Movya

What Movya does

Movya is a Finnish digital experience media company that designs and produces immersive 3D content, virtual environments, and custom web applications for global industrial and manufacturing enterprises. Founded in 2009 and headquartered in Jyväskylä, the firm operates with approximately 20 highly skilled professionals and a reported portfolio of 500+ completed projects for clients including Valtra, Metso, Wärtsilä, Uponor, Metsä Board, Nokian Tyres, Patria, Ensto, Valmet, KONE, AGCO, and AIRBUS. The company is privately held, founder-led by CEO Marko Anttonen, and serves customers primarily through direct consultative enterprise sales with dedicated domestic (Finland) and international sales contacts.

The company's offering is anchored by Movya Storyverse, a proprietary browser-based virtual environment platform that enables real-time multiuser 3D interactions, virtual guides, hotspots, presenter mode, and embedded video streams. Production capabilities include Unreal Engine-based virtual studio production with integrated green-screen capture, real-time 3D applications (virtual showrooms, product configurators, digital twins), 3D animation, high-end video, and process visualizations. The technology stack incorporates generative AI, predictive analytics, and AWS cloud infrastructure, with integrations into Salesforce, HubSpot, and Mailchimp for sales-and-marketing workflow handoff.

Commercially, Movya operates as a custom professional services studio organized around three service lines — Memorable Storytelling, Virtual Experiences, and Tailored Web Solutions — all delivered as bespoke project engagements rather than self-serve products. There is no public pricing; engagements are quote-based. Distribution is direct enterprise sales, with the CEO personally engaging prospective clients and the company reporting case-study-driven, event-led go-to-market motion around virtual product launches and immersive showcases. The firm reports GDPR-compliant data processing and an AAA credit rating, and operates as a globally serving boutique studio from a single Finnish headquarters.

Name

Movya

Legal name

Movya Oy

Website

https://movya.fi

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Movya is a Finnish digital experience studio that builds immersive 3D environments, virtual showrooms, digital twins, and custom web applications for global industrial and manufacturing enterprises, anchored by its proprietary Storyverse platform and Unreal Engine production capabilities.

Ownership category

akta.pro rank

Product category

Immersive Digital Experience Services

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

• Virtual experience production
• Immersive 3D animation
• Virtual showroom development
• Digital twin creation
• Industrial metaverse solutions

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom 3D Application Development: Movya develops real-time 3D applications for clients' sales and marketing needs, including virtual showrooms, product configurators, and digital twins. This is project-based custom development work.
2. Virtual LIVE Event Production: Production of Unreal LIVE virtual events for product launches, corporate summits, and brand activations. Includes virtual studio setup and event direction services.
3. Video and Animation Production: High-quality video production, 3D animation, product marketing content, instructional videos, and process visualizations. Deliverables include promotional videos, teasers, and branded content.
4. Tailored Web Solutions: Custom web service development, sales and marketing applications, and AI-driven software development. Delivered as bespoke applications powered by AWS technology.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Movya is a digital experience media company that creates immersive 3D applications, virtual environments, virtual showrooms, product configurators, and digital twins for enterprise sales and marketing. Its proprietary Movya Storyverse platform powers real-time virtual interactions, complemented by professional services in memorable storytelling (video and animation), virtual experiences (events, showrooms, VR/AR), and tailored web solutions built on AWS and AI-driven development.

Product overview

Movya is a digital experience media company offering a unified portfolio centered on Movya Storyverse—a virtual environment platform for real-time 3D interactions. The offering is organized into three service categories: Memorable Storytelling (visual brand stories, product marketing, process visualizations, instructional content), Virtual Experiences (online showrooms, virtual events, 3D product configurators, VR/AR), and Tailored Web Experiences (web development, AI-driven software development, sales/marketing applications, digital magic). The Storyverse platform serves as the core enabling technology, while individual services build upon it to deliver immersive customer engagement, digital twins, and metaverse experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Movya Storyverse: A visual digital solution for real-time interactions and experiences between customers and employees in virtual environments, offering immersive 3D experiences and a pathway to Metaverse utilization.

Products and services

• Movya Storyverse A virtual environment platform that enables businesses to create immersive 3D experiences, virtual showrooms, and metaverse utilization. Provides real-time interactions between customers and employees in virtual spaces with virtual guides, multiuser support, and presenter mode.
• Memorable Storytelling Professional storytelling service producing product videos, 3D animations, and high-quality visual content that transforms brands through visual brand stories, product marketing, process visualizations, and instructional content for B2B clients.
• Virtual Experiences Service delivering cutting-edge virtual environments including immersive events, showrooms, 3D product configurators, virtual sales meetings, and VR/AR experiences for enterprise marketing, product launches, and customer engagement.
• Tailored Web Solutions Custom web service development including AI-driven software, sales and marketing applications, digital experiences, and cloud-based applications powered by AWS technology for enterprise clients.

Quantifiable outcome

• 60% increase in digital touchpoint conversions (Valtra case)
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature6 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spatial: Metaverse collaboration and 3D event platform for enterprises and creators. Directly competes with Storyverse on multi-user immersive spaces, virtual showrooms, and hybrid event experiences.
• Glue Collaboration: Helsinki-based VR collaboration platform for enterprise meetings and events. Closely comparable as another Finnish-headquartered virtual environment player targeting B2B collaboration and event use cases.
• Virbela: Enterprise virtual worlds platform for events, collaboration, and immersive 3D spaces. Direct competitor to Movya Storyverse with overlapping multi-user virtual environment, presenter mode, and event-production positioning.
• Poplar Studio: London-based 3D and AR content studio producing product visualizations, virtual showrooms, and immersive campaigns for enterprise brands. Directly comparable as a boutique production peer in the immersive 3D marketing space.
• Mash Creative: UK-based immersive content studio producing virtual showrooms, 3D product configurators, and brand experiences. Comparable as a boutique immersive production agency serving enterprise marketing teams.

Broad incumbents

• Sketchfab: 3D model publishing and embedding platform (now part of Epic Games) widely used for product visualization and virtual showroom assets. Comparable as enabling infrastructure for the immersive 3D ecosystem Movya builds within.
• Improbable: UK-based metaverse technology platform with M² (MSquared) enabling large-scale virtual worlds. A broader incumbent whose infrastructure underpins enterprise virtual experiences, overlapping with Movya's industrial metaverse ambitions.

Regional players

• Varjo: Helsinki-based XR headset and immersive technology company serving enterprise and industrial training use cases. Comparable as a Finnish-headquartered specialist building industrial-grade immersive experiences for B2B buyers.
• Pitch Studios (formerly Pitch International): Nordic immersive production studio with virtual event and Unreal Engine capabilities. Comparable as a regional Scandinavian peer in virtual event production and live 3D experiences.

Emerging players

• Hivve: Provider of 3D virtual workspaces and collaboration environments for enterprises. Comparable as an emerging platform peer focused on persistent virtual environments for corporate use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/movya-oy
• Xx.com/movya_fi
• Facebookfacebook.com/movyafi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movya