CP/Compartner

What CP/Compartner does

CP/Compartner is a privately held, owner-managed full-service communication agency headquartered in Essen, Germany, with a secondary office in Berlin. Founded in 1994, the firm specializes in "Mehrwertkommunikation" (value-driven communication) for clients in politics, society, and business, with a particular concentration in the North Rhine-Westphalia (NRW) public sector and public transport industry. The agency operates through approximately 75+ staff ("CPeople") led by two managing directors, Hendrik Feit and Michael Höffken, and delivers an integrated service menu spanning 360°-Campaigning, Strategic Consulting, Public Relations, Social Media, Content Marketing, Employer Branding, Digital Tools, Web Development, Corporate Publishing, Event Management, and Media Planning.

The agency's business model is professional services, with project-based, scope-negotiated engagements. Core customers include the NRW Ministry of Transport (Bündnis für Mobilität), Regionalverband Ruhr (RVR), Knappschaft health insurance (~1.6M members), WestfalenTarif (unified public transport tariff for ~7.2M residents), the Rhein-Ruhr-Express (RRX) Consortium, VDV (national public transport association), and 11 railway companies via the Fokus Bahn NRW initiative. Distinguishing projects include the mobil.nrw App (NRW's first cross-tariff public transit app, ~250,000 downloads), the #BesserWeiter COVID-19 recovery campaign (130M+ contacts), and the Metropole Ruhr magazine (8.2M+ cumulative circulation, published via wholly-owned subsidiary Markt1). The agency won a 2021 Deutscher PR-Preis nomination for #BesserWeiter and operates with no public listing, no disclosed external investors, and no ownership changes.

Revenue is not publicly disclosed. The firm is operating, actively hiring, and continues to extend long-term client mandates rather than pursue venture-style growth or geographic expansion. Its geographic footprint is concentrated in NRW and the Ruhr area, with no disclosed international operations.

Name

CP/Compartner

Legal name

CP/COMPARTNER Agentur für Kommunikation GmbH

Website

https://cp-compartner.de

Company type

Private

Founded year

1994

Operating status

Operating

Short description

CP/Compartner is a privately held, owner-managed full-service communication agency based in Essen, Germany, specializing in value-driven communication for the NRW public sector, public transport operators, and regulated enterprises such as health insurers.

Ownership category

akta.pro rank

Product category

Communication Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Media Representatives (54184)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Communication agency services
• Public relations services
• Campaign management services
• Strategic communications consulting
• Corporate publishing services

Headquarters

HQ city

Essen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Communication Services: Project-based professional services including strategic consulting, campaign creation, content production, and event management for government and enterprise clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CP/Compartner is a full-service communication agency delivering 360° campaigning, strategic consulting, content and corporate publishing, public relations, social media, event management, and web/digital tool development. The firm specializes in value-driven communication for clients in politics, society, and business, with deep expertise in public-sector, public transport, and mobility infrastructure communication. Notable deliverables include the mobil.nrw App, the #BesserWeiter COVID-19 public transport campaign, the Bündnis für Mobilität alliance platform, and the Metropole Ruhr regional magazine.

Product overview

CP/Compartner is a full-service communication agency specializing in value-added communication (Mehrwertkommunikation) for clients in politics, society, and business. The company operates as a service-based agency rather than a software product company, offering 20 distinct service offerings including 360°-Campaigning, Strategic Consulting, Web Development, Public Relations, Social Media, Content Marketing, Event Management, Corporate Publishing, Analytics, and Digital Tools. Key named projects include the mobil.nrw App (first cross-tariff transit app for NRW), the #BesserWeiter pandemic recovery campaign, the Bündnis für Mobilität alliance platform, Rhein-Ruhr-Express communication services, Fokus Bahn NRW, WestfalenTarif, and the Metropole Ruhr magazine publication. The company also specializes in acceptance communication for large infrastructure projects.

Differentiator

Problem solved

Functional benefit

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• DB Regio NRWcoreStrategic or Co-development Partner · 1 January 2019Joint development partner for the mobil.nrw app, the first cross-tariff public transport app for all of NRW, launched end of 2019.
• NRW Ministry of Transport (Ministerium für Verkehr des Landes Nordrhein-Westfalen)coreStrategic or Co-development Partner · 1 January 2018Lead agency for Bündnis für Mobilität since 2018, handling entire communication including project design, website, events, workshops, strategic planning and stakeholder management for the mobility coalition bringing together political, public, economic, scientific and transport sector actors.
• WestfalenTarifcoreStrategic or Co-development Partner · 1 January 2017Lead agency partnership since tariff introduction in 2017, handling corporate identity, website, campaigns, product marketing and communication for the unified public transport tariff covering Westphalia-Lippe.
• Markt1 Verlag / Regionalverband Ruhr (RVR)coreStrategic or Co-development Partner · 1 January 2014Publishing partnership for 'Metropole Ruhr' magazine since 2014, with Markt1 handling conception, editorial, design and production, in partnership with RVR and Ruhr Tourismus GmbH.
• KNAPPSCHAFTcoreStrategic or Co-development PartnerStrategic PR communication partnership with the Bochum-based health insurance covering approximately 1.6 million members, focusing on content marketing, social media, and member engagement.
• Rhein-Ruhr-Express (RRX) ConsortiumcoreStrategic or Co-development PartnerForms the RRX Network Office, providing holistic communication services for Germany's largest rail infrastructure project in NRW including project design, publications, events, PR, campaigns, website, blog and newsletter.
• Fokus Bahn NRW InitiativecoreStrategic or Co-development PartnerPartners with NRW Transport Ministry and 11 railway companies plus 3 responsible bodies in the Fokus Bahn NRW initiative, working on SPNV quality improvement and employer branding for the rail industry.
• Karl AndersminorChannel Partner/ Reseller/ DistributorAgency partner in the #BesserWeiter campaign, working alongside CP/Compartner as strategy and lead agency.
• where is the beef? HamburgminorChannel Partner/ Reseller/ DistributorAgency partner in the #BesserWeiter campaign for concept and implementation.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hering Schuppener: Leading German corporate and public communications consultancy. Comparable to CP/Compartner in strategic communications, investor and public affairs, and reputation management for listed and government-linked clients.
• Achtung!: Hamburg-based full-service communications agency with strong B2B and public-sector clients. Comparable in offering integrated strategy, creative, PR, digital, and content services across regulated industries.
• Faktor 3: German PR and communications agency with strong B2B technology and public-sector exposure. Similar full-service offering and comparable mid-market positioning with multi-year client mandates.
• Klenk & Hoursch: Germany-based PR and corporate communications agency specialising in B2B and public-affairs clients. Comparable service portfolio (strategy, media relations, content, digital) and similar mid-sized, specialist positioning.
• Scholz & Friends: German creative and communications agency group with deep public-sector and corporate work. Comparable in offering integrated strategy, creative, and PR services, though typically larger in scale.
• Fischer Appelt: One of Germany's largest independent full-service communications agencies with strong public-sector and corporate clients. Directly comparable to CP/Compartner in service mix (PR, content, digital, events) and in serving government and enterprise clients.

Broad incumbents

• Edelman Germany: Germany office of Edelman, one of the world's largest PR firms. Overlaps heavily with CP/Compartner in media relations, public affairs, and corporate communications but operates at global scale with broader industry coverage.
• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich. Provides strategy, creative, digital, and media services across the same client verticals as CP/Compartner, but at significantly larger scale.
• Ketchum Germany: Germany office of Ketchum, a global communications consultancy. Provides comparable PR, public affairs, and content services but as part of a multinational network with broader geographic reach.

Emerging players

• navos Public Affairs: Specialist German public affairs and strategic communications consultancy. Directly comparable in serving government, association, and infrastructure clients, though typically smaller and more focused on policy advocacy than full-service campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cpcompartner.de
• LinkedInde.linkedin.com/company/cp-compartner-agentur-f%C3%BCr-kommunikation-gmbh
• Instagraminstagram.com/cpcompartner/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CP/Compartner