Bayliss Executive Travel

What Bayliss Executive Travel does

Bayliss Executive Travel Limited is a UK private limited company (company number 05104702) founded in 2004 and headquartered at The Old Tilmanstone Colliery, Eythorne, Dover, Kent. The company operates a fleet of executive cars, minibuses, and full-size coaches accommodating 6 to 75 passengers, delivering coach hire, corporate hospitality, school and group transport, rail replacement, airport and cruise transfers, and a Deal School Bus Service (X1/X2 routes) to Sandwich Technology School. Since 2016 it has also operated a Day Breaks & Holidays programme of day trips, short breaks, theatre trips, and European holidays, distributed via its own website, phone sales, an approved travel agent network, and a CoachTraveller VIP Club loyalty programme (£20/year).

The business is anchored by long-term Official Travel Partnerships with major regional sports organisations, including Sheffield United FC (since 2014), Kent County Cricket Club (since 2015), Charlton Athletic FC (since 2021), and Gillingham FC (three-year agreement from 2023), alongside working relationships with tour operators such as Leger Holidays, Consort Travel, Travelsphere, and PGL Travel. The company holds CoachMarque accreditation (2019), is a member of the UK Coach Operators Association (2021) and the Coach Tourism Association, and operates an on-site dual-pit workshop staffed by IVR-member and IRTEC-accredited technicians, supporting both its own fleet and a 24/7 third-party breakdown recovery service across the UK.

Revenue is generated primarily through transactional hire (coach and minibus private hire), package travel sales (day trips and holidays), contract-based services (rail replacement, school transport, corporate accounts), and ancillary professional services (workshop maintenance, MOT preparation, diagnostics). Pricing is unit-based for consumer offerings (e.g., £3 single school tickets, £5-£20 gift vouchers, £20 annual loyalty membership) and contract-based for B2B and enterprise work. The company is privately held, founder-led by Managing Director Alistair Bayliss, with no disclosed external investment.

Name

Bayliss Executive Travel

Legal name

Bayliss Executive Travel Limited

Website

https://baylissexecutivetravel.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Coach and Group Transportation Services

NAICS

Charter Bus Industry (485510), Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Transportation Services (4700)

akta.pro primary industry

Long-Distance/Overnight Charter Coaches (THAIAIAL)

akta.pro secondary industry

Tour & Sightseeing Coach Charters (THAIAIAB)

Keywords

• Coach hire services
• Executive coach travel
• Group transportation
• Corporate coach hire
• School bus services

Headquarters

HQ city

Dover

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Coach and Minibus Hire: Private hire of coaches and minibuses for groups, accommodating 6-75 passengers. Includes executive coaches with luxury amenities, standard coaches, and minibuses.
2. Corporate Hospitality: VIP transportation service with on-board amenities including leather seating, kitchen facilities, TV/entertainment systems for premium clients and sporting teams
3. Rail Replacement Services: Emergency and planned rail replacement coach services across Kent and South East England
4. Day Trips and Holidays: Package day trips, short breaks, mini-breaks, theatre trips, and holidays to UK and European destinations. Bookings via website, phone, or approved agents.
5. Fleet Support and Maintenance: 24/7 breakdown recovery, roadside assistance, and maintenance services for external operators. Includes IVR certified technicians.
6. Workshop Services: Commercial vehicle maintenance, MOT preparation, brake testing, diagnostics, and repair services for external operators on-site

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bayliss Executive Travel provides coach hire, corporate hospitality, school and group transport, rail replacement services, airport/cruise transfers, and a packaged Day Breaks & Holidays programme across the UK and Europe. It operates an executive fleet (coaches up to 75 seats, minibuses, and Mercedes Benz S Class cars) and supports clients through an in-house workshop and 24/7 IVR-accredited breakdown recovery service. The company also runs the CoachTraveller Loyalty Club and a Deal School Bus Service (X1/X2 routes) under its registered entity Bayliss Executive Travel Limited.

Product overview

Bayliss Executive Travel is a coach hire and travel service provider operating since 2004 in the South East of England. The company operates a fleet of luxury vehicles ranging from executive cars (Mercedes Benz S Class) and minibuses (up to 16 passengers) to full-size coaches (up to 75 passengers). Their core product offerings include Coach Hire Services for general group travel, Corporate Hospitality for VIP executive transport with luxury amenities, Schools & Groups for educational and group transportation, and Day Trips & Holidays package tours. Supporting services include Airport & Cruise Transfers, Rail Replacement Services, Deal School Bus Service (route X1/X2 to Sandwich Technology School), Workshop & Maintenance for fleet and third-party vehicles, 24/7 Fleet Support for breakdown recovery, Gift Vouchers, and the CoachTraveller Loyalty Club for repeat customers. The company also provides Executive Cars for chauffeur-driven transportation. All services are coordinated through their headquarters in Eythorne, Dover, Kent.

Differentiator

Problem solved

Functional benefit

Brands

• Coachtraveller VIP Club: A loyalty club offering discounts on day break events with an annual membership fee of £20, providing 10% discount on brochure trips.
• Day Breaks & Holidays

Products and services

• Coach Hire Services Main coach hire service accommodating groups of up to 75 passengers. All executive coaches feature on-board toilets, CD/DVD players, and hot/cold drinks facilities. Drivers have extended experience driving in the UK and across Europe. Used for corporate events, sports team transport, school trips and group travel.
• Corporate Hospitality VIP executive coach service accommodating up to 37 passengers with luxury features including leather seating with tables, on-board kitchen, refrigerators, Sky/Satellite TV, and beverage facilities. Used for premium corporate events, sports team transportation, and Silver Service cruise ship launches.
• Schools & Groups School and group coach hire services with vehicles ranging from 7 to 75 seats. All drivers are DBS checked. Services include local trips, educational European trips, and skiing trips. Fleet includes Scania Touring coaches and Mercedes Benz Sprinters.
• Minibus Hire Transporting up to 16 people with vehicles featuring air conditioning and climate control. Adequate luggage space available for all passengers.
• Executive Cars Luxury car hire including Mercedes Benz S Class with professional chauffeur. VIP transportation service for executives and dignitaries.
• Airport & Cruise Transfers Transfer services covering South East of England to and from Heathrow, Gatwick, Stansted, Luton, and London City Airports. Also provides transfers between ports (Dover and Southampton) and major airports for cruise passengers. Available 24 hours with pre-booking required.
• Rail Replacement Services Coach services provided when rail journeys are disrupted. Operates across Kent with vehicles available on-demand for emergency engineering works or unforeseen delays. Features real-time computerised tracking system.
• Day Trips & Holidays Day breaks and holiday programme featuring day trips to UK destinations, short breaks, mini-breaks, theatre trips, and European holidays. Operated since 2016 with local pickup points and quality hotels. Includes CoachTraveller Loyalty Club.
• Deal School Bus Service School bus service from South Street, Deal to Sandwich Technology School via Deal, Walmer and Sholden. X1 and X2 routes operating during term time only. Accepts Kent Young Person Travel Pass and 16+ cards. Single or return tickets priced at £3 each way.
• Workshop & Maintenance On-site workshop services including scheduled safety inspections, fault diagnostics, servicing, roadside assistance, brake roller testing, windscreen repairs, Jaltest diagnostics, general repairs, and MOT preparation. Services available for cars, vans, coaches, buses, mini-buses, and HGVs.
• 24/7 Fleet Support 24-hour coach breakdown services including recovery arrangement, roadside support, on-site vehicle maintenance, and diagnostic repairs. Available throughout the UK with qualified IVR-member technicians.
• CoachTraveller Loyalty Club VIP loyalty programme with annual fee of £20. Members receive 10% discount on Day Break events, 5% discount on bookings made 6 months in advance for Mini-Breaks, Short Breaks or Holidays, and priority access to late deals and new event announcements.

Quantifiable outcome

• Winner - British Coach Tourism Awards 2018 Coach Tour Operator of the Year (Medium Fleet)

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Gillingham FCcoreStrategic or Co-development Partner · 1 June 2023New Travel Partner for a three-year agreement, providing club transportation services.
• Charlton Athletic Football ClubcoreStrategic or Co-development Partner · 1 August 2021Official Coach Travel Partner providing travel for first team, women's team, under 23s, fan travel, and Charlton Athletic Community Trust.
• Kent County Cricket ClubcoreStrategic or Co-development Partner · 1 March 2015Long-term Official Travel Partner for Kent Cricket. Built trust and friendship with everyone at the Club, providing privilege of playing a part in club operations.
• Sheffield United Football ClubcoreStrategic or Co-development Partner · 1 April 2014Official Travel Partner and First Team Coach Supplier since 2014. After successfully transporting the team to FA Cup semi-final at Wembley in 2013/14 season, Bayliss became official travel partner providing luxury branded coaches with executive facilities.
• Ebbsfleet UnitedminorStrategic or Co-development PartnerFleet Business Partner providing first-team executive away travel and youth academy scholar transportation between Stonebridge Road and Cobdown training complex.
• Dover Athletic Football ClubminorStrategic or Co-development PartnerSponsor with increased sponsorship commitment, providing official first team coach and supporters coaches.
• Canterbury RFCminorStrategic or Co-development PartnerOfficial coach supplier to Canterbury Rugby Club.
• Deal Town Football ClubminorStrategic or Co-development PartnerFootball club sponsorship relationship.
• Charlton Athletic Community TrustminorStrategic or Co-development PartnerTransportation services for community trust activities.
• Dagenham & Redbridge FCminorStrategic or Co-development PartnerFootball club sponsorship relationship.
• Maidstone UnitedminorStrategic or Co-development PartnerFootball club sponsorship relationship.
• Leger HolidayscoreStrategic or Co-development PartnerLong-term working relationship providing professional service for coach holidays. Leger Pride themselves on quality affordable coach holidays and Bayliss fits perfectly.
• Consort TravelminorStrategic or Co-development PartnerOngoing professional working relationship delivering reliable, first-class service exceeding client expectations.
• Travelsphere HolidaysminorStrategic or Co-development PartnerExcellent working relationship with Bayliss providing rescue services at short notice on multiple occasions.
• STITA Tours / PathfindersminorStrategic or Co-development PartnerTour operator partnership for group travel services.
• PGL Travel Ltd.minorStrategic or Co-development PartnerRegular school trip and educational travel services provider with positive testimonials.
• The Railway Touring CompanyminorStrategic or Co-development PartnerPartnership for railway-related transportation services.
• Kent County CouncilcoreStrategic or Co-development PartnerCollaboration for school bus services including Kent Young Person Travel Pass acceptance and 16+ travel card integration.
• Sandwich Technology SchoolcoreStrategic or Co-development PartnerCollaboration on Deal School Bus Service with limited stops for students in Deal and Walmer areas, launched February 2016.
• European Ryder Cup Team 2012coreStrategic or Co-development PartnerOfficial Coach Supplier to the European Ryder Cup Winning Party, transporting the team from London hotel to Heathrow after their historic win.
• Norwegian Cruise LineminorStrategic or Co-development PartnerExecutive transportation services for Norwegian Getaway and Norwegian Breakaway launch events in Southampton.
• Gary Player Group Inc.minorStrategic or Co-development PartnerVIP transportation for Mr Gary Player and guests at Open Golf 2011 at Royal St George's, Sandwich Kent.
• Wingham Wildlife ParkminorStrategic or Co-development PartnerSponsorship of Clarence and Brutus, two lions at Wingham Wildlife Park.
• DFDS SeawaysminorStrategic or Co-development PartnerCoaches appeared in DFDS promotional video for cross-channel ferry services.
• Coach Tourism Association (CTA)coreOthersNationally recognised platform promoting travel and tourism by coach throughout the UK, building relationships with trade bodies and tourist organisations.
• UK Coach Operators Association (UKCOA)coreOthersOriginally known as LTCOA (formed 1976), representing coach operators operating from UK to Europe with aim to improve infrastructure and environment for coach travel.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• FlixBus: European long-distance intercity coach operator that has expanded into UK routes. Adjacent rather than directly competing, but benefits from and competes for long-distance coach travel demand.

Direct peers

• Alfa Travel: UK coach holiday specialist offering inclusive breaks and tours from regional departure points. Closely comparable to Bayliss's brochure-led Day Breaks & Holidays business.
• Horseman Coaches: South East England coach hire and private charter operator with similar mid-sized fleet and range of corporate, school, and group services. Directly comparable in scale and geography.
• The Kings Ferry: South East England-based coach charter operator offering group travel, corporate hire, and school transport. Highly comparable in scale, regional focus, and service mix to Bayliss Executive Travel.
• Goodmans Group: UK coach hire and tour operator running premium group travel, holidays, and corporate coach services. Comparable product mix and mid-market positioning to Bayliss.
• Crosville Motor Services: UK regional coach and bus operator with charter, school, and group travel services. Comparable mid-sized private coach operator in service mix.
• Shearings: UK coach holiday and tour operator running package tours and breaks akin to Bayliss's Day Breaks & Holidays programme. Comparable in tour operator product, though larger in scale.

Broad incumbents

• Arriva: Major UK and European public transport operator with regional bus and coach charter services. Larger incumbent with overlapping group transport capabilities.
• Stagecoach: Major UK bus and coach group with regional operations including charter and private hire services. A broad incumbent rather than a direct competitor to Bayliss's niche.
• National Express: UK-wide scheduled coach operator with coach hire and group travel services. Larger and broader-scoped than Bayliss, but overlapping segment in group and corporate coach travel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BaylissExec
• Facebookfacebook.com/BaylissTravel
• LinkedInlinkedin.com/company/bayliss-executive-travel-limited
• Instagraminstagram.com/baylissexec

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayliss Executive Travel