Rayco
- Company typePrivate
- Founded1996
- HeadquartersTsuen Wan, Hong Kong SAR China
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
Rayco firmographics
Firmographics- Name
- Rayco
- Legal name
- 励光电子有限公司
- Website
- https://raycohk.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Ownership category
- akta.pro rank
Rayco industry classification
Industry- Product category
- Electronic Fitness Equipment Manufacturing
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH)
- akta.pro secondary industries
- Fitness Equipment & Performance Accessories Retail (CRAMABAD), Wearable-Integrated & Smart Performance Apparel (CRAAAEAL)
Keywords
Where Rayco is headquartered
LocationHeadquarters
- HQ city
- Tsuen Wan
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
Rayco business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Electronic Fitness Hardware Sales: Rayco designs and manufactures electronic fitness products including jump ropes, push-up trainers, chest expanders, heart rate monitors, UV meters, and electronic shuttlecocks. Products are sold to wholesale buyers, OEM customers, and end consumers through direct orders. The company operates as an OEM/ODM manufacturer as evidenced by their order form requesting product names and detailed specifications, with a target market spanning Japan, North America, Europe, and Southeast Asia.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Rayco product offering
Product offeringCore offering
Rayco designs, manufactures, and sells electronic fitness products including calorie-counting jump ropes, electronic push-up trainers, chest expanders, heart rate monitors, UV intensity meters, and electronic shuttlecocks. The company operates as an OEM/ODM manufacturer with a centralized factory in Dongguan, China, selling to wholesale distributors, OEM customers, and end consumers in Japan, North America, Europe, and Southeast Asia.
Product overview
Rayco is a Hong Kong-based company (established 1996) specializing in electronic fitness products manufactured in Dongguan, China. The product portfolio consists of electronic fitness and exercise equipment with LCD displays, including jump ropes with calorie counting, push-up trainers, chest expanders, heart rate monitors, UV intensity meters, and electronic shuttlecocks. Products are sold worldwide to Japan, North America, Europe, and Southeast Asia. The company holds ISO9001:2000 certification and operates its own product development department.
Differentiator
Problem solved
Functional benefit
Products and services
- 卡路里电子跳绳 (Calorie Electronic Jump Rope) Electronic jump rope with ergonomic design, large LCD display, automatic calculation of jump count, calorie consumption, and exercise time. Features goal-setting capability and patented target-achievement auto-alert function. Equipped with premium PVC rope for wear resistance and comfort.
- 电子跳绳 (Electronic Jump Rope) Electronic jump rope with ergonomic design and large LCD display, automatic calculation of jump count, calorie consumption, and exercise time with goal-setting capabilities. Uses PVC cotton-blend rope.
- 电子计数毽 (Electronic Counting Shuttlecock) Electronic shuttlecock with attractive design and LCD display, featuring automatic exercise count calculation and simple one-button operation.
- 电子俯卧撑训练器 (Electronic Push-up Trainer) Electronic push-up trainer with ergonomic design, large LCD display, one-button control, automatic calculation of exercise count and force consumed, with anti-slip protection on push rods.
- 多功能电子俯卧撑 (Multi-function Electronic Push-up) Multi-function electronic push-up device that calculates exercise force, automatically counts repetitions, and displays exercise metrics. Features LCD display (0-99,999 kg range), DC3V power supply, and iron handles with ABS housing.
- 单功能电子俯卧撑 (Single Function Electronic Push-up) Single-function electronic push-up device with anti-slip protection on handles, individual exercise count calculation, and large LCD display. Packaged in color box.
- 电子扩胸训练器 (Electronic Chest Expander) Electronic chest expander with ergonomic design, premium materials for comfort and durability, automatic calculation of exercise count and force consumption, flexible spring assembly, and LCD display.
- 心率计 (Heart Rate Monitor) Heart rate monitoring device with stylish LCD display, simple operation, fast and accurate heart rate measurement, clock function supporting 12/24 hour format, and alarm setting capability.
- 紫外线强度计 (UV Intensity Meter) UV intensity meter with stylish design and LCD display, featuring 360-degree rotating cover, one-button control, accurate UV index measurement, and low voltage warning.
Companies that use Rayco
Customer profileSegments2 records
Ideal customer profiles1 record
Rayco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rayco partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Rayco competitors and assessment
Company assessmentDirect peers
- Xiaomi: Chinese electronics giant with a massive fitness wearables line (Mi Band) sold at aggressive price points. Directly comparable to Rayco in both product category and as a Chinese-based OEM/ODM manufacturer competing for global distribution.
- Polar Electro: Specialist in heart rate monitors and fitness tracking devices, including chest straps and wrist-based sensors. Directly comparable to Rayco's heart rate monitor product line and similar B2B distribution channels through sporting goods retailers.
- Sportline: Specialist in electronic fitness and sports counting devices, including pedometers, heart rate monitors, and stopwatches. Closest direct competitor in product category, technology approach, and OEM/wholesale distribution model.
- Suunto: Finnish manufacturer of sports watches, heart rate monitors, and dive instruments. Comparable in product category (outdoor fitness electronics) and similar target customer (fitness-conscious consumers in Europe and Asia-Pacific).
- Tanita: Japanese manufacturer of body composition monitors, heart rate monitors, and fitness scales. Comparable in product technology (electronics-integrated fitness devices) and in targeting Japan and other Asian markets that are also Rayco priorities.
- Wahoo Fitness: Specialist in connected fitness sensors, heart rate monitors, and indoor cycling equipment. Comparable to Rayco's electronic fitness accessory strategy and similar mid-market positioning.
- TomTom (Sports): Multinavigation company with a sports/fitness watch line including heart rate monitoring and workout tracking. Comparable to Rayco's fitness electronics portfolio and established European distribution footprint.
Broad incumbents
- Garmin: Global leader in GPS-enabled fitness watches and heart rate monitors. While focused on higher-end wearables, Garmin competes directly with Rayco's heart rate monitor and electronic fitness tracking products in the consumer fitness electronics category.
- Fitbit (Google): Mass-market fitness tracker and smartwatch brand. Represents a major competitive threat to Rayco's basic counting devices as fitness tracking functionality has been absorbed into consumer wearables.
- Huawei (Wearables): Chinese consumer electronics giant with a major fitness wearables line (Watch GT, Band series). Comparable to Rayco as a Chinese-based mass-market electronics manufacturer with global fitness distribution in the same regions Rayco targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Rayco social profiles
Digital presenceRayco compliance and trust
Trust signalCompliance1 record
Rayco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rayco leadership team
Management profileNumber of profiles
Rayco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rayco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rayco
What does Rayco do?
Rayco designs, manufactures, and sells electronic fitness products including calorie-counting jump ropes, electronic push-up trainers, chest expanders, heart rate monitors, UV intensity meters, and electronic shuttlecocks. The company operates as an OEM/ODM manufacturer with a centralized factory in Dongguan, China, selling to wholesale distributors, OEM customers, and end consumers in Japan, North America, Europe, and Southeast Asia.
Is Rayco a public or private company?
Rayco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rayco founded?
Rayco was founded in 1996.
Where is Rayco based?
Rayco is headquartered in Tsuen Wan, Hong Kong SAR China, in the Asia region.
How does Rayco make money?
One revenue line is on record: electronic Fitness Hardware Sales.
Who are Rayco's main competitors?
Direct peers on record are Xiaomi, Polar Electro, Sportline, Suunto, Tanita, Wahoo Fitness and TomTom (Sports). Broad incumbents are Garmin, Fitbit (Google) and Huawei (Wearables).
Does Rayco have an API?
No public API is recorded for Rayco.
What industry is Rayco in?
Rayco's product category is Electronic Fitness Equipment Manufacturing. Its primary akta.pro industry code is CRAMADAH, Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors), with a secondary code of CRAMABAD, Fitness Equipment & Performance Accessories Retail. Its NAICS code is 33992 and its SIC code is 3949.