Culture Co

What Culture Co does

Culture Co, operating as Culture Co-op, is a B2B research and consulting firm founded in 2012 by Melissa Lavigne-Delville and headquartered in Sausalito, California. The firm specializes in youth-culture and generational trend forecasting for enterprise buyers, drawing on a proprietary library of more than 75 macro trends and a 250-person contributor community (the Culturesetters) composed of teens and young adults who generate primary qualitative input. Its core service lines are Culture Forecasts (trend intelligence for brand and content strategy), Research Documentaries (long-form qualitative studies produced in partnership with media clients), and Trend Talks (executive briefings and keynotes). The firm also publishes Humanly magazine and The Teen Age as owned editorial IP that reinforces thought leadership and contributor engagement.

The firm's underlying 'technology' is fundamentally human- and method-driven rather than software-platform-driven: a curated teen contributor network, structured ethnographic research, and editorial synthesis. Deliverables are bespoke qualitative research products — reports, documentaries, presentations, and editorial — rather than SaaS or data products. The go-to-market is direct enterprise sales to brand, content, and insights teams at large media and entertainment companies; revenue is generated through project-based engagements and recurring retainers (e.g., Spotify's annual Culture Next Report, Disney/Hulu's Generation Stream). Named enterprise clients include Paramount, Disney, Hulu, Spotify, BDG, Revolt, and Verizon Media, alongside nonprofit collaborations such as Made of Millions on the Mental Health Matrix.

Culture Co is a privately held, founder-led boutique with no disclosed funding rounds, acquisitions, or institutional investors. Its competitive position rests on the depth of its qualitative IP and contributor relationships rather than on software, scale, or AI infrastructure. The business model is best characterized as a specialized insights and content agency whose value is anchored in human-led cultural interpretation for a narrow set of large enterprise clients in media and entertainment.

Name

Culture Co

Legal name

Culture Co-op

Website

https://culture.life

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Culture Co (Culture Co-op) is a Sausalito-based B2B research and consulting firm founded in 2012 that produces youth-culture trend forecasting, research documentaries, and editorial IP for enterprise clients in media, streaming, and entertainment.

Ownership category

akta.pro rank

Product category

Cultural Insights and Youth Trend Research

NAICS

Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising (7310), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)

akta.pro secondary industries

Cultural Consulting & Market Suitability Review (MPAAANAF), Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE)

Keywords

• Trend forecasting services
• Youth culture research
• Generational insights
• Consumer market research
• Brand strategy consulting

Headquarters

HQ city

Sausalito

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Research and Consulting Services: Culture Co-op generates revenue through custom research and consulting engagements with brands, including trend forecasting reports, research documentaries, and presentation services. Services are offered to enterprise clients in the media, entertainment, and consumer goods sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Culture Co-op is a B2B cultural insights firm that provides trend forecasting, custom research documentaries, and youth culture analysis to enterprise clients including media, entertainment, and consumer brands. The company sells tailored research engagements built on a proprietary library of 75+ macro trends and ongoing intelligence from a 250-person Culturesetter community, and packages its findings as forecasts, documentary-style films/white papers, and presentations/workshops.

Product overview

Culture Co-op operates as a cultural insights and research company offering a unified portfolio of content productions and research services. The core offerings include two flagship publications—Humanly (a magazine documenting youth culture and generational shifts) and The Teen Age (a teen-focused collection)—alongside three service lines: Culture Forecasts (trend forecasting with 75+ macro trends), Research Documentaries (custom research in documentary format), and Trend Talks (presentations and workshops). The in-house Culture Co-op Productions studio produces original written and video content. Together, these products and services form an integrated cultural intelligence offering for clients seeking insights into youth culture, Gen Z, and millennials.

Differentiator

Problem solved

Functional benefit

Brands

• Humanly: A publication covering generational shifts and cultural trends, featuring in-depth articles and research on youth culture and identity.
• The Teen Age

Products and services

• Culture Forecasts Generational analysis and trend forecasting service that delivers insights into youth culture and macro trends, supplied to enterprise marketers and brand strategists.
• Research Documentaries Custom quantitative and qualitative research engagements delivered as documentary-style films and photography, white papers, microsites, and presentations for enterprise brand and media clients.
• Trend Talks Improv-style presentations, workshops, panels, and brainstorms covering Gen Z, millennials, diversity, social shifts, and industry trends for enterprise audiences.
• Culture Co-op Productions In-house production studio producing original written and video content on contemporary culture and where it is heading, serving as the production arm for original content beyond client work.
• Humanly Magazine publication documenting youth culture, generational shifts, and cultural trends through written and visual content.
• The Teen Age Collection of short articles inspired by young people representing unique aspects of teen life that have the power to move culture forward.

Quantifiable outcome

• Produced content for major client projects with Paramount, Disney, Spotify, Hulu and others

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Verizon Media and Made of MillionscoreStrategic or Co-development Partner · 10 November 2020The Mental Health Matrix - partnership to create a new model for handling mental health in the workplace.
• BDG MediaminorStrategic or Co-development Partner · 23 June 2020The Great Progression - exploration of irreverence and counterculture through research that took a trip to Cannes.
• ParamountcoreStrategic or Co-development PartnerLGBTQ+ in America collaboration - a multi-part project examining the lives, experiences, and representation of LGBTQ+ youth through video content and trend analysis.
• DisneycoreStrategic or Co-development PartnerGeneration Stream: Sports Edition collaboration - research partnership unpacking sports viewership and streaming behavior of Gen Z and millennials.
• SpotifycoreStrategic or Co-development PartnerCulture Next Report - annual collaboration producing reports on Gen Z and millennials' influence on art, tech, and culture.
• HulucoreStrategic or Co-development PartnerGeneration Stream research collaboration examining viewer behavior and the impact of streamed content on youth culture.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NielsenIQ: NielsenIQ is a global consumer intelligence firm measuring audience behavior, media consumption, and purchasing trends. As a broad incumbent, it serves the same enterprise media, entertainment, and consumer goods clients, offering scaled data products that can complement or substitute for Culture Co-op's bespoke research.
• Mintel: Mintel is a global market intelligence firm publishing consumer trend reports and custom research across categories. Its focus on consumer and generational trends overlaps with Culture Co-op's macro trends library, though Mintel operates at much larger editorial and panel scale.
• Ipsos: Ipsos is one of the world's largest market research firms, offering consumer, audience, and cultural insights across media, entertainment, and consumer goods. As a broad incumbent, its global scale and panel depth dwarf Culture Co-op's bespoke offerings, but it serves overlapping enterprise clients with trend and audience research.
• Kantar: Kantar is a global insights and consulting firm with dedicated entertainment, media, and consumer trend capabilities (including its long-running trends practice). It competes with Culture Co-op for brand-level cultural and consumer insight engagements, but as part of a much broader portfolio.
• WGSN: WGSN is a global trend forecasting and consumer insights firm serving fashion, beauty, lifestyle, and consumer brands. Its subscription-based trend forecasting model parallels Culture Co-op's Culture Forecasts service, though WGSN's specialization skews toward fashion/lifestyle categories.

Others

• Pew Research Center: Pew Research Center is a nonpartisan research organization producing data and reports on social trends, generational change, and cultural attitudes. While not a commercial competitor, its generational and cultural research provides an adjacent data source that enterprises use alongside Culture Co-op's custom work.

Direct peers

• Sparks & Honey: Sparks & Honey (now operating under Horizon Media) is a cultural foresight and trends research firm that produces forward-looking cultural intelligence and consumer forecasts for major brands. Its cultural forecasting remit, client base, and youth/macro trend focus overlap closely with Culture Co-op's Culture Forecasts offering.
• Morning Consult: Morning Consult is a private research and polling firm that runs custom surveys and trend reports for major brands and media companies. Like Culture Co-op, it serves enterprise clients with custom cultural and consumer intelligence, but operates at significantly larger scale with broader topic coverage.
• Harris Poll: Harris Poll is a long-running market research and consumer insights firm conducting custom polls and trend studies for major brands. Like Culture Co-op, it sells bespoke consumer intelligence to enterprise clients, though with broader topic coverage and quantitative polling scale.
• Center for Generational Kinetics: Center for Generational Kinetics is a research and consultancy firm focused exclusively on Gen Z and millennial consumer behavior, providing keynote research and trend reports to brands. It competes with Culture Co-op in the same generational-insights niche for enterprise brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/culturecoop
• Facebookfacebook.com/culturecoop
• Instagraminstagram.com/culturecoop
• YouTubeyoutube.com/culturecoop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culture Co