Benefit Brokers
Benefit Brokers is a private Goodlettsville, Tennessee-based financial firm offering human resource technology solutions and insurance brokerage services to businesses and individuals, with 11-50 employees under founder David Moore.
- Company typePrivate
- Founded2015
- HeadquartersGoodlettsville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Benefit Brokers does
Benefit Brokers is described in the firmographic data as a for-profit private financial firm headquartered in Goodlettsville, Tennessee, providing human resource technology solutions and insurance services to businesses and individuals. The firm operates with a headcount of 11-50 employees and presents itself through its website at thebenefitbrokers.com. David Moore is listed as Founder and Owner. The operational scope, customer base, technology stack, product portfolio, and revenue model of Benefit Brokers are not documented in the available input data.
Critical data discrepancy: The aggregated input material conflates Benefit Brokers with DOMTOTO, an unrelated Indonesian online lottery data platform founded in 2015 that sells Toto Macau lottery data, predictions, and SEO link building services via the SEOClerk marketplace. All detailed product descriptions (Data Macau, Toto Macau, SEO Link Building), pricing tiers ($5-$200), revenue stream descriptions, customer segment definitions (Lottery Enthusiasts), geographic markets (Indonesia/Southeast Asia), scale commentary (624 reviews, 60,000+ orders, Level X5 seller status), and ownership commentary in the input pertain to DOMTOTO, not Benefit Brokers. This analysis treats Benefit Brokers and DOMTOTO as separate entities; no Benefit Brokers-specific evidence on products, technology, pricing, customer concentration, revenue, or competitive positioning is available, which materially limits the depth of any investment-grade assessment.
Benefit Brokers firmographics
Firmographics- Name
- Benefit Brokers
- Legal name
- DOMTOTO
- Website
- https://thebenefitbrokers.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Benefit Brokers is a private Goodlettsville, Tennessee-based financial firm offering human resource technology solutions and insurance brokerage services to businesses and individuals, with 11-50 employees under founder David Moore.
- Ownership category
- akta.pro rank
Benefit Brokers industry classification
Industry- Product category
- Employee Benefits Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industry
- International Benefits Administration & Global Benefits Brokerage (BPACAHAG)
Keywords
Where Benefit Brokers is headquartered
LocationHeadquarters
- HQ city
- Goodlettsville
- HQ country
- United States
- HQ region
- North America
Markets served
Benefit Brokers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Lottery Data Services: Revenue generated from providing lottery data access, prediction services, and lottery result information to customers. Services are priced individually at various price points ($5-$200) for different packages including Toto Macau data, predictions, and results access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Premium lottery data package |
| Transaction based/ take rate | Pay-as-you-go | Standard lottery service |
| Unit Pricing | Pay-as-you-go | Toto Macau service |
| Unit Pricing | Pay-as-you-go | Online lottery package |
| Unit Pricing | Pay-as-you-go | Toto service |
| Unit Pricing | Pay-as-you-go | Prediction service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Benefit Brokers product offering
Product offeringCore offering
Benefit Brokers is a financial firm that provides human resource technology solutions and insurance services for businesses and individuals. The company operates as a private, for-profit organization with 11-50 employees, headquartered in Goodlettsville, United States, focused on delivering benefits-related products and services to its clients.
Product overview
DOMTOTO operates as an online lottery/gambling platform offering Toto Macau betting services with 24-hour access to Macau lottery data, including pengeluaran (draw results) and historical data archives for pattern analysis. The platform also functions as an SEO marketplace through seoclerk.com, selling link building services at multiple price points ($5-$200) from verified Level X5 sellers. The core offering combines lottery gaming with SEO services, though these appear to be distinct product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Human Resource Technology Solutions Technology platforms and tools designed to support human resource functions for businesses, including benefits administration and workforce management capabilities.
Quantifiable outcome
- 5-second response time from seller
- +1 more outcomes
Companies that use Benefit Brokers
Customer profileSegments1 record
Ideal customer profiles2 records
Benefit Brokers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Benefit Brokers partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Benefit Brokers competitors and assessment
Company assessmentDirect peers
- Alera Group: Mid-market US insurance brokerage formed through the roll-up of regional agencies, with strong employee benefits and HR consulting practices. Closely comparable to Benefit Brokers in scale and PE-backed growth trajectory.
- World Insurance Associates: US insurance brokerage that has grown rapidly via acquisitions, offering personal, commercial, and employee benefits lines. Comparable as a similarly sized, growth-oriented brokerage platform.
- OneDigital: US-focused employee benefits, HR consulting, and benefits technology firm of similar mid-market size, serving both employers and individuals. OneDigital is the closest functional peer given its combined HR-tech and benefits brokerage model.
Broad incumbents
- USI Insurance Services: Large US insurance brokerage and consulting firm with a dedicated employee benefits practice combining brokerage, analytics, and HR technology. Useful incumbent comparator for the HR-tech-plus-brokerage positioning.
- Lockton: Large privately held US insurance brokerage with significant employee benefits and HR consulting practices. Relevant as an incumbent that competes in the same mid-to-large employer benefits space.
- Marsh McLennan (Marsh & Mercer): Global professional services firm with substantial US employee benefits brokerage and consulting via Mercer. Comparable as a top-end incumbent that defines the ceiling on service breadth, technology investment, and carrier leverage that smaller brokers must compete against.
- HUB International: North American insurance brokerage with a sizable employee benefits practice across regional offices. Comparable as a roll-up platform that frequently acquires smaller benefits brokerages like Benefit Brokers.
- Brown & Brown: Large US insurance brokerage and risk management firm that operates a national Employee Benefits practice alongside its broader P&C offerings. It is a broad incumbent benchmark for any benefits-focused brokerage evaluating scale, M&A, and exit comparables.
- Gallagher (Arthur J. Gallagher & Co.): Major US insurance brokerage with a dedicated employee benefits and HR consulting arm that combines brokerage with technology platforms. A relevant incumbent comparator for understanding technology-plus-brokerage positioning.
- NFP (an Aon company): Mid-market US insurance brokerage and consulting firm with substantial employee benefits practice, now part of Aon. Relevant as a comparator on how a regional benefits broker can scale and integrate with larger platforms.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Benefit Brokers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benefit Brokers leadership team
Management profileNumber of profiles
Profiles1 record
Benefit Brokers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benefit Brokers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benefit Brokers
What does Benefit Brokers do?
Benefit Brokers is a financial firm that provides human resource technology solutions and insurance services for businesses and individuals. The company operates as a private, for-profit organization with 11-50 employees, headquartered in Goodlettsville, United States, focused on delivering benefits-related products and services to its clients.
Is Benefit Brokers a public or private company?
Benefit Brokers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Benefit Brokers founded?
Benefit Brokers was founded in 2015. It employs 11 to 50 people.
Where is Benefit Brokers based?
Benefit Brokers is headquartered in Goodlettsville, United States, in the North America region.
How does Benefit Brokers make money?
One revenue line is on record: lottery Data Services.
Who are Benefit Brokers's main competitors?
Direct peers on record are Alera Group, World Insurance Associates and OneDigital. Broad incumbents are USI Insurance Services, Lockton, Marsh McLennan (Marsh & Mercer), HUB International, Brown & Brown, Gallagher (Arthur J. Gallagher & Co.) and NFP (an Aon company).
Does Benefit Brokers have an API?
No public API is recorded for Benefit Brokers.
What industry is Benefit Brokers in?
Benefit Brokers's product category is Employee Benefits Brokerage. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of BPACAHAG, International Benefits Administration & Global Benefits Brokerage. Its NAICS code is 52421 and its SIC code is 6411.