OenoData

What OenoData does

OenoData is a privately-held French software and consulting firm founded in 2014 by Antoine Mothe and Thierry Bonhur, two IT professionals with prior experience building analysis and piloting tools for major Bordeaux wine merchants. Headquartered in Cenon in the Gironde department near Bordeaux, the company operates with a team of 11 and positions itself as an intermediary between wine merchants (négociants) and wine property owners on one side and IT developers on the other, developing and maintaining proprietary CRM solutions tailored to the wine trading workflow.

Its product suite follows a platform-plus-modules architecture. OENO20 is a commercial piloting system dedicated to the Id200i ERP, managing primeurs offers, deliverable offers, and a document database. OENOCOM provides equivalent functionality for any ERP. Supporting modules include OENOLOG (warehouse management for Id200i), OENOMISE (secure online entry of mise instructions), OENOCENTRAL (standardized data exchange across Bordeaux market actors), and OENOMOBILE (cross-platform mobile access with offline mode). OENOPIM, hosted at app.oenopim.fr, addresses the wine property (propriété) segment with secure property information management and dissemination. The technology emphasizes integration and interoperability — including real-time interfaces with all major Bordeaux brokerage firms and external cotation services — and cross-platform accessibility across PC, Mac, tablet, and smartphone.

OenoData operates a direct, sales-led, enterprise-focused go-to-market with revenue generated through subscription-based licensing and customization services, billed annually on a quote-based model with no public pricing. Customer acquisition runs through the company website via 'Contactez-nous' (Contact us) and 'Demander un devis' (Request a quote) CTAs. The primary customer segment is wine merchants, with wine estates as a secondary segment; named enterprise customers include Joanne, Ulysse Cazabonne, Duclot, and Descaves. The company is bootstrapped, with no disclosed institutional funding, acquisitions, or revenue figures.

Name

OenoData

Legal name

OenoData

Website

https://oenodata.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

OenoData is a French SaaS firm, founded in 2014 in Cenon near Bordeaux, that builds proprietary CRM and commercial management software for wine merchants and wine properties, integrating with the Id200i ERP and Bordeaux brokerage firms.

Ownership category

akta.pro rank

Product category

Wine Industry CRM Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application Lifecycle Management (ALM) Platforms (HDAEAKAJ)

akta.pro secondary industry

Vineyard Labor & Compliance Management (H-2A, Safety, Payroll, Housing) (AFAGAJAK)

Keywords

• Wine trade CRM
• Commercial management software
• Warehouse management systems
• Wine ERP integration
• Primeurs campaign management

Headquarters

HQ city

Cenon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. CRM Software Solutions: OenoData generates revenue through proprietary CRM software solutions for wine merchants and properties. The company develops and maintains specialized tools including OENO20, OENOCOM, OENOLOG, OENOMISE, OENOCENTRAL, OENOMOBILE, and OENOPIM. Revenue appears to be generated through software licensing and customization services, with a subscription-like model implied by the 'Demander un devis' (Request quote) pricing approach for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

OenoData develops and maintains proprietary CRM and commercial management software for the wine trading industry. Its suite covers commercial piloting (OENO20, OENOCOM), warehouse management (OENOLOG), secure online mise instruction entry (OENOMISE), standardized information exchange (OENOCENTRAL), mobile access (OENOMOBILE), and property information management (OENOPIM), with deep integration to the Id200i wine industry ERP and real-time interfaces to Bordeaux brokerage firms.

Product overview

OenoData offers a suite of CRM and commercial management solutions for the wine industry, combining a platform-plus-modules architecture. The core products include OENO20 and OENOCOM as commercial piloting systems (with OENO20 dedicated to ID200i and OENOCOM compatible with any ERP), complemented by specialized modules including OENOLOG (warehouse management), OENOMISE (secure mise instruction entry), OENOCENTRAL (information exchange standards), and OENOMOBILE (mobile access). For wine properties, OENOPIM provides information management and sharing capabilities. The solutions are designed for wine merchants and property owners, focusing on primeurs campaigns, stock management, and commercial operations in the Bordeaux wine market.

Differentiator

Problem solved

Functional benefit

Brands

• OENO20: Commercial management/piloting system dedicated to Id200i ERP platform. Manages primeurs and deliverable offers, document database.
• OENOCOM
• OENOLOG
• OENOMISE
• OENOCENTRAL
• OENOMOBILE
• OENOPIM

Products and services

• OENO20 Commercial management and piloting system for wine merchants. Manages primeurs and deliverable offers, document database, with collaborative features and rights management. Dedicated to the Id200i ERP, accessible on PC/Mac, tablet, and smartphone with mobility support.
• OENOCOM Commercial management and piloting system for wine merchants. Manages primeurs and deliverable offers and document management. Compatible with any ERP system, with collaborative features and rights management, accessible across PC/Mac, tablet, and smartphone.
• OENOLOG Warehouse management system (WMS) embedded for the Id200i ERP, enabling warehouse operations management for wine merchants. Cross-platform and mobile accessible with collaborative features.
• OENOMISE Secure online entry system for mise (stock placement) instructions for end clients of wine merchants. Guides clients through purchase order entry with quantity controls and formats proposed by the property.
• OENOCENTRAL Standardization and exchange flux system for business information between different actors of the Bordeaux wine market, simplifying data entry via a shared exchange standard.
• OENOMOBILE Mobile application for OENO20 and OENOCOM enabling real-time data consultation, stock checking, offer entry, and meeting report entry, with offline mode capability for field sales teams.
• OENOPIM Property information management system for wine estates. Manages, shares, and disseminates property information securely with controlled access and sector-wide sharing capabilities, and enables mise instruction data entry.

Quantifiable outcome

• Real-time data access and exchange with all major Bordeaux brokerage firms
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Major Bordeaux Wine Brokerage FirmscoreTechnology or IntegrationOenoData tools are interfaced in real-time with all major Bordeaux wine brokerage firms, enabling seamless data exchange for wine trading operations. This is a critical integration for the wine trading workflow.
• Id200i (ERP)coreTechnology or IntegrationOenoData's OENO20 and OENOLOG products are specifically interfaced with Id200i ERP, a leading wine industry enterprise resource planning system. This deep integration enables seamless data flow between CRM and ERP systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HubSpot: Horizontal CRM and sales platform widely adopted by SMB and mid-market merchants; an alternative commercial piloting stack that wine merchants could adopt in place of a vertical solution like OenoData's.
• Salesforce: Dominant horizontal CRM platform that could be deployed (with or without wine-vertical accelerators) by OenoData's customers; represents the broad incumbent threat if wine merchants standardize on a generic CRM stack.
• iTradeNetwork: Large trade and supply-chain platform for food and beverage — overlapping trade-management, ordering, and CRM workflows for beverage merchants including wine distributors.

Direct peers

• WineDirect: Wine-industry CRM, eCommerce, and DTC platform serving hundreds of wineries and wine merchants globally — comparable vertical SaaS play targeting commercial piloting and customer management for wine businesses.
• eWinery Solutions: Wine-specific CRM, POS, and eCommerce suite for wineries and wine merchants; serves a similar wine-trade vertical with comparable subscription commercial piloting and customer management functionality.
• AMS (American Management Solutions): Wine and beverage industry management software vendor providing CRM, order entry, and warehouse tools to wine wholesalers and merchants — directly comparable vertical trade/CRM functionality for the wine channel.
• Céréalog: French wine-industry technology provider listed as an OenoData partner and operating in the same Bordeaux negociant/property software ecosystem, with overlapping customer workflows around trade management and information exchange.
• Cobalt Informatique: French software vendor behind the Id200i ERP that OenoData's flagship products (OENO20, OENOLOG) are dedicated to. Cobalt operates adjacent to OenoData in the Bordeaux wine IT ecosystem (and is also listed as a partner), making it the closest direct peer/competitor.

Emerging players

• Vintrace: Production-oriented winery management software (lab, cellar, compliance) with adjacent wine-industry CRM modules; comparable vertical software serving the same wine value chain, though more focused on production than trading.
• InnoVint: Cloud winery production software used by premium wineries; adjacent vertical SaaS for the wine industry with comparable mobile/cloud architecture and proprietary IP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oenodata

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OenoData