Club alpha

Name

Club alpha

Legal name

Fundación Club Alpha de Puebla

Website

https://clubalpha.com.mx

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Sports and Recreation Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

University/College Club Sports Programs (MPAKACAK)

Keywords

• Sports club services
• Fitness center memberships
• Swimming instruction
• Youth athletic training
• Recreational sports facilities

Headquarters

HQ city

Puebla

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership/Subscription Revenue: Recurring membership fees providing access to club facilities, sports academies, fitness classes, and exclusive member services
2. Tournament Entry Fees: Revenue from sports tournaments open to members and general public, such as the Pádel Tournament at $1,200 MXN for members and $1,600 MXN for non-members per duo
3. Sports Academies and Classes: Fees for specialized sports training programs including Alphacuatic (swimming school), athletic academies for basketball, soccer, swimming, and martial arts programs

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Club Alpha is a Puebla-based multi-facility sports club that sells recurring memberships giving individuals and families access to two physical locations (Club Alpha 2 and Club Alpha 3) with gyms, semi-Olympic indoor pool, padel, tennis, basketball, soccer, and functional training courts. On top of access, it delivers structured programming through sports academies, sports schools, Alphacuatic swimming instruction, Juventud 500 youth-athlete scholarships, Health Studio Fisioterapia rehabilitation, and on-site Café, Kids, and Boutique services.

Product overview

Club Alpha is a multi-facility sports club network based in Puebla, Mexico with over 70 years of history. The organization operates a platform-plus-services model centered on two main facilities (Club Alpha 2 and Club Alpha 3) offering diverse sports and fitness programming. Core offerings include sports academies (basketball, soccer, swimming), the Alphacuatic swimming school, the Juventud 500 (J500) high-performance athlete scholarship program, and Health Studio Fisioterapia. The portfolio extends to fitness classes, Functional Zone training, and premium membership tiers (Club Alpha Platinum). Supporting services include Alpha Café Bar, Alpha Kids childcare, Alpha Boutique, and padel courts. The club also maintains a digital app for member services and a Círculo de Beneficios loyalty program. Additional historical facilities include Cimera Gym Club and Sports Plaza, with Eudep operating as a related entity.

Differentiator

Problem solved

Functional benefit

Brands

• Alphacuatic: Swimming school of Club Alpha 2 equipped with a semi-Olympic indoor pool.
• Juventud 500
• Health Studio Fisioterapia
• Alpha Training
• Vitafit Alpha
• Alpha Café Bar
• Alpha Kids
• Alpha Boutique

Products and services

• Club Alpha 2 Main Club Alpha facility in Puebla (Prados Agua Azul) offering access to padel courts, tennis courts, semi-Olympic indoor pool, gym, functional zone, soccer fields, basketball courts, and Club Alpha Café for members and visitors.
• Club Alpha 3 Second Club Alpha facility in Puebla (Humboldt) featuring a fully equipped gym with free weights, cardio area, functional zone, swimming pool, and sports courts.
• Alphacuatic Swimming school at Club Alpha 2 equipped with a covered semi-Olympic pool, providing aquatic training and competition programs for members and students.
• Juventud 500 (J500) Youth sports scholarship program (J500) acting as a cradle of high-performance athletes, providing specialized training and access to national competitions including CONADE National Games.
• Health Studio Fisioterapia Physiotherapy and rehabilitation service providing wellness and recovery support to Club Alpha members.
• Academias Deportivas Quality sports academies offering structured training in basketball, soccer, swimming, and other disciplines with professional coaching for members.
• Escuelas Deportivas Sports schools with programs designed especially for club users at various skill levels, complementing the academies with broader recreational instruction.
• Karate Japanese martial art focusing on punches, kicks, knees, elbows, and blocking techniques for self-defense and combat, offered as a class discipline at Club Alpha.
• Tae Kwon Do Korean martial art characterized by high and low kicks, punches, blocks, and self-defense techniques, practiced as a combat sport and personal development discipline at Club Alpha.
• Gimnasia Rítmica Rhythmic gymnastics discipline combining elements of dance, gymnastics, and apparatus handling (rope, hoop, ball, clubs, ribbon), offered for ages 6-13.
• Alpha Café Bar On-site café and bar service available at Club Alpha facilities for members and visitors.
• Alpha Kids Childcare service for young children of Club Alpha members, allowing parents to use the club's sports facilities while children are supervised.
• Alpha Boutique Sports merchandise and equipment shop located within Club Alpha facilities for members and visitors.
• App Club Alpha Mobile application for Club Alpha members to access schedules, club information, and member services.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• LaSalleminorGTM or Marketing PartnerEducational institution partner in the Círculo de Beneficios program, offering exclusive discounts to Club Alpha members.
• UDES UniversidadminorGTM or Marketing PartnerUniversity partner in the Círculo de Beneficios program providing educational discounts for Club Alpha members.
• Garcia CisnerosminorGTM or Marketing PartnerLocal business partner offering member benefits through the Círculo de Beneficios discount program.
• IntercanadienseminorGTM or Marketing PartnerLocal business partner in the Círculo de Beneficios network providing exclusive offers to Club Alpha users.
• Primary Globe LogominorGTM or Marketing PartnerPartner business in the Círculo de Beneficios member discount program.
• CONADE (Comisión Nacional de Cultura Física y Deporte)coreStrategic or Co-development PartnerNational sports authority that organizes the CONADE National Games where Juventud 500 athletes compete. Club Alpha's athletic program is affiliated with this federal sports body.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Basic-Fit: European low-cost fitness chain that demonstrates the discount-gym competitive pressure Club Alpha faces. Useful benchmark for pricing and expansion model dynamics in the broader membership-club category.
• Life Time Fitness: US-based premium multi-sport fitness operator offering swimming, tennis, basketball, group fitness, and family programming. Comparable to Club Alpha's premium multi-sport positioning and Platinum-tier-style premium membership model.
• Gold's Gym: Global fitness chain with strong brand recognition and significant Mexico presence. Comparable to Club Alpha as a multi-location fitness brand, though generally less specialized in youth elite-athlet development and traditional racquet sports.
• Equinox: Premium fitness club chain focused on high-end amenities and group training. Comparable to Club Alpha on premium positioning and ability to charge above-market membership fees, though narrower in sport breadth (no padel/martial-arts academies).

Emerging players

• Snap Fitness: Global 24/7 compact fitness franchise expanding across Latin America. Comparable to Club Alpha as a membership-based fitness operator, though with a much narrower facility footprint and limited multi-sport programming.
• Anytime Fitness: Global 24/7 fitness franchise with growing Mexico presence. Represents the convenience/price-driven end of the market that pressures traditional multi-sport clubs like Club Alpha for entry-level members.

Direct peers

• Smart Fit: Latin America's largest fitness chain with extensive Mexico footprint. Comparable to Club Alpha as a multi-location, membership-based fitness operator, though positioned at a lower price point and narrower sport offering (no padel/martial-arts academies).
• Sports World: Mexican premium fitness club chain offering multi-sport programming, group classes, and family memberships. Closest direct peer to Club Alpha in terms of premium positioning and full-service sports club model within Mexico.
• YMCA: Global membership-based multi-sport club concept combining fitness, swimming, youth sports, and community programming. Operationally analogous to Club Alpha's blended gym/academy/community model, particularly the youth-development pillar.

Regional players

• Club Campestre de Puebla: Local exclusive sports and social club operating in Puebla. Direct geographic competitor to Club Alpha for affluent families seeking country-club-style amenities, even if the specific sport mix differs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/clubs_alpha
• YouTubeyoutube.com/channel/UCsOHnVAqylhPuJSA_9SiN_A
• Facebookfacebook.com/ClubsAlpha
• Instagraminstagram.com/clubs_alpha
• LinkedInlinkedin.com/company/clubalpha

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club alpha