Catch

What Catch does

DS Group's condiment-and-spice flagship, Catch (legally Dharampal Satyapal Foods Limited), manufactures and sells packaged Indian spices, blended masalas, whole spices, cooking pastes, hing, table-top sprinklers and grinders, salts, herbs and flakes, gravies, and the recently launched Kitchen Art gravy and Catch Origins premium ranges, alongside sub-brands Kewal Spices (HoReCa-focused) and Not Just Nuts (healthy snacks). The company was formed in 2021 via the demerger of DS Group's spice division from DS Spiceco Private Limited and is headquartered in Noida, India; Catch is reported to have an empowered workforce of around 4,200 people.

The underlying operating technology centers on Low Temperature Grinding (LTG) combined with a Cryogenic Milling Process executed on a SCADA-controlled automated line with pneumatic and conveyorized material handling, intended to preserve natural oils and flavors while minimizing human contact. Complementary techniques include freeze-drying for herbs and ceramic spice grinder heads for the table-top grinder line; in-house R&D and capital-intensive automated plants underpin the manufacturing platform. The product portfolio spans eight categories totaling 131 variants and 263 SKUs.

Catch reaches consumers through a hybrid offline-plus-online omnichannel motion: more than 500,000 traditional and modern retail outlets across India, e-commerce listings on Amazon.in, BigBasket, Blinkit and Flipkart, its own D2C storefront (Rclub.in), and a dedicated HoReCa direct-sales (Kewal) division serving hotels, restaurants, caterers and institutions. End-customers are primarily mass-market Indian households with a secondary B2B HoReCa segment; revenue is generated through one-time packaged-goods unit sales rather than subscription or licensing. Marketing relies on TV-led celebrity campaigns with Akshay Kumar and Bhumi Pednekar, regional TVCs (e.g., Bengali Garam Masala), digital content and recipe videos on Catch Kitchen (YouTube), blogs on catchfoods.com, and chef collaborations with figures such as Kunal Kapur. The company is wholly owned by DS Group (Dharampal Satyapal Group, founded 1929), a diversified Indian conglomerate with adjacent interests in confectionery, dairy, mouth fresheners, hospitality, tobacco, packaging and agroforestry.

Name

Catch

Legal name

Dharampal Satyapal Foods Limited

Website

https://catchfoods.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

DS Group brand Catch Foods manufactures and sells packaged Indian spices, blends, cooking pastes, sprinklers, grinders, salts, herbs and gravies. It serves Indian households across more than 500,000 retail outlets plus e-commerce platforms, and the HoReCa segment through its Kewal division.

Ownership category

akta.pro rank

Product category

Packaged Indian Spices and Masalas

NAICS

Spice and Extract Manufacturing (311942)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Whole Spices (Seeds, Pods, Bark, Roots) (AFAJANAA)

akta.pro secondary industry

Specialty & Single-Origin Spices (Geographic/Varietal, Premium Grades) (AFAJANAK)

Keywords

• Packaged Indian spices
• Blended masala mixes
• Cooking pastes
• Table top sprinklers
• Premium salts

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Spice Products Sales: Catch Foods generates revenue through the sale of packaged spices, seasonings, salts, cooking pastes, and related food products to consumers through retail and e-commerce channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Catch manufactures and sells a comprehensive portfolio of Indian spices, blended masalas, cooking pastes, table-top sprinklers, ceramic grinders, premium salts, herbs, and ready-to-use gravies under the Dharampal Satyapal Foods Limited umbrella. Founded in 1987, the brand spans 131 variants across 263 SKUs in eight categories, all processed using proprietary Low Temperature Grinding (LTG) technology to preserve natural oils, flavor, and aroma.

Product overview

Catch Foods (Catch Salt & Spices) is a comprehensive Indian spices and seasonings brand under Dharampal Satyapal Foods Limited (part of DS Group). The product portfolio centers on the Catch spices brand with over 131 variants across 263 SKUs, organized into eight main categories: Single/Straight Spices (turmeric, coriander, red chilli), Mixed Spices/Blends (garam masala, chat masala, regional masalas), Whole Spices, Cooking Pastes (ginger garlic, schezwan), Table Top Sprinklers and Grinders, Salts (pink rock, black salt), Herbs & Flakes, and Gravies. The brand is complemented by premium Catch Origins range (origin-authentic spices), Kewal Spices (pure traditional spices), Not Just Nuts (healthy snacks), and Catch Kitchen (recipe video content). All spices are processed using Low Temperature Grinding (LTG) technology to preserve natural oils, flavor, and aroma, with state-of-the-art manufacturing facilities equipped with automated machines and in-house R&D.

Differentiator

Problem solved

Functional benefit

Brands

• Kewal Spices: Pure cooking spices and popular blends catering to traditional taste requirements
• Not Just Nuts
• Catch Kitchen
• Catch Origins

Quantifiable outcome

• Over 500,000 retail outlets across India
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship, minor and core.

• Akshay KumarflagshipOthers · 1 January 2022Akshay Kumar is the celebrity brand ambassador for Catch Salts & Spices, featured in the major campaign 'Kyunki Khana Sirf Khana Nahi Hota' launched in 2022 alongside Bhumi Pednekar
• Bhumi PednekarflagshipOthers · 1 January 2022Bhumi Pednekar co-stars with Akshay Kumar in Catch's brand campaign 'Kyunki Khana Sirf Khana Nahi Hota' (2022), helping communicate emotional connection through food
• Chef Kunal KapurminorOthersCelebrity chef creates fusion recipes for Catch Kitchen YouTube channel including Chicken Popcorn, Meat Pulao, Shahi Paneer Pie, Mutter Mushroom Toast, Dal Kebab Taco, and Rajma Burger
• Various Celebrity ChefsminorOthersMultiple chefs contribute Catch Kitchen MasterClass content including Ira Singhal, Chef Nisha Verma, Chef Tajbeer, Chef Kavita, Chef Anju Gupta, Chef Shivani Mehta, Chef Sarika Mehta, Chef M S Adhikari, and Chef Jaynandan
• DS GroupcoreStrategic or Co-development PartnerCatch Foods is a brand under Dharampal Satyapal Foods Limited, part of the multi-business DS Group founded in 1929. DS Group provides corporate infrastructure, R&D capabilities, quality systems, and distribution network.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tata Sampann: Tata group's branded packaged foods platform offering unpolished spices, pulses, and ready-to-cook mixes with strong modern retail distribution. Tata Sampann competes directly with Catch in single spices, blends and cooking pastes, leveraging Tata's distribution muscle and trust.
• Badshah Masala: Ahmedabad-based Indian spice brand offering blended masalas, single spices and seasonings with strong presence in western and northern India. Badshah is a direct competitor in blended masalas and uses celebrity branding similar to Catch's approach.
• Everest Spices: One of the leading branded Indian spice companies, offering single spices, blended masalas and table-top sprinklers across India and overseas Indian markets. Everest directly competes with Catch on retail shelves and in similar product categories like Garam Masala and Sabzi Masala.
• MDH (Mahashian Di Hatti): India's most iconic spice brand, offering ground spices, blended masalas, and cooking pastes with pan-India retail presence. MDH is Catch's closest direct competitor in branded Indian spices, competing head-to-head on retail shelf space, masala blends, and household brand recall.
• Aachi Masala Foods: South Indian-origin spice and ready-to-cook brand with strong regional distribution across blended masalas, pickles, and cooking pastes. Aachi directly competes with Catch in blended masalas and is expanding into Catch's northern and western Indian markets.
• MTR Foods: Bangalore-based packaged foods brand (owned by Orkla) offering ready-to-eat meals, spices, vermicelli and breakfast mixes. MTR is comparable to Catch's Kitchen Art gravies and cooking pastes, with overlap in the Indian packaged foods and masala categories.

Broad incumbents

• Dabur India: Large Indian FMCG conglomerate with a wide portfolio spanning ayurveda, health supplements, oral care, and packaged foods including honey and certain spice-based products. Dabur competes with Catch in adjacent packaged food categories and through its broader retail footprint.
• McCormick & Company: Global leader in spices, seasonings, and flavors with operations spanning consumer and food service. McCormick is comparable to Catch through its branded spice portfolio and food-service supply capability, serving as the international benchmark for branded spice businesses.
• ITC Foods (Aashirvaad, Farmlite): ITC's packaged foods division includes Aashirvaad spices, blended masalas, ready-to-eat meals and staples. ITC is a broad incumbent offering overlapping spice products with deeper distribution in general trade and modern retail than Catch.

Emerging players

• Chukde Spices: Premium Indian single-origin spice brand focused on traceability, freshness, and direct-to-consumer e-commerce. Chukde competes with Catch Origins in the upmarket single-origin segment but lacks Catch's traditional trade scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCX1afEO5_27qmSgDL-9qSEw
• Instagraminstagram.com/catchfoods
• Xx.com/catch_foods
• Facebookfacebook.com/CatchFoods
• LinkedInlinkedin.com/company/dharampal-satyapal-limited.-ds-group-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catch