Evolving Lives

What Evolving Lives does

Evolving Lives Inc. is a private, Michigan-based online therapy and coaching practice founded in 2023 by husband-and-wife team Matthew Swartz (MSSW, LMSW) and Sarah Swartz (MA, LPC), headquartered in South Lyon, MI. The practice delivers virtual therapy and coaching services via HIPAA-compliant video conferencing (Zoom), with a team of three named clinicians (Matt, Sarah, and Alexander Borrello, MA, LLC). For therapy, the licensed clinicians serve clients throughout Michigan, treating anxiety, depression, trauma, PTSD, ADHD, grief, and LGBTQ+ concerns; for coaching, the practice operates nationwide and globally, since life coaching carries no state licensing restrictions.

The company's product surface spans ten line items spanning therapy (individual therapy, EMDR, anxiety, depression, grief/traumatic grief), coaching (personal, executive/professional at $295/session), and community programs (Growing Together weekly group at $160/month, LeaderShift Mastermind bi-weekly), plus B2B speaking and training for Fortune 500s, small businesses, and academic institutions. Notable proprietary methodologies include the 'Anxiety Freedom Formula' five-step process and the 'Business Growth Mastery Framework' (three pillars: performance, people, processes). The underlying technology stack is essentially off-the-shelf: Zoom for sessions, a WordPress website for marketing and intake, and standard contact forms.

The business model is predominantly per-session professional services for therapy ($175-$250/session) and coaching ($200-$295/session), supplemented by two recurring subscription products (Growing Together at $160/month and LeaderShift Mastermind) and enterprise speaking engagements. GTM is a hybrid of inside sales (free 15-20 minute consultations, phone/email intake), community-led growth (7-year-running Growing Together), and event-driven B2B (corporate speaking). The company is bootstrapped with no disclosed funding, no parent company, and no institutional investors.

Name

Evolving Lives

Legal name

Evolving Lives Inc.

Website

https://evolvinglivesinc.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Evolving Lives is a Michigan-based private online therapy and coaching practice founded in 2023, delivering virtual individual therapy, EMDR, life/executive coaching, and group community programs to Michigan therapy clients and nationwide coaching clients via HIPAA-compliant Zoom.

Ownership category

akta.pro rank

Product category

Online Mental Health Therapy

NAICS

Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

akta.pro secondary industry

Lifestyle & Habit Change Coaching (HSADAGAB)

Keywords

• Online therapy services
• EMDR therapy
• Life coaching
• Executive coaching
• Mental health counseling

Headquarters

HQ city

South Lyon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Therapy Sessions: Per-session fees for virtual therapy sessions with licensed therapists. Pricing varies by therapist experience level. Individual sessions with Matt at $250, Sarah at $200, Alexander at $175. Discounts available in special situations. Sliding scale options available for Alexander.
2. Couples Therapy Sessions: Couples therapy sessions with Sarah Swartz at $220 per virtual session.
3. Personal & Life Coaching: Virtual coaching sessions at $200-$250 per session based on client needs and goals.
4. Executive & Professional Coaching: Premium professional coaching sessions at $295 per session focused on career and business development goals.
5. Growing Together Community Membership: Monthly subscription at $160 per month for weekly virtual group coaching sessions, educational presentations, and peer community access. Less than cost of single coaching session.
6. LeaderShift Mastermind: Bi-weekly online group meetings plus one-on-one entrepreneurial coaching access. Membership program for entrepreneurs and business owners.
7. Speaking and Training: Corporate training and speaking engagements for Fortune 500 companies, small businesses, and organizations. B2B professional services revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Evolving Lives is a Michigan-based virtual therapy and coaching practice delivering licensed mental health services and personal/professional development coaching online. Its core offerings include individual therapy for anxiety, depression, trauma, ADHD, PTSD, and grief (including EMDR), alongside life coaching, executive coaching, mastermind groups, and corporate speaking/training. All services are delivered remotely via HIPAA-compliant video conferencing, with tiered per-session pricing ranging from $175 to $295.

Product overview

Evolving Lives is a Michigan-based online therapy and coaching practice offering a unified suite of virtual mental health and professional development services. The core offerings include Online Therapy Sessions (individual therapy for anxiety, depression, trauma, ADHD, PTSD, grief) and EMDR Therapy as specialized trauma treatment. Coaching services include Personal & Life Coaching, Executive & Professional Coaching (with Business Growth Mastery framework), and the LeaderShift Mastermind community for entrepreneurs. The Growing Together Community provides weekly group coaching at $160/month. The company also offers Speaking and Training for corporate clients. All services are delivered virtually via HIPAA-compliant platforms with tiered pricing ranging from $175-$295 per individual session.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Therapy Sessions Virtual one-on-one therapy sessions with licensed therapists addressing anxiety, depression, trauma, ADHD, PTSD, and grief. Delivered via video platform to individuals seeking mental health support.
• EMDR Therapy Eye Movement Desensitization and Reprocessing (EMDR) therapy — an evidence-based trauma treatment using bilateral stimulation to help process disturbing memories and reduce negative emotional responses.
• Anxiety Therapy Specialized online therapy targeting anxiety disorders using EMDR and somatic therapy approaches, incorporating the proprietary 'Anxiety Freedom Formula' five-step process for lasting anxiety healing.
• Depression Treatment Online therapy for depression providing evidence-based counseling focused on coping skills, self-awareness, and gradual engagement in positive activities.
• Grief & Traumatic Grief Therapy Specialized therapy for processing grief and traumatic grief, including support for loss due to suicide. Addresses PTSD-like symptoms, flashbacks, and emotional dysregulation. Sliding scale available.
• Personal & Life Coaching General life coaching covering personal development including relationship improvement, communication skills, and mindset training. Priced at $200-$250 per session.
• Executive & Professional Coaching Customized coaching for professionals and executives focusing on career development, productivity, leadership skills, and achieving flow state. Priced at $295 per session.
• Growing Together Community Weekly group coaching community meeting on Zoom focusing on personal growth topics including mindfulness, stress management, habits, and goals. Priced at $160 per month with first meeting free.
• LeaderShift Mastermind Entrepreneurial success community providing bi-weekly group meetings, peer networking, one-on-one coaching, and proven business frameworks (Business Growth Mastery). Meets 1st and 3rd Friday of every month.
• Speaking and Training Corporate speaking and training services for Fortune 500 companies, small businesses, academic institutions, and religious organizations on topics related to mental health and business objectives.

Quantifiable outcome

• EMDR typically resolves single-incident traumas in 6-8 sessions according to research
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Headspace: Broad mental-wellness platform offering meditation, therapy (via Headspace Care), and enterprise EAP services. Overlaps with Evolving Lives on anxiety/stress use cases and B2B channel but serves a much wider portfolio.
• LifeStance Health: Outpatient mental health platform operating both in-person and virtual clinics with a national clinician network. Comparable therapy delivery model and patient mix, though at scale and via a hybrid virtual/in-person approach.
• Calm: Consumer mental wellness app with meditation, sleep, and employer programs. Adjacent competitor for anxiety and stress-management mindshare, though primarily self-serve rather than clinician-led.

Direct peers

• Talkspace: Public online therapy and psychiatry platform serving individuals, couples, and teens via subscription. Direct competitor across the same virtual mental-health delivery model Evolving Lives uses.
• Cerebral: Telehealth provider for anxiety, depression, ADHD, and insomnia combining therapy and medication management. Comparable in virtual behavioral-health delivery and customer base overlap with Evolving Lives.
• Lyra Health: B2B mental health benefits platform offering therapy, coaching, and self-care to enterprise employees. Comparable to Evolving Lives on coaching/therapy mix and overlap on Fortune 500 employer customers.
• BetterUp: Enterprise-focused virtual coaching platform combining 1:1 coaching, AI tools, and group experiences. Most directly comparable to Evolving Lives' executive/professional coaching and LeaderShift Mastermind offerings.
• 7 Cups: Online emotional support service combining free peer listener chat with paid virtual therapy and community groups. Closest peer to Evolving Lives' hybrid model of community (Growing Together) plus paid 1:1 therapy.
• BetterHelp: Largest direct-to-consumer online therapy platform offering virtual individual therapy via video, chat, and phone. Direct competitor to Evolving Lives' core virtual therapy offering, though at vastly greater scale and lower per-session pricing.

Emerging players

• Noom: Subscription behavior-change platform originally for weight loss, now expanded into stress, sleep, and coaching. Comparable on lifestyle/habit change coaching and recurring subscription pricing architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EvolvingLivesInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evolving Lives