Seven Garden

What Seven Garden does

Seven Garden (株式会社7garden) is a Tokyo-based hotel development and management firm founded in April 2015 by Satoshi Kitano. The company offers an end-to-end service stack spanning real estate site selection, planning, design, development direction, operations, and exit strategy for hotel properties. Its operating portfolio comprises 8 facilities across distinct lifestyle-brand formats: the Hotel Vintage series (spacious 1-floor-1-room lifestyle hotels in Tokyo), Hotel Mei (a 51-room urban boutique hotel in Fukuoka), SAUNALAND ASAKUSA (a sauna-focused hybrid day-use/hotel), the Aiyado series (sauna-equipped traditional-house private rentals in Fukuoka, Kumamoto, Sumiyoshi), &album HAKONE (a members-only scenic villa), Kakomiyado (a renovated 130-year-old kominka in Fukui), TRIGON and Santé Hotel Hakata (private villas), with approximately 10 additional properties in the development pipeline through 2028.

The company's go-to-market is dual-sided. On the supply side, 7garden performs direct B2B outreach to property owners, real estate developers, and individual/institutional investors to secure hotel development and management contracts, earning development fees, ongoing management fees, and exit brokerage commissions. On the demand side, hotel rooms are distributed through OTA platforms (Booking.com, Airbnb, Rakuten Travel) and direct booking websites, targeting a 60/40 mix of international and domestic guests. Pricing varies materially by property and format, ranging from roughly ¥25,000/night at standard Hotel Vintage rooms to ¥51,000/night for full-villa rentals, with prime assets generating ¥1M+/month per room.

Technologically, 7garden has built and operates its own proprietary DX platform, "tuna," which integrates front-desk operations, housekeeping, revenue management, OTA channel management, and digital marketing automation. tuna is used internally across all 7garden properties and is also sold as SaaS to third-party hotel operators. The company has additionally deployed VUEVO Display multilingual translation hardware at front desks and developed custom internal automations (GAS-based pricing alerting and Slack-integrated sales reporting). An in-house DX engineering team has publicly committed to vertical AI/LLM investments for marketing productivity and OTA optimization as a stated 2025 strategic theme. No external funding rounds have been disclosed; the company has remained privately held and reportedly profitable in every fiscal year since founding.

Name

Seven Garden

Legal name

株式会社7garden

Website

https://7garden.co.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Seven Garden (株式会社7garden) is a Tokyo-founded hotel development and management firm that performs end-to-end real estate selection, planning, design, operations, and exit strategy for lifestyle hotel properties in Japan, supplemented by its proprietary tuna DX SaaS platform sold to third-party hotel operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Nihombashi-hamacho

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Development & Planning Fees: Fees earned for hotel site selection, planning, design, and project management from property owners and developers. 7garden earns land brokerage commissions, planning fees, and development coordination fees. Projects include both commissioned work and self-developed hotels.
2. Hotel Operations Management: Ongoing hotel management and operations revenue. 7garden operates its own hotels and manages properties for external owners. Revenue includes operational management fees, revenue-share arrangements, and fixed-fee contracts.
3. Exit Strategy & Brokerage: Commission and advisory fees from facilitating hotel sales at or after completion (竣工同時売却). 7garden has a track record of selling hotels at or before completion to institutional investors and long-term holders.
4. tuna SaaS / DX Solutions: Revenue from the tuna hotel DX SaaS platform sold to third-party hotel operators. Covers OTA channel management, PMS integration, and digital marketing tools.
5. Consulting Services: Consulting fees for hotel development strategy, market analysis, branding, and operational improvement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

7garden is a Japanese hotel development and management company that provides end-to-end services spanning real estate selection, hotel planning, design, development direction, operations, and exit strategy support for property owners and investors. The company also operates its own portfolio of lifestyle hotels under multiple brands (Hotel Vintage, Hotel Mei, SAUNALAND ASAKUSA, &album HAKONE, Ai-yado series, Santé Hotel Hakata, TRIGON, Kakomiyado) and licenses its proprietary tuna SaaS platform to third-party hotel operators.

Product overview

7garden (株式会社7garden) is a hotel development and management company offering end-to-end services from real estate selection to operations. The portfolio consists of multiple distinct hotel brands: Hotel Vintage Series (lifestyle hotels with 1-floor-1-room concept targeting international travelers), Hotel Mei (urban boutique hotel with integrated café in Fukuoka), SAUNALAND ASAKUSA (sauna-focused hybrid day-use and hotel facility), and the 合い宿/Ai-yado series (private rental houses with sauna for group stays). Supporting services include tuna (DX solution for hotel operations) and 8garden (food & beverage operations). The company operates 8 hotels currently with 10 more scheduled to open by 2028.

Differentiator

Problem solved

Functional benefit

Brands

• tuna（ツナ）: DX solution for hotels and accommodations — a hotel management and digital transformation SaaS platform developed and offered by 7garden to other hotel operators.

Products and services

• Hotel Vintage Series Lifestyle hotel brand featuring spacious rooms (30-50+ sqm) with a 1-floor-per-1-room concept, targeting international travelers and groups. Currently operating in Tsukiji, Kagurazaka, and Meguro Fudomae locations.
• Hotel Mei (ホテルメイ) Urban boutique hotel in Fukuoka Tenjin area with 51 rooms (40-80 sqm), integrated café (Mei Café), and private sauna rooms. Targets both international and domestic travelers with monthly revenue of ¥2,300,000 at 85%+ occupancy.
• SAUNALAND ASAKUSA (サウナランド浅草) Sauna-focused facility combining day-use wood-fired sauna (1F-2F) with hotel rooms featuring private saunas (1 room per floor). Won Saunachelin 2022 award, achieved 95%+ occupancy rate, ¥50,000 ADR, and ¥5.5-6M/month total facility revenue.
• &album HAKONE Members-only private villa rental in Hakone with scenic sauna. Limited to one group per day. Features 3 bedrooms accommodating families and friend groups for various occasions including cherry blossom viewing, BBQ, autumn leaves, and stargazing.
• Kakomiyado (囲宿) Renovated 130-year-old kominka (traditional Japanese house) in Fukui's Eiheiji area. Features irori hearth, bonfire pit, traditional Japanese and Western rooms with full kitchen, accommodating up to 12 guests. From ¥51,000/night.
• Santé Hotel Hakata (サンテホテル博多) Private villa rental in Fukuoka Hakata with private sauna. Accommodates up to 9 guests with modern-Japanese design, full amenities, walkable to Kushida Shrine and Nakasu area.
• Ai-yado Sumiyoshi (合い宿 すみよし) Sauna-equipped private rental house in Fukuoka's Sumiyoshi area. Renovated traditional house featuring Japanese-style sleeping rooms. Achieved ¥1,200,000/month revenue, 90%+ occupancy within 5 months of opening, and NOI yield of 13%+.
• Ai-yado Kumamoto (合い宿 くまもと) Second location of the Ai-yado series in Kumamoto. Scenic terrace views with adjustable sauna and chilled water bath. Renovated traditional house for group stays.
• tuna (ツナ) - Hotel DX SaaS Platform Proprietary all-in-one hotel management and DX SaaS platform. Covers OTA channel management, PMS integration, housekeeping, revenue management, and digital marketing automation. Used both for own hotel operations and sold as SaaS to third-party hotel operators.
• Hotel Development & Management Services (B2B) End-to-end B2B hotel development and management services for property owners, real estate developers, and investors. Spans land acquisition and brokerage, hotel planning, design, development direction, operations management, and exit strategy support. Services include commissioned hotel development and ongoing property management with revenue-share or fixed-fee arrangements.
• Hotel Vintage Meguro Fudomae (ホテルビンテージ目黒不動前) Hotel Vintage branded property with 13 rooms, opened April 2025 as the first café-attached Hotel Vintage property. Features THE ORDY BAKERY café on the ground floor serving as neighborhood bakery and hotel breakfast provider.

Quantifiable outcome

• Hotel Vintage Kagurazaka achieved ¥1,000,000+/month per room sales at 85%+ occupancy
• +6 more outcomes

Named customers4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor, key and core.

• RICCA. (by 株式会社FIRSTESSENCE)minorStrategic or Co-development Partner · 1 September 2025Fukuoka-based aromatherapy brand. Collaborated with Hotel Mei to create a custom hotel signature scent (Floral Woody aroma) using aroma diffusers on the 6th floor (premium room floor).
• 都心住建 (Toshin Jutaku)keyStrategic or Co-development Partner · 1 April 2025Real estate developer and property owner. Co-developed Hotel Vintage Meguro Fudomae (4th Hotel Vintage branded property). 都心住建 is the real estate owner, with 7garden handling hotel planning, design, and operations.
• THE ORDY BAKERY (by Latelico Coccol + HAGAN ORGANIC COFFEE)keyStrategic or Co-development Partner · 1 April 2025Bakery and coffee brand co-created with Latelico Coccol (popular bakery in Shirokane/Mita) and HAGAN ORGANIC COFFEE. Operates on the ground floor of Hotel Vintage Meguro Fudomae, serving as a neighborhood bakery/cafe and the hotel's breakfast provider.
• GAP Local Hero Project (GAPストア福岡三越店)minorGTM or Marketing Partner · 1 January 2025Local Hero Project is a GAP initiative where store staff recommend local businesses. GAP Fukuoka Mitsukoshi recommended Hotel Mei for its 2nd consecutive year, featuring Hotel Mei in-store and on marketing materials.
• SAUNALAND Magazine (箕輪厚介)keyStrategic or Co-development Partner · 1 January 2022Sauna magazine published by Mitsuna Holdings / Hitotsubashi editor-in-chief Minowa Kohei. 7garden partnered with SAUNALAND to create SAUNALAND ASAKUSA, a unique sauna hotel concept. The magazine had previously raised ¥10M+ via crowdfunding.
• 8garden (エイトガーデン)coreStrategic or Co-development PartnerGroup company specializing in food and beverage operations. 8garden develops and operates cafes, restaurants, and F&B outlets within 7garden's hotel properties. Notable for operating Mei Cafe at Hotel Mei and bakery/cafe operations at Hotel Vintage Meguro Fudomae.
• tuna (ツナ) - Hotel DX SaaScoreTechnology or IntegrationProprietary all-in-one hotel management and DX SaaS platform. Covers OTA channel management, PMS, housekeeping, and digital marketing. Used for 7garden's own hotels and sold to third-party hotel operators.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hoshino Resorts: Japan's premier boutique lifestyle hotel developer/operator with a portfolio of distinctive hospitality brands (Hoshinoya, Kai, Risonare). Directly comparable to 7garden on the boutique, design-led, premium-priced operating model serving inbound travelers.
• tripla: Japanese hotel booking/PMS technology vendor whose widget 7garden already integrates on its hotel websites. Direct peer on hotel-tech SaaS and on supplying the operational and OTA connectivity stack to Japanese hotel operators.

Broad incumbents

• Rakuten Travel: Major Japanese OTA through which 7garden distributes hotel inventory. Comparable as the dominant demand channel for Japanese hotels; relevant on distribution economics and as a counterparty in 7garden's revenue stack.
• Tokyu Hotels: Large-scale Japanese hotel operator affiliated with Tokyu Fudosan covering business, resort and lifestyle brands. Comparable on the Tokyo-centric hotel operations footprint, though much broader and scale-oriented rather than boutique.
• Prince Hotels: Major Japanese hotel chain operator with ski resort, urban and resort properties. Overlaps with 7garden on domestic inbound leisure demand and lifestyle/leisure positioning at the upper end, though 7garden is far more boutique-focused.
• Mitsubishi Estate Hotels & Resorts: Hotel owner-operator arm of Mitsubishi Estate; runs the Royal Park Hotels portfolio and co-developed Fairfield by Marriott in Japan. Comparable on real-estate-backed hotel development and the conversion of properties into operated assets.
• Sotetsu Hotels: Japanese hotel chain operated by Sotetsu Group with strong Tokyo presence and mid-to-upper positioning. Overlaps on urban hotel operations and OTA-led distribution in the same primary markets as 7garden.

Emerging players

• Mews: Cloud-native hotel PMS and operations platform serving independent and boutique hotels globally. Comparable as competing hotel-DX SaaS alternative to 7garden's tuna product from an independent/operator-led perspective.
• Cloudbeds: Hotel management platform combining PMS, channel manager and booking engine, targeting independent hotels and small chains. Competes with tuna in the same DX-for-independent-hotel category.

Regional players

• JR East Hotels: Hotel operator tied to East Japan Railway with metropolitan and resort properties. Comparable on urban Japan hotel operations and direct-booking/OTA dual distribution, though rail-network-backed and broader in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/satoshikitano
• Instagraminstagram.com/7garden_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seven Garden