2018. The platform sells zebra blinds, printed zebra blinds, day-night double-mechanism blinds, roller shades, eyelet/punch curtains, and vertical blinds — over 100 models in total — with options for custom dimensions, custom image printing, blackout (up to 99% light blocking), nano anti-static fabrics, and motorized smart-curtain controls. Products are made-to-order in the parent's factory and shipped nationwide across Iran via Tipax, Chapar, and freight cargo with insured postpaid delivery.

The company generates revenue through one-time product sales priced per square meter (zebra blinds from 2,000,000 Toman/sqm; printed zebra from 2,250,000 Toman/sqm) or per panel (punch curtains from 1,900,000 Toman/panel), with optional custom image printing as a paid add-on and a 20% cash discount for upfront payment. Customer payment options include an online payment gateway, card-to-card transfer, and 4-month interest-bearing installment plans through DigiPay and Tara BNPL platforms, requiring no guarantor or post-dated check. The business is bootstrapped, has no external investors, and operates with 1-10 employees. Free consultation, measurement referral, and third-party installer recommendations are offered in Tehran, while the rest of Iran is served through the nationwide courier network and a Persian-language content-marketing blog that supports SEO-driven customer acquisition. The primary customer base is residential Iranian consumers, with secondary segments in commercial/office and children's/teen room applications.

Name

didedecor

Legal name

دیددکور (Didedecor)

Website

https://didedecor.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

didedecor is an Iranian direct-to-consumer e-commerce retailer selling manufactured curtains and window treatments (zebra blinds, roller shades, punch curtains, day-night blinds, vertical blinds) nationwide across Iran, operating as the online arm of Behpoudbaf Textile Company, its parent manufacturer.

Ownership category

akta.pro rank

Product category

Window Treatments

NAICS

Blind and Shade Manufacturing (337920), Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

Keywords

• Custom printed curtains
• Zebra blinds retail
• Roller shades online
• Window treatments e-commerce
• Factory direct curtains

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Curtain and Blind Product Sales: The company generates revenue through the direct sale of manufactured curtains and window treatments. Products are sold in standard and custom dimensions with per-square-meter or per-panel pricing. Products include zebra blinds, printed zebra blinds, double-shade (day/night) blinds, roller shades, and punch curtains in various fabric types (velvet, cotton, linen, sheer). The company also offers custom image printing as a paid add-on.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

didedecor operates the didedecor.com online store selling manufactured-to-order curtains and window blinds — zebra blinds, printed zebra blinds, day-night double mechanism blinds, roller shades and eyelet/punch curtains — produced by its affiliated factory Behpoudbaf Textile. Customers configure size, fabric, color and printing options online, pay via gateway or installment platforms DigiPay and Tara, and receive insured nationwide shipping through Tipax, Chapar or freight cargo across Iran.

Product overview

Didedecor is an online curtain retailer operating as a direct-to-consumer e-commerce platform powered by the textile manufacturing company Naipoodbaf (بهپودباف). The product portfolio centers on four main window treatment categories: Zebra Blinds (dual-layer light-controlling blinds available in plain, printed, pleated, striated, floral, patterned, and 3D Silhouette variants), Day-Night/Double Mechanism Blinds, Roller Shades, and Eyelet/Punch Curtains, supplemented by Vertical Blinds, Wall Posters, and a Custom Image Printing service. Products are manufactured to order with custom sizing, color selection, and optional personalized image printing, and are shipped nationwide across Iran with professional installation support in Tehran. The platform emphasizes direct-from-factory pricing with installment payment options through DigiPay and Tara.

Differentiator

Problem solved

Functional benefit

Products and services

• Zebra Blinds (پرده زبرا) Dual-layer roller blinds with alternating sheer and opaque fabric stripes for precise graduated light control; available in simple, pleated, striated, floral, patterned and 3D variants. Sold per square meter with nationwide Iranian delivery.
• Printed Zebra Blinds (پرده زبرا چاپی) Zebra blinds with custom-printed images and designs applied directly to the fabric, including kids themes, 3D imagery, cartoon characters, classic/royal motifs, and personalized portraits. Starting from 2,250,000 Toman per sqm.
• Day-Night / Double Mechanism Blinds (پرده شب و روز / دومکانیزم) Dual-mechanism window blinds combining two fabric layers for separate day and night functions; allows flexible, versatile light control and privacy. Available in embroidered, rashel and patterned variants.
• Roller Shades (پرده شید رول) Single-layer roller blinds that roll up compactly for minimal space usage; available in simple monochrome and printed designs including kids themes, floral, nature, classic and portrait prints.
• Eyelet / Punch Curtains (پرده پانچ) Ready-made curtains with metal grommets (punch/eyelet) for easy installation on standard curtain rods. Available in velvet, linen, hazan and printed variants including kids, floral, modern, landscape and classic designs. Priced per panel starting from 1,900,000 Toman.
• Vertical Blinds (پرده ورتیکال) Vertical orientation blinds suitable for large windows and doors, branded as DK vertical blinds and sold alongside the core curtain and shade catalog.
• Custom Image Printing Service (چاپ تصویر اختصاصی) Service enabling customers to print personal images or selected designs directly onto zebra blinds, roller shades, double mechanism blinds or punch curtains, offered as a paid add-on customization across curtain categories.
• Installment Purchase Plans via DigiPay and Tara (خرید اقساطی) Buy-now-pay-later checkout option delivered through integrations with Iranian BNPL platforms DigiPay and Tara, granting 4-month interest credit without guarantor or check, available across the didedecor catalog.

Quantifiable outcome

• 36-month warranty on hardware and fittings
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Tipax (تیپاکس)coreChannel Partner/ Reseller/ DistributorTipax is a nationwide courier and logistics company providing delivery services across Iran. didedecor uses Tipax to ship curtain orders to cities where Tipax has service points. Tracking numbers are provided via SMS, and shipments are insured. Tipax handles orders where curtain width is under 200cm.
• Chapar (چاپار)coreChannel Partner/ Reseller/ DistributorChapar is a national courier and logistics company used by didedecor for shipping curtains to customers across Iran. The company provides an online shipping cost calculator on Chapar's website and maintains a list of all Chapar agent locations nationwide.
• Freight Cargo (باربری)minorChannel Partner/ Reseller/ DistributorFreight cargo services are used for orders to cities without Tipax or Chapar coverage, for curtains wider than 200cm, or when specifically requested by customers. This provides nationwide coverage complementing the express courier services.
• Nafor Textile / بهپودباف (نساجی بهپودباف)coreStrategic or Co-development PartnerThe company's products are manufactured by Nafor Textile Company (نساجی بهپودباف), which also serves as the factory location. This affiliated manufacturing entity handles production of all curtain types sold on didedecor.com. The Tehran factory and head office address listed belongs to this company.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Blinds.com: Online direct-to-consumer retailer of custom-made blinds, shades, and shutters in the U.S. Closely comparable to didedecor in business model — online configurator for custom dimensions, factory-direct pricing, and home-delivery — though operating in a more developed market.
• Smith & Noble: Direct-to-consumer custom window treatments retailer (blinds, shades, drapery, shutters). Closely mirrors didedecor's online configurator + free in-home consultation + custom manufacturing model.
• SelectBlinds: Online custom blinds and shades retailer offering made-to-order window treatments with home delivery. Directly comparable model to didedecor: e-commerce-first, custom sizing, and broad shade/blind category depth.
• The Shade Store: U.S. DTC retailer of custom window treatments (roller shades, Roman shades, drapery, blinds). Comparable to didedecor for custom-made-to-measure window coverings sold direct to consumers online with a curated product line.

Broad incumbents

• Somfy: Global leader in motors and automated control systems for blinds, shades, and curtains. Comparable to didedecor's motorized curtain offering; represents both a potential supplier and a competitor in the smart-blinds category.
• Hunter Douglas: World's largest window coverings manufacturer with motorized/smart shading, custom blinds, and shades. Comparable to didedecor across the product categories (zebra/roller/blinds) and increasingly relevant as didedecor adds motorization features.
• Lutron Electronics: Premium manufacturer of automated shading and lighting control systems. Comparable to didedecor in the motorized/smart-control window treatment segment, though positioned at a much higher price point and B2B-led distribution.
• IKEA: Global mass-market home furnishings retailer offering ready-made curtains, blinds, and motorized solutions (e.g., FYRTUR/KADRILJ). Comparable to didedecor for affordable, modern window treatments sold direct to consumers at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about didedecor