Mother and Child Health
Mother & Child Health is a private, midwife-led maternal and child healthcare practice in Benoni, South Africa, offering antenatal care, midwife-led births, postnatal care, childhood immunisations, and family planning to expectant mothers and families in the Lakefield/Benoni community.
- Company typePrivate
- Founded2011
- HeadquartersBenoni, South Africa
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mother and Child Health does
Mother & Child Health is a private, midwife-led maternal and child healthcare practice operating from a single clinic at 106 Lakefield Avenue, Lakefield, Benoni, in Gauteng, South Africa. Founded in 2011 and employing between 1 and 10 staff, the practice is directed by Sr. Catherine Xaba, an Advanced Midwife with qualifications from the University of Johannesburg in Midwifery, Nursing Administration, Nursing Education and Neonatal Nursing Science. The core service line spans the full pregnancy-and-early-childhood journey: antenatal consultations (initial visit at 8 weeks through nine follow-ups), midwife-led natural birth experiences delivered in newly renovated home-like facilities, postnatal checkups (including a 3-day mother-and-baby review), childhood immunisations following both government and private schedules, family planning, and dedicated antenatal education classes.
The commercial model is direct-to-consumer and primarily cash-based, with medical aid claims processed as an accommodation rather than a primary revenue mechanic. Pricing is structured around two all-inclusive birth packages (R22,400 and R24,000, differentiated by room size and amenities), a bundled antenatal-and-postnatal care package at approximately R9,070, individual postnatal visits at R700, and unit-priced vaccination services. Payment requires a R5,000 non-refundable deposit by 20 weeks of pregnancy, with the balance due at 36 weeks; a R70 no-show fee is applied otherwise. Distribution is wholly in-person at the Benoni clinic, with bookings accepted by phone, cellphone, WhatsApp, or an online account system, and marketing conducted via Instagram, a monthly email newsletter, and community word-of-mouth.
The practice relies on community reputation accumulated over more than a decade of operation rather than any proprietary technology platform. Supporting resources include downloadable documents (pricing guides, immunisation schedules, new patient forms, danger-sign guides) and educational videos covering topics such as baby stool stages, oral rehydration preparation, weight-for-age charts, and developmental milestones. The team is small, credentialed, and clinically deep, with Sr. Catherine Xaba and Sr Faith van Schoor (a Child Nurse Specialist with 16 years of experience) handling deliveries, supported by an Admin Manager, a Marketing Manager, and a Speech-Language Therapist/Audiologist providing ancillary services.
Mother and Child Health firmographics
Firmographics- Name
- Mother and Child Health
- Legal name
- Mother & Child Health
- Website
- https://motherandchildhealth.co.za
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mother & Child Health is a private, midwife-led maternal and child healthcare practice in Benoni, South Africa, offering antenatal care, midwife-led births, postnatal care, childhood immunisations, and family planning to expectant mothers and families in the Lakefield/Benoni community.
- Ownership category
- akta.pro rank
Mother and Child Health industry classification
Industry- Product category
- Maternal and Child Healthcare Services
- NAICS
- Offices of Physicians (6211), Child and Youth Services (624110)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro industry
- Midwifery & Birth CentersLactation, Postpartum & Perinatal Support ServicesPostpartum Newborn Care & Parent Education (NCS)Home & Personal Services/Childcare, Babysitting & Nanny Services/Newborn Care Specialist (NCS) Services
Keywords
Where Mother and Child Health is headquartered
LocationHeadquarters
- HQ city
- Benoni
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Mother and Child Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Birth Packages: One-time fee birth packages covering advanced midwife services, labour and birth, operational costs, and postpartum care. Two tiers available: Package 1 at R22,400 and Package 2 at R24,000 with larger room amenities.
- Consultation Services: Individual consultation fees for antenatal visits (initial R1,520, follow-ups R6,850 for 9 visits) and postnatal visits (R700). Total estimated cost for complete antenatal and postnatal care: R9,070.
- Vaccination Services: Children's vaccines and baby wellness services. Government and private immunisation schedules provided.
- Medical Aid Claims: Facility accepts medical aid payments. Clients are advised to confirm coverage with their medical aid provider before services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Birth Package 1 - R22,400 |
| One time/ perpetual license | Multi-year contract | Birth Package 2 - R24,000 |
| One time/ perpetual license | Pay-as-you-go | Antenatal & Postnatal Total - R9,070 |
| Unit Pricing | Pay-as-you-go | Cancellation Fee - R70 |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Mother and Child Health product offering
Product offeringCore offering
Mother and Child Health is a midwife-led private healthcare practice in Benoni, South Africa that delivers comprehensive maternal and child health services. Its core offerings span the full pregnancy journey — initial antenatal consultation at 8 weeks, follow-up antenatal visits, midwife-led home birth experiences (offered as two packaged tiers), 3-day postnatal mother-and-baby checkups, childhood immunisations following government and private schedules, antenatal education classes, and women's health and family planning services.
Product overview
Mother & Child Health is a midwife-led healthcare practice based in Lakefield, Benoni, South Africa, offering a unified suite of maternal and child health services. The core offering consists of antenatal care, home birth experiences (with two pricing tiers: Birth Package 1 at R22,400 and Birth Package 2 at R24,000), postnatal care, immunisations, and antenatal classes. Supporting resources include downloadable documents (pricing guides, immunisation schedules, patient forms) and educational videos on pregnancy and baby care topics. The practice also offers women's services including family planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Antenatal Care Comprehensive prenatal care service covering an initial consultation at 8 weeks pregnancy plus follow-up visits throughout the pregnancy, designed to monitor the wellness of mother and baby. Targeted at expectant mothers from early pregnancy onward.
- Home Birth Experience Midwife-led natural birth experience delivered at the practice's newly renovated Lakefield facility in Benoni, available in two priced package tiers (Package 1 at R22,400 and Package 2 at R24,000) covering labour, birth, and operational costs. Designed for expectant mothers seeking a home-like birth environment with advanced midwifery care.
- Postnatal Care & Immunisations Postnatal care delivered in a dedicated consulting room, including full checkups for mother and baby three days after delivery, plus separate childhood immunisation services following both government and private schedules. Targeted at mothers and newborns in the immediate postpartum period and early infancy.
- Antenatal Classes Structured antenatal education classes covering physiology changes during pregnancy, baby care, preparation for unforeseen circumstances, exercises, and birth preparation. Targeted at expectant mothers and their partners seeking to prepare for childbirth and early parenting.
- Children's Vaccines & Baby Wellness Scheduled childhood vaccination and baby wellness service offered Monday through Thursday and Saturday, with specific days assigned to 6-month, 12-month, and BCG vaccines. Targeted at parents of infants and young children needing adherence to government or private immunisation schedules.
- Women's Services Women's healthcare service covering antenatal care and family planning consultations, offered Monday through Friday only at the Lakefield clinic. Targeted at women of reproductive age in the Benoni/Gauteng community.
Companies that use Mother and Child Health
Customer profileSegments3 records
Ideal customer profiles3 records
Mother and Child Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mother and Child Health partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Medical Aid ProvidersminorThe practice works with medical aid/health insurance providers to process client claims. Clients are advised to confirm coverage with their provider. The facility sends invoices to clients for self-claiming or processes claims in advance for clients who contact the practice a day before their booking.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Mother and Child Health competitors and assessment
Company assessmentEmerging players
- Oula Health: US-based midwife-led maternity care practice combining midwifery and obstetrics for pregnancy, birth, and postpartum. Comparable service model (midwife-led maternity with defined packages) and customer segment, although operating in a different geography with digital-first delivery.
- Millie (Maternity Clinic): US-based midwife-led maternity care clinic offering pregnancy, birth, and postpartum services through a clinic-based, package-priced model. Comparable in positioning as a modern, midwife-led alternative to hospital maternity care, although operates in the US market.
- Baby+Company (now part of Kindred at Home / UnitedHealth): US-based network of midwife-led birth centers offering natural birth packages, antenatal and postnatal care. Closely comparable service offering (midwife-led births, packaged pricing, mother-and-baby focus) and target customer, although operates in the US under a different scale and ownership structure.
- Tia (Women's Health Clinics): US-based women's health clinic operator offering gynaecology, primary care, and wellness services with a clinic-based, consumer-facing model. Comparable in targeting women across reproductive life stages (including pregnancy-adjacent care) and in using consumer-friendly pricing and packages.
Direct peers
- Genesis Maternity Clinic: Private midwife-led maternity and birth facility in South Africa offering natural birth experiences, antenatal classes, and postnatal care. Directly comparable to Mother and Child Health in service model, target customer (expectant mothers seeking midwife-led births), and geographic market (Gauteng / South Africa).
- Birth Options Midwifery Services: South African midwife-led practice offering home births, water births, antenatal and postnatal care with independent midwives. Closely comparable in scope of maternal services and direct-to-consumer midwifery model, although operating in a different South African region.
Broad incumbents
- Life Healthcare Maternity: Major South African private hospital group with maternity units across Gauteng and the rest of the country. Comparable as a larger incumbent alternative for expectant mothers in the same geographic market and as a benchmark for medical aid partnerships.
- Intercare Medical Centres: South African multi-disciplinary healthcare provider offering general practice, paediatric, and women's health services including immunisations and family planning. Comparable as a broader primary-care provider competing for the same family-oriented primary care spend in Gauteng.
- Netcare Maternity Services: One of South Africa's largest private hospital groups, operating maternity wards across multiple facilities including in Gauteng. Comparable because expectant mothers in the Benoni catchment choose between Netcare hospital births and independent midwife-led clinics like Mother and Child Health.
- Mediclinic Maternity: International private hospital group with South African maternity units offering obstetrician-led births, antenatal care and paediatric services. Comparable as a broader incumbent alternative to a standalone midwife practice for families considering delivery options in Gauteng.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mother and Child Health social profiles
Digital presenceMother and Child Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mother and Child Health leadership team
Management profileNumber of profiles
Profiles5 records
Mother and Child Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mother and Child Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mother and Child Health
What does Mother and Child Health do?
Mother and Child Health is a midwife-led private healthcare practice in Benoni, South Africa that delivers comprehensive maternal and child health services. Its core offerings span the full pregnancy journey — initial antenatal consultation at 8 weeks, follow-up antenatal visits, midwife-led home birth experiences (offered as two packaged tiers), 3-day postnatal mother-and-baby checkups, childhood immunisations following government and private schedules, antenatal education classes, and women's health and family planning services.
Is Mother and Child Health a public or private company?
Mother and Child Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mother and Child Health founded?
Mother and Child Health was founded in 2011. It employs 1 to 10 people.
Where is Mother and Child Health based?
Mother and Child Health is headquartered in Benoni, South Africa, in the Africa region.
How does Mother and Child Health make money?
Four revenue lines are on record. Birth Packages are the primary driver. The others are consultation Services, vaccination Services and medical Aid Claims.
Who are Mother and Child Health's main competitors?
Emerging players on record are Oula Health, Millie (Maternity Clinic), Baby+Company (now part of Kindred at Home / UnitedHealth) and Tia (Women's Health Clinics). Direct peers are Genesis Maternity Clinic and Birth Options Midwifery Services. Broad incumbents are Life Healthcare Maternity, Intercare Medical Centres, Netcare Maternity Services and Mediclinic Maternity.
Does Mother and Child Health have an API?
No public API is recorded for Mother and Child Health.
What industry is Mother and Child Health in?
Mother and Child Health's product category is Maternal and Child Healthcare Services. Its primary akta.pro industry code is HLAFAJAC, Midwifery & Birth Centers, with a secondary code of HLAFAJAN, Lactation, Postpartum & Perinatal Support Services. Its NAICS code is 6211 and its SIC code is 8090.