Creationz

What Creationz does

Creationz is a privately held graphic design agency (legal entity Creationz BV) founded on January 1, 2017 by Babz Lautenbach, who brought 16 years of prior design experience to the venture. The firm is headquartered at Oudestraat 113 in Sint-Katelijne-Waver, near Mechelen, Belgium, and serves a horizontal mix of small and medium businesses plus a handful of mid-market and government/institutional clients primarily in Belgium and the Netherlands. Its core offering spans four service categories delivered as a bundled package ('alles onder één dak'): logo and corporate identity design with brand style guides, WordPress-based website and webshop design paired with in-house managed hosting, print design and production coordination through an unnamed network of trusted printers, and outdoor signage, vehicle graphics, and corporate clothing.

The technology stack is intentionally conventional: customer websites are built on WordPress, which Creationz positions as a user-friendly platform, and the firm operates its own hosting server under direct supervision, providing managed updates, 24/7 support, and short communication lines as differentiators. There is no evidence of proprietary platforms, APIs, software products, or AI/automation tooling; the business is a labor-based professional services firm with design execution and project management as the primary production activities.

Commercially, Creationz operates a sales-led, direct-engagement go-to-market with no self-serve, marketplace, or product-led motion. Pricing is quote-based per project with no published rate card, and revenue mixes project-based graphic design fees (logos, print, signage, clothing) with a smaller recurring-revenue tail from WordPress website hosting and managed updates. Marketing is conducted primarily through the company website as a portfolio showcase, supplemented by a referral ecosystem of three named partner firms (PDSS, SEO Vrienden, LC Solutions) and direct phone/email outreach. The firm is bootstrapped, with no external funding, parent company, or institutional ownership disclosed, and operates with a headcount in the 1–10 band originating from a single-founder base.

Name

Creationz

Legal name

Creationz BV

Website

https://creationz.eu

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Creationz is a Belgian graphic design agency founded in 2017, offering logos, corporate identities, print materials, WordPress websites with managed hosting, and outdoor signage for SMBs and mid-market clients in Belgium and the Netherlands.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Graphic design services
• Logo and brand identity design
• Wordpress website design
• Print and signage design
• Corporate visual identity

Headquarters

HQ city

Sint-katelijne-waver

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Graphic Design Services (Project-Based): One-time project fees for logo design, branding, print materials, outdoor advertising, and corporate clothing design. Customers engage Creationz for specific deliverables such as brochures, business cards, banners, and signage, with design work priced per project.
2. Website Design & Hosting: Website design and build services using WordPress, combined with managed hosting. Customers can opt for sites with additional features such as blogs, appointment tools, e-book downloads, temporary promotions, and chat functionality. Hosting is provided under Creationz's own server infrastructure.
3. Print Production Services: Creationz coordinates with trusted printers to deliver printed materials including business cards, brochures, letterheads, POS materials, and mailing items. This is a pass-through service leveraging established printer relationships for price-conscious and fast delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Creationz is a Belgian graphic design agency delivering custom logo design, corporate identity (huisstijl) systems, WordPress-based website design with in-house hosting, and coordinated print and outdoor signage production for small and medium businesses in Belgium and the Netherlands. All design work is bespoke (no templates) and packaged as a full-service 'alles onder één dak' offering spanning branding, web, print, and physical advertising materials.

Product overview

Creationz is a graphic design agency based in Mechelen/Sint-Katelijne-Waver, Belgium, offering a unified suite of creative services under its own brand. The portfolio spans four core service areas: (1) Logo en Huisstijl Ontwerpen — logo design and corporate identity systems with brand style guides; (2) Website, Webshop en Socials — custom WordPress-based websites and webshops with hosting and social media templates; (3) Drukwerk — print design and production management for business cards, brochures, flyers, and POS materials; and (4) Signing en Buitenreclame — outdoor signage, vehicle graphics, banners, flags, and branded workwear. These services are delivered as a bundled offering ('alles onder één dak') and are consistently applied across client projects in both the Netherlands and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Logo en Huisstijl Ontwerpen (Logo and Corporate Identity Design) Design of logos and corporate identity systems (huisstijl) including brand style guides that define colors, typography, and usage rules, for businesses seeking a cohesive visual identity across all media.
• Website, Webshop en Socials Design and Hosting Design and development of custom WordPress-based websites and webshops including hosting, managed updates, and social media template design in brand-consistent styling, with options for blogs, appointment tools, e-book downloads, and chat functionality.
• Drukwerk (Print Design and Production Coordination) Print design and production management for materials including business cards, letterhead, brochures, flyers, POS displays, mailing pieces, and greeting cards, coordinated with Creationz's trusted printer partners for cost-conscious and fast delivery.
• Signing en Buitenreclame (Outdoor Signage and Branded Merchandise) Design and production of outdoor signage and advertising materials including banners, stickers, company clothing, flags, billboards, and window and vehicle graphics, with optional screen printing or embroidery services for branded workwear and merchandise.

Quantifiable outcome

• 100% satisfaction guarantee: we do not stop until you are completely satisfied with the final result

Named customers25 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• PDSS (People Driven Software & Services)coreStrategic or Co-development Partner · 1 January 2017PDSS is an IT company specializing in network management, VoIP telephony, cybersecurity, and web hosting. Creationz and PDSS have a reciprocal working relationship: Creationz designs the visual identity and websites for PDSS clients, while PDSS handles the technical implementation (web hosting, development) for Creationz's clients. The partnership enables both companies to offer full-service solutions to their respective customers. PDSS's tagline was co-developed with Creationz: 'Het moet gewoon werken' (It just needs to work).
• SEO VriendenminorStrategic or Co-development PartnerSEO Vrienden is a digital marketing/seo company. Creationz displays SEO Vrienden as a partner on its About page, indicating a referral or collaborative relationship. On the website showcase page, a project for 'Panthera' credits 'Design: Creationz | Realisatie: SEO Vrienden', confirming a mutual referral and project collaboration.
• LC Solutions (Leading & Complete Solutions)minorStrategic or Co-development PartnerLC Solutions is a web design and IT solutions company based in Sint-Katelijne-Waver, Belgium. Creationz has a mutual referral relationship with LC Solutions — they co-present as partners on the About page. Creationz designs logos, icons, and brand materials for LC Solutions, and LC Solutions brings web design clients to Creationz.
• Trusted Printer NetworkminorOthersCreationz maintains 'good contacts with printers' which enables price-conscious and fast print delivery for clients. This is described as a 'big advantage' (groot voordeel) on the Drukwerk page. The specific printer partners are not named.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• ManyPixels: Subscription-based graphic design service for SMBs and startups offering logos, illustrations, web assets, and ongoing design support. Comparable to Creationz on SMB focus and broad graphic design menu, but competes via flat-fee subscription model.
• Design Pickle: Subscription graphic design service providing unlimited design requests for a monthly fee. Comparable on SMB graphic design services but differs via productized subscription rather than project-based pricing.

Broad incumbents

• Total Design: Long-standing Dutch design agency with services across branding, graphic design, and digital. Comparable in core offering but operates as a multi-disciplinary incumbent far larger than Creationz.
• Interbrand: Global brand consultancy offering brand strategy, identity design, and graphic systems. Comparable on brand identity deliverables Creationz provides, but operates as a large consultancy serving enterprise clients.
• Pentagram: Global independently owned design firm focused on brand identity, graphic design, and visual systems. Comparable on craft and brand identity work but at a much larger, multi-partner scale with global reach.
• Dept Agency: Large Dutch digital creative and technology agency providing branding, web design, and digital marketing. Overlaps with Creationz on web design and brand work but at enterprise scale and global footprint.
• Studio Dumbar: Established Dutch design firm specializing in visual identity, branding, and graphic design. Comparable on craft and Benelux focus but operates at a significantly larger scale and on higher-profile institutional clients.

Others

• Canva: DIY graphic design platform with templates for logos, flyers, social media, and basic websites. Not a direct competitor for custom work but represents the low-cost/zero-cost alternative shaping Creationz's addressable SMB market.

Direct peers

• Burocratik: Belgian creative agency offering branding, web design, and graphic design services to SMBs and larger clients. Comparable to Creationz in craft focus, Benelux presence, and boutique studio model.
• Lemento: Belgian graphic design and branding studio serving SMBs and mid-market clients. Directly comparable to Creationz on services (logo, huisstijl, web, print) and target customer in the Belgian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/creationz.eu
• LinkedInlinkedin.com/company/creationz-eu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creationz