Soudal Quick-Step Pro Cycling Team

What Soudal Quick-Step Pro Cycling Team does

Soudal Quick-Step Pro Cycling Team is a UCI WorldTour professional cycling franchise operating under the "Wolfpack" brand, owned by Luxembourg-registered DECOLEF LUX SARL and headquartered in Belgium. The core operation fields approximately 30 riders across major Grand Tours (Giro d'Italia, Tour de France, Vuelta a España), one-day classics, and stage races globally, supported by 72 staff members and a roster spanning 9 nationalities. The organization runs a multi-tier competitive ecosystem: the WorldTour team, the Soudal Quick-Step Devo Team (U23 development squad, established 2022), an Italian U19 satellite partnership with Riboli Team Autozai Contri, and a women's WorldTour affiliate branded AG Insurance - Soudal.

The business model is sponsorship-anchored, with two co-title sponsors — Soudal (chemical solutions) since 2022 and Quick-Step (flooring) since the team's 2003 founding — providing the primary revenue base. Secondary partners (Specialized for bicycles, Castelli for apparel, Safety Jogger, Ekopak, Klein Constantia) supply equipment and additional sponsorship. Revenue is complemented by UCI and race-organizer prize money and direct-to-consumer merchandise sales through the official Wolfpack Webshop (thewolfpack.shop). Sponsorship visibility is monetized via kit branding, vehicles, and the team's global race calendar.

Recent strategic activity centers on ecosystem expansion: a 2026 rider safety initiative with AG Insurance-Soudal, Castelli, and RAGAZ, plus ongoing development of the women's and U19 satellite teams. The 2023 rebrand from Deceuninck-Quick-Step to Soudal Quick-Step marked a sponsor transition, and the team has accumulated 73 national titles and 1,000+ career victories across its 23-year history.

Name

Soudal Quick-Step Pro Cycling Team

Legal name

DECOLEF LUX SARL

Website

https://soudal-quickstepteam.com

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Soudal Quick-Step Pro Cycling Team is a UCI WorldTour cycling franchise owned by DECOLEF LUX SARL, fielding approximately 30 riders and 72 staff across Grand Tours, classics, and stage races. It generates revenue primarily through title sponsors Soudal and Quick-Step, secondary equipment partners, prize money, and official merchandise sales.

Ownership category

akta.pro rank

Product category

Professional Cycling Team

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Professional cycling team
• World tour racing
• Cycling sponsorship
• Team merchandise
• Grand tour racing

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Sponsorship Revenue: Main funding comes from title sponsors Soudal and Quick-Step, plus secondary sponsors Specialized, Castelli, Safety Jogger, Ekopak, and others who pay for branding visibility on team kit, vehicles, and race presence
2. Prize Money: Race victories and podium finishes generate prize money from UCI WorldTour and other race organizations
3. Merchandise Sales: Official Wolfpack webshop selling team merchandise including kits, apparel, and collectibles

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Soudal Quick-Step Pro Cycling Team operates a UCI WorldTour professional cycling squad that competes in Grand Tours, one-day classics, and stage races worldwide, fielding approximately 30 riders supported by 72 staff. The organization sells official team merchandise through the Wolfpack webshop and generates the majority of its revenue from title and secondary corporate sponsorships that secure branding visibility on team kit, vehicles, and at race venues.

Product overview

Soudal Quick-Step Pro Cycling Team operates as a professional cycling organization built around a unified World Tour team (The Wolfpack), supplemented by a development squad (Devo Team) for nurturing young talent, and a women's team (AG Insurance - Soudal). The team maintains an official webshop for merchandise sales. The organization focuses on competitive road cycling across Grand Tours, one-day classics, and stage races, with a roster of approximately 30 riders supported by 72 staff members across 9 nationalities.

Differentiator

Problem solved

Functional benefit

Brands

• Soudal Quick-Step Devo Team: Development team for under-23 riders transitioning to professional cycling
• AG Insurance - Soudal Team

Quantifiable outcome

• 73 national titles won in past 23 years
• +5 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, primary and secondary.

• AG Insurance - SoudalcoreStrategic or Co-development Partner · 3 July 2026Insurance company partnering on rider safety initiative. AG Insurance Soudal, Castelli and RAGAZ joined forces to explore the future of rider safety, combining expertise from insurance, apparel, and safety technology sectors.
• RAGAZcoreStrategic or Co-development Partner · 3 July 2026Safety technology partner in the rider safety initiative with AG Insurance Soudal and Castelli.
• Riboli Team Autozai ContricoreStrategic or Co-development Partner · 16 June 2026Italian U19 satellite team partnership creating a clear development pathway for young Italian talent. Autozai Contri becomes the Italian U19 satellite team of The Wolfpack, working to discover, guide and develop the next generation of Italian cycling talent.
• SoudalprimaryStrategic or Co-development PartnerTitle sponsor - European chemical solutions company (sealants, adhesives, PU foams). Soudal has been with the team since 2022, providing primary title sponsorship funding and brand visibility.
• Quick-StepprimaryStrategic or Co-development PartnerTitle sponsor - Belgian flooring company. One of the team's longest-standing partners, providing title sponsorship and significant brand exposure through team kit and race presence.
• SpecializedcoreTechnology or IntegrationBicycle sponsor providing all team bikes and equipment. Official technology partner supplying the hardware used in all competitions.
• CastellicoreTechnology or Integrationcycling apparel sponsor providing team kits, race clothing, and performance apparel. Key equipment supplier for all team clothing needs.
• Safety JoggersecondaryTechnology or IntegrationSafety footwear sponsor providing shoes for the team staff and riders for off-bike use.
• EkopaksecondaryTechnology or IntegrationWater solutions sponsor providing hydration and water solutions for the team.
• Klein ConstantiasecondaryTechnology or IntegrationSouth African wine estate sponsor providing team hospitality and gifts.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Movistar Team: Spanish-registered WorldTour team with Grand Tour heritage; competes with Soudal Quick-Step on stage-race podiums and shares a similar corporate-title sponsorship model.
• EF Education-EasyPost: UCI WorldTour squad with education-sector and logistics corporate sponsors; competes directly with Soudal Quick-Step across the classics and Grand Tour calendar.
• Bahrain Victorious: WorldTour team with sovereign-linked title sponsorship; competes alongside Soudal Quick-Step on Grand Tour general classification and one-week stage races.
• Groupama-FDJ: French-registered WorldTour team; an established rival competing in classics and Grand Tours with a similarly structured insurance/financial corporate title sponsor.
• AG Insurance-Soudal Team: Women's WorldTour team affiliated with Soudal Quick-Step; sibling organisation sharing sponsors and rider pathway, competing in the women's peloton.
• INEOS Grenadiers: British-registered WorldTour team backed by a large corporate sponsor (INEOS); competes with Soudal Quick-Step across Grand Tours and one-day classics with a similar rider payroll profile.
• UAE Team Emirates - XRG: UCI WorldTour team operating as a direct rival to Soudal Quick-Step, with similar Grand Tour ambitions, large corporate title sponsorship, and a comparable rider salary structure.
• Team Visma - Lease a Bike: Top-tier WorldTour squad with comparable roster size and Grand Tour focus; competes head-to-head with Soudal Quick-Step in classics and stage racing, sponsored by a Dutch corporate title sponsor.
• Lidl-Trek: WorldTour team co-titled by retail (Lidl) and equipment (Trek) sponsors; peers with Soudal Quick-Step on co-title sponsorship structures and races both against them and supplies equipment to comparable teams.

Others

• Specialized Racing: Bike and equipment supplier to Soudal Quick-Step and several other WorldTour teams; comparable as a commercial partner cycling ecosystem player rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SoudalQuickStep
• Instagraminstagram.com/soudalquickstep
• Xtwitter.com/SoudalQuickStep
• YouTubeyoutube.com/soudalquickstep
• LinkedInlinkedin.com/company/soudalquickstep

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soudal Quick-Step Pro Cycling Team