COBALT Informatique

What COBALT Informatique does

COBALT Informatique is a privately held French software company founded in 2003 by Thibault Vandorpe and André, headquartered in Libourne in the heart of Bordeaux wine country. The company develops bespoke digital solutions exclusively for the wine and spirits industry, with its flagship product OenoManager serving as a CRM and business management platform tailored to the workflows of wine estates, chateaux, and negociants. Its core technology stack comprises a web-based SaaS platform with CRM, hospitality management, and content management capabilities, supported by API connectivity, a mobile application, and cloud-hosted infrastructure.

The product portfolio centers on three modular offerings: OenoManager (CRM with three subscription tiers at €40-60/month for client network management, event organization, sample shipments, primeur management, and sales pipeline tracking), OenoResa (hospitality module for oenotourism visit coordination), and OenoCMS (turnkey website builder with e-commerce from €3,000-7,500). Add-on modules include OenoResa OnLine (online booking with secure payment at €1,700/year) and OenoPIM API (€30/month for negociant data exchange). Native integrations with Isagri's IsaVigne/ElitVins and OenoData's OenoPIM embed the platform within the dominant French wine technology stack.

The business operates a hybrid go-to-market combining product-led growth (free trials, self-serve evaluation) with consultative enterprise sales targeting premium wine estates. Revenue is generated through recurring SaaS subscriptions, one-time website development projects, and professional services for configuration and training. The firm maintains a roster of over 60 wine estate clients including flagship Bordeaux properties such as Château Yquem, Château Latour, Château Cheval Blanc, and Domaines Clarence Dillon. A 2024 engagement with ANSSI-certified cybersecurity firm ACCEIS underscores its focus on data protection standards for enterprise-grade customers.

Name

COBALT Informatique

Legal name

COBALT Informatique

Website

https://cobalt-informatique.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

COBALT Informatique is a French SaaS company founded in 2003 that develops CRM, oenotourism, and website solutions exclusively for wine estates, serving 60+ premium chateaux including Château Yquem, Latour, and Cheval Blanc.

Ownership category

akta.pro rank

Product category

Wine Industry CRM Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industries

Hotel CRS & Booking Engines (THALADAA), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

Keywords

• Wine CRM software
• Oenotourism management
• Vineyard website development
• Hospitality booking software
• Wine industry SaaS

Headquarters

HQ city

Libourne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. OenoManager SaaS Subscriptions: Monthly SaaS subscription fees for CRM and hospitality management platform. Three tiers available (Essential €40/mo, Premium €50/mo, Premium+ €60/mo) with increasing functionality. Annual billing implied for OenoResa OnLine at €1,700/year.
2. Professional Services: One-time fees for configuration, setup, and training services. Ranges from €1,200-2,900 depending on tier complexity. Training fees from €300-900.
3. OenoResa OnLine Annual Subscription: Annual subscription for online reservation module at €1,700/year including automated emails, SMS, and HTTPS certificate.
4. API OenoPim Subscription: Monthly API subscription at €30/month for integration with OenoPim platform.
5. Website Development and E-commerce: One-time fees for website development services. Site Vitrine starting from €3,000 HT, Site Marchand (e-commerce) starting from €7,500 HT.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

COBALT Informatique develops and sells a web-based SaaS platform dedicated to wine estates and chateaux, combining OenoManager CRM (client network management, event organization, sample shipments, sales pipeline, distribution tracking, technical sheets, emailing) with OenoCMS turnkey websites including e-commerce. Add-on modules cover OenoResa hospitality/visit management, OenoResa OnLine online reservations with secure payment, and OenoPIM API integration with negociant platforms.

Product overview

COBALT Informatique offers a portfolio of two core products dedicated to the wine and spirits industry: OenoManager, a CRM solution with modular capabilities for client relationship management, commercial activities, event organization, sample management, document management, and enotourism (reservations, visits, tastings), available in three pricing tiers; and OenoCMS, a turnkey website solution for building and managing wine property websites with e-business capabilities. Add-on modules include OenoResa (hospitality management), OenoResa OnLine (online reservation system with secure payment), and OenoPIM API (data exchange with negociant platforms).

Differentiator

Problem solved

Functional benefit

Brands

• OenoManager: CRM solution dedicated to the wine industry, featuring client network management, event organization, sample management, document management, sales and distribution, API connectivity and emailing capabilities.
• OenoCMS
• OenoResa
• OenoResa OnLine

Products and services

• OenoManager CRM solution tailored for wine properties managing client networks (negociants, importers, sommeliers, direct consumers), commercial activities, events and tastings, sample shipments, document management, technical sheets, sales pipeline, distribution cartography, and emailing. Available in Essential (€40 HT/month), Premium (€50 HT/month), and Premium+ (€60 HT/month) tiers with increasing functionality.
• OenoCMS Turnkey website solution for wine and spirits properties, including web design, database modeling, back-office administration, front-end public pages, e-business capabilities, and online store integration. Offers showcase sites (Site Vitrine) starting at €3,000 HT and e-commerce sites (Site Marchand) from €7,500 HT.
• OenoResa OnLine Online reservation module enabling visitors to book visits and tastings directly through customizable forms with secure payment processing, cart-based booking for multiple experiences, accommodation integration, promotional code management, automated email/SMS confirmations, and HTTPS certificate. Annual subscription at €1,700 HT/year.
• OenoPIM API API module at €30 HT/month enabling communication with the OenoPim platform for sharing and managing data between wine properties and negociants, including negotiants/critics mapping, technical sheets, tasting notes, primeur allocations, packaging information, and documentary resources on wines and vintages.

Quantifiable outcome

• Fast implementation with quick deployment capabilities for new wine property customers
• +1 more outcomes

Named customers35 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• OenoDatacoreTechnology or IntegrationOenoData, directed by Antoine Mothe and Thierry Bonhur, developed OenoPIM (product information management platform for wine properties and negociants). Cobalt's OenoManager integrates with OenoPIM to share primeur allocations, technical sheets, and documentary resources. This integration enables seamless data exchange between wine properties' CRM systems and the negociant platform.
• ACCEISstrategicTechnology or IntegrationACCEIS is a cybersecurity expertise center certified by ANSSI (French national security agency). They conducted a comprehensive security audit of OenoManager, which handles sensitive wine property data. This partnership ensures Cobalt's CRM meets high security standards and compliance requirements for data protection.
• IsagricoreTechnology or IntegrationIsagri developed IsaVigne (also distributed as ElitVins), commercial management software used by a large portion of French wine properties. Cobalt created an E-Connecteur enabling data exchange between OenoManager and IsaVigne, including import of clients, sales, products, and offers. This integration simplifies data synchronization for wine estates already using Isagri solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salesforce: Global horizontal CRM giant with Salesforce Industries offering vertical editions including Consumer Goods and Agriculture. Represents the broadest incumbent competitive threat if it ships wine-specific modules.
• Zoho: Horizontal CRM and business suite popular with European SMBs across verticals including wine/agriculture. Represents pricing pressure on Cobalt's €40–60/month tier as a low-cost alternative.
• HubSpot: Horizontal CRM and marketing automation platform commonly adopted by SMB and mid-market wine estates. Offers an alternative path that could commoditize Cobalt's domain-specific features over time.
• Lightspeed Commerce: Hospitality and restaurant POS/SaaS provider with online booking, payments, and CRM-style functionality. Comparable through OenoResa's hospitality/booking modules for wine tourism experiences.
• TheFork (Tripadvisor): European online restaurant/experience booking platform with reservation management and payment processing. Directly comparable to OenoResa OnLine's booking and payment capabilities for oenotourism.

Direct peers

• Commerce7: Wine e-commerce and CRM platform purpose-built for wineries (DTC, club management, reservations). Same vertical SaaS playbook serving wine estates with integrated commerce and customer management, though more US-focused.
• Vinimatic: French wine industry management software provider offering ERP/CRM capabilities for wine estates and negociants. Directly comparable in vertical specialization and customer base of French wine producers.

Others

• Vivino: Consumer wine marketplace and app with significant wine industry data and brand recognition. Adjacent to Cobalt's ecosystem through shared wine-industry data assets and customer-side relationships.
• Isagri: French agricultural ERP powerhouse and developer of IsaVigne/ElitVins, Cobalt's integration partner. Same customer base of French wine properties and adjacent competitive threat via potential vertical CRM expansion.
• OenoData: Developer of OenoPIM (Product Information Management platform for wine properties and negociants) and current integration partner of Cobalt. Shares the wine-property customer base and ecosystem positioning.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cobalt-informatique

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COBALT Informatique