Name

Auckland Cricket Association

Legal name

Auckland Cricket Association

Website

https://aucklandcricket.co.nz

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cricket Association and Sports Governance

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Cricket association governance
• Community cricket programs
• Representative cricket teams
• Junior cricket development
• Sports club administration

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Sponsorship Revenue: The organization generates revenue through corporate sponsorship arrangements with multiple partners including major sponsors (Cityguard, Tamaki Health, Cricket Express), associate sponsors (AlfaTech), official suppliers (Kookaburra, Paladin, Progear, Victor Sports), and official sponsors (QBE Insurance, Benefitz, Go Media). These partnerships support various teams and programs.
2. Auckland Cricket Development Foundation (ACDF): The ACDF is an independent charitable trust established in 2001. It receives income from investments and donations, distributing funds for junior cricket development. Recent figures show annual income of approximately $105,000 with distributions of $85,000.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Auckland Cricket Association governs and organizes cricket in the Auckland region, coordinating 16 member clubs, 15,000+ club cricketers, and representative teams (Auckland Aces men's and Auckland Hearts women's). It delivers structured competitions, coaching and umpiring development, school outreach programs, indoor cricket, and Māori cricket pathways, supported by sponsorships and the Auckland Cricket Development Foundation.

Product overview

Auckland Cricket Association operates a platform of cricket programs and services spanning elite representative cricket (Auckland Aces men's team, Auckland Hearts women's team), community development (BatFirst, Cricket in Schools, Coaching, Umpiring & Scoring, Indoor Cricket, Kirikiti Māori), representative age-group teams (Auckland A, Hearts A, U19/U17 men and women), and a charitable foundation (ACDF). The organization coordinates 16 club cricket clubs with 15,000+ club cricketers through centralized competitions.

Differentiator

Problem solved

Functional benefit

Brands

• Auckland Aces: Men's representative cricket team of Auckland Cricket Association, competing in Plunket Shield, Ford Trophy, and Super Smash formats. Has record 23 Plunket Shield titles.
• Auckland Hearts

Products and services

• Auckland Aces Men's representative cricket team for the Auckland region, competing in Plunket Shield (Four Day), Ford Trophy (One Day), and Super Smash (T20) domestic competitions. Home ground is Eden Park Outer Oval. Holds a record 23 Plunket Shield titles.
• Auckland Hearts Auckland's premier women's cricket team competing in the Hallyburton Johnstone Shield (List A) and Women's Super Smash (T20). Has produced multiple White Ferns including Maddy Green, Lauren Down, Bree Illing, Brooke Halliday, Izzy Gaze, Molly Penfold, and Fran Jonas.
• BatFirst Program aiming to put a cricket bat in the hands of every Year 3 child attending a decile 1-5 school in Auckland, providing physical activity opportunities and basic cricket skills introduction. Sponsored by Local Doctors.
• Regional Development Programme Programme launched for the 2025/26 season introducing a regional Talent Hub system with 10 hubs across Auckland, providing accessible localised pathway to representative and national-level cricket.
• Kirikiti Māori Māori cricket programme in Tāmaki Makaurau rooted in kaupapa Māori values (whanaungatanga, manaakitanga, kotahitanga), with representative teams competing at Māori National Cricket Championships and an advisory group supporting Māori participation.
• Auckland Indoor Cricket Partnership with Auckland Indoor Cricket offering Junior Indoor Cricket (Friday afternoons/evenings at three venues) and Adult Superleague competition with 8 grades for players across Auckland and Northern Districts. Venues: Action Central (Mount Roskill), Action Pakuranga, North Harbour Indoor Sports (Albany).
• Cricket in Schools Programmes for primary and intermediate schools including BatFirst, Girls Smash, Yeah! Girls (10-17 year olds), Awareness sessions, Cluster Days, and tailored delivery options. Contact: Michael McIlvride.
• Coaching Development Programme High-quality coaching courses, extension workshops, and resources aligned with the NZC Coaching Framework. Includes in-house coach developers at principal clubs and a private coach registry.
• Umpiring & Scoring Programme Pathway from community to national-level umpiring with training courses, mentorship, free coaching, clothing, law book, match day payments, and access to international game tickets.
• Auckland Cricket Development Foundation (ACDF) Independent charitable trust established in 2001 to create and invest a capital fund for junior cricket development in Auckland. In the most recent year: received $105,000 income, distributed $85,000, added $36,000 to the capital fund.

Quantifiable outcome

• 15,000+ club cricketers participating across 16 clubs
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered associate, major, core and official.

• AlfaTechassociateGTM or Marketing PartnerAssociate Sponsor for ACES & HEARTS teams. Supports New Zealand businesses with end-to-end project solutions including site selection, due diligence, design, engineering, and facility management across commercial, industrial, and mission-critical sectors.
• Cityguard NZ LtdmajorGTM or Marketing PartnerMajor Sponsor for Aces & Hearts. Specializes in manpower services with 19 years in the industry, applying innovative solutions while maintaining high service standards. Core values focus on safety, courtesy, and family.
• Tamaki HealthmajorGTM or Marketing PartnerMajor Sponsor for BatFirst program. New Zealand's largest privately owned healthcare group delivering care through 40+ general practice and urgent care clinics from Whangarei to Christchurch, treating over 4,000 patients daily.
• Cricket ExpressmajorGTM or Marketing PartnerMajor Sponsor for High Performance Programme. Retailer specializing in cricket equipment since early 1990s with branches throughout NZ including North Harbour, Auckland, Tauranga, Hamilton, Wellington, and Christchurch.
• KookaburracoreGTM or Marketing PartnerOfficial Supplier and Exclusive Ball Supplier. Sports equipment manufacturer specializing in cricket and field hockey balls and equipment, bespoke teamwear, clothing and footwear. Sells to over 50 countries worldwide.
• QBE InsurancecoreGTM or Marketing PartnerProvides complete suite of business insurance solutions through brokers and advisers around the Pacific. Over 125 years of experience supporting businesses with global strength and local expertise.
• PaladinofficialGTM or Marketing PartnerOfficial Supplier for Staff & Representation Apparel. Supplies grassroots clubs with custom-designed quality bespoke team wear for elite professional and community sporting clubs.
• BenefitzofficialGTM or Marketing PartnerOfficial Sponsor and Print Supplier. Diverse business covering advertising, design, web development, printing, publishing, display, exhibition and signage.
• DB Breweries (DB Export)coreGTM or Marketing PartnerExclusive Beer Supplier. Founded in 1958, DB Export produces a range of beers including Export Gold and Export 33 (top-selling low carbohydrate beer in NZ). Best Beer in the World in 1968.
• Go MediaofficialGTM or Marketing PartnerOfficial Sponsor for Advertising. Aotearoa-born and bred company with Maori ownership, first NZ company to embrace digital, providing cutting edge audience data and analytical tools.
• Snap FitnessofficialGTM or Marketing PartnerOfficial Gym Partner. Offers open, inclusive, empathetic, supportive fitness experience for members at every level from beginners to regular workout enthusiasts.
• Olympic Pools & Fitness CentreofficialGTM or Marketing PartnerOfficial Sponsor for Aquatics. Auckland gyms combining state-of-the-art facilities with personalised service in a fun environment for all.
• Progear PhotographicofficialGTM or Marketing PartnerPhotographic Services Partner. Provider of high-quality photographic equipment from leading brands for professionals and enthusiasts, with showroom and online presence.
• Victor SportsofficialGTM or Marketing PartnerOfficial Supplier for Medical Supplies. NZ owned and operated company providing world class products for Athletes, Sports Clubs and Schools at market leading prices.
• Tiger TurfofficialGTM or Marketing PartnerOfficial Partner. NZ's only synthetic turf manufacturer providing high performance surfaces for sports fields, courts, and greens with decades of experience.
• Akarana Golf ClubofficialGTM or Marketing PartnerOfficial Golf Partner. Auckland's premier urban golf destination offering championship fairways, panoramic harbour views, and outstanding hospitality for sport, business, and social occasions.
• Auckland Indoor CricketcoreStrategic or Co-development PartnerPartnership focused on growing cricket participation and creating connected experiences between indoor and outdoor cricket. Supports players of all ages and abilities to build skills, confidence and a lifelong love of the game. Venues include Action Central (Mount Roskill), Action Pakuranga, and North Harbour Indoor Sports (Albany).

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cricket Australia: National governing body for cricket in Australia. Comparable in function (state association oversight, domestic competitions, representative teams) at much larger scale, providing a benchmark for monetization and pathways.
• England and Wales Cricket Board (ECB): National governing body for cricket in England and Wales. Comparable function to NZ Cricket and oversees county cricket associations structurally similar to Auckland Cricket.
• New Zealand Cricket: National cricket governing body for New Zealand. Parent/umbrella organization that oversees Auckland Cricket and the other Major Associations, owns international rights, and manages Blackcaps and White Ferns.

Direct peers

• Otago Cricket Association: Regional cricket governing body for the Otago region. Direct peer running club cricket, the Otago Volts representative team, and community programs under the same NZ Cricket Major Association structure.
• Canterbury Cricket Association: Regional cricket governing body for Canterbury, New Zealand. Direct peer operating the same model of club cricket, representative teams (Canterbury), and community development programs under the NZ Cricket Major Association structure.
• Wellington Cricket Association: Regional cricket governing body for the Wellington region. Direct peer with the same club cricket, representative team (Wellington Firebirds), and community development structure under NZ Cricket.
• Central Districts Cricket Association: Regional cricket governing body for the central North Island. Direct peer operating club cricket, the Central Stags representative team, and community development programs within the NZ Cricket Major Association structure.
• Northern Districts Cricket Association: Regional cricket governing body covering northern North Island including parts of Auckland's wider catchment. Operates club cricket, representative teams (ND), and community programs in the same NZ Cricket Major Association framework.

Regional players

• Auckland Football Federation: Regional sports governing body for football/soccer in Auckland. Operates club-based participation, representative teams, and school/grassroots development programs targeting the same youth demographic as Auckland Cricket's BatFirst and Girls Smash initiatives.
• Auckland Rugby Union: Regional sports governing body for rugby union in Auckland. Operates a comparable model of club-based participation, representative teams (Auckland), and community programs in the same Auckland geography, competing for the same volunteer and youth participation pool.

Market position

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aucklandcricket
• Instagraminstagram.com/aucklandcommunitycricket
• Xx.com/aucklandcricket
• LinkedInlinkedin.com/company/auckland-cricket

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auckland Cricket Association