Project Crimson

Name

Project Crimson

Legal name

Trees That Count

Website

https://projectcrimson.org.nz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Environmental Charitable Services

NAICS

Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Tree Planting & Transplanting (HSAIADAE)

Keywords

• Native tree planting
• Charitable donations
• Corporate sustainability
• Tree gifting
• Forest restoration

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations and Tree Gifts: Individual donors purchase native trees or make donations to support tree planting projects across New Zealand. The platform enables gifting of trees for special occasions, with recipients receiving acknowledgment of trees planted in their name.
2. Business Packages and Corporate Gifting: Corporate sponsors purchase business packages that include tree planting contributions, employee engagement programs, and corporate gifting options. These packages provide businesses with environmental impact credentials and sustainability reporting.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Trees That Count operates a charitable platform coordinating native tree planting and forest restoration across New Zealand. The organization enables individuals and families to donate, gift, and register native trees for occasions, while offering businesses structured sustainability packages and corporate gifting programs. Operations are anchored on an online tree registry system and a national network of planting projects and community planters.

Product overview

Trees That Count operates as a unified tree planting platform and marketplace connecting donors, businesses, and community planters in New Zealand. The core offering comprises three interconnected products: an Individuals and Families Platform for personal tree gifting and registry creation, a Tree Gifting service for occasion-based giving, and Business Solutions with structured packages for corporate environmental programs. Supporting these are platform features including Impact Tracking dashboards, Planting Projects directory, a Community Network, and a Planter Program. The architecture functions as a single unified platform rather than a modular system with add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Individuals and Families Program A program for individuals and families to participate in native tree planting initiatives by gifting trees, creating registries, and contributing to native forest restoration across New Zealand.
• Tree Registries
• Tree Gifting
• Business Solutions
• Business Packages

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Plant-for-the-Planet: Global youth-led reforestation nonprofit coordinating tree planting and donations. Comparable platform-based donation and planting coordination model.
• One Tree Planted: Global nonprofit that plants trees through corporate partnerships and individual donations. Closest comparable: similar donation-driven model, corporate gifting, and tree registry/gifting surfaces, but operating globally rather than NZ-only.
• Eden Reforestation Projects: Nonprofit focused on large-scale reforestation through employed planting crews and donor partnerships. Directly comparable mission and B2B/B2C donation model; differs in using paid planters globally rather than a volunteer community.
• Trees for the Future: Nonprofit running agroforestry/tree planting programs funded by individual donors and corporate partners. Highly comparable donation-driven revenue model and planting-project execution model.
• We Forest: International nonprofit coordinating reforestation projects funded by corporate sponsors. Comparable B2B partnership and nature-based solutions positioning.

Emerging players

• Ecosia: Search engine that funds reforestation projects from ad revenue. Adjacent rather than directly competing, but overlaps on the consumer 'plant trees through everyday actions' narrative.
• Treedom: Platform that lets individuals and businesses fund and gift trees remotely with online tracking. Direct functional overlap with TTC's registry/gifting products, but operates as a B-Corp with a marketplace rather than a charity.

Regional players

• Reforest'Action: European reforestation organization funding planting projects through corporate and individual partners. Comparable corporate-partnership revenue stream, but primarily European geographic focus.
• Carbon Growth Partners: Australian reforestation and carbon project developer. Comparable nature-based solutions positioning serving corporates in the Australasia region, with a for-profit/carbon-credit model rather than a charity.

Broad incumbents

• The Nature Conservancy: Large global environmental nonprofit with forestry, reforestation, and land restoration programs. Overlaps in donor base, corporate ESG partnerships, and native-species restoration, but operates at much larger scale across many causes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/projectcrimson1
• Facebookfacebook.com/projectcrimsontrust

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Crimson