Millie
Millie is a tech-enabled maternity and gynecology clinic operating a hybrid in-person-plus-virtual care model out of Berkeley and San Jose, California, serving low-to-moderate-risk pregnant women and gynecology/perimenopause patients in the Bay Area.
- Company typePrivate
- Founded2022
- HeadquartersBerkeley, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Millie does
Millie is a tech-enabled maternity and gynecology clinic operating a hybrid in-person and virtual care model under Millie, Inc., with clinical services delivered by Millie Medical Group, P.C. Founded in 2022 and headquartered in San Francisco with operating clinics in Berkeley and San Jose (South Bay), California, the company serves primarily low-to-moderate-risk pregnant individuals, women seeking gynecology care, and perimenopause/menopause patients in the Bay Area. The core offering pairs Certified Nurse Midwives with co-managing OB-GYNs and embeds practicing birth doulas (Millie Guides) into the care team from preconception through the first year postpartum, with deliveries conducted at partner hospitals Alta Bates (Berkeley) and Good Samaritan (South Bay).
The technology stack centers on the Millie mobile app — providing evidence-based perinatal education, secure care-team messaging, and remote monitoring devices such as blood-pressure cuffs — extended by Maia, a text-based autonomous AI agent launched November 2025 that handles scheduling, reminders, and routine patient inquiries with clinician escalation. A modern data platform underpins AI-enabled operational workflows and clinical decision support. The clinical model reports 30% fewer NTSV C-sections, 68% fewer preterm births, and a 70% VBAC success rate for TOLAC patients as outcome metrics, while accepting 80-95% of pregnancies as eligible under its risk profile.
Millie's revenue derives predominantly from in-network insurance reimbursement across major PPO plans (Aetna, Cigna, United Healthcare, Anthem Blue Cross, Blue Shield of California, HealthNet) and partial HMO/Medicaid coverage (Brown & Toland/Altais, SCCIPA, Alameda Alliance for Health, NEMS), with out-of-pocket wraparound revenue from classes, lactation, nutrition, therapy, and birth coaching. The company has raised approximately $16M across a $4M seed round in September 2022 (TMV Ventures, BBG Ventures) and a $12M Series A in February 2025 led by Foreground Capital and TMV with Pivotal Ventures (Melinda French Gates) participating, and has entered strategic partnerships with Sutter Health and HCA Healthcare to extend its model into major U.S. health systems.
Millie firmographics
Firmographics- Name
- Millie
- Legal name
- Millie, Inc.
- Website
- https://millieclinic.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Millie is a tech-enabled maternity and gynecology clinic operating a hybrid in-person-plus-virtual care model out of Berkeley and San Jose, California, serving low-to-moderate-risk pregnant women and gynecology/perimenopause patients in the Bay Area.
- Ownership category
- akta.pro rank
Millie industry classification
Industry- Product category
- Maternity and Gynecology Healthcare Services
- NAICS
- Other Ambulatory Health Care Services (6219)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)
- akta.pro secondary industries
- Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services (HLAKAJAK), Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC), Maternity & Pregnancy (Perinatal) Medicaid Managed Care Programs (HLAEAEAH), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
Keywords
Where Millie is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Millie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Reimbursement: Millie is an in-network provider for most major insurance plans including PPOs (Aetna, Cigna, United Healthcare, Anthem Blue Cross, Blue Shield of California, HealthNet) and some HMO plans (Brown & Toland/Altais in Berkeley; SCCIPA in South Bay). Clinical appointments, lab tests, ultrasounds, and hospital labor and delivery are all billed to insurance. This represents the primary revenue stream.
- Medicaid / Medi-Cal Reimbursement: Millie accepts some Medicaid plans via Alameda Alliance for Health (AAH) and NEMS in Berkeley. Clinical services for eligible patients are billed to Medi-Cal, representing a government payer revenue stream.
- Out-of-Pocket Payments for Wraparound Services: Consultations for supportive care including educational classes and workshops, postpartum groups, therapy, nutrition, and birth coaching are not covered by insurance and are paid out of pocket by patients (HSA/FSA eligible). Gift certificates are also available for virtual care, lactation, nutrition, and doula coaching services.
- Lactation Services Reimbursement: In-network lactation services are billed to most major insurance plans including Medicaid, providing an additional reimbursable service line within the clinic's offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard maternity care covered by insurance |
| Unit Pricing | Pay-as-you-go | Wraparound support services (uncovered) |
| Subscription | Annual | OBGYN part-time compensation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Millie product offering
Product offeringCore offering
Millie runs a hybrid maternity, gynecology, and perimenopause/menopause clinic that delivers comprehensive prenatal-to-postpartum care from Certified Nurse Midwives, OB-GYNs, and embedded doulas (Millie Guides). It complements in-person clinic visits with a mobile app offering perinatal education, secure messaging, the Maia AI agent, and remote monitoring devices, and accepts most major insurance plans including some Medicaid.
Product overview
Millie is a tech-enabled maternity and gynecology clinic operating physical clinic locations in Berkeley and South Bay (San Jose), California, with a hybrid model extending care through a mobile app and virtual services. The core offerings are Maternity Care and Gynecology Care, supported by Perimenopause & Menopause services and Classes & Other Support (lactation, nutrition, mental health, birth/postpartum planning). The digital platform centers on the Millie Mobile App, which integrates the Maia AI agent to handle routine patient inquiries, appointment scheduling, and care team messaging, all built on a modern data platform for operational efficiency and clinical decision-making.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30% fewer NTSV C-sections
- +2 more outcomes
Companies that use Millie
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Millie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Millie partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Sutter HealthcoreStrategic partnership with Sutter Health for hybrid care delivery. Millie is one of several maternal health companies forging partnerships with major health systems to address challenging economics and improve care delivery for patients.
- HCA HealthcarecoreStrategic partnership with HCA Healthcare as part of a group of hybrid care companies working with major health systems to improve maternal health outcomes and address rural healthcare gaps.
- KnownwellminorMentioned alongside Millie in a Fierce Healthcare article on hybrid care companies poised for growth. Both companies are maternal health hybrid care providers that have raised significant capital and partnered with health systems. Not an explicit commercial partnership.
- Alta Bates HospitalcoreAlta Bates Hospital (2450 Ashby Ave, Berkeley, CA) is the delivery hospital for Millie's Berkeley clinic patients. Millie midwives and hospitalist OB-GYNs co-manage deliveries, share clinical protocols and a common patient record, enabling seamless transitions from pregnancy to delivery and postpartum care.
- Good Samaritan HospitalcoreGood Samaritan Hospital (2425 Samaritan Drive, San Jose, CA) is the delivery hospital for Millie's South Bay clinic patients. Millie midwives and hospitalist OB-GYNs co-manage deliveries, with Millie currently staffing L&D Monday to Friday 9am–5pm and hospitalist OB-GYNs covering after hours and weekends.
- Midi HealthminorErin Lashnits Herman, a Millie nurse practitioner, also works with Midi Health providing menopause and midlife women's care. Midi Health is a specialized menopause care company. This is a provider-level relationship rather than a formal company partnership.
- Alameda Alliance for Health (AAH) and NEMS (Medi-Cal)minorMillie accepts some Medicaid plans offered by Alameda Alliance for Health (AAH) and NEMS in Berkeley, making care accessible to lower-income patients. These are in-network provider relationships with California Medicaid managed care plans.
- Brown & Toland (Altais) and SCCIPA (HMO Networks)minorIn Berkeley, Millie accepts HMO plans via Brown & Toland (now called Altais). In the South Bay, Millie accepts HMO plans via SCCIPA. These are in-network provider network relationships.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Millie competitors and assessment
Company assessmentDirect peers
- Oula: Oula operates hybrid maternity clinics in NYC and San Francisco with midwife-led care backed by OB-GYNs, hospital delivery partnerships, and insurance billing. It is Millie's closest direct competitor in the hybrid maternity clinic model with overlapping target customer (low-to-moderate risk pregnancies) and Bay Area footprint.
- Maven Clinic: Maven Clinic is the largest virtual women's and family health platform offering maternity, postpartum, pediatrics, and mental health support. It competes with Millie for the same insurance-covered maternity patient and has raised significantly more capital, representing the leading tech-enabled alternative to in-person care.
- Tia: Tia operated hybrid women's health clinics combining gynecology, primary care, and mental health with insurance billing. Tia's clinic-plus-virtual model directly mirrors Millie's approach to women's health and was a notable precursor in the hybrid women's health clinic category.
- Caraway Health: Caraway is a digital women's health startup providing integrated gynecological, mental health, and physical care to college-aged women. It overlaps with Millie's gynecology and wraparound support offerings through a virtual-first delivery model targeting similar demographics.
- Diana Health: Diana Health operates collaborative maternity and gynecology care clinics combining OB-GYNs, midwives, mental health, and lactation support in a hybrid model. The integrated collaborative-care approach mirrors Millie's midwifery-led model with co-managing OB-GYNs and integrated wraparound services.
- Mahmee: Mahmee is a maternal-infant health platform focused on addressing the Black maternal health crisis through bundled maternity and postpartum support services. It shares Millie's mission of addressing fragmentation in U.S. maternity care and serves a comparable perinatal patient population, though delivered digitally rather than through owned clinics.
- Midi Health: Midi Health is a virtual menopause and midlife women's care clinic offering hormone therapy and lifestyle treatment plans. It is a Millie peer because Millie explicitly offers perimenopause/menopause care as part of its service continuum and even shares a Millie nurse practitioner with Midi, indicating direct service overlap.
- Knownwell: Knownwell is a hybrid primary care and weight-health company mentioned alongside Millie in Fierce Healthcare coverage of hybrid care companies partnering with major health systems. Like Millie, Knownwell combines in-person clinics with virtual care and is pursuing health-system partnerships as a growth lever.
Broad incumbents
- Kindbody: Kindbody is a fertility-focused women's health company operating clinics and a digital platform spanning preconception, fertility treatment, gynecology, and family-building. It competes with Millie's gynecology and preconception services and represents a broader incumbent in the women's health space.
- Progyny: Progyny is a publicly-traded fertility benefits and care provider serving employers and individuals through a national network of reproductive endocrinologists and women's health specialists. It is a broader incumbent in women's health benefits and represents an adjacent competitive and partner entity to Millie's care model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Millie social profiles
Digital presenceMillie compliance and trust
Trust signalCompliance2 records
Millie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Millie leadership team
Management profileNumber of profiles
Profiles1 record
Millie funding detail
Funding detailFunding overview
Funding rounds2 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Millie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Millie
What does Millie do?
Millie runs a hybrid maternity, gynecology, and perimenopause/menopause clinic that delivers comprehensive prenatal-to-postpartum care from Certified Nurse Midwives, OB-GYNs, and embedded doulas (Millie Guides). It complements in-person clinic visits with a mobile app offering perinatal education, secure messaging, the Maia AI agent, and remote monitoring devices, and accepts most major insurance plans including some Medicaid.
Is Millie a public or private company?
Millie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Millie founded?
Millie was founded in 2022. It employs 1 to 10 people.
Where is Millie based?
Millie is headquartered in Berkeley, United States, in the North America region.
How does Millie make money?
Four revenue lines are on record. Insurance Reimbursement is the primary driver. The others are medicaid / Medi-Cal Reimbursement, out-of-Pocket Payments for Wraparound Services and lactation Services Reimbursement.
Who are Millie's main competitors?
Direct peers on record are Oula, Maven Clinic, Tia, Caraway Health, Diana Health, Mahmee, Midi Health and Knownwell. Broad incumbents are Kindbody and Progyny.
Does Millie have an API?
No public API is recorded for Millie.
What industry is Millie in?
Millie's product category is Maternity and Gynecology Healthcare Services. Its primary akta.pro industry code is HLAFAJAA, Obstetrics & Gynecology (OB/GYN) Clinics, with a secondary code of HLAKAJAK, Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services. Its NAICS code is 6219 and its SIC code is 8011.