Atoll Board Co., LLC

Name

Atoll Board Co., LLC

Legal name

Atoll Board Company

Website

https://atollboards.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Inflatable Stand-Up Paddle Boards

NAICS

Boat Building (336612)

akta.pro primary industry

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)

Keywords

• Inflatable paddle boards
• Stand up paddle boards
• Water sports equipment
• Paddle board accessories
• Outdoor recreation gear

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Paddle Board Sales: One-time sale of inflatable stand-up paddle boards in multiple package configurations (Full Package, No Bag, Board & Fin Only). Boards priced from $299.99 to $699.99 depending on model and configuration.
2. Accessories Sales: Sale of SUP accessories including paddles, pumps, fins, leashes, bags, PFDs, kayak seats, electric motors, and replacement parts. Accessories range from $12.99 to $1,399.99.
3. Apparel and Merchandise: Sale of branded apparel including t-shirts, tank tops, hats, sweatshirts, towels, and stickers featuring the Atoll Bison logo. Apparel priced from $3.99 to $79.99.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Atoll Board Co. designs, sources, and sells inflatable stand-up paddle boards (iSUPs) in 9ft to 12ft 6in sizes, sold in multiple package configurations (Board & Fin Only, No Bag, Full Package). The product portfolio also includes SUP paddles, pumps, fins, leashes, dry bags, kayak conversion seats, PFDs, electric motors, hardware parts, and a branded apparel line (hats, tees, tank tops, sweatshirts, towels, stickers). All boards are built with military-grade PVC, MSL Fusion machine-laminated dual-layer construction, and warp knit drop-stitch technology, and are sold direct-to-consumer via atollboards.com and Amazon with free U.S. shipping.

Product overview

Atoll Board Co., LLC is a rider-owned and operated company based in Huntington Beach, CA, specializing in inflatable stand-up paddle boards since 2014. The product portfolio centers on inflatable paddle boards made from military-grade PVC with MSL Fusion machine-laminated dual-layer construction and warp knit drop stitch technology. Core products include the 11' standard board (available in clearance versions at $349.97-$549.99), the 11' Cove all-around model ($499.99), plus specialty boards including the Enclave 10'6" ($699.99), Archipelago 12'6" touring board ($699.99), and Outrider 12' board ($699.99). The company offers comprehensive accessory lines including carbon fiber and aluminum paddles ($49.99-$199.99), electric motors ($1,399.99), fins, pumps, bags, kayak conversion seats, PFDs, leashes, and hardware parts. A significant apparel and gear line includes branded hats, t-shirts, tank tops, sweatshirts, towels, stickers, and children's apparel, plus collaborations with Nomadix and ANETIK.

Differentiator

Problem solved

Functional benefit

Products and services

• Inflatable Stand-Up Paddle Boards (iSUPs) Inflatable stand-up paddle boards in 9ft to 12ft 6in sizes, built with MSL Fusion dual-layer PVC and warp knit drop-stitch technology, sold in Board & Fin Only, No Bag, and Full Package configurations. Available in multiple colors and aimed at recreational paddlers, families, fishing enthusiasts, and touring paddlers.
• SUP Accessories

Quantifiable outcome

• Weight capacity of 315 lbs recommended, tested at 500+ lbs
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• AmazonminorChannel Partner/ Reseller/ DistributorAmazon marketplace partnership for distributing iSUP products to customers who prefer purchasing through Amazon's platform.
• NomadixminorStrategic or Co-development PartnerNomadix + Atoll Boards towel collaboration featuring co-branded towels combining Nomadix's expertise with Atoll's paddle boarding brand.
• ANETIKminorStrategic or Co-development PartnerANETIK collaboration on performance sun hoodies and apparel including 'Box Logo' and 'Sun Chaser' performance hoodies with UPF protection.
• AfterpayminorGTM or Marketing PartnerAfterpay financing partnership allowing customers to break purchases into interest-free installments, making boards more accessible.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Red Paddle Co: Premium UK-based iSUP brand that Atoll explicitly benchmarks itself against. Competes on the same MSL/drop-stitch specifications and serves the same recreational and touring customer segments, but at higher price points.
• Boardworks: Stand-up paddle board brand offering both inflatable and rigid boards targeting recreational and fitness paddlers in the same price bands as Atoll.
• ISLE Surf & SUP: Inflatable and rigid paddle board brand with a similar DTC + Amazon distribution model and mid-tier pricing. Directly comparable use cases (recreation, touring, yoga, fishing) and customer segments.
• BOTE: US-based paddle board brand spanning inflatable and rigid boards, kayaks, and water lifestyle apparel. Overlaps with Atoll across iSUPs, fishing-specific builds, and branded apparel/accessories.
• Surftech: Surf and paddle board manufacturer with construction-technology heritage (epoxy/composite and inflatable boards). Competes in adjacent SUP categories with similar rider-focused positioning.
• Tower Paddle Boards: Budget-to-mid iSUP brand historically competing on price/value, similar in package-based offering (board + paddle + pump + bag) and DTC e-commerce distribution.
• iRocker: Direct-to-consumer inflatable paddle board brand with similar mid-to-premium price positioning, MSL/drop-stitch construction, and accessory attach model. The closest like-for-like competitor to Atoll in the US iSUP market.
• Sea Gods: Inflatable paddle board brand with overlapping product line (all-around, touring, specialty boards), accessory attach, and DTC/Amazon go-to-market model.

Broad incumbents

• NRS (Northwest River Supplies): Established paddlesports retailer carrying iSUPs, kayaks, PFDs, pumps, paddles, and apparel. Overlaps with Atoll on accessory categories and parts/repair SKUs, but operates as a multi-brand specialty retailer rather than a single-brand shop.
• Body Glove: Lifestyle water-sports brand with paddle boards, apparel, and accessories. Competes for the same recreational paddler customer at the brand/lifestyle layer and at the apparel/accessory attach layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/atollboards
• YouTubeyoutube.com/channel/UC0hkRcaoxYc73iB_nxy85mg
• Facebookweb.facebook.com/atollboards
• Instagraminstagram.com/atollboards
• TikToktiktok.com/@atollboards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atoll Board Co., LLC