TUNA
Tuna Pagamentos is a Brazilian payment orchestration platform that connects e-commerce merchants to 50+ payment providers, acquirers, anti-fraud solutions, and PIX connections through a single API, serving enterprise and mid-market retailers across Brazil and Latin America.
- Company typePrivate
- Founded2020
- HeadquartersFlorianópolis, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TUNA does
Tuna Pagamentos Ltda. is a Brazilian payment orchestration platform that enables e-commerce merchants to connect to more than 50 payment providers, acquirers, anti-fraud solutions, and PIX connections through a single API integration. The core platform combines a no-code flow builder for configuring routing logic, context-based routing that adapts to transaction risk and customer history, and A/B testing of acquirer performance. Beyond the orchestration layer, Tuna has developed proprietary sub-products including TunaPay for processing, Tuna Velocity for fraud burst detection, and Tuna Split for marketplace commission distribution. The platform also supports payment links for social commerce, facial biometrics for payment authentication (via Unico IDPay), private-label credit card programs for retailers, and pre-built plugins for VTEX, Magento, WooCommerce, and Wake Commerce.
Tuna monetizes through a transaction-fee model that charges only on authorized card, payment slip, and PIX transactions, aligning its revenue with merchant success rather than fixed SaaS fees. Its go-to-market pairs a product-led self-serve console with enterprise sales targeting merchants processing above R$1MM monthly revenue and 10,000+ monthly transactions. Documented customers include more than 50 brands across Brazilian retail, fashion, grocery, food delivery, and events — Reebok, Riachuelo, Diesel, Carters, New Balance, Caterpillar, Sympla, Angeloni, Supernosso, Ze-Delivery — with measurable outcomes including 88% chargeback cost reduction at Reebok, 49% anti-fraud cost reduction at Supernosso, 19% net revenue improvement at Baw Clothing, 21% transaction approval improvement at Trocafone, and 16.4% conversion rate improvement at GoldKo. Headquartered in São Paulo and incorporated as Tuna Pagamentos Ltda. (CNPJ: 43.098.655/0001-57), the company holds PCI DSS Level 1 certification and has begun expanding into Uruguay through its partnership with Plexo.
TUNA firmographics
Firmographics- Name
- TUNA
- Legal name
- Tuna Pagamentos Ltda.
- Website
- https://tunapagamentos.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tuna Pagamentos is a Brazilian payment orchestration platform that connects e-commerce merchants to 50+ payment providers, acquirers, anti-fraud solutions, and PIX connections through a single API, serving enterprise and mid-market retailers across Brazil and Latin America.
- Ownership category
- akta.pro rank
TUNA industry classification
Industry- Product category
- Payment Orchestration / Payment Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Payment Orchestration Platforms (FSAGABAA)
- akta.pro secondary industries
- Smart Routing, Cascading & Payment Optimization (FSAMACAJ), Merchant Acquiring & Processing Platforms (BPAMAFAB), Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
Keywords
Where TUNA is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
TUNA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Transaction Fees on Authorized Payments: Tuna charges fees only for authorized transactions on card, payment slip, and PIX. This aligns Tuna's incentives with the merchant's revenue, as they only earn when a transaction generates revenue for the merchant. For Payment Link, Tuna charges only for Tuna Pay and Tuna Antifraude fees, with the payment link feature itself provided at no cost.
- Payment Orchestration Platform Fees: Revenue generated from providing payment orchestration, routing, A/B testing, and anti-fraud services to merchants processing high transaction volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based pricing — pay only for successful authorized transactions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
TUNA product offering
Product offeringCore offering
Tuna provides a payment orchestration platform that lets merchants connect to 50+ payment providers, acquirers, anti-fraud solutions, and PIX connections through a single API integration. The platform includes a no-code flow builder for routing logic, A/B testing of acquirers, context-based transaction routing, and split payment functionality for marketplace models. Tuna charges transaction-based fees on authorized card, PIX, and bank slip payments, plus optional anti-fraud and proprietary payment processing fees.
Product overview
TUNA is an online payment orchestration platform that provides a single unified API integration connecting merchants to 50+ payment providers, acquirers, anti-fraud solutions, and PIX connections. The core platform enables payment flow optimization with A/B testing, context-based routing, and automated provider switching. The product portfolio includes the Payment Orchestration Platform as the central hub, Multiple Connections for accessing diverse payment providers, Payment Split for marketplace commission distribution, Payment Link for social commerce, Tuna Pay proprietary payments, Tuna Velocity for fraud velocity detection, Unico IDPay for facial biometrics, VTEX Solutions, and a Console System with Plugins and SDKs for accelerated integration across e-commerce platforms and mobile applications.
Differentiator
Problem solved
Functional benefit
Brands
- TunaPay: Payment solution offered by Tuna for split payments and payout processing
- Tuna Velocity
- Tuna Split
Products and services
- Payment Orchestration Platform Core SaaS platform that centralizes connections to multiple payment providers, acquirers, and anti-fraud solutions. Merchants use it to configure routing logic, run A/B tests across acquirers, and optimize approval and fraud rates without changing code.
- Multiple Connections Integration hub that exposes 50+ payment providers, acquirers, anti-fraud solutions, and PIX connections through a single Tuna API, so merchants can add or swap providers without re-coding their checkout.
- Payment Split Marketplace split-payment product that automatically distributes funds between sellers with configurable commission rates, transfer schedules, and receipt participation rules. Includes a white-label shopkeeper portal for self-management.
- Payment Link Link-based acceptance product that lets merchants take payments through URLs shared on WhatsApp, SMS, email, or social channels, with no website or card machine required. Supports PIX and credit cards up to 12 installments.
- Tuna Pay Tuna's own proprietary payment processor supporting PIX, credit card, and bank slip with integrated split functionality, offered as a connection option on the orchestration platform.
- Tuna Velocity Tuna's native anti-fraud module that automatically detects bursts of credit card fraud attempts in real-time to help merchants stop attacks before losses occur.
- Plugins and SDKs Integration accelerators including pre-built plugins for VTEX, Magento, WooCommerce, and Wake Commerce, plus SDKs for JavaScript, iOS, Android, Kotlin, Node.js, C#, Flutter, and Dart.
Companies that use TUNA
Customer profileNamed customers48 records
Segments1 record
Ideal customer profiles2 records
TUNA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration46 records
AI capability9 records
Feature9 records
TUNA partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered core.
- VTEXcoreVTEX is a major e-commerce platform partner. Tuna offers a pre-built plugin for VTEX and dedicated VTEX solutions including recurring user identification, Masterdata bureau, data enrichment, and VTEX anti-fraud integration via the VTEX API.
- Unico ID PaycoreFacial biometrics integration for verifying payment authenticity. Tuna provides a simplified connection enabling merchants to offer modern, secure biometric verification.
- NuPaycoreNuPay enables Nubank debit/credit payments and split payments without requiring anti-fraud. Tuna manages this connection as a Tuna-managed service.
- CyberSourcecoreCyberSource provides VISA's anti-fraud infrastructure with over 69 billion transactions processed annually. Available both as a direct connection and via Tuna-managed CyberSource via Tuna.
- ClearSalecoreComplete fraud management solutions for different business models. Tuna provides a simplified plug-and-play integration.
- KondutocorePioneer in machine learning technologies and browsing behavior monitoring to combat fraud. Available as a plug-and-play connection.
- StripecoreGlobal payments infrastructure enabling Tuna merchants to receive payments from customers around the world in minutes.
- Mercado PagocoreMercado Pago integration for credit card and PIX payments, as well as bank slips. Enables merchants to offer installment options with or without surcharge.
- RedecoreCredit card acquiring solution for large and medium-sized retailers with real-time transaction monitoring.
- CielocoreBrazilian payment acquirer serving businesses of all sizes. Integrated for credit card and bank slip processing.
- ItaúcoreSplit Tuna via Itaú enables PIX and bank slip payments using Banco Itaú accounts. Managed and provided by Tuna.
- Banco do BrasilcoreSplit Tuna Bank of Brazil enables PIX, bank slip, and split payments. PIX rates included in Corporate Benefit Baskets.
- Pagar.mecorePayment system supporting credit card, anti-fraud, and split payments. Mundipagg (now part of Pagar.me) also integrated.
- PagSeguro / PagBankcoreReady-to-use e-commerce payment solutions including credit card and PIX via PagBank.
- GetnetcoreE-commerce payment solutions for credit card, anti-fraud, and bank slips.
- SafraPaycoreInstallment payments up to 12 months, major card brands, and Banco Safra corporate account benefits. Integrated for credit card, anti-fraud, PIX, and bank slips.
- StonecoreBrazilian payment acquirer available as a payment connection within Tuna's orchestration platform.
- BradescocorePIX and bank slip payment accepting via Bradesco, integrated through Tuna.
- PayPalcoreCredit card and wallet integration powered by over 430 million active accounts and AI, available through Tuna.
- GerencianetcorePIX and bank slip integration for micro, medium, and large companies, e-commerce, stores, and supermarkets.
- SignifydcoreAI-powered fraud protection with Guaranteed Fraud Protection, eliminating fraud losses while prioritizing customer experience.
- SiftcoreAI-powered decisioning platform for master risk management, receiving insights from a massive global merchant database.
- QuodcoreBureau-based solution checking reliability of credit card issuers' CPF in real time, ideal for verifying digital transaction authenticity.
- KoincoreMachine learning-based anti-fraud with over 10 years of database history, providing flexibility and agility.
- AdyencoreGlobal payment acquirer providing local payment methods for global customers, integrated for credit card, PIX, and bank slips.
- Magneto / WooCommercecorePre-built plugins for Magento and WooCommerce e-commerce platforms enabling fast integration.
- Wake CommercecorePlugin for Wake Commerce platform enabling online payment acceptance via Tuna.
- VisacoreVisa's payment infrastructure is leveraged through CyberSource anti-fraud integration, which processes over 69 billion transactions annually worldwide.
- MastercardcoreMajor card network supported across Tuna's credit card connections.
- StarkBankcorePIX payment acceptance via StarkBank integrated through Tuna.
- Trace FinancecorePIX payment acceptance via Trace Finance integrated through Tuna.
- AarincorePIX payment acceptance via Aarin integrated through Tuna.
- CERC (Regulatory)coreTuna offers a consulting program to integrate with CERC, ensuring BACEN (Brazilian Central Bank) regulatory compliance for Split implementations.
- BraspagcorePayment platform with over 10 years of history, being the first gateway in Brazil. Integrated for credit card and bank slip payments.
- Street CredcoreIdentifies repeat users to save on anti-fraud costs with most loyal buyers, reducing unnecessary friction for trusted customers.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
TUNA competitors and assessment
Company assessmentBroad incumbents
- Stripe: Global payments platform that has expanded into payment orchestration features (smart routing, network tokens, Stripe Connect for marketplaces) and is already integrated into Tuna's connection hub. It competes for the same enterprise merchants, particularly those seeking cross-border capabilities, but operates at vastly greater scale and with broader geographic coverage.
- Adyen: Global unified payments platform that handles acquiring, optimization, and routing natively. It is a Tuna partner connection but also a competitor when merchants evaluate a single-vendor global platform versus a regional orchestration layer, particularly for cross-border LatAm volume.
- Mercado Pago: Mercado Libre's payment platform and a dominant acquirer in Brazil with PIX, credit card, and bank slip support. It is integrated as a Tuna connection but also competes directly with Tuna for Brazilian merchant volume, especially among marketplace and SMB merchants.
Direct peers
- Pagar.me: Major Brazilian payment gateway supporting credit card, anti-fraud, and split payments. It is both a partner connection within Tuna and a competitor targeting the same Brazilian merchants with increasingly bundled orchestration-adjacent features.
- PagBank / PagSeguro: Major Brazilian acquirer and gateway offering ready-to-use e-commerce payment solutions including credit card and PIX. Competes with Tuna for Brazilian e-commerce merchants, particularly mid-market, while also serving as a connection within Tuna's orchestration stack.
- EBANX: Cross-border payments platform focused on Latin America with similar merchant focus to Tuna. It targets global merchants needing LatAm payment methods and competes for the same cross-border e-commerce payment volume flowing through Brazil and other LatAm markets.
- Braspag: One of the first payment gateways in Brazil with 10+ years of history, integrated within Tuna and competing for the same enterprise Brazilian e-commerce merchants with bundled credit card and bank slip processing.
- Spreedly: US-based payment orchestration platform providing a single API to connect merchants with multiple gateways and 3rd-party vaults. It is the closest pure-play global analogue to Tuna's orchestration thesis, though it is more globally distributed and less focused on Brazil-specific payment methods like PIX.
- Primer: Payment orchestration platform offering unified API access to acquirers, fraud tools, and optimization features with a no-code workflow builder. It competes globally for the same merchant persona (mid-market and enterprise e-commerce) that Tuna targets, although Primer's geographic distribution differs.
Others
- VTEX: Major Brazilian-headquartered e-commerce platform and a core strategic partner of Tuna. While not a direct payment processor, VTEX's commerce OS shapes payment routing decisions for many of Tuna's mid-market customers and influences which orchestration providers win Brazilian merchant integrations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
TUNA social profiles
Digital presenceTUNA compliance and trust
Trust signalCompliance1 record
TUNA financial estimates
Financial estimateRevenue estimate
Valuation estimate
TUNA leadership team
Management profileNumber of profiles
TUNA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TUNA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TUNA
What does TUNA do?
Tuna provides a payment orchestration platform that lets merchants connect to 50+ payment providers, acquirers, anti-fraud solutions, and PIX connections through a single API integration. The platform includes a no-code flow builder for routing logic, A/B testing of acquirers, context-based transaction routing, and split payment functionality for marketplace models. Tuna charges transaction-based fees on authorized card, PIX, and bank slip payments, plus optional anti-fraud and proprietary payment processing fees.
Is TUNA a public or private company?
TUNA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TUNA founded?
TUNA was founded in 2020. It employs 11 to 50 people.
Where is TUNA based?
TUNA is headquartered in Florianópolis, Brazil, in the Latin America region.
How does TUNA make money?
Two revenue lines are on record. Transaction Fees on Authorized Payments are the primary driver. The others are payment Orchestration Platform Fees.
Who are TUNA's main competitors?
Broad incumbents on record are Stripe, Adyen and Mercado Pago. Direct peers are Pagar.me, PagBank / PagSeguro, EBANX, Braspag, Spreedly and Primer. VTEX is listed as an others.
Does TUNA have an API?
Yes. Public API for payment orchestration. Single integration enabling merchants to connect to 50+ payment providers, anti-fraud solutions, and PIX connections. Supports payment flows, split payments, A/B testing of acquirer performance, recurring user flows, and transaction processing via credit card, PIX, and bank slip. Developer documentation available at dev.tuna.uy covering payments, console, plugins and SDKs. Developer documentation is at dev.tuna.uy/api.
What industry is TUNA in?
TUNA's product category is Payment Orchestration / Payment Infrastructure. Its primary akta.pro industry code is FSAGABAA, Payment Orchestration Platforms, with a secondary code of FSAMACAJ, Smart Routing, Cascading & Payment Optimization. Its NAICS code is 522320.