ArabyAds
ArabyAds is a MENA-focused ad-tech company that operates an integrated e-commerce marketing platform covering customer acquisition, re-engagement, and monetization, with exclusive CTV partnerships and proprietary DMP, serving over 450 enterprise brands and retailers across the region.
- Company typePrivate
- Founded2013
- HeadquartersDubai, United Arab Emirates
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What ArabyAds does
ArabyAds is a Dubai-headquartered ad-tech company founded in Cairo in 2013 that operates an integrated e-commerce marketing platform for the MENA region. The company serves over 450 enterprise clients, including major regional e-commerce players (Souq.com, Namshi, Jumia, noon.com), retailers (Landmark Group, Carrefour/Majid Al Futtaim, Home Centre), consumer brands (NIVEA, L'Oréal, Dettol, Abdul Samad Al Qurashi), travel companies (Etihad, Turkish Airlines), banks (Emirates NBD), and telecoms (Omantel), with an employee base of 501-1,000 across offices in Dubai, Cairo, and Riyadh.
The company's platform architecture is organized around the full customer lifecycle. Customer acquisition is served by Boostiny (social commerce with deterministic attribution), iConnect (influencer marketing), Deviceboost (Android app discovery and monetization), and RevGate (social performance marketing). Customer re-engagement is handled by ReEngage using predictive campaign modeling. Customer monetization is delivered through Ritelo (retail media technology) and ThePubverse (publisher monetization). Underpinning the stack is the Personas Data Management Platform and the newer Household Graph (household-level targeting) and HomeSync+ (CTV-to-mobile cross-device retargeting) technologies. The Connected TV platform operates through exclusive partnerships with LG Ad Solutions, VIDAA (Hisense), TCL, and Coolita OS, providing access to premium smart TV households across MENA. The company has also acquired AdFalcon (MENA's first programmatic platform), Dmenta (creative hub), and indaHash (global influencer platform) to expand capabilities.
ArabyAds generates revenue through four streams: performance-based marketing fees (Pay Per Results for leads, actions, sales, installs, and calls), recurring SaaS platform fees, CTV advertising inventory monetization, and managed retail media services. Pricing is quote-based with multi-year enterprise contracts. The company has raised $36.5 million across two rounds (Series A from EQ2 Ventures in 2019 and Pre-Series B from AfricInvest in 2022) and operates as an independent private company under CEO and co-founder Mahmoud Fathy.
ArabyAds firmographics
Firmographics- Name
- ArabyAds
- Legal name
- ArabyAds
- Website
- https://arabyads.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ArabyAds is a MENA-focused ad-tech company that operates an integrated e-commerce marketing platform covering customer acquisition, re-engagement, and monetization, with exclusive CTV partnerships and proprietary DMP, serving over 450 enterprise brands and retailers across the region.
- Ownership category
- akta.pro rank
ArabyAds industry classification
Industry- Product category
- Digital Advertising Technology (AdTech)
- NAICS
- Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)
Keywords
Where ArabyAds is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
ArabyAds business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance Marketing Services: Pay Per Results model where advertisers pay for leads, actions, sales, installs, and/or calls. Results-based payment model for influencer marketing, affiliate marketing, and programmatic advertising.
- Platform Fees: SaaS platform fees for accessing ArabyAds suite of marketing platforms including Boostiny, iConnect, Deviceboost, ReEngage, Ritelo, ThePubverse, and Personas
- CTV Advertising: Revenue from connected TV advertising inventory through exclusive partnerships with LG, VIDAA, TCL, and Coolita
- Retail Media: Retail media technology and monetization solutions through Ritelo platform for retailers and brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise customized pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
ArabyAds product offering
Product offeringCore offering
ArabyAds operates an enterprise e-commerce marketing platform suite for brands, retailers, and publishers in the MENA region, delivering customer acquisition, re-engagement, and monetization through dedicated platforms (Boostiny, iConnect, Deviceboost, RevGate, ReEngage, Ritelo, ThePubverse, Personas, AdCoupon) plus Connected TV advertising via exclusive partnerships with smart TV OEMs (LG, VIDAA/Hisense, TCL, Coolita). The company combines proprietary cross-device (HomeSync+) and household-level (Household Graph) targeting technology with performance-based Pay Per Results pricing to drive measurable e-commerce outcomes.
Product overview
ArabyAds is an enterprise e-commerce marketing platform offering a multi-platform architecture across the customer lifecycle. Its suite is organized into four pillars: Customer Acquisition (Boostiny for social commerce, iConnect for influencer marketing, Deviceboost for app discovery, and RevGate for social performance marketing), Customer Re-Engagement (ReEngage with predictive campaign modeling), Customer Monetization (Ritelo for retail media and ThePubverse for publisher monetization), and Data Management (Personas DMP). The platform also includes AdCoupon for coupon advertising, a CTV advertising platform in exclusive partnership with LG Ad Solutions with additional integrations covering VIDAA/Hisense, TCL, and Coolita OS, and ArabyAds Talent for talent representation. The company has acquired Dmenta (creative hub) and indaHash (global influencer marketing platform) to expand its capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Boostiny: Social commerce platform for growing customers and transactions with deterministic attribution
- iConnect
- Deviceboost
- ReEngage
- Ritelo
- ThePubverse
- CTV Platform
- Personas
- ArabyAds Talent
- RevGate
- AdCoupon
- Adomus
Products and services
- Boostiny Social commerce platform that grows customers and transactions with deterministic attribution, leveraging differentiated inventory across both web and app publishers for e-commerce brands and advertisers.
- iConnect Data-driven mega and macro influencer marketing platform for searching, selecting, and managing influencers to acquire customers and build sales for brand campaigns.
- Deviceboost App discovery and monetization platform for Android devices, enabling OEM Android advertising to grow app installs and user acquisition.
- RevGate Social performance marketing platform for user acquisition, engagement, and conversion across social channels.
- ReEngage Customer re-engagement platform that amplifies re-engagement campaigns through predictive campaign modeling and personalized in-app retargeting strategies.
- Ritelo Retail media technology platform that builds custom retail marketing platforms, enabling retailers to monetize their audience across every stage of the shopping journey and brands to reach retail audiences at point of purchase.
- ThePubverse Publisher monetization platform enabling publishers to reach top advertisers with high-converting ad formats, premium advertising inventory, precision targeting, and transparent measurement across digital and CTV ecosystems.
- CTV Platform
Quantifiable outcome
- 25M+ e-commerce transactions powered as of 2024
- +7 more outcomes
Companies that use ArabyAds
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles4 records
ArabyAds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature12 records
ArabyAds partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered strategic and core.
- DettolstrategicSaudi National Day CTV campaign partnering with smart TV brands LG, TCL, and Hisense achieving 1.07 million impressions and 0.20% click-through rate through HomeSync+ cross-device technology.
- NIVEA (Beiersdorf)strategicFirst-of-its-kind 3D immersive CTV campaign in Middle East using HomeSync+ technology. Campaign reached 1M+ households in UAE and KSA with 16% lift in brand awareness and 22% increase in ad recall.
- Home Centre (Landmark Group)strategicCTV advertising campaign during Ramadan 2025 achieving 39% brand awareness uplift. Home Centre leveraged ThePubverse's exclusive LG home-screen placements for new product launches targeting premium audiences in Saudi Arabia.
- Majid Al Futtaim (Precision Media)coreStrategic retail media partnership delivering omnichannel advertising across Carrefour ecosystem in Saudi Arabia and Egypt. Ritelo provides technology while Precision Media brings Carrefour's data-driven insights for personalization and precise targeting.
- CoolitacoreStrategic alliance granting exclusive rights to monetize Coolita's CTV advertising inventory across MENA. Coolita OS is embedded in millions of devices across brands including Samsung, Sony, LG, TCL, Panasonic, and more. Includes FAST (Free Ad-Supported Streaming TV) channels.
- SnapchatstrategicArabyAds conferred Snap Advanced Partner distinction recognizing agency's deep commitment to digital success in MENA. Over 40 media professionals completed Snapchat's full suite training.
- TCLcoreExclusive partnership combining ThePubverse advertising expertise with TCL's smart TV ecosystem to elevate connected television experiences across UAE households.
- Abdul Samad Al QurashistrategicRenewed exclusive partnership for second consecutive year for luxury fragrance digital marketing in Gulf market. Partnership transformed the iconic perfumer's digital footprint.
- L'Oréal Middle EaststrategicStrategic partnership to introduce a new influencer marketing platform designed to enhance brand engagement and visibility across digital channels. Combines ArabyAds' digital marketing expertise with L'Oréal's beauty industry leadership.
- Emirates NBDstrategicFirst-ever CTV advertising partnership for launch of ENBD X App, in partnership with Digitas ME. Marked milestone in banking sector's use of connected TV advertising.
- Arla FoodsstrategicStrategic partnership to build MENA's first cross-device CTV to e-commerce integrated journey, solving the classical challenge of gap between advertising and conversion.
- Turkish AirlinesstrategicMulti-region CTV advertising partnership extending to Saudi Arabia, UAE, Qatar, Bahrain, Iraq, and Kuwait through Forward Media Türkiye partnership.
- OmantelstrategicTelecommunications partner leveraging ArabyAds' CTV platform for first-screen advertising experiences for Oman market.
- VIDAAcoreGlobal smart TV operating system leader partnership for exclusive advertising representation on VIDAA-powered Hisense smart TVs in UAE and Saudi Arabia. Expanded in 2025 to continue CTV advertising partnership.
- LotamestrategicThePubverse leverages Lotame's data solutions for amplifying audience-led advertising offerings and strengthening data-led advertising capabilities.
- Mawdoo3strategicArabyAds and ThePubverse became exclusive media representatives for Mawdoo3, the region's largest Arabic content publisher, to scale up digital advertising landscape.
- LG Ad SolutionscoreExclusive partnership bringing LG Ad Solutions' CTV advertising to UAE, Saudi Arabia, and Egypt. Later expanded to Turkey through TVekstra partnership. Provides access to premium CTV inventory on LG smart TVs.
- IndaHashstrategicAcquisition of leading global influencer marketing platform to expand global footprint and accelerate technological advancements. IndaHash founders joined ArabyAds management team.
- HUAWEI AdsstrategicPartnership granting ArabyAds Huawei's 'Certified Partner Badge' for advertising sales and optimization of inventory on Huawei Mobile Services (HMS) across MENA region.
- DmentacoreAcquisition of leading creative digital hub specializing in influencer marketing. Dmenta founders joined ArabyAds management team. Dmenta won MMA MENA Smarties 2022 silver award for Max Fashion campaign.
- Zenith MediastrategicMedia agency partner for CTV advertising campaigns including NIVEA 3D campaign, Dettol Saudi National Day, and Home Centre Ramadan campaign. Provides 360-degree campaign execution and creative innovation.
- Disneyland ParisstrategicCreative partnership through Dmenta for Disneyland Paris' first-ever TV commercial targeting GCC audience, celebrating 30th anniversary. Featured Sara Karrit in first-ever hijabi Disney commercial.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
ArabyAds competitors and assessment
Company assessmentEmerging players
- Moloco: AI-driven programmatic ad-tech and CTV monetization platform. Comparable technology stack to ArabyAds' RevGate and CTV platforms with growing emerging-market focus.
Direct peers
- Affle: Mobile ad-tech company with strong MENA and emerging-markets presence, offering performance marketing, app monetization, and audience targeting. Directly comparable to ArabyAds' Deviceboost and Boostiny platforms and competes in similar emerging-market CTV/mobile performance space.
- Criteo: Global retail media and CTV ad-tech platform. Highly comparable to ArabyAds' Ritelo retail media and ThePubverse monetization offerings, with overlapping customer base in performance marketing and retargeting.
- RTB House: AI-powered retargeting and performance ad-tech platform with strong CTV and retail media presence in EMEA. Closely comparable to ArabyAds' ReEngage predictive retargeting and CTV platform offerings.
- Taboola: Content-discovery and native advertising platform with global reach and emerging-market focus. Comparable to ArabyAds' ThePubverse publisher monetization and performance marketing offerings.
- InMobi: Mobile-first ad-tech platform with CTV and programmatic capabilities and significant emerging-market presence. Comparable to ArabyAds' Deviceboost, RevGate, and CTV offerings, particularly in mobile-first markets like India and MENA.
- Kijamii: MENA-based influencer marketing and social media agency. Direct competitor to ArabyAds' iConnect and Dmenta influencer marketing platforms within the same regional customer base.
- Sociomantic (Dun & Bradstreet): Retail-focused programmatic ad-tech platform (now part of Dun & Bradstreet) with strong EMEA presence. Highly comparable to ArabyAds' Ritelo retail media and Boostiny social commerce offerings.
Regional players
- Taptap Digital: LATAM-focused ad-tech platform with programmatic and CTV capabilities. Comparable business model and emerging-market positioning to ArabyAds but operating in a different geography; useful comp for cross-region expansion strategy.
Broad incumbents
- The Trade Desk: Global independent DSP with leading CTV and programmatic capabilities. A potential direct competitor to ArabyAds' CTV platform and ThePubverse, though operating at much larger scale and without MENA OEM exclusivity.
Market position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
ArabyAds social profiles
Digital presenceArabyAds financial estimates
Financial estimateRevenue estimate
Valuation estimate
ArabyAds leadership team
Management profileNumber of profiles
Profiles10 records
ArabyAds subsidiaries and ownership
Company hierarchySubsidiaries7 records
ArabyAds funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ArabyAds M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ArabyAds
What does ArabyAds do?
ArabyAds operates an enterprise e-commerce marketing platform suite for brands, retailers, and publishers in the MENA region, delivering customer acquisition, re-engagement, and monetization through dedicated platforms (Boostiny, iConnect, Deviceboost, RevGate, ReEngage, Ritelo, ThePubverse, Personas, AdCoupon) plus Connected TV advertising via exclusive partnerships with smart TV OEMs (LG, VIDAA/Hisense, TCL, Coolita). The company combines proprietary cross-device (HomeSync+) and household-level (Household Graph) targeting technology with performance-based Pay Per Results pricing to drive measurable e-commerce outcomes.
Is ArabyAds a public or private company?
ArabyAds is a private company. It is classified as venture growth investor backed and is currently operating.
When was ArabyAds founded?
ArabyAds was founded in 2013. It employs 501 to 1,000 people.
Where is ArabyAds based?
ArabyAds is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does ArabyAds make money?
Four revenue lines are on record. Performance Marketing Services are the primary driver. The others are platform Fees, CTV Advertising and retail Media.
Who are ArabyAds's main competitors?
Moloco is listed as an emerging player. Direct peers are Affle, Criteo, RTB House, Taboola, InMobi, Kijamii and Sociomantic (Dun & Bradstreet). Taptap Digital is listed as a regional player. The Trade Desk is listed as a broad incumbent.
Does ArabyAds have an API?
No public API is recorded for ArabyAds.
What industry is ArabyAds in?
ArabyAds's product category is Digital Advertising Technology (AdTech). Its primary akta.pro industry code is CRAFAMAF, Parcel Shipping, Labeling & Rate Shopping Platforms. Its NAICS code is 5418 and its SIC code is 7331.