Pier 35 Boat Sales

What Pier 35 Boat Sales does

Pier 35 Boat Sales is a privately held, single-location boat dealership and brokerage founded in 2000 and headquartered at Pier 35 Marina Village in Port Melbourne, Victoria, Australia. The company operates a three-pillar business: (1) authorized new-boat sales for three premium OEMs — Whitehaven Motor Yachts (40-83 ft bespoke luxury yachts), Aquila Power Catamarans (28-70 ft power catamarans), and Integrity Motor Yachts (displacement-hull sedans, flybridges and express yachts priced from AU $585,000 to AU $1,146,184); (2) a used-boat brokerage representing private sellers, with inventory typically ranging AU $44,999 to AU $780,000; and (3) a full suite of ancillary marine services including boat finance, insurance, warranty repairs, detailing, outfitting, vessel management, boat tuition and selling/upgrade brokerage. All used boats are curated to be premium-condition and low-hour.

The business generates revenue primarily through one-time high-value transactions (new and used boat sales) plus commission-based brokerage fees and professional service fees on the ancillary offerings. Go-to-market is relationship-driven retail from a physical showroom supported by a website with comprehensive listings and Yachthub syndication, plus phone and email enquiry handling. Target customers are affluent individuals and families in Victoria (with Australia-wide delivery capability) seeking recreational vessels from entry-level cruisers to luxury motor yachts. The company has no disclosed technology platform, funding events, headcount figures, parent company, or subsidiary structure; named principals visible in marketing material include Terry Ryan and Chris McRedmond.

Name

Pier 35 Boat Sales

Legal name

Pier 35 Boat Sales

Website

https://pier35boatsales.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Pier 35 Boat Sales is a privately held Port Melbourne boat dealership and brokerage, authorized to sell new Whitehaven, Aquila and Integrity motor yachts, brokering premium used boats, and offering full-service marine support to affluent Victorian buyers with Australia-wide delivery.

Ownership category

akta.pro rank

Product category

Boat Dealership and Brokerage

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Explorer Yacht Manufacturing (IMAJAMAE)

akta.pro secondary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

Keywords

• Boat dealership
• Yacht brokerage
• Marine services
• Motor yacht sales
• Used boat sales

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Revenue from selling new boats as authorized dealer for Whitehaven Motor Yachts, Aquila Power Catamarans, and Integrity Motor Yachts. New boats range from AU $585,000 to AU $1,146,184 for Integrity models, with Whitehaven and Aquila priced at POA.
2. Used Boat Brokerage: Commission-based brokerage service representing private sellers. Specializes in well-maintained, low-hour premium used boats ranging from $44,999 to $699,000.
3. Boating Services: Comprehensive marine services including boat insurance, finance/loans, warranty repairs, boat repair, detailing & maintenance, outfitting, vessel management, boat tuition, and selling/upgrading consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pier 35 Boat Sales operates as an authorized boat dealer and brokerage in Port Melbourne, selling new premium motor yachts and power catamarans under the Whitehaven, Aquila, and Integrity brands, as well as curated premium-condition used boats sourced from private sellers and trade-ins. The business is supported by in-house marine services spanning boat finance, insurance, warranty and general repairs, detailing, outfitting, vessel management, tuition, and brokerage representation for sellers.

Product overview

Pier 35 Boat Sales operates as a boat dealer and brokerage offering new and used boats, primarily representing three premium new boat brands (Whitehaven Motor Yachts, Aquila Power Catamarans, and Integrity Motor Yachts) alongside a curated selection of quality used boats. The business is structured around a core boat sales operation supplemented by ancillary services including boat finance, insurance, repair, detailing, vessel management, outfitting, warranty repairs, boat tuition, and selling/brokerage services. The product portfolio is organized as a unified boat dealership platform rather than a modular software architecture, with the three branded new boat lines forming the primary new boat offerings while used boats are sourced from trade-ins and private sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Whitehaven Motor Yachts Luxury flybridge, sports yacht, coupe cruiser, and sun bridge motor yachts from 40 to 83 feet, sold as new boats by Pier 35 Boat Sales as the authorized Victoria dealer for Whitehaven Motor Yachts. Models include the 6000 Flybridge (62' 8") and Harbour Classic 40 (42' 4"), with fully bespoke builds from hull to fitout including tender garage on every model.
• Aquila Power Catamarans Power catamarans from 28 to 70 feet (models 28 Molokai, 32 Sport, 36, 54, 70), sold as new boats by Pier 35 Boat Sales as the authorized Victoria dealer for Aquila. Features include wave piercing bulbous bows, submersible swim steps, and bridge-to-bow direct access.
• Integrity Motor Yachts Displacement hull motor yachts in sedan, flybridge, and express configurations (340, 380, 440, 470 series), sold as new boats by Pier 35 Boat Sales as the authorized Victoria dealer for Integrity. Known for stability, wide walk-around side decks, and economical long-range cruising. Australian pricing ranges from AU $585,000 (340 Sedan) to AU $1,146,184 (470 CE PLUS).
• Quality Used Boats Curated inventory of premium-condition, low-hour used boats including sailing boats, cruise boats, motor cruisers, and yachts. Listings span AU $44,999 (e.g., Baja 24 H2X) to AU $780,000 (e.g., Sunseeker Predator 52), with each vessel undergoing inspection, service, mechanical overhaul, and detailing prior to sale.
• Boat Finance Marine loan solutions arranged for boat purchasers at competitive rates, providing hassle-free financing for new and used boat purchases through Pier 35 Boat Sales.
• Boat Insurance Boat and yacht insurance arranged through Pier 35 Boat Sales, covering accidental damage, natural calamities, theft, and catastrophes for recreational vessels.
• Boat Repair Complete marine repair service including carpenters, boat builders, electricians, engineers, and stainless steel fabricators, covering plumbing, electronics, repairs, and renovation works for boats and yachts.
• Boat Detailing & Maintenance Professional boat detailing including cleaning, hull buffing, waxing, and aluminum polishing to provide long-lasting environmental protection for vessels.
• Vessel Management Comprehensive vessel management services covering ongoing care and administration of boats and yachts on behalf of owners.
• Boat Outfitting Custom outfitting services that prepare new and used boats for specific use requirements prior to delivery or handover.
• Warranty Repairs Warranty repair services for boats currently covered under manufacturer warranty, executed by Pier 35's marine trades team.
• Boat Tuition Boating instruction and safety training services for new and prospective boat owners delivered by Pier 35 Boat Sales.
• Selling or Upgrading (Brokerage) Brokerage service for owners wanting to sell or trade up their boat, including presentation, detailing, client management, and end-to-end sales process management handled by Pier 35's broker team.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Whitehaven Motor YachtscoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Whitehaven Motor Yachts in Victoria. Whitehaven Motor Yachts redefines luxury boating with models from 40 to 83 feet available in Flybridge, Sports Yacht, Coupe Cruiser, and Sun Bridge styles. Pier 35 offers the full Whitehaven range including 6000 Flybridge and Harbour Classic 40 models.
• Aquila Power CatamaranscoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Aquila Power Catamarans in Victoria. Aquila is described as the world leader in high quality power catamarans with models including 28 Molokai, 32 Sport, 36, 54, and 70. Features wave piercing bulbous bows, submersible swim steps, and bridge-to-bow direct access.
• Integrity Motor YachtscoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Integrity Motor Yachts in Victoria. Integrity Motor Yachts offer exceptional performance at sea with all the lifestyle attributes for comfortable cruising. Range includes 340, 380, 440, and 470 models in Sedan, Flybridge, and SX configurations.
• Pier Marina Village ClubminorOthersClients of Pier 35 Boat Sales have access to membership at Pier Marina Village Club, providing dry storage / wet storage facilities and other marina benefits.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Denison Yachting: Major US-based yacht brokerage and dealership with global reach across multiple premium and luxury yacht brands. Comparable to Pier 35 in serving affluent buyers and sellers of luxury motor yachts, though operating at a much larger scale across international markets.
• Northrop & Johnson: Global luxury yacht brokerage with offices in the US, Europe, and Asia. Comparable to Pier 35 in serving the luxury yacht buyer and seller market, with broader international reach and superyacht specialization.
• Ray White Marine: Marine brokerage arm of the major Australian real estate network Ray White. Comparable to Pier 35's brokerage division as it serves buyers and sellers of boats and yachts in Australia, though operating as part of a much larger real estate franchise network.
• Camper & Nicholsons: Historic international yacht brokerage and management company with global presence. Comparable to Pier 35's yacht brokerage and vessel management services in the luxury segment, with significantly larger global footprint.
• Burgess: Global luxury yacht brokerage specializing in superyacht sales, charter, and new construction. Comparable to Pier 35's high-end brokerage activity in the luxury yacht segment, though operating at the superyacht tier globally.

Direct peers

• Boatsales.com.au: Australia's largest online boat marketplace connecting buyers and sellers of new and used boats. Comparable to Pier 35 as it competes for the same Australian boat-buying audience, though operating a digital marketplace model rather than a physical dealership.
• Multihull Solutions: Australian catamaran and multihull specialist dealer and broker. Comparable to Pier 35 for the Aquila Power Catamaran segment, directly competing for power catamaran buyers in the Australian market.
• EZI Boating: Established Australian boat dealership offering new and used boats across multiple brands with a focus on customer service. Comparable to Pier 35 in operating a multi-brand boat dealership model in Australia, serving similar recreational boating customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pier35boat
• Facebookfacebook.com/pier35boatsales

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pier 35 Boat Sales