Jamaica Tallawahs

What Jamaica Tallawahs does

Jamaica Tallawahs is a professional T20 cricket franchise that competes in the six-team Caribbean Premier League (CPL). Founded in 2013 and headquartered in Kingston, Jamaica, the franchise is one of the most decorated in the league's history, having won the CPL championship three times (2013, 2016, and 2022). The franchise generates revenue primarily through sponsorship deals with brands such as Parimatch, the Jamaican Ministry of Sports, Pepsi, Gatorade, Visa, Blue Waters, Omega XL, and Worldwide, supplemented by merchandise sales and digital fan engagement activations.

The franchise's product portfolio centers on the core cricket team and is extended through several adjacent offerings: (1) the Fanisko-powered official fan engagement mobile application, which provides news, scores, gamification, and Augmented Reality features such as real-time face effects, AR image activation, an AR 360-degree portal, and selfie-with-player capabilities; (2) the Very Important Tallawah (VIT) Club premium membership program, offering fans exclusive access and behind-the-scenes content; (3) official merchandise distributed globally through Crickbuster's e-commerce storefront; and (4) community engagement programs including volunteer opportunities and team appearances throughout Jamaica.

The operating model is event-driven and community-rooted. With a small staff (1-10 employees), the franchise reaches fans primarily through CPL match events, social media (Facebook, Twitter), email newsletters via the VIT Club, and grassroots community and volunteer programs. The franchise is led by CEO Jeff Miller, operates without a disclosed parent company or external investor base, and runs under the CPL's centralized administration while retaining localized brand and fan management responsibilities.

Name

Jamaica Tallawahs

Legal name

Jamaica Tallawahs

Website

https://tallawahs.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Jamaica Tallawahs is a three-time champion professional cricket franchise in the Caribbean Premier League, serving Jamaican and Caribbean cricket fans through match events, digital fan engagement via the Fanisko AR app, merchandise, sponsorship activations, and community programs.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional cricket franchise
• Sports entertainment services
• Cricket merchandise sales
• Fan engagement platform
• T20 league team

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsorship Revenue: The team generates revenue through sponsorship deals with multiple sponsors including Parimatch, Ministry of Sports, Pepsi, Gatorade, Visa, Blue Waters, Omega XL, and Worldwide brands.
2. Merchandise Sales: Official merchandise sold through shop.crickbuster.com e-commerce platform.
3. Digital Fan Engagement: Revenue opportunities through sponsor activations via the Fanisko digital fan engagement partnership including AR activations and gamification features.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Jamaica Tallawahs fields a professional T20 cricket team competing in the Caribbean Premier League (CPL), delivering live match entertainment to fans in Jamaica and across the Caribbean. The franchise supplements match-day experience with official team merchandise sold via Crickbuster, a premium VIT membership club, and a Fanisko-powered mobile fan engagement app featuring AR filters and gamification. Revenue is anchored by corporate sponsorships and brand activations across Parimatch, Pepsi, Gatorade, Visa, Blue Waters, Omega XL, Ministry of Sports, and Worldwide.

Product overview

Jamaica Tallawahs is a professional cricket franchise competing in the Caribbean Premier League (CPL). The organization offers a portfolio of products and services centered around the cricket team including: the core Jamaica Tallawahs Cricket Team (CPL champions in 2013, 2016, and 2022), the Fanisko-powered official fan engagement mobile app with AR features and gamification, the Very Important Tallawah (VIT) premium membership club, official merchandise through partner Crickbuster, and community engagement programs including volunteer opportunities and community event participation.

Differentiator

Problem solved

Functional benefit

Brands

• Fanisko App Partnership: Digital fan engagement partner providing mobile app with AR features, news content, scores, and fan zone gamification

Products and services

• Jamaica Tallawahs Cricket Team Professional T20 cricket team competing in the Caribbean Premier League (CPL), three-time champions in 2013, 2016, and 2022, playing home matches at Sabina Park, Kingston, Jamaica.
• Fanisko Official Fan Engagement App Free mobile app providing Tallawahs news, live scores, fan zone with gamification, and augmented reality features including real-time face effects, filters, AR image activation, AR 360 degree portal, and selfie with player functionality.
• Very Important Tallawah (VIT) Club Premium membership club for dedicated fans offering exclusive access, special appearances, fan events, and behind-the-scenes content from the Jamaica Tallawahs franchise.
• Official JT Merchandise Store E-commerce storefront selling official Jamaica Tallawahs team-branded merchandise operated through partner Crickbuster, including the Gatorade Jamaica Tallawahs Fan Stand offering.
• Community Events Program Community outreach program organizing special franchise appearances and events for fans throughout Jamaica, including visits linked to the volunteer program.
• Volunteer Program Volunteer program allowing fans to join the Jamaica Tallawahs match-day and event operations team, with applications accepted online and via downloadable PDF form.

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• FaniskocoreGTM or Marketing PartnerFanisko named Official Digital Fan Engagement Partner for CPL's Jamaica Tallawahs. Partnership provides fans with a free app offering Tallawahs news content, scores, fan zone with gamification and AR features including face effects, filters, AR image activation, AR 360 degree portal exclusive content, and selfie with player features. Creates new revenue opportunities through sponsor activations.
• ParimatchminorOthersSponsorship partner of Jamaica Tallawahs. Logo appears on website sponsors section.
• Ministry of SportsminorOthersGovernment sponsorship partner of Jamaica Tallawahs. Logo appears on website sponsors section.
• PepsiminorOthersBeverage sponsorship partner of Jamaica Tallawahs. Logo appears on website sponsors section.
• GatorademinorOthersSports beverage sponsorship partner of Jamaica Tallawahs. Logo appears on website sponsors section with mention of 'Gatorade Jamaica Tallawahs Fan Stand Powered by Crickbuster'.
• VisaminorOthersPayment brand sponsorship partner of Jamaica Tallawahs. Logo appears on website sponsors section.
• Blue WatersminorOthersSponsorship partner of Jamaica Tallawahs. Logo appears on website sponsors section.
• Omega XLminorOthersSponsorship partner of Jamaica Tallawahs. Logo appears on website sponsors section.
• WorldwideminorOthersSponsorship partner of Jamaica Tallawahs. Logo appears on website sponsors section.
• CrickbustercoreChannel Partner/ Reseller/ DistributorOfficial merchandise partner operating shop.crickbuster.com for Jamaica Tallawahs official merchandise. Also powers 'Gatorade Jamaica Tallawahs Fan Stand'.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sydney Sixers: Big Bash League franchise and multi-time BBL champion. Operates the same T20 franchise model in Australia's premier franchise league, with comparable title-winning brand equity and sponsorship-driven revenue mix.
• Saint Lucia Kings: Saint Lucia-based CPL franchise (formerly St Lucia Zouks) operating the same franchise cricket model with similar sponsorship portfolio size and Caribbean fan engagement approach as Jamaica Tallawahs.
• Barbados Royals: Barbados-based CPL franchise that contested the 2022 CPL final against Jamaica Tallawahs. Operates the same franchise model within CPL with similar sponsorship, merchandise, and match-day revenue streams.
• Trinbago Knight Riders: Trinidad-based CPL franchise and the most successful team in CPL history alongside Jamaica Tallawahs, competing in the same league with the same tournament format, sponsorship model, and Caribbean fan base. Direct head-to-head competitor on the field and in the sponsorship market.
• Lahore Qalandars: Pakistan Super League franchise and PSL champion, operating the same T20 franchise model with sponsorship, merchandise, and fan engagement monetization. Comparable emerging-market T20 league franchise profile to Jamaica Tallawahs.
• St Kitts & Nevis Patriots: CPL franchise based in St Kitts & Nevis operating under identical league rules and commercial structure as Tallawahs. Direct competitor for Caribbean sponsorship dollars and shared player auction pool.
• Guyana Amazon Warriors: Guyana-based CPL franchise that has been a consistent playoff team. Direct peer sharing the same league structure, broadcast revenue pool, and Caribbean regional fan base as Jamaica Tallawahs.

Emerging players

• Paarl Royals: SA20 league franchise operating the same T20 franchise model in Cricket South Africa's newest league. Relevant emerging-market peer sharing franchise economics structure, though at an earlier commercial maturity stage than CPL's Jamaica Tallawahs.

Broad incumbents

• Kolkata Knight Riders: One of the most valuable IPL franchises and part of the same Knight Riders ownership group that has invested across multiple T20 leagues globally. Operates a far larger-scale version of the same T20 franchise business model Jamaica Tallawahs runs in the CPL.
• Mumbai Indians: IPL's most successful and commercially valuable franchise with 5 titles. Operates the same T20 franchise business model (sponsorship, merchandise, fan engagement, digital) at significantly larger scale than CPL franchises like Jamaica Tallawahs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/JAMTallawahs
• YouTubeyoutu.be/nUL8sYSrExU
• Facebookfacebook.com/JamaicaTallawahs
• LinkedInlinkedin.com/company/jamaica-tallawahs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jamaica Tallawahs