Eventive Group

What Eventive Group does

Eventive Group is a privately-held professional services firm specializing in meeting and event planning, founded in 2000 and led by Certified Meeting Professionals (CMP) Mark Lorimer and David Anderson. The firm delivers a unified suite of services including meeting and conference planning, event management and production, food and beverage design and management, site selection, contract negotiation, theme decor and experience creation, graphic design and presentation support, and supplier research, vetting, and management. With four identified team members operating primarily out of Southern California, the firm has produced over 600 programs across 35 US states and 26 countries, serving clients ranging from local non-profits to Fortune 500 enterprises.

The company's revenue model is built on project-based professional services fees and retainers earned from B2B clients spanning trade associations, enterprise corporations, non-profits, and government and public safety organizations. Named clients include Boeing, Honda, NASA, FBI National Academy Associates, United Way of Orange County, Advanced Imaging Society, California Police Chiefs Association, and Line-X. Eventive Group does not operate a proprietary technology platform; service delivery is human-expertise-led, with the founding partners leveraging their CMP credentials and leadership positions within Meeting Professionals International (MPI), PCMA, and ISES for credibility and network-based client acquisition. Pricing is not publicly disclosed and is structured around project scope and event requirements.

Go-to-market combines direct sales and event-driven thought leadership. The team presents at industry conferences (HD Expo, IAAP, MPI Southern California Chapter EdCon) and David Anderson has taught in the CSU Long Beach Certificate Program in Meeting and Event Planning since 2015. Marketing is predominantly organic — LinkedIn, Instagram, Facebook, contributed articles in The Meeting Professional, Collaborate Magazine, MPI's One+ Monthly Magazine, and Successful Meetings, plus book contributions. In a notable extension beyond its B2B core, the firm launched 'Adventures Worth Exploring,' its first public consumer show. The firm remains founder-controlled with no disclosed external investment, institutional ownership, or technology-platform monetization.

Name

Eventive Group

Legal name

Eventive Group Inc.

Website

https://eventivegroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Eventive Group is a Southern California-based professional services firm providing meeting and event planning for trade associations, Fortune 500 corporations, non-profits, and government clients. Founded in 2000, the four-person firm has produced over 600 programs across 35 US states and 26 countries.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Meeting planning services
• Event management services
• Conference production
• Corporate event planning
• Association meeting services

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Planning and Management Services: Professional services revenue generated through comprehensive meeting and event planning engagements. Services include meeting/conference planning, event management and production, food and beverage design, site selection, contract negotiation, theme decor, graphic design, and supplier management. Revenue model based on project fees or retainer arrangements for ongoing client relationships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Eventive Group is a professional meeting and event planning firm that delivers end-to-end event management services for organizations ranging from local non-profits to Fortune 500 companies. Its offerings cover event planning, on-site production, food and beverage design, site selection, contract negotiation, theme decor and experience creation, graphic design and presentation support, and supplier research and management. The firm also operates "Adventures Worth Exploring," a public consumer show featuring activities, excursions, and personal growth opportunities.

Product overview

Eventive Group is an event planning and meeting management company offering a unified suite of services rather than a software product platform. Their core offerings include Meeting and Conference Planning, Event Management and Production, Food and Beverage Design and Management, Site Selection, Contract Negotiation, Theme Decor and Experience Creation, Website/Graphic Design/Presentation Support, and Supplier Research/Vetting/Management. The company has produced over 600 programs across 35 US states and 26 countries. They also operate one public consumer show called 'Adventures Worth Exploring.'

Differentiator

Problem solved

Functional benefit

Products and services

• Meeting and Event Planning Services

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MPI (Meeting Professionals International)coreOthersFounding partners maintain active membership and leadership positions in MPI. Both partners served on MPI Orange County Chapter Board (2005-2011) and MPI Southern California Chapter Board (2006-2016). MPI membership provides industry credentials, best practices, networking, and professional development opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PRA Business Events: A large-scale corporate meeting, event, and incentive travel agency (now part of CWT Events). Competes directly with Eventive Group for enterprise and association engagements, but with substantially greater headcount, technology enablement, and geographic reach.
• BCD Meetings & Events: A global corporate meeting, events, and incentive management agency operating as part of BCD Group. Significantly larger and more globalized than Eventive Group, with overlapping corporate and association client base.
• Maritz Global Events: A large-scale incentive travel, meetings, and event experience company with decades of history serving Fortune 500 clients. Comparable on enterprise event planning but with much greater scale and technology infrastructure.

Direct peers

• Bishop-McCann: A CMP-led independent meetings and events agency serving enterprise, association, and non-profit clients with planning, incentive travel, and event production services. Direct competitor with a similar founder-led, credential-driven service model.
• McVeigh Global Meetings and Events: An independent meetings and events agency serving enterprise and association clients with strategic meeting management and event production. Closely comparable in service offering and target buyer profile.
• ConferenceDirect: A meeting planning and hotel sourcing company serving associations and corporations with registration, housing, and full meeting management. Comparable on association and enterprise meeting planning service mix.
• HelmsBriscoe: A large meetings sourcing and planning firm focused on hotel/site sourcing, contract negotiation, and meeting management for corporate and association clients. Direct overlap with Eventive Group's site selection and contract negotiation services.
• 360 Destination Group: A corporate meeting, incentive, and event management company serving enterprise clients with strategic meetings management programs. Direct overlap with Eventive Group's corporate event and incentive offering.

Others

• Northstar Meetings Group: A business media and events organization producing trade shows (IMEX, Incentive), publications (Meetings & Conventions, Successful Meetings), and industry content. Adjacent rather than directly competitive, but operates in the same meetings-industry ecosystem where Eventive Group seeks thought leadership distribution.

Emerging players

• Stagedge: A full-service event production company specializing in experiential events, AV, staging, and creative production. Comparable on event production element of Eventive Group's offering, though more technical/production-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EventiveGroup
• LinkedInlinkedin.com/company/eventive-group-inc-
• Instagraminstagram.com/eventivegroup
• Xx.com/eventivegroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventive Group