Colorado Preps
Colorado Preps is a privately-held, Colorado-based digital media company founded in 2003 that provides comprehensive coverage of high school sports across 16 sports categories, serving athletes, coaches, families, and fans via website, mobile apps, podcasts, photography platform, and magazine.
- Company typePrivate
- Founded2003
- HeadquartersFort Morgan, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Colorado Preps does
Colorado Preps is a privately-held digital media company founded in the summer of 2003 by Kevin Shaffer that provides comprehensive coverage of Colorado high school athletics. The company operates exclusively within the United States, serving a Colorado-only audience that includes parents, families, athletes, coaches, and fans. Coverage spans 16 sports categories, including football, basketball, baseball, softball, wrestling, volleyball, track and field, cross country, soccer, tennis, golf, hockey, field hockey, lacrosse, flag football, and swimming, across all CHSAA classifications. The platform combines news, scores, rankings, tournament brackets, photography, and podcasts under the Colorado Preps brand.
The company's product ecosystem comprises a primary website (coloradopreps.com), native iOS and Android mobile applications, multiple podcast series (Colorado Preps Show, Colorado Preps Weekly, and Colorado Preps Scoreboard Show) distributed via Spreaker, a professional photography sales storefront (photos.coloradopreps.com), and the newly launched Colorado Preps Elite All-State Magazine (inaugural edition released in June 2026). Distribution extends across owned digital channels plus social media properties on Facebook, Twitter/X, and Instagram. The company is reported to operate with 11-50 employees and is headquartered in Greenwood Village, Colorado.
The business model centers on free consumer-facing content distribution complemented by direct-to-consumer monetization through photography sales and the new magazine product. The company is operated as an independent family business with founder Kevin Shaffer and his wife Lanette involved in operations; no venture capital, private equity, or parent-company ownership is disclosed in source materials. No proprietary technology, APIs, or AI/ML capabilities are described, and pricing information is not publicly disclosed.
Colorado Preps firmographics
Firmographics- Name
- Colorado Preps
- Legal name
- Colorado Preps
- Website
- https://coloradopreps.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Colorado Preps is a privately-held, Colorado-based digital media company founded in 2003 that provides comprehensive coverage of high school sports across 16 sports categories, serving athletes, coaches, families, and fans via website, mobile apps, podcasts, photography platform, and magazine.
- Ownership category
- akta.pro rank
Colorado Preps industry classification
Industry- Product category
- High School Sports Media
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro industry
- Collegiate Athletic Conferences & AssociationsMedia, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)Direct-to-Consumer (DTC) Sports Streaming PlatformsMedia, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Streaming & Digital BroadcastingAthletics Fundraising, Sponsorships & NIL Support
Keywords
Where Colorado Preps is headquartered
LocationHeadquarters
- HQ city
- Fort Morgan
- HQ country
- United States
- HQ region
- North America
Markets served
Colorado Preps business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels5 records
Marketing channels5 records
Colorado Preps product offering
Product offeringCore offering
Colorado Preps is a digital media company that produces and distributes comprehensive coverage of Colorado high school athletics across 16+ sports, including football, basketball, baseball, soccer, track and field, wrestling, volleyball, softball, and others. Its deliverables include original news articles, real-time scores and rankings, state tournament brackets, multiple podcast series, professional game photography for sale, and a periodic all-state print and digital magazine.
Product overview
Colorado Preps operates as a unified digital media platform offering comprehensive Colorado high school sports coverage through its primary website, mobile applications for iOS and Android, podcast series (Colorado Preps Show and Colorado Preps Weekly), a professional photography service (Colorado Preps Photos), and the Colorado Preps Elite All-State Magazine. The ecosystem connects athletes, coaches, families, and fans through news coverage across 16 sports including football, basketball, wrestling, volleyball, baseball, softball, track & field, cross country, soccer, tennis, golf, hockey, field hockey, lacrosse, flag football, and swimming.
Differentiator
Problem solved
Functional benefit
Brands
- Colorado Preps Weekly: Weekly podcast show covering Colorado high school sports
- The Colorado Preps Show
- Colorado Preps Scoreboard Show
- Colorado Preps Elite All-State Magazine
Products and services
- Colorado Preps Website Primary digital publishing platform providing comprehensive coverage of Colorado high school sports including news articles, scores, rankings, team information, and analysis across 16+ sport categories.
- Colorado Preps Mobile App (iOS and Android) Native mobile applications for iOS and Android that deliver Colorado Preps sports coverage, scores, news, and notifications to users on mobile devices.
- Colorado Preps Podcasts Weekly podcast series including Colorado Preps Show, Colorado Preps Weekly, and the Colorado Preps Scoreboard Show, covering Colorado high school sports analysis, coach interviews, and game previews and recaps. Distributed via Spreaker and other podcast platforms.
- Colorado Preps Elite All-State Magazine Print and digital magazine featuring all-state team selections across all sports and classifications in Colorado high school athletics.
- Colorado Preps Photos Dedicated photography storefront (photos.coloradopreps.com) offering professional sports photography from Colorado high school games and events for browsing and purchase by athletes, families, and fans.
Companies that use Colorado Preps
Customer profileSegments3 records
Ideal customer profiles3 records
Colorado Preps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Colorado Preps partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Colorado Preps competitors and assessment
Company assessmentEmerging players
- Hudl: Hudl is a video and analytics platform for high school and college athletes and teams. Adjacent to Colorado Preps in the HS athlete ecosystem — Hudl owns the highlight-video/recruiting workflow, while CP owns editorial coverage; both compete for HS athlete mindshare.
- Ball N (BallN): BallN is a digital platform delivering high school sports content, scores, and recruiting news across states. Comparable to Colorado Preps as a digital-first HS sports media property targeting athletes and families.
Direct peers
- Prep Redzone: Prep Redzone covers high school football recruiting and athlete exposure nationally. Similar to Colorado Preps in providing HS athlete visibility content, but specialized to football instead of multi-sport.
- MaxPreps: MaxPreps is the dominant U.S. high school sports coverage platform (scores, rankings, news across 30+ sports). It directly competes with Colorado Preps in the same category — comprehensive HS sports coverage for athletes, families, and coaches — but at national rather than state scale.
- SBLive Sports (Scorebook Live): SBLive Sports delivers digital high school sports coverage, rankings, and live scores across multiple U.S. states. Directly comparable to Colorado Preps as a state/multi-state HS sports media outlet with editorial, social, and event content.
- Prep Hoops: Prep Hoops provides high school basketball recruiting coverage including rankings, event coverage, and athlete profiles. Comparable to Colorado Preps in serving the prep athlete exposure market, though focused on basketball rather than full sport coverage.
Regional players
- Mile High Sports: Mile High Sports is a Colorado-based sports media network operating complementary websites (DenverStiffs, HockeyMountainHigh, MileHighLife) linked directly from Colorado Preps' site. Serves the same Colorado sports audience with overlapping coverage of pro and college teams.
Broad incumbents
- NFHS Network (PlayOn): NFHS Network streams live high school sporting events nationally via subscription. Comparable to Colorado Preps as an HS sports content platform, but operates at scale and focuses on live event broadcasting rather than editorial coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Colorado Preps social profiles
Digital presenceColorado Preps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colorado Preps leadership team
Management profileNumber of profiles
Profiles1 record
Colorado Preps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colorado Preps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colorado Preps
What does Colorado Preps do?
Colorado Preps is a digital media company that produces and distributes comprehensive coverage of Colorado high school athletics across 16+ sports, including football, basketball, baseball, soccer, track and field, wrestling, volleyball, softball, and others. Its deliverables include original news articles, real-time scores and rankings, state tournament brackets, multiple podcast series, professional game photography for sale, and a periodic all-state print and digital magazine.
Is Colorado Preps a public or private company?
Colorado Preps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Colorado Preps founded?
Colorado Preps was founded in 2003. It employs 11 to 50 people.
Where is Colorado Preps based?
Colorado Preps is headquartered in Fort Morgan, United States, in the North America region.
Who are Colorado Preps's main competitors?
Emerging players on record are Hudl and Ball N (BallN). Direct peers are Prep Redzone, MaxPreps, SBLive Sports (Scorebook Live) and Prep Hoops. Mile High Sports is listed as a regional player. NFHS Network (PlayOn) is listed as a broad incumbent.
Does Colorado Preps have an API?
No public API is recorded for Colorado Preps.
What industry is Colorado Preps in?
Colorado Preps's product category is High School Sports Media. Its primary akta.pro industry code is MPAKACAA, Collegiate Athletic Conferences & Associations, with a secondary code of MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms. Its NAICS code is 61162 and its SIC code is 7990.