MINUSINES

What MINUSINES does

MINUSINES S.A. is a privately held Luxembourgish Société Anonyme founded in 1925, operating as the country's leading wholesale distributor of electrical equipment, technical and architectural lighting, and HVAC products. Headquartered at 8 Rue François Hogenberg, L-1735 Luxembourg, the company employs approximately 42 named staff across sales, technical advisory, warehouse, finance, IT, and administration functions, and operates a counter (open weekdays 7:00-17:00), an appointment-only lighting showroom, a dedicated technical-sales force split across electrical equipment, lighting, and HVAC, and a development workshop for custom switchgear manufacturing.

The company's product offering is organized into three solution areas — Eclairage (Lighting), Matériel électrique (Electrical Equipment), and HVAC — distributed through the Luxproof own-brand (heat pumps and emergency/exit lighting, positioned as 'Made for Luxembourg') plus a portfolio of 60+ authorized third-party brands including JUNG, KNX, Eaton, LEDVANCE, MENNEKES, Enphase, STEINEL, ELVOX by Vimar, SIEDLE, Spelsberg, Hauff, and Paxton. Supporting services include lighting design and engineering (calculations, relamping, tender processing), renewable-energy consulting for photovoltaics/battery storage/e-mobility, brand-certified training programs, and a digital stack consisting of an e-ordering portal (e-ordering.minusines.lu), e-catalogue, e-soumissions (tender requests), e-showroom, e-promotions, customer portal, and partner configurators (ELVOX, JU).

Revenue is generated primarily through one-time wholesale sales of stocked electrical, lighting, and HVAC materials to six customer segments — professional electricians-installers, architects, engineering offices, industrial customers, public institutions, and private customers — supplemented by value-added professional services (lighting design, technical consultation, project support, renewable-energy advisory) bundled with product sales. Distribution is single-country/domestic in Luxembourg with no disclosed geographic expansion; channels include counter sales, appointment showroom visits, technical-sales account management, and the online e-ordering platform. MINUSINES holds no disclosed external funding, operates no subsidiaries, and is led by CEO/Administrateur-Délégué Laurent Saeul alongside CSO Jérôme Jeitz and CFO Patrick Morizet.

Name

MINUSINES

Legal name

MINUSINES S.A.

Website

https://minusines.lu

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

51–100 employees

Short description

MINUSINES S.A. is a Luxembourg-based, privately held wholesale distributor (founded 1925) of electrical equipment, technical and architectural lighting, and HVAC products, serving professional installers, architects, engineering offices, industries, public institutions, and private customers across the domestic Luxembourg market.

Ownership category

akta.pro rank

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730), Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

akta.pro secondary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Electrical equipment wholesale
• Lighting solutions distribution
• HVAC systems distribution
• Building automation products
• Renewable energy solutions

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Electrical Equipment Sales: Sale of electrical equipment, lighting products, HVAC systems, and related accessories to professional installers, architects, industries, and end customers. Sales through counter, showroom, and e-ordering platform.
2. Professional Consulting Services: Technical consulting, lighting design services, project planning, and after-sales support bundled with product sales
3. Counter Sales (Comptoir): In-person sales at showroom counter with stock material available for immediate pickup. Open Monday to Friday 7:00-17:00.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MINUSINES S.A. is a Luxembourg-based wholesale distributor of electrical equipment, lighting, and HVAC products serving professional installers, architects, engineering offices, industrial clients, public institutions, and private customers. The company sells a comprehensive multi-brand product range across three solution pillars (Lighting, Electrical Equipment, HVAC), supplemented by in-house services including custom switchgear manufacturing, lighting design engineering, renewable energy consulting, and digital ordering tools. It also distributes its own Luxproof-brand heat pumps and emergency lighting products.

Product overview

MINUSINES is a wholesale electrical equipment distributor based in Luxembourg, operating since 1925. The company offers a comprehensive product portfolio organized into three main solution areas: Eclairage (Lighting), Matériel électrique (Electrical Equipment), and HVAC (Heating, Ventilation, Air Conditioning). The portfolio includes their own Luxproof brand products (heat pumps, emergency lighting) alongside distributed products from partner brands. Digital services include e-ordering, e-catalogue, e-soumissions, and showroom appointments. MINUSINES serves various customer segments including electricians, architects, engineering offices, industries, public establishments, and private individuals.

Differentiator

Problem solved

Functional benefit

Brands

• Luxproof: Own brand for heat pumps and emergency lighting solutions, including Luxproof LP-LWK heat pumps and Luxproof CUVE emergency lighting series. Positioned as 'Made for Luxembourg' products.

Products and services

• Luxproof LP-LWK Heat Pumps MINUSINES own-brand air-to-water heat pumps using natural R290 refrigerant, delivering up to 72°C flow temperatures and SCOP up to 5.7. Suitable for new builds and energy-efficient renovation of existing buildings. Features SG-Ready interface for smart grid integration and HEMS for building energy management. Positioned as 'Made for Luxembourg'.
• Luxproof CUVE Emergency Lighting Series MINUSINES own-brand safety luminaire series for maximum safety and reliable illumination in demanding environments. Complies with DIN EN 60598-1/-2-22 and DIN EN 1838 standards. Suitable for industrial halls, logistics centers, sports facilities, parking garages, and outdoor areas. Positioned as 'Made for Luxembourg'.
• LUXPROOF EVACLINE S 3P Emergency Exit Sign MINUSINES own-brand emergency exit sign for 3-phase track mounting (SM) for public buildings, offices, industrial and commercial areas. Comes with pre-mounted neutral white printed 10mm acrylic glass panel.
• JUNG KNX DALI-2 Gateway Colour Distributed partner-brand gateway product connecting KNX building automation with DALI-2 lighting systems. Supports color control and Tunable White for flexible lighting scenes. Provides DALI voltage supply (DC 16V / 148mA) and status feedback for transparent installation control. Targeted at building automation and architectural lighting projects.
• Enphase IQ Balcony Solar Kit Distributed partner-brand balcony solar kit with plug-in system feeding up to 800W into home grid. Expandable up to 7 microinverters (up to 2760W). Supports off-grid operation, optional battery connection, and real-time monitoring via Enphase App. Targeted at residential renewable energy customers.
• ELVOX by Vimar Door Communication Systems Distributed partner-brand modern door communication and video intercom solutions for residential and commercial projects. Includes online configurator for self-planning. Current promotional offers include free Wi-Fi camera with purchase of action kits.
• Mennekes AMTRON 4Business 730 EV Charger Distributed partner-brand professional EV charging station with 22kW power output, integrated Type 2 cable (7.5m), and MID meter. Supports OCPP, LAN, WLAN, GPRS connectivity with RFID security for professional charging infrastructure management. Targeted at commercial and fleet charging.
• LEDVANCE Bulkhead ROUND Series Distributed partner-brand round bulkhead luminaires for indoor and outdoor applications including stairwells, corridors, garages, basements, and technical rooms. Features robust design, high lifespan, and uniform efficient light distribution.
• ZAMEL CDB-03 Wireless Smoke Detector Distributed partner-brand wireless smoke detector with Tuya integration for early smoke detection warning and remote monitoring via smartphone app, providing smart, networked safety for residential and commercial customers.
• LST newREACT Remote Maintenance System Distributed partner-brand intelligent remote access system for Labor Strauss fire alarm systems. Next-generation platform setting new standards in speed, stability, and user-friendliness for efficient system monitoring and management. Targeted at fire safety professionals.
• JUNG HOME Schuko Sockets Distributed partner-brand smart Schuko sockets for manual or automatic switching of lighting and household appliances. Features Bluetooth Mesh control via JUNG HOME app, time schedules, scenes, and group functions for smart home environments.
• Custom Switchgear / Switchboard Manufacturing In-house service providing custom switchboard and switchgear manufacturing from planning through to finished product in MINUSINES' own workshop. Targeted at installers, engineering offices, industries, and public institutions requiring tailored electrical panels.
• Lighting Design & Engineering Services Professional lighting consulting offering covering light calculations, custom lighting concepts, relamping projects for energy-efficient modernization, tender processing, and project support from planning to implementation. Targeted at architects, engineering offices, and project clients.
• Renewable Energy Consulting Individual consulting service covering photovoltaics, battery storage, and e-mobility solutions for residential and commercial customers, supporting sales of heat pumps, balcony solar kits, EV chargers, and energy storage systems.
• E-Business Platform (E-Ordering, E-Catalogue, E-Promotions, E-Soumissions, E-Showroom, E-Service) Integrated digital services suite providing e-ordering for stock material, e-catalogue access with product documentation, e-soumissions for electronic quotation requests on projects, e-showroom for product visualization, e-service after-sales support, and a customer portal for account management. Targeted at trade professionals, architects, and engineering offices.

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• ENPHASEcoreTechnology or Integration · 10 June 2026Microinverter and energy management partner. Minusines conducted training on IQ System Controller, 5P Flexphase Battery, EV Chargers, and HEMS solutions. 20 years of Enphase innovation.
• MENNEKEScoreTechnology or Integration · 29 April 2026EV charging infrastructure partner. Minusines hosted AMTRON 4You and AMTRON 4Business training. Partnership for 22kW charging solutions.
• JUminorChannel Partner/ Reseller/ Distributor · 7 April 2026High-quality mailbox solutions 'Made in Germany'. JU offers quality, innovation, and customized solutions for private and commercial requirements.
• JUNG (Albrecht Jung)coreTechnology or Integration · 1 March 2026Long-term building automation partner. Joint presence at Architect@Work trade show. KNX and smart home solutions including KNX DALI-2 Gateway Colour.
• PaxtoncoreTechnology or Integration · 17 February 2026Access control solutions partner recognized worldwide for reliability, ease of use, and scalability. Minusines is a Paxton-certified installer.
• ELVOX by VimarcoreTechnology or Integration · 1 November 2015Door communication and video intercom systems. Minusines offers ELVOX configurator tool and provides training on new street stations and SAVE PROG programming.
• SIEDLEcoreTechnology or Integration · 1 November 2015Video parlophone technology partner. Minusines conducted theoretical 'InHome-Bus' training and practical programming seminars on 'Plug and Play' manual programming.
• KNX LuxembourgcoreTechnology or Integration · 27 October 2015KNX Luxembourg a.s.b.l. partnership for building automation technology. Minusines supported KNX Luxembourg at myenergydays 2015 trade show. KNX is the international standard for home and building automation.
• KNXcoreTechnology or Integration · 1 April 2015International standard for home and building automation. Minusines celebrated 25 years of KNX technology with customers in 2015.
• CegecomminorGTM or Marketing Partner · 12 February 2015Telecommunications operator partnership for CLC Networking events organized at Minusines premises.
• STEINEL ProfessionalcoreTechnology or Integration · 5 February 2015Sensor technology partner. Minusines organized product training with STEINEL covering infrared, high frequency (HF), and ultrasonic sensor technologies.
• HAUFFcoreTechnology or IntegrationOver 40-year partnership with Hauff-Technik. Minusines participated in ISC 2026 International Sales Conference in Heidenheim. Hauff specializes in installation systems and cable entry solutions.
• DRAGOcoreTechnology or IntegrationLong-term partnership built over years of project collaboration. Regular exchanges and good coordination make this partnership particularly valuable.
• PAUL SCHAAL & FILS SARLcoreChannel Partner/ Reseller/ DistributorOver 50 years of collaboration. Long-term relationship built on trust, reliability, and mutual respect. One of Minusines' oldest partnerships.
• Labor Strauss GroupcoreTechnology or IntegrationFire detection and extinguishing technology partner. Minusines hosted meeting with customer Ginge Kerr Luxembourg to discuss joint development of fire safety business.
• SpelsbergcoreTechnology or IntegrationLong-term partnership. Minusines visited Spelsberg at Light + Building Frankfurt. Partnership for installation systems and enclosures.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rexel: Global leader in professional electrical, lighting, security, and energy management distribution headquartered in France, with operations across Europe including Luxembourg. Directly comparable as a B2B electrical wholesaler serving installers, architects, and industrial customers through branch networks and digital platforms.
• Sonepar: World's largest B2B distributor of electrical products, present in multiple European markets. Directly comparable as a multi-brand electrical equipment wholesaler serving professional installers with technical services and lighting solutions — Minusines is essentially a Luxembourg-focused microcosm of Sonepar's model.
• YESSS Electrical: European electrical wholesaler operating across multiple countries with branches serving professional installers. Comparable as a multi-brand electrical distributor with lighting, HVAC, and smart-building portfolios targeting contractor and industrial customers.

Broad incumbents

• Würth: Global leader in professional installation, fastening, and electrical supplies for trade and industry. Comparable as a broad-line industrial and electrical distributor serving professional installers across Europe with deep technical service and training programs.
• Schneider Electric: Global specialist in energy management and automation with a broad electrical distribution and switchgear portfolio. A major supplier brand to Minusines but also a competitor as Schneider increasingly sells direct and via digital channels for large projects.
• Eaton: Global power management company with a broad electrical distribution and lighting portfolio. Listed as a Minusines partner brand but also a competitor for larger projects through direct channels in EMEA.
• Hager Group: European leader in electrical installation systems, distribution boards, KNX building automation, and energy management. Comparable as a manufacturer-supplier to Minusines while also competing through direct project channels for large residential and commercial developments.
• ABB: Global technology leader in electrification, motion, and automation with extensive product lines distributed through partners like Minusines. Comparable as an upstream manufacturer whose direct-sale evolution affects traditional distributor margins.

Emerging players

• Hilti: Liechtenstein-headquartered supplier of tools, fastening systems, and electrical installation products to professional trades. Comparable as a premium technical brand serving the same electrician and installer base as Minusines, with direct sales and training programs that compete for the same customer mindshare.
• Enphase Energy: Global supplier of microinverter-based solar-plus-storage and HEMS solutions, core partner of Minusines in renewable energy. Comparable as a technology supplier shaping the energy-transition product mix that Minusines distributes, with growing direct-to-installer channels in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/share
• Facebookfacebook.com/minusines
• LinkedInlinkedin.com/company/minusines

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MINUSINES