Glue Collaboration
Glue Collaboration operates a cloud-based virtual collaboration platform using proprietary 3D spatialized audio and expressive avatars across VR and desktop. It serves 1,000+ enterprise customers across media, healthcare, defense, and manufacturing via tiered subscription pricing. Acquired by Hyperspace in May 2024.
- Company typePrivate
- Founded2004
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Glue Collaboration does
Glue Collaboration operates a cloud-based virtual collaboration platform that delivers what the company describes as "true presence" through proprietary 3D spatialized audio and expressive avatars. The platform supports Meta Quest, Pico, HTC Vive Focus, Windows VR, Mac and Windows desktops, and a browser-based interface (Glue Web), enabling persistent, real-time, customizable virtual environments with collaboration tooling including whiteboards, sticky notes, flipcharts, 3D draw, browser, speech-to-text, camera, and integrations with Microsoft 365 and Gmail. AI is described as an assistive layer used to help craft 3D assets for training and customize spaces for product demos, though it is not positioned as a primary differentiator.
The company sells through a hybrid go-to-market: a self-serve Free tier (10 members, 10 spaces, 30-minute sessions, 2GB storage), a Professional tier at €50/user/month billed annually (€600/year), and an Enterprise tier with custom pricing that adds branded and custom spaces, SSO, SLA, customized hosting, and premium onboarding. Enterprise sales are driven by a "Book a Demo" CTA and custom solution design. Named customers span Media & Publishing (Axel Springer), Aviation (Air France-KLM), Food Services & Facilities Management (Sodexo), Healthcare (Duodecim), Technology (Microsoft, HP), Defense & Security (Patria), Technology Consulting (Deutsche Telekom MMS), Quantum Computing (IQM), Manufacturing (Maillefer), and Consulting (BCG Platinion).
Glue was founded in Helsinki in 2017-2018, originating from the 2004-founded Finnish VR/animation studio Fake Production. Its legal entity, ExitReality Inc., is incorporated in Arizona, USA, with US headquarters at 1 East Washington Street, Phoenix, and engineering/operations in Helsinki. The parent ExitReality was declared bankrupt on April 8, 2024; the profitable Glue service was acquired by Hyperspace in May 2024, with stated intent to grow under the new owner.
Glue Collaboration firmographics
Firmographics- Name
- Glue Collaboration
- Legal name
- ExitReality Inc.
- Website
- https://glue.work
- Company type
- Private
- Founded year
- 2004
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Glue Collaboration operates a cloud-based virtual collaboration platform using proprietary 3D spatialized audio and expressive avatars across VR and desktop. It serves 1,000+ enterprise customers across media, healthcare, defense, and manufacturing via tiered subscription pricing. Acquired by Hyperspace in May 2024.
- Ownership category
- akta.pro rank
Glue Collaboration industry classification
Industry- Product category
- Virtual Collaboration Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Remote Workstations & Virtual Desktops for Media (GPU VDI, secure access) (MPAHANAE)
- akta.pro secondary industries
- Corporate Virtual Events (All-Hands, Town Halls, Product Launches) (MPAGAOAI), Interoperability & Integration Tooling (APIs, connectors, standards support) (MPAHANAJ)
Keywords
Where Glue Collaboration is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Glue Collaboration business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Licensing (SaaS): Tiered subscription model with Free, Professional (€50/user/month annual or €60/monthly), and Enterprise tiers. Revenue generated from recurring per-user licensing fees with volume-based enterprise custom pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free tier for small teams to get started |
| Subscription | Annual | Professional tier for growing teams with full access |
| Subscription | Multi-year contract | Enterprise tier with full customization and support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Glue Collaboration product offering
Product offeringCore offering
Glue Collaboration sells a cloud-based virtual collaboration platform that lets distributed teams meet, present, train and prototype inside persistent, fully customizable 3D environments with proprietary 3D spatialized audio. It is delivered via native VR applications for Meta Quest, Pico Neo and HTC Vive Focus, desktop applications for Windows and Mac, and a browser-based Glue Web client, sold through a Free, Professional (per-seat) and Enterprise (custom) subscription.
Differentiator
Problem solved
Functional benefit
Products and services
- Glue Platform Cloud-based virtual collaboration platform providing True Presence and a full set of tools for effective live collaboration in persistent, real-time, fully-customizable virtual environments with 3D spatialized audio, supporting VR headsets and desktop access for enterprise teams.
- Glue Teams Private groups within Glue where all content and people are arranged, with Team Admins able to invite members and create team spaces.
- Glue Web
Quantifiable outcome
- 93% of Axel Springer trial participants would support rollout of VR meetings
- +4 more outcomes
Companies that use Glue Collaboration
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Glue Collaboration technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature6 records
Glue Collaboration partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and notable.
- UnitycoreTechnology partnership for 3D development platform. Unity is used as the foundation for creating Glue space templates and custom virtual environments.
- Meta Quest (Oculus)coreMeta Quest (formerly Oculus) is an ISV partner providing VR headset platform support. Glue supports Meta Quest devices with dedicated installation guides and Meta Quest for Business integration.
- MacwellnotableCollaborated on custom VR experiences including a virtual escape room for Microsoft. Macwell provides creative development services for custom Glue implementations.
- PicocorePico is an ISV partner providing VR headset platform support. Glue supports Pico Neo 3 Pro/Pro Eye, 4E, Neo 3, 4, and legacy Neo 2 devices.
- MicrosoftnotableMicrosoft is both a customer and technology partner. Glue has collaborated with Microsoft on custom VR experiences (virtual escape room with MacWell) and integrates with Microsoft 365 for productivity workflows.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Glue Collaboration competitors and assessment
Company assessmentDirect peers
- Sococo: Sococo creates virtual offices for distributed teams, addressing the same enterprise collaboration problem Glue targets — engagement and presence for remote workers — though without VR-first immersion.
- MootUp: MootUp delivers a browser-based and VR-capable platform for virtual events, meetings, and collaboration spaces, overlapping with Glue's enterprise events and hybrid meeting use cases.
- MeetinVR: MeetinVR provides a VR meeting and collaboration platform for distributed enterprise teams, with multi-user rooms, whiteboards, and presentation tools — a direct functional overlap with Glue's core offering.
- Spatial: Spatial offers an immersive collaboration platform supporting VR/AR headsets, mobile, and desktop — directly comparable to Glue in target customers (enterprise, creative teams) and core product (metaverse-style meetings, spatial canvases).
- Arthur Technologies: Arthur offers an enterprise VR/AR collaboration platform with customizable virtual offices and meeting rooms, positioning itself similarly to Glue for enterprise-grade immersive workspaces.
- Virbela: Virbela builds immersive 3D worlds for work, learning, and events, targeting enterprises and universities — competing head-to-head with Glue in persistent virtual environments and remote collaboration.
- Rumii: Rumii is a cloud-based social VR platform for meetings, training, and education targeting enterprise and education customers — overlapping with Glue on collaborative virtual environments and training use cases.
Broad incumbents
- Zoom: Zoom is the dominant incumbent in enterprise video collaboration and is incrementally adding immersive features; its installed base and brand represent the primary alternative Glue must displace.
- Microsoft Mesh: Microsoft Mesh delivers mixed-reality collaboration across Teams and HoloLens, with deep Microsoft 365 integration — already a Glue integration partner but also a long-term competitive threat for enterprise deployments.
- Meta Horizon Workrooms: Meta's Horizon Workrooms is a free VR collaboration offering tightly integrated with the Quest headset ecosystem, representing a direct competitor that can leverage Meta's hardware scale to undercut Glue on distribution.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Glue Collaboration social profiles
Digital presenceGlue Collaboration compliance and trust
Trust signalCompliance1 record
Glue Collaboration financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glue Collaboration leadership team
Management profileNumber of profiles
Profiles4 records
Glue Collaboration funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glue Collaboration M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glue Collaboration
What does Glue Collaboration do?
Glue Collaboration sells a cloud-based virtual collaboration platform that lets distributed teams meet, present, train and prototype inside persistent, fully customizable 3D environments with proprietary 3D spatialized audio. It is delivered via native VR applications for Meta Quest, Pico Neo and HTC Vive Focus, desktop applications for Windows and Mac, and a browser-based Glue Web client, sold through a Free, Professional (per-seat) and Enterprise (custom) subscription.
Is Glue Collaboration a public or private company?
Glue Collaboration is a private company. It is classified as corporate owned and is currently acquired.
When was Glue Collaboration founded?
Glue Collaboration was founded in 2004. It employs 11 to 50 people.
Where is Glue Collaboration based?
Glue Collaboration is headquartered in Helsinki, Finland, in the Europe region.
How does Glue Collaboration make money?
One revenue line is on record: subscription Licensing (SaaS).
Who are Glue Collaboration's main competitors?
Direct peers on record are Sococo, MootUp, MeetinVR, Spatial, Arthur Technologies, Virbela and Rumii. Broad incumbents are Zoom, Microsoft Mesh and Meta Horizon Workrooms.
Does Glue Collaboration have an API?
No public API is recorded for Glue Collaboration.
What industry is Glue Collaboration in?
Glue Collaboration's product category is Virtual Collaboration Software. Its primary akta.pro industry code is MPAHANAE, Remote Workstations & Virtual Desktops for Media (GPU VDI, secure access), with a secondary code of MPAGAOAI, Corporate Virtual Events (All-Hands, Town Halls, Product Launches). Its NAICS code is 5132.