Juicy Marketing

Digital Marketing Servicesjuicymarketing.co.uk

Juicy Marketing was a Basingstoke-based digital marketing and web design agency founded in 1996, serving small and medium-sized UK businesses with SEO, PPC management, website development, hosting, and consultancy services until ceasing operations in 2024.

Company typePrivate
Founded1996
HeadquartersBasingstoke, United Kingdom
Headcount1–10
GTM typeB2B
OfferingServices

What Juicy Marketing does

Juicy Marketing was a UK-based digital marketing and web design agency that operated from 1996 until its closure in 2024. The firm served small and medium-sized businesses and business owners, delivering search engine optimisation services, paid search strategy and PPC campaign management, website development and support, website hosting, and broader digital marketing consultancy. The company was registered and operated by Managing Director Diane Rivens from its base in Basingstoke, maintaining a micro-agency footprint of 1-10 employees across its operating life.

The business ran a professional services revenue model, charging clients for digital marketing consultations, technical implementation, and ongoing website maintenance rather than selling a proprietary software platform or SaaS product. Its go-to-market was sales-led, relying on free SEO audits and no-obligation consultations as primary lead-generation tools, with service delivery spanning the full lifecycle from discovery through deployment. No proprietary technology platform, automation layer, or AI tooling was disclosed in the source material; the agency positioned itself as an integrated service provider across discovery, build, and ongoing optimisation.

Juicy Marketing maintained a long-term strategic partnership with DVisions (trading as E-Conscientia Ltd, incorporated 1997) since 2010, under which complementary digital marketing services were delivered under both brands. Following the 2024 closure precipitated by founder Diane Rivens's retirement through ill health, DVisions assumed direct responsibility for all Juicy Marketing websites and client accounts to ensure continuity of service, and continues to display the Google Partner and Microsoft Advertising Partner credentials built up over the agency's operating history.

Juicy Marketing firmographics

Firmographics

Name: Juicy Marketing
Legal name: E-Conscientia Ltd
Website: https://juicymarketing.co.uk
Company type: Private
Founded year: 1996
Operating status: Closed
Headcount range: 1–10 employees
Short description: Juicy Marketing was a Basingstoke-based digital marketing and web design agency founded in 1996, serving small and medium-sized UK businesses with SEO, PPC management, website development, hosting, and consultancy services until ceasing operations in 2024.
Ownership category
akta.pro rank

Juicy Marketing industry classification

Industry

Product category: Digital Marketing Services
NAICS: Advertising Agencies (541810)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

Digital marketing agency
SEO services
PPC management
Web design services
Website hosting

Where Juicy Marketing is headquartered

Location

Headquarters

HQ city: Basingstoke
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Juicy Marketing business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

Digital Marketing Services: Professional services revenue generated through delivery of SEO services, paid search strategy and PPC management, website development, and website hosting services to business clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Juicy Marketing product offering

Product offering

Core offering

Juicy Marketing was a UK digital marketing agency delivering SEO, paid search strategy and PPC management, website design and development, e-commerce website builds, website hosting, and ongoing technical support, maintenance, and digital marketing training to small and medium-sized business clients. The agency functioned as a single integrated service provider under the leadership of founder and Managing Director Diane Rivens until its closure in 2024.

Product overview

Juicy Marketing was a digital marketing agency offering a comprehensive suite of services. The core offering consisted of SEO Services, Paid Search Strategy and PPC Management, Website Development, Website Support, and Website Hosting Services. Additional services included Digital Marketing Consultancy, Search Engine Marketing, Pay Per Click Advertising Management, Digital Marketing Training, Website Design and Development, and E-Commerce Websites. The company operated as a single integrated service provider rather than a platform-plus-modules architecture. Note: Juicy Marketing has now closed down following the retirement of founder and Managing Director Diane Rivens, with DVisions taking over direct responsibility for all Juicy Marketing clients and websites in 2024 to ensure continuing support.

Differentiator

Problem solved

Functional benefit

Products and services

SEO Services Search Engine Optimisation services to improve client website visibility and rankings in search engine results, offered to small and medium-sized business clients.
Paid Search Strategy and PPC Management Pay-per-click advertising management including strategy development and campaign optimization for paid search, delivered to SMB clients.
Website Design and Development Full-service custom website design and development covering design through to deployment, for SMB clients.
E-Commerce Websites E-commerce website design and implementation for online retail operations, for SMB clients.
Website Hosting Services Website hosting services for client websites, including backup regimes.
Website Support and Maintenance Ongoing technical support, maintenance, updates, and design refreshes for existing client websites, provided as a continuing service.
Digital Marketing Consultancy Internet and digital marketing consultancy services providing strategic guidance on online marketing for SMB clients.
Digital Marketing Training Training services for clients on digital marketing best practices, tools, and methods.

Companies that use Juicy Marketing

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Juicy Marketing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Juicy Marketing partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

DVisionscoreStrategic or Co-development Partner · 1 January 2010DVisions was a long-term strategic partner with Juicy Marketing since 2010, providing complementary digital marketing solutions including SEO services, paid search strategy and PPC management, website development and hosting. Following Juicy Marketing's closure in 2024, DVisions assumed full responsibility for all Juicy Marketing clients to ensure continuing and seamless support.

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Juicy Marketing competitors and assessment

Company assessment

Direct peers

Koozai: UK digital marketing agency specialising in SEO, PPC, content, and analytics for SMB and mid-market clients. Highly comparable in service offering, UK focus, and customer size tier to Juicy Marketing's historical positioning.
Brainlabs: UK-headquartered digital marketing agency offering SEO, paid media, programmatic, and analytics services to enterprise and growth-stage clients. Directly comparable as a UK-based performance and digital marketing agency overlapping Juicy's core SEO/PPC offering, though at significantly larger scale.
Rise at Seven: UK SEO-led digital PR and content agency offering SEO, digital PR, paid social, and influencer marketing. Direct peer in the UK SEO agency category, competing for similar mid-market brand clients with a content/PR-led rather than pure-PPC-led model.
Croud: UK digital marketing agency delivering SEO, PPC, content, and programmatic via a global 'Croudie' network model. Closely comparable service mix to Juicy (SEO + paid search + digital strategy) for mid-market clients, with a more tech-enabled delivery model.
Tug: UK-based digital marketing agency providing SEO, paid media, programmatic, and creative services. Comparable as a full-service UK digital agency with overlapping SEO/PPC capabilities and a similar SMB-to-mid-market client focus.
Receptional: Long-established UK digital marketing agency offering SEO, PPC, content, and analytics. Comparable as a similarly long-tenured UK agency operating in the same SEO/PPC search-marketing niche.
Vertical Leap: UK SEO and paid media agency focused exclusively on organic and paid search performance. Tightly comparable to Juicy's SEO + PPC core, with similar UK SMB/mid-market positioning and a search-specialist identity.
Evoluted: UK digital agency delivering SEO, PPC, web design/development, and conversion rate optimisation. Direct peer on both the marketing services (SEO/PPC) and web design axes that defined Juicy Marketing's offering.
Hallam: UK multi-award-winning digital marketing agency providing SEO, paid media, web design, and digital strategy. Comparable full-service UK digital agency with overlapping SEO/PPC/web capabilities for mid-market clients.

Broad incumbents

Webflow: No-code website design and hosting platform that increasingly absorbs the website development and hosting portion of agencies like Juicy Marketing. Comparable as a broad incumbent whose productised platform competes directly with custom web design and hosting services.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

Juicy Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Juicy Marketing leadership team

Management profile

Number of profiles

Juicy Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Juicy Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juicy Marketing

What does Juicy Marketing do?

Is Juicy Marketing a public or private company?

Juicy Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently closed.

When was Juicy Marketing founded?

Juicy Marketing was founded in 1996. It employs 1 to 10 people.

Where is Juicy Marketing based?

Juicy Marketing is headquartered in Basingstoke, United Kingdom, in the Europe region.

How does Juicy Marketing make money?

One revenue line is on record: digital Marketing Services.

Who are Juicy Marketing's main competitors?

Direct peers on record are Koozai, Brainlabs, Rise at Seven, Croud, Tug, Receptional, Vertical Leap, Evoluted and Hallam. Webflow is listed as a broad incumbent.

Does Juicy Marketing have an API?

No public API is recorded for Juicy Marketing.

What industry is Juicy Marketing in?

Juicy Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541810 and its SIC code is 7311.