RecoBell
RecoBell is a Seoul-based performance marketing agency providing AI-powered search advertising optimization and integrated campaign management across Naver, Google, Kakao, and other major platforms. It serves enterprise clients in beauty, retail, home appliances, health food, and financial services through its proprietary Keyword7 platform.
- Company typePrivate
- Founded2013
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RecoBell does
RecoBell is a Seoul-based performance marketing agency founded in 2013 that delivers big-data-driven integrated marketing services to enterprise advertisers. The company holds official agency status across major Korean platforms — Naver (SA/Shopping/GFA), Kakao, Daum, and Nate — and global platforms including Google and Criteo, enabling it to manage campaigns across eight advertising categories: search, display, local, shopping, SNS, mobile app, video, and network. Its named client base spans beauty, home appliances, internet retail, health food, and financial services, with case studies citing outcomes such as 500%-1000% ROAS improvements and 80%-1100% revenue gains attributed to its proprietary tooling.
The company's core technology is Keyword7, an internally developed AI and big-data search advertising platform that covers planning (keyword discovery, bid-price selection, landing URL validation, competitor analysis), advertisement operations (ML-driven auto-bidding, competitor monitoring, smart filters, bulk management), and reporting (dashboards, integrated reports, keyword cloud, tagging). Auto-bidding operates 24/7 via machine learning algorithms, and the platform unifies multi-media monitoring across partner platforms. Keyword7 is positioned as RecoBell's principal differentiator alongside the team's 10+ years of accumulated digital marketing expertise.
RecoBell generates revenue through performance marketing agency fees and ad-management services on a sales-led, quote-based pricing model. Budget tiers for client engagements range from under 10 million KRW to over 100 million KRW, with multi-year contract cadence and customized consulting delivered by veteran practitioners. The firm operates as a member of FSN Group, an alliance of leading Korean and Asian digital marketing agencies, which extends its reach into IMC campaigns, viral marketing, web/mobile development, and global marketing for China and Southeast Asia. RecoBell expanded capabilities through its January 2015 acquisition of LOOKET and is led by co-founders Dave Park (CEO), Kay Kim (CSO), and Mike Hwang (CTO).
RecoBell firmographics
Firmographics- Name
- RecoBell
- Legal name
- (주)레코벨
- Website
- https://recobell.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RecoBell is a Seoul-based performance marketing agency providing AI-powered search advertising optimization and integrated campaign management across Naver, Google, Kakao, and other major platforms. It serves enterprise clients in beauty, retail, home appliances, health food, and financial services through its proprietary Keyword7 platform.
- Ownership category
- akta.pro rank
RecoBell industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where RecoBell is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
RecoBell business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Performance Marketing Agency Services: RecoBell generates revenue by providing performance marketing agency services including search advertising, display advertising, local advertising, shopping advertising, SNS advertising, mobile app advertising, video advertising, and network advertising across major Korean platforms (Naver, Kakao, Nate) and global platforms (Google, Criteo). Revenue is likely based on service fees, management fees, or a percentage of advertising spend managed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing based on client budget and service requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
RecoBell product offering
Product offeringCore offering
RecoBell is a big data-driven performance marketing agency providing integrated digital marketing services across search, display, local, shopping, SNS, mobile app, video, and network advertising on platforms including Naver, Kakao, Nate, Google, and Criteo. The company's flagship product is Keyword7, a proprietary AI-powered search advertising solution that delivers 24/7 automated bidding, scheduling, keyword discovery, competitor analysis, and integrated reporting through machine learning algorithms.
Product overview
RecoBell operates as a performance marketing agency offering integrated marketing services. The core product is Keyword7, a proprietary AI and big data-based search advertising platform that enables 24/7 precise advertising operations through machine learning-driven auto-bidding and scheduling management. Alongside Keyword7, the company provides agency services across eight advertising categories: Search, Display, Local, Shopping, SNS, Mobile App, Video, and Network advertising, managing campaigns across official partner platforms including Naver, Kakao, Daum, Google, Criteo, and Nate.
Differentiator
Problem solved
Functional benefit
Brands
- Keyword7: AI-powered search advertising solution with automated bidding, schedule management, keyword discovery, competitive analysis, dashboard reporting, and multi-media integration management capabilities.
Products and services
- Keyword7
Quantifiable outcome
- 500% ROAS and 80% revenue increase for beauty brand
- +4 more outcomes
Companies that use RecoBell
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
RecoBell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
RecoBell partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- FSN GroupcoreRecoBell is part of FSN Group, an alliance of No.1 digital marketing companies in Korea and Asia. The group enables RecoBell to propose integrated marketing solutions across all digital domains, from IMC campaigns to viral marketing, web/mobile site development, and global marketing targeting China/Southeast Asia.
- CAULYminorMember of FSN Group offering ad network services.
- BEHAVEminorMember of FSN Group offering global marketing services.
- NMG (미디어랩)minorMember of FSN Group operating media lab services.
- inbuzzminorMember of FSN Group offering viral marketing services.
- e-motionminorMember of FSN Group offering digital platform services.
- GROUP IDDminorMember of FSN Group operating as a comprehensive advertising agency.
- NavercoreOfficial agency for Naver SA (Search Ads), Shopping, and GFA (Growth Feature Ads). Provides access to Naver's advertising ecosystem and specialized support for Korean market search advertising.
- GooglecoreOfficial operating agency for Google advertising platforms.
- 카카오 (Kakao)coreOfficial agency for Kakao advertising platform.
- 다음 (Daum)coreOfficial agency for Daum SA (Search Ads).
- 크리테오 (Criteo)coreOfficial agency for Criteo retargeting and display advertising platform.
- 네이트 (Nate)coreOfficial agency for Nate advertising platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
RecoBell competitors and assessment
Company assessmentDirect peers
- Dable: Korean content discovery and native advertising platform providing data-driven ad solutions to Korean publishers and advertisers. Comparable to RecoBell as a Korea-native ad-tech platform serving enterprise performance marketing needs.
- Marin Software: Cross-channel search and social advertising management platform with bidding, optimization, and analytics. Comparable to RecoBell's Keyword7 in providing ML-driven bidding and campaign management across paid search and social.
- IGAWorks: Korean mobile ad attribution and marketing analytics platform serving enterprise advertisers with attribution, DSP, and campaign optimization. Comparable to RecoBell in serving Korean enterprise clients with data-driven ad optimization across mobile and digital channels.
- WiderPlanet (now WIDERPLAN): Korean digital advertising platform offering AI-driven performance marketing solutions across search, display, and video. Directly comparable to RecoBell as a Korea-focused performance marketing company with proprietary ad-tech and enterprise clients.
Broad incumbents
- The Trade Desk: Global independent DSP for programmatic advertising with growing APAC presence. Comparable to RecoBell as an enterprise-focused performance advertising platform, though at much larger scale and with global reach.
- Criteo: Global retargeting and display advertising platform. Comparable as one of RecoBell's official partner platforms and a broader incumbent in performance display advertising that RecoBell manages for Korean clients.
- NHN: Large Korean technology company offering advertising, cloud, payment, and content services. Comparable to RecoBell as a major player in Korean digital marketing with a much broader portfolio and deeper platform reach.
- Cauly: Korean ad network and DSP that is itself a member of FSN Group. Adjacent peer as a sister company under the same coalition, offering overlapping ad network capabilities in the Korean market.
- GROUP IDD: Korean comprehensive advertising agency and FSN Group member offering full-funnel campaign services. Comparable to RecoBell as a FSN sister company with overlapping enterprise marketing clients but broader traditional agency capabilities.
- Naver: Dominant Korean search and advertising platform that is itself RecoBell's primary partner. Relevant peer as the platform whose ad products (SA, Shopping, GFA) RecoBell specializes in operating on behalf of advertisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RecoBell social profiles
Digital presenceRecoBell financial estimates
Financial estimateRevenue estimate
Valuation estimate
RecoBell leadership team
Management profileNumber of profiles
Profiles3 records
RecoBell funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RecoBell M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RecoBell
What does RecoBell do?
RecoBell is a big data-driven performance marketing agency providing integrated digital marketing services across search, display, local, shopping, SNS, mobile app, video, and network advertising on platforms including Naver, Kakao, Nate, Google, and Criteo. The company's flagship product is Keyword7, a proprietary AI-powered search advertising solution that delivers 24/7 automated bidding, scheduling, keyword discovery, competitor analysis, and integrated reporting through machine learning algorithms.
Is RecoBell a public or private company?
RecoBell is a private company. It is classified as corporate owned and is currently operating.
When was RecoBell founded?
RecoBell was founded in 2013. It employs 11 to 50 people.
Where is RecoBell based?
RecoBell is headquartered in Seoul, South Korea, in the Asia region.
How does RecoBell make money?
One revenue line is on record: performance Marketing Agency Services.
Who are RecoBell's main competitors?
Direct peers on record are Dable, Marin Software, IGAWorks and WiderPlanet (now WIDERPLAN). Broad incumbents are The Trade Desk, Criteo, NHN, Cauly, GROUP IDD and Naver.
Does RecoBell have an API?
No public API is recorded for RecoBell.
What industry is RecoBell in?
RecoBell's product category is Digital Marketing Services. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAE, Data & Analytics for CRM (Attribution, BI, Predictive). Its NAICS code is 54181 and its SIC code is 7311.