Gentle Water Cremation

What Gentle Water Cremation does

Gentle Water Cremation is a privately held funeral home based in West Palm Beach, Florida, operating as the only provider of water cremation (alkaline hydrolysis) services in the state. Founded by Steve Pomerantz and Tina Robilotto, the company serves individuals and families across Florida through a direct-to-consumer model covering immediate post-death arrangements, support for imminent end-of-life situations, and pre-planning services. Its primary customer base consists of Florida residents seeking a flameless, environmentally sustainable alternative to traditional flame cremation.

The company's core technology is alkaline hydrolysis — a process that uses water and minerals over several hours to break down the body in a controlled manner, returning cremated remains to families. Per the company, this method uses up to 90% less energy than flame cremation, produces no smoke or hazardous byproducts, requires no embalming chemicals, and eliminates infectious disease risk. Beyond the core water cremation service, Gentle Water offers a portfolio of complementary offerings: immediate support services, imminent care planning, future pre-planning tools, Celebrations of Life (sea scatterings and beachside picnics), a curated e-commerce shop for artist-made urns, keepsakes, and memorial jewelry, and end-of-life educational resources and community gatherings.

Gentle Water generates revenue primarily through one-time water cremation service fees, with secondary revenue from urn and keepsake sales and from professional services tied to celebration-of-life events. Distribution is handled via 24/7 phone support, an online arrangement portal (partingpro.com), facility tours by appointment at its West Palm Beach location, and an e-commerce storefront. The company maintains affiliations with industry bodies including the Cremation Association of North America (CANA), the International Federation (IFDF), the Global Green Burial Alliance (GGBA), and the Chamber of Commerce of the Palm Beaches. With a team of 1–10 employees and no disclosed funding rounds or revenue figures, the operation is small and privately funded.

Name

Gentle Water Cremation

Legal name

Gentle Water Cremation

Website

https://gentlewatercremation.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gentle Water Cremation is a West Palm Beach, Florida-based funeral home offering water cremation (alkaline hydrolysis) — a flameless, eco-friendly alternative to traditional cremation — serving families statewide with immediate, imminent, and pre-planning end-of-life services plus memorial products.

Ownership category

akta.pro rank

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Water Cremation Services: Primary revenue stream from providing water cremation (alkaline hydrolysis) services. As the only water cremation facility in Florida, they serve the entire state with this flameless alternative to traditional cremation.
2. Urns & Keepsakes: Sale of curated, artist-made urns, keepsakes, and jewelry pieces for holding and memorializing cremated remains.
3. Celebrations of Life Services: Intimate sea scatterings and beachside picnics as a means of honoring a life well lived, providing memorial service experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Gentle Water Cremation provides water cremation (alkaline hydrolysis) services, a flameless, environmentally sustainable alternative to traditional flame cremation, from its West Palm Beach facility serving the entire state of Florida. The company supplements this core service with immediate-arrangement support, imminent-care planning, future pre-planning, celebrations of life such as sea scatterings and beachside picnics, and an e-commerce shop offering artist-made urns, keepsakes, and memorial jewelry.

Product overview

Gentle Water Cremation is a funeral home and service provider offering water cremation (alkaline hydrolysis) as its core product—the only water cremation facility in Florida. The company operates a single unified service model organized around the water cremation process, supplemented by service modules for different stages of need (Immediate Support, Imminent Care, Future Planning), memorial add-ons (Celebrations of Life, Urns & Keepsakes), and community/educational resources (End-of-Life Resources, Community Gatherings). The portfolio centers entirely on water cremation as a flameless, eco-friendly alternative to traditional cremation, with related support services, memorial products, and educational content built around that core offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Cremation (Alkaline Hydrolysis) Primary service offering providing water cremation via alkaline hydrolysis, a flameless, environmentally sustainable alternative to traditional flame cremation. The process uses water and minerals to break down the body over several hours, producing cremated remains that families can keep or scatter.
• Immediate Support Service Crisis support service for families who have experienced a death and need immediate assistance with arrangements and end-of-life planning, accessible via 24/7 phone support and the online arrangement portal.
• Imminent Care Service Support service for individuals navigating a terminal diagnosis or when death is considered imminent, including advance care planning assistance coordinated with families.
• Future Planning Service Pre-planning service allowing individuals to make end-of-life arrangements in advance, supported by checklists and planning tools available on the Future Planning page.
• Celebrations of Life Memorial services including intimate sea scatterings and beachside picnics as alternatives to traditional funeral ceremonies, designed to honor a life well lived.
• Urns, Keepsakes, and Memorial Jewelry Curated selection of artist-made urns, keepsakes, and jewelry pieces sold through the company's own online shop for holding and memorializing cremated remains.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• CANA (Cremation Association of North America)minorOthersCANA is an industry association for cremation providers. Gentle Water Cremation displays the CANA logo on their website, indicating membership or affiliation with the cremation industry's primary professional organization.
• IFDFminorOthersInternational Federation (likely funeral/deathcare related). Gentle Water displays the IFDF logo indicating membership or partnership with this international organization.
• GGBA (Global Green Burial Alliance)minorStrategic or Co-development PartnerGlobal Green Burial Alliance promotes environmentally sustainable burial and cremation practices. Gentle Water's alignment with green burial principles makes this partnership strategically relevant, as water cremation is an eco-friendly alternative to flame cremation.
• Chamber of Commerce of the Palm BeachesminorOthersLocal business chamber providing networking and business support for the West Palm Beach-based company.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Carriage Services: Public death-care company operating funeral homes and cemeteries across the U.S. Comparable as a broad incumbent in the same overall industry that Gentle Water operates in, with the marketing and M&A resources to enter adjacent niches.
• StoneMor Partners: Large U.S. cemetery and funeral services operator. Comparable as a wide-portfolio death-care incumbent whose product breadth contrasts with Gentle Water's single-focus, environmentally differentiated offering.
• Neptune Society: Specialty cremation brand within the SCI portfolio focused on affordable direct cremation. Comparable as a national brand operating in cremation services with similar consumer-direct messaging.
• Foundation Partners Group: PE-backed funeral services consolidator with a national network of funeral homes and cremation providers (and prior owner of Tulip Cremation). Comparable as a multi-brand death-care operator that could replicate Gentle Water's water cremation positioning at scale.
• Service Corporation International (SCI): The largest North American funeral services and cemetery operator (including the Dignity Memorial brand). Broadly comparable as a funeral/cremation services incumbent that dominates the traditional-flame category and could add water cremation capacity.

Emerging players

• Eterneva: Company that turns cremated remains into diamonds and gemstones as a high-touch memorial product. Comparable as an emerging add-on player in the cremation space targeting the same post-service memorialization consumer.
• Recompose: Pioneer of legal human composting (natural organic reduction) in the U.S. Comparable as an emerging eco-friendly alternative-disposition provider targeting the same sustainability-minded consumer segment as Gentle Water's water cremation.
• Better Place Forests: Memorial conservation/green-burial alternative operating protected forests for ash scattering and memorial trees. Comparable as a sustainability-led emerging player serving eco-conscious end-of-life consumers with differentiated disposition.

Direct peers

• Tulip Cremation: Direct-to-consumer cremation provider acquired by Foundation Partners Group; previously the most direct online-cremation competitor to Gentle Water in affordable, technology-mediated cremation services.

Others

• Parting Pro (PartingStone): Technology / arrangement platform whose partingpro.com portal powers Gentle Water's online arrangement workflow. Comparable as a death-care technology enabler that powers multiple cremation providers' digital GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gentle Water Cremation