What Modpools does

Modpools is a Canadian manufacturer of modular swimming pools built from reinforced steel shipping containers, founded in 2017 and headquartered in Abbotsford, BC. The company designs and factory-builds pools in six standardized sizes ranging from a 12'x8' plunge pool to a 40'x12' estate model, with each unit pre-integrated with Pentair equipment (Intelliflo variable-speed pump, MasterTemp heater, EasyTouch control, ScreenLogic2 app, Microbrite LEDs), a proprietary five-step multi-layer polyurea liner system, and a self-contained equipment bay that eliminates the need for a separate pool house. The company has delivered over 1,500 pools across the USA and Canada, positioning itself as the original and patented entrant in the North American container pool category.

The business runs primarily through direct-to-consumer channels: a self-service 3D Pool Builder online configurator, an inside sales team responding within one business day, and a dedicated commercial sales representative (Levi Midwinter) handling multi-unit developer and hospitality projects. Pricing is modular: base units range from $36,000 to $81,500 USD, with total installed project costs typically $57,000 to $145,000+ once shipping, crane work, and third-party contractor installation are included. The customer base is horizontal and SMB-weighted — residential homeowners seeking fast installation, short-term rental hosts (Airbnb, VRBO) using pools as revenue-driving amenities (cited at $30K-$50K incremental annual revenue and 12-18 month payback), and commercial developers building glamping resorts, boutique hotels, and luxury residential communities. The 'Try A Modpool' directory of customer Airbnb properties functions as both a marketing showcase and a try-before-you-buy experience for prospective buyers.

Revenue mechanics rely on one-time unit sales supplemented by add-on modules (spa seating, swim jets, viewing windows, TruGuard UV sanitation, automatic covers, water features, Baja ledges, infinity edge), third-party financing referral fees from Acorn Finance and MyPoolLoan for US buyers, and a growing commercial/multi-unit line. Installation is performed by independent contractors using a Contractor's Package (with 95% of installers completing their first Modpool installation), allowing the company to ship coast-to-coast without a captive installer labor force. Earned media visibility through HGTV (Brother vs. Brother, Property Brothers: Celebrity I.O.U., Tiny House Nation) and Fast Company coverage supports brand recognition in a category the company effectively defined.

Name

Modpools

Legal name

Modpools®

Website

https://modpools.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Modpools is a Canadian manufacturer (founded 2017, Abbotsford BC) that designs and ships factory-built modular swimming pools made from reinforced steel shipping containers, serving residential homeowners, short-term rental hosts, and commercial developers across the USA and Canada with over 1,500 pools delivered to date.

Ownership category

akta.pro rank

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pool Unit Sales: One-time sale of factory-built shipping container pools in six sizes (12'x8' to 40'x12'). Base unit prices range from $36,000 to $81,500 USD. Prices exclude shipping, installation, and site prep.
2. Add-on Features: Optional upgrades including spa seating (included on 20'+ models, add-on for 12' and 16'), swim jets, viewing windows, TruGuard UV sanitation, automatic covers, Baja ledges, water features, and depth upgrades.
3. Heating Options: Gas/propane heater included on 20' and 40' models; electric heater available as add-on on all sizes.
4. Third-Party Financing: Referral fees from Acorn Finance and MyPoolLoan for financing services offered to US customers. Monthly payment estimates of $600-$1,850 based on total project cost of $60K-$130K.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Modpools designs, manufactures and sells factory-built modular swimming pools constructed inside repurposed shipping containers. The company offers six standardized sizes ranging from a 12'x8' plunge pool up to a 40'x12' estate pool, with base prices between $36,000 and $81,500 USD, delivered and installed for residential and commercial buyers across the USA and Canada.

Product overview

Modpools is a single-product company offering modular shipping container swimming pools as its core offering. The product line consists of six standardized sizes ranging from 12'x8' (plunge pool) to 40'x12' (estate), all built on shipping container dimensions with integrated Pentair equipment. All models ship with standard features including filtration, LED lighting, and app control, with heating included on 20' and 40' models and available as add-on on smaller sizes. Optional add-on modules include spa seating (hot tub combo), acrylic viewing windows, swim jets, baja ledge, automatic covers, water features, infinity edge, and TruGuard UV sanitation. The company also offers a commercial/multi-unit solutions track for developers and hospitality projects, differentiated from the residential product by scale and procurement approach rather than distinct product lines. Installation is handled by third-party contractors using Modpools' Contractor's Package, not by Modpools directly.

Differentiator

Problem solved

Functional benefit

Products and services

• 12'x8' Plunge Pool

Quantifiable outcome

• 1,500+ pools installed coast-to-coast
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• PentaircoreTechnology or IntegrationPentair is the exclusive equipment provider for Modpools. All pools come standard with Pentair Intelliflo Variable Speed Pump, Sta-Rite System 2 Cartridge Filter, MasterTemp Heater, EasyTouch Control System, ScreenLogic2 App Interface, and Microbrite Color LED Lighting. This is a core component partnership - Modpools' value proposition depends on Pentair equipment quality.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Endless Pools: Endless Pools (owned by Watkins Wellness) sells counter-current swim-in-place pools and swim spas, overlapping directly with Modpools' swim-jet and spa-seating positioning and the fitness/STR use case.
• Plungie: Plungie manufactures precast concrete plunge pools delivered ready-to-install in standard sizes, directly competing with Modpools on the modular, fast-install, compact-pool thesis for residential and STR buyers.

Broad incumbents

• Master Spas: Master Spas is an established US manufacturer of swim spas and hot tubs with counter-current swim technology, competing for the same swim-spa and backyard wellness customer as Modpools' spa-seating and swim-jet models.
• Thursday Pools: Thursday Pools specializes in fiberglass plunge pools and small in-ground pools, overlapping with Modpools' compact plunge-pool positioning for residential and STR owners with space constraints.
• Bestway: Bestway is a global above-ground pool and spa manufacturer competing at the entry-level price tier adjacent to Modpools' compact plunge-pool offering, particularly for first-time pool owners.
• Compass Pools: Compass Pools is a global manufacturer of prefabricated composite/fiberglass in-ground pools, competing with Modpools for homeowners seeking faster-install alternatives to traditional concrete pools.
• Intex Recreation: Intex is the dominant mass-market above-ground and inflatable pool brand; while lower-priced and lower-quality, it occupies adjacent shelf space and competes for price-sensitive backyard buyers Modpools targets at the entry level.
• Viking Pools: Viking Pools is a North American fiberglass pool manufacturer offering one-piece in-ground pools, competing for buyers looking for faster installation versus traditional gunite/concrete pools.
• Hydropool: Hydropool manufactures swim spas and self-cleaning hot tubs, directly competing with Modpools' spa/pool combo and swim-spa configurations for residential and light-commercial buyers.

Others

• Pentair: Pentair is Modpools' exclusive pool equipment supplier and a strategic partner; it is also a major incumbent in pool equipment broadly and could enter adjacent modular-pool categories, making it both an enabler and a latent competitive threat.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbnFiybbCpeRfXtAMjf8PMg
• Facebookfacebook.com/Modpools
• Instagraminstagram.com/modpools_official
• Xx.com/modpools_can

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modpools