What Barbados Royals does

Barbados Royals is a professional T20 cricket franchise representing Barbados in the Caribbean Premier League (CPL). Founded in 2013 as one of the six original CPL franchises under the name Barbados Tridents, the team was acquired by the Royals Sports Group in 2021 and rebranded as Barbados Royals, aligning it with the group's portfolio that includes the Rajasthan Royals (IPL) and Paarl Royals (SA20). The franchise is operated through Gully Cricket Limited, domiciled in Barbados, with its home ground at Kensington Oval in Bridgetown. The organization fields both men's and women's teams; the women's team has won back-to-back Women's CPL titles in 2023 and 2024, while the men's team has won two CPL championships (2014 and 2019).

The franchise's core product is the official website (barbadosroyals.com), which serves as a fan engagement platform integrating match schedules, live scores, squad information, statistics, points tables, news, photo and video galleries, and merchandise sales via the BR Stores section. Ticketing is handled through an integrated Secutix platform, and matches are broadcast through CPL's distribution partners, Star Sports Network and FanCode, reaching international audiences. The platform supports registered user profiles with email communications, and the franchise maintains active presence across Facebook, Twitter, Instagram, and YouTube.

Barbados Royals generates revenue across four streams: match ticket sales (via Secutix), official merchandise (BR Stores), sponsorship and advertising (title partner JB, plus principal partners Invest Barbados, Visit Barbados, and Fomo7), and media rights distributed through CPL broadcast partners. The franchise targets two customer segments: distributed individual cricket fans (ticket buyers and merchandise purchasers across Barbados, the Caribbean, and international markets) and enterprise sponsorship partners seeking brand visibility through team apparel, match-day activations, and digital content. The franchise has 11-50 employees and operates within the regulatory framework of Cricket West Indies and the CPL.

Name

Barbados Royals

Legal name

Gully Cricket Limited

Website

https://barbadosroyals.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Barbados Royals is a professional T20 cricket franchise representing Barbados in the Caribbean Premier League, owned by Royals Sports Group and operated through Gully Cricket Limited, serving cricket fans and corporate sponsors through match events, merchandise, and media rights.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise / Cricket Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cricket Leagues (MPAKAAAF)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional cricket franchise
• T20 cricket league
• Sports entertainment
• Fan engagement platform
• Official team merchandise

Headquarters

HQ city

Bridgetown

HQ country

Barbados

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Match Ticket Sales: Revenue generated from selling tickets to home matches at Kensington Oval and CPL matches at various Caribbean venues. Tickets are sold through Secutix ticketing platform.
2. Official Merchandise: Sale of official Barbados Royals merchandise including masks and fan gear through the BR Stores section of the website.
3. Sponsorship and Advertising: Partnerships with sponsors including title partners, principal partners, associate partners, and official partners displayed on the website and at matches.
4. Media Rights: Revenue from broadcasting rights through participation in the Caribbean Premier League, with matches broadcast on Star Sports Network and FanCode.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Barbados Royals is a professional T20 cricket franchise that fields men's and women's teams in the Caribbean Premier League and affiliated tournaments. It sells match tickets through the Secutix platform and official team merchandise through the BR Stores online storefront, while operating a fan engagement website and social channels that deliver match information, squad details, statistics, news, photos, and videos to cricket supporters.

Product overview

Barbados Royals operates a unified fan engagement platform consisting of its official website as the core product, supplemented by an integrated merchandise store (BR Stores) for official team merchandise and a ticket purchasing system powered by Secutix for CPL match attendance. The platform serves fans with match schedules, live scores, team squad information, statistics, points tables, news articles, photo galleries, and video content across both men's and women's cricket teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Barbados Royals Official Website Official fan engagement platform for the Barbados Royals cricket franchise, providing match schedules, results, team squad information, statistics, points tables, news articles, photo galleries, video content, and links to ticketing and merchandise. Targeted at cricket fans in Barbados, the Caribbean, and international cricket audiences.
• BR Stores Official Merchandise Online merchandise store integrated within the official website for the sale of official Barbados Royals team apparel, masks, and memorabilia. Targeted at cricket fans and supporters who want to purchase team-branded merchandise.
• CPL Match Ticket Purchasing Online ticket booking service powered by Secutix for Caribbean Premier League matches, allowing fans to purchase match tickets including home fixtures at Kensington Oval. Targeted at individual cricket fans and spectators attending matches.

Quantifiable outcome

• 453 runs scored by Quinton de Kock in CPL 2024 (12 matches, average 45.30, strike rate 161.78)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and supporting.

• Royals Sports Group (Rajasthan Royals)coreStrategic or Co-development Partner · 1 January 2021In 2021, the franchise was acquired by the Royals Sports Group, owners of Rajasthan Royals IPL franchise. Following the acquisition, the team was rebranded from Barbados Tridents to Barbados Royals. This partnership provides international credibility and connects the Barbados franchise with the global Royals network including Rajasthan Royals and Paarl Royals.
• Gully Cricket LimitedcoreOthersGully Cricket Limited is the operating company that owns, operates, and manages the Barbados Royals franchise. The company is responsible for the administration and management of the team for its participation in the Caribbean Premier League.
• Caribbean Premier League (CPL)coreStrategic or Co-development PartnerBarbados Royals is one of six founding T20 franchises participating in the Caribbean Premier League since its inception in 2013. The CPL organizes and sanctions the professional cricket league featuring teams from across the Caribbean.
• Cricket West Indies (CWI)coreStrategic or Co-development PartnerCricket West Indies is the governing body for professional cricket in the Caribbean region. The CPL and teams operate under CWI regulations and directives.
• Title Sponsor (JB)majorGTM or Marketing PartnerJB is the Title Partner for Barbados Royals, providing primary sponsorship support for the franchise.
• Secutix (Ticketing)supportingTechnology or IntegrationSecutix provides the ticketing platform for CPL match tickets, enabling online ticket sales for Barbados Royals home matches and other CPL fixtures.
• Star Sports NetworkmajorChannel Partner/ Reseller/ DistributorStar Sports Network broadcasts CPL matches including Barbados Royals games across South Asia, particularly in India.
• FanCodemajorChannel Partner/ Reseller/ DistributorFanCode provides digital streaming and coverage of CPL matches for viewers in India and surrounding markets.
• Fomo7supportingGTM or Marketing PartnerFomo7 is listed as a Title Sponsor appearing on the scorecard page, supporting the franchise's marketing and promotional activities.
• Invest BarbadossupportingGTM or Marketing PartnerInvest Barbados appears as a Principal Sponsor, promoting Barbados as an investment and tourism destination through the cricket franchise.
• Visit BarbadossupportingGTM or Marketing PartnerVisit Barbados is listed as a Principal Sponsor, promoting tourism to Barbados through association with the cricket franchise.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Paarl Royals: SA20 franchise owned by the same Royals Sports Group. Operates the same multi-league 'Royals' franchise model and represents the South African counterpart to Barbados Royals' Caribbean presence.
• Saint Lucia Kings: CPL franchise and direct competitor in the Caribbean T20 market. Won the CPL 2024 championship, establishing itself as a rival brand to Barbados Royals in the Eastern Caribbean.
• Rajasthan Royals: Parent-affiliated IPL franchise also owned by Royals Sports Group. Operates under the same 'Royals' brand identity, shares player pipelines, and represents the most direct strategic and operational reference point for Barbados Royals' franchise model.
• Antigua & Barbuda Falcons: CPL franchise participating in the same league (formerly St Lucia Zouks/St Kitts franchise). Direct in-league competitor sharing the same broadcast and sponsorship ecosystem.
• Trinbago Knight Riders: Co-founding CPL franchise and one of the most successful teams in league history (multiple CPL titles). Competes directly with Barbados Royals in CPL matches and for fan attention, sponsorship dollars, and Caribbean cricket talent.
• Jamaica Tallawahs: Co-founding CPL franchise based in Jamaica, owned by a different group (Chandrapaul Holdings). Competes in the same CPL structure and competes directly for Caribbean cricket fans and sponsorship.
• Guyana Amazon Warriors: Co-founding CPL franchise and direct in-league competitor. Reached the CPL 2024 Final and eliminated Barbados Royals in Qualifier 2, competing for regional fan loyalty and regional sponsorship.

Broad incumbents

• Mumbai Indians: IPL franchise owned by Reliance/Indiawin Sports, the most valuable T20 franchise globally. Represents the upper-bound of T20 franchise economics and a benchmark for franchise valuation and commercial sophistication.
• MI Cape Town: SA20 franchise owned by the same Mumbai Indians group. Competes with Paarl Royals in SA20 and illustrates the multi-league franchise model that Barbados Royals could emulate through its Royals Sports Group affiliation.
• MI New York: Major League Cricket (USA) franchise operating under the Mumbai Indians brand. Represents the broader trend of multi-league T20 franchises and a possible future expansion path for Caribbean-based franchises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/barbadosroyals
• YouTubeyoutube.com/@barbadosroyals5284
• Facebookfacebook.com/BarbadosRoyals
• Instagraminstagram.com/barbadosroyals
• LinkedInlinkedin.com/company/barbados-royals

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barbados Royals